网络舆情危机事件对网民情绪传播的影响机理——基于D&G辱华事件的扎根理论研究
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摘要
[目的/意义]网民对突发事件的评论和传播会造成涉事组织的网络舆情危机,影响组织的声誉和形象。而网民的情绪化传播是引发网络舆情危机的重要因素,但目前缺乏对网民情绪化传播机理的研究。[方法/过程]使用扎根理论研究方法,以D&G辱华事件为对象,以网民对事件的评论内容为样本进行研究。[结果/结论]通过三级编码归纳出情绪化传播的形成要素,构建了网络舆情情绪化传播的机理模型。
[Purpose/Significance]Online users' comments and dissemination of unexpected events will cause the online public opinion crisis to the relevant organizations,and affect the reputation and image of the relevant organizations.The emotional communication of netizens is an important factor to trigger the online public opinion crisis,but present research on the mechanism of emotional communication of netizens is lacking.[Method/Process]Using the grounded theory research method,we took the D&G humiliation incident as the object and took the commentary text of the event as the sample.[Results/Conclusion]The influencing factors of emotional communication were summarized through three-level coding,and the mechanism model of emotional communication of network public opinion was constructed.
[Purpose/Significance]Online users' comments and dissemination of unexpected events will cause the online public opinion crisis to the relevant organizations,and affect the reputation and image of the relevant organizations.The emotional communication of netizens is an important factor to trigger the online public opinion crisis,but present research on the mechanism of emotional communication of netizens is lacking.[Method/Process]Using the grounded theory research method,we took the D&G humiliation incident as the object and took the commentary text of the event as the sample.[Results/Conclusion]The influencing factors of emotional communication were summarized through three-level coding,and the mechanism model of emotional communication of network public opinion was constructed.
引文
[1]丁晓蔚,高淑萍.大数据与重大公共危机事件舆情研判——基于对天津港爆炸事件相关舆情信息的分析[J].中国出版,2016,(22):26-30.
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[5]安璐,吴林.融合主题与情感特征的突发事件微博舆情演化分析[J].图书情报工作,2017,61(15):120-129.
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[14]徐彪.公共危机事件后政府信任受损及修复机理——基于归因理论的分析和情景实验[J].公共管理学报,2014,(2):27-38.
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[16]孟昭兰.当代情绪理论的发展[J].心理学报,1985,17(2):97-103.
[17]蒋知义,马王荣,邹凯.基于情感倾向性分析的网络舆情情感演化特征研究[J].现代情报,2018,38(4):50-57.
[18]汪兴东,景奉杰,涂铭.产品伤害事件中顾客反应的形成机制——基于门户网站帖子的扎根研究[J].管理评论,2013,25(9):148-157.
[19]张武桥,黄永林.个人极端暴力事件的网络舆情传播研究——以“成都女司机变道被暴打”事件为例[J].情报杂志,2015,(10):85-90.
[20]赖胜强唐雪梅.政府网络舆情回应策略的内容分析[J].现代情报,2018,38(10):108-114
[21]唐雪梅,赖胜强.基于情景危机沟通理论的网络舆情回应研究——以患癌教师被开除事件为例[J].情报杂志,2017,36(7):96-100.
[22]张志安,晏齐宏.个体情绪、社会情感、集体意志——网络舆论的非理性及其因素研究[J].新闻记者,2016,(11):16-22.
[23]张鹏,崔彦琛,兰月新,等.基于扎根理论与词典构建的微博突发事件情感分析与舆情引导策略[J].现代情报,2019,39(3):122-131,143.
[24]张玉亮,杨英甲.基于危机过程管理视角的地方政府网络舆情导控能力评价研究[J].现代情报,2018,38(10):26-33,58.
[25]姜金贵.基于主题和情绪相互作用的微博舆情演化研究——以“红黄蓝虐童事件”为例[J].情报杂志,2018,37(12):118-123.
[2]于春生.新媒体舆情危机事件:内涵、特征与应对策略[J].现代传播:中国传媒大学学报,2012,34(9):141-142.
[3]孙立明.对网络情绪及情绪极化问题的思考[J].中央社会主义学院学报,2016,(1):104-109.
[4]张淑华.失范与失控:公共事件网络传播的“扩音效应”研究——以“区伯事件”为例[J].郑州大学学报:哲学社会科学版,2016,(4):128-131.
[5]安璐,吴林.融合主题与情感特征的突发事件微博舆情演化分析[J].图书情报工作,2017,61(15):120-129.
[6]Yardi S,Boyd D.Dynamic Debates:An Analysis of Group Polarization Over Time on Twitter[J].Bulletin of Science,Technology & Society,2010,30(5):316-327.
[7]郑昱.突发公共事件中舆论信息传播倾向的影响因素——基于民众负性情绪的研究视角[J].情报理论与实践,2017,40(7):80-87.
[8]Coombs W T,Holladay S J.An Exploratory Study of Stakeholder Emotions:Affect and Crises[J].Research on Emotion in Organizations,2005,1(1):263-280.
[9]Kramer A D I.The Spread of Emotion Via Facebook[C].Sigchi Conference on Human Factors in Computing Systems,2012:767-770.
[10]Berger J.What Makes Online Content Viral[J].Journal of Marketing Research,2009,49(8):192-205.
[11]徐光国,张庆林.伊扎德情绪激活四系统理论[J].心理科学,1994,(5):316-319.
[12]Bradford J L,Garrett D E.The Effectiveness of Corporate Communicative Responses to Accusations of Unethical Behavior[J].Journal of Business Ethics,1995,14(11):875-892.
[13]Coombs T.Situational Theory of Crisis:Situational Crisis Communication Theory and Corporate Reputation[M].The Handbook of Communication and Corporate Reputation,2013.
[14]徐彪.公共危机事件后政府信任受损及修复机理——基于归因理论的分析和情景实验[J].公共管理学报,2014,(2):27-38.
[15]朱丽叶·M.科宾 (Juliet M Corbin).质性研究的基础:形成扎根理论的程序与方法(第3版)[M].重庆:重庆大学出版社,2015.
[16]孟昭兰.当代情绪理论的发展[J].心理学报,1985,17(2):97-103.
[17]蒋知义,马王荣,邹凯.基于情感倾向性分析的网络舆情情感演化特征研究[J].现代情报,2018,38(4):50-57.
[18]汪兴东,景奉杰,涂铭.产品伤害事件中顾客反应的形成机制——基于门户网站帖子的扎根研究[J].管理评论,2013,25(9):148-157.
[19]张武桥,黄永林.个人极端暴力事件的网络舆情传播研究——以“成都女司机变道被暴打”事件为例[J].情报杂志,2015,(10):85-90.
[20]赖胜强唐雪梅.政府网络舆情回应策略的内容分析[J].现代情报,2018,38(10):108-114
[21]唐雪梅,赖胜强.基于情景危机沟通理论的网络舆情回应研究——以患癌教师被开除事件为例[J].情报杂志,2017,36(7):96-100.
[22]张志安,晏齐宏.个体情绪、社会情感、集体意志——网络舆论的非理性及其因素研究[J].新闻记者,2016,(11):16-22.
[23]张鹏,崔彦琛,兰月新,等.基于扎根理论与词典构建的微博突发事件情感分析与舆情引导策略[J].现代情报,2019,39(3):122-131,143.
[24]张玉亮,杨英甲.基于危机过程管理视角的地方政府网络舆情导控能力评价研究[J].现代情报,2018,38(10):26-33,58.
[25]姜金贵.基于主题和情绪相互作用的微博舆情演化研究——以“红黄蓝虐童事件”为例[J].情报杂志,2018,37(12):118-123.
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