基于汶川地震的灾后风险认知量表编制研究
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摘要
在相关文献分析、专家咨询后,本文基于汶川地震,依据数理统计原理,抽取了1000名四川景区的潜在游客,构建了灾后游客风险认知量表。验证性因素分析表明,量表由人身风险、经济风险、健康风险、道德风险、便捷风险、社会风险、心理风险、犯罪风险八个维度构成,共29个题目。经检验,该量表具有良好的信度和效度指标,可以作为评测重大自然灾难后游客风险认知的有效测量工具使用。该量表通过了高阶验证性分析,可为后续研究使用更为简化的因素模型关系作铺垫。
引文
[1]Bauer,R.A.Consumer behavior as risk taking.In R.S.H.(Ed.)(Ed.),Dynamic marketing for a changing world.Chica-go:American MarketingAssociation.1960,pp.389-398
[2]Hofstede,G..Culture's consequences:International Differ-ences in Work-Related Values.Beverly Hills,California:Sage Pub-lications,Inc.1984,pp.213-216.
[3]Money,R.B.,&Crotts,J.C..The Effect of uncertaintyavoidance on information search,planning,and purchases of interna-tional travel vacations.Tourism Management,24,2003,pp.91-202.
[4]Hofstede,G..Culture's consequences:Comparing values,behaviors,institutions,and organizations across nations(2nd ed.).Thousand Oaks,California:Sage Publications,Inc.2001,pp412-415.
[5]Yates,J.F.,&Stone,E.R..The risk construct.In J.F.Yates(Ed.),Risk-taking behavior.England:John Wiley andSons Ltd.(1992),(pp.1-26).
[6]Schiffman,L.G.,&Kanuk,L.L..Consumer Bahavior(7th ed.).Upper Saddle River,New Jersey:Prentice Hall.(2000),pp56-89.
[7]Brooker,G.An assessment of an expanded measure of per-ceived risk.Advances in Consumer Research,11,(1984),pp 439-441.
[8]Dowling,G.R.,&Staelin,R..A Model of Perceived Riskand Intended Risk-handling Activity.Journal of Consumer Research,21,(1994),pp119-134.
[9]Han,J.,&Weaver,P..Communication Problems in For-eign Travel.Paper presented at the Eighth Annual Graduate Educationand Graduate Students Research Conference in Hospitality andTourism,Las Vegas,Nevada.2003.
[10]邱皓政,林碧芳.结构方程模型的原理与应用[M].北京:中国轻工业出版社,2009.
[11]侯杰泰,温忠麟,成子娟.结构方程模型及其应用[M].北京:教育科学出版社,2004.
①读者如需了解灾后风险认知正式调查问卷的测量条款及相关数据图表,可发邮件至26005476@qq.com索取。
[2]Hofstede,G..Culture's consequences:International Differ-ences in Work-Related Values.Beverly Hills,California:Sage Pub-lications,Inc.1984,pp.213-216.
[3]Money,R.B.,&Crotts,J.C..The Effect of uncertaintyavoidance on information search,planning,and purchases of interna-tional travel vacations.Tourism Management,24,2003,pp.91-202.
[4]Hofstede,G..Culture's consequences:Comparing values,behaviors,institutions,and organizations across nations(2nd ed.).Thousand Oaks,California:Sage Publications,Inc.2001,pp412-415.
[5]Yates,J.F.,&Stone,E.R..The risk construct.In J.F.Yates(Ed.),Risk-taking behavior.England:John Wiley andSons Ltd.(1992),(pp.1-26).
[6]Schiffman,L.G.,&Kanuk,L.L..Consumer Bahavior(7th ed.).Upper Saddle River,New Jersey:Prentice Hall.(2000),pp56-89.
[7]Brooker,G.An assessment of an expanded measure of per-ceived risk.Advances in Consumer Research,11,(1984),pp 439-441.
[8]Dowling,G.R.,&Staelin,R..A Model of Perceived Riskand Intended Risk-handling Activity.Journal of Consumer Research,21,(1994),pp119-134.
[9]Han,J.,&Weaver,P..Communication Problems in For-eign Travel.Paper presented at the Eighth Annual Graduate Educationand Graduate Students Research Conference in Hospitality andTourism,Las Vegas,Nevada.2003.
[10]邱皓政,林碧芳.结构方程模型的原理与应用[M].北京:中国轻工业出版社,2009.
[11]侯杰泰,温忠麟,成子娟.结构方程模型及其应用[M].北京:教育科学出版社,2004.
①读者如需了解灾后风险认知正式调查问卷的测量条款及相关数据图表,可发邮件至26005476@qq.com索取。
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