电子商务语义信息共享模式
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摘要
论文研究电子商务领域的事务信息共享技术实施模式,重点是可公开的产品和销售信息、供求商机和消费评论的共享方案。基于语义数据技术,提出了电子商务语义信息共享的RSS/Atom模式、微格式模式和RDF模式。三种共享模式基于万维网技术标准、有实践基础、有双重理论支撑、有可操作性。
在理论基础部分,对情报学相关概念与基础理论做扩展,提出了信息共享原理和信息共享激励机制。内容营销和渐进性竞争披露,成为电子商务语义信息共享的新动力。在上架就绪包装合作方式基础上,提出了产品制造商与其网上经销商之间的新型合作方式“上网就绪包装”。
现有的B2C和C2C电子商务信息共享模式,主要面向基于内容树的、人与人之间的信息交流,当前主流的B2B电子商务信息共享表现为计算机之间的数据交换。本文提出的信息共享模式兼顾人与计算机,以信息交流与数据交换一体化为主要特征,属于语义万维网上的电子商务信息共享方式。重点探讨了RSS/Atom在电子商务中的扩展应用,微格式和RDFa在网页中表达商务语义信息的方法。
共享客户的信息利用方式有混搭装配和聚合装配。在被共享的商务信息利用方面,提出了商务搜索聚合模式、图书馆与网上书店的混搭实施方案、基于外部语义化网页群构建松散联邦数据库的架构。
对三种共享模式的信息表达方式做共性抽象,发现了数据分层与信息拼装效应、信息应用价值跃升规律。原始数据、结构数据和样式数据构成三个基础数据层;三者之间可以分离,三者叠加甚至两两叠加都有实际意义;在基础数据层之上可以构建多层应用信息。从较低有序状态向上一级有序状态演进过程中,信息的应用价值渐进性提升;每到达一个高级有序状态就发生一次突变,成就一种全新应用,应用价值就发生一次跃升。
This paper studies the practical methodologies for sharing transactional information in E-commerce, emphasizing the solutions to share public commercial information including product information, sales information, offer and demand opportunities, and consumer reviews. The author presents three methodologies for semantic information sharing in E-commerce, which are based on RSS/Atom, microformats and RDF respectively. These methodologies are compatible with Web standards, supported with real cases, underpinned by the two new theories found by the author, and therefore feasible in implementation.
In the part of fundamental theories, the author presents the principle of information sharing and the incentive mechanism for information sharing by discussing and extending relevant concepts and theories in information science. Inspired by shelf ready packaging (SRP), the author suggests online ready packaging (ORP) as a new component into the current cooperation between product manufacturers and their online retailers.
Current information sharing methods in B2C and C2C E-commerce are primarily human-to-human information communication based on content tree. Information sharing in B2B E-commerce is mainly data interchange between computer systems. The methodologies proposed in this paper are oriented both to humans and to computers, featured in the integration of information communication and data interchange, and pertaining to ways to share E-commerce information on the semantic Web. The research emphases are on the applications of extended RSS/Atom feeds to E-commerce, and on the methods to represent commercial semantic information in Web pages by microformats and RDF.
Information from external suppliers can be used for mashup assembly or syndication assembly on client-side. With regards to the utilization of shared commercial information, the author analyzes commercial search syndication, presents a solution for mashing up an online bookstore with an academic library system, and designs a new framework for building a loose federated database based on a group of external semantic Web pages.
The author finds the effect of data stratification and information assembly and the jumping law of information value-in-use through theoretically abstracting the information representation commonalities among the three information sharing methodologies. Raw data, structure data and style data are the three fundamental layers of digital information. These three fundamental layers can be separated, and it is also meaningful to combine any two or three layers together. Multiple layers of applicational information can be built upon the same fundamental layers. Information value-in-use increases smoothly during the process of information evolution from a lower ordered state to an adjacent higher ordered state. A mutation occurs when arrival at a higher ordered state, enabling a totally new application and resulting in a jump of information value-in-use.
The full text is composed of nine chapters, 225,000 Chinese characters in total, including 45 figures. 31 refs in Chinese and 160 refs in English are cited.
在理论基础部分,对情报学相关概念与基础理论做扩展,提出了信息共享原理和信息共享激励机制。内容营销和渐进性竞争披露,成为电子商务语义信息共享的新动力。在上架就绪包装合作方式基础上,提出了产品制造商与其网上经销商之间的新型合作方式“上网就绪包装”。
现有的B2C和C2C电子商务信息共享模式,主要面向基于内容树的、人与人之间的信息交流,当前主流的B2B电子商务信息共享表现为计算机之间的数据交换。本文提出的信息共享模式兼顾人与计算机,以信息交流与数据交换一体化为主要特征,属于语义万维网上的电子商务信息共享方式。重点探讨了RSS/Atom在电子商务中的扩展应用,微格式和RDFa在网页中表达商务语义信息的方法。
共享客户的信息利用方式有混搭装配和聚合装配。在被共享的商务信息利用方面,提出了商务搜索聚合模式、图书馆与网上书店的混搭实施方案、基于外部语义化网页群构建松散联邦数据库的架构。
对三种共享模式的信息表达方式做共性抽象,发现了数据分层与信息拼装效应、信息应用价值跃升规律。原始数据、结构数据和样式数据构成三个基础数据层;三者之间可以分离,三者叠加甚至两两叠加都有实际意义;在基础数据层之上可以构建多层应用信息。从较低有序状态向上一级有序状态演进过程中,信息的应用价值渐进性提升;每到达一个高级有序状态就发生一次突变,成就一种全新应用,应用价值就发生一次跃升。
This paper studies the practical methodologies for sharing transactional information in E-commerce, emphasizing the solutions to share public commercial information including product information, sales information, offer and demand opportunities, and consumer reviews. The author presents three methodologies for semantic information sharing in E-commerce, which are based on RSS/Atom, microformats and RDF respectively. These methodologies are compatible with Web standards, supported with real cases, underpinned by the two new theories found by the author, and therefore feasible in implementation.
In the part of fundamental theories, the author presents the principle of information sharing and the incentive mechanism for information sharing by discussing and extending relevant concepts and theories in information science. Inspired by shelf ready packaging (SRP), the author suggests online ready packaging (ORP) as a new component into the current cooperation between product manufacturers and their online retailers.
Current information sharing methods in B2C and C2C E-commerce are primarily human-to-human information communication based on content tree. Information sharing in B2B E-commerce is mainly data interchange between computer systems. The methodologies proposed in this paper are oriented both to humans and to computers, featured in the integration of information communication and data interchange, and pertaining to ways to share E-commerce information on the semantic Web. The research emphases are on the applications of extended RSS/Atom feeds to E-commerce, and on the methods to represent commercial semantic information in Web pages by microformats and RDF.
Information from external suppliers can be used for mashup assembly or syndication assembly on client-side. With regards to the utilization of shared commercial information, the author analyzes commercial search syndication, presents a solution for mashing up an online bookstore with an academic library system, and designs a new framework for building a loose federated database based on a group of external semantic Web pages.
The author finds the effect of data stratification and information assembly and the jumping law of information value-in-use through theoretically abstracting the information representation commonalities among the three information sharing methodologies. Raw data, structure data and style data are the three fundamental layers of digital information. These three fundamental layers can be separated, and it is also meaningful to combine any two or three layers together. Multiple layers of applicational information can be built upon the same fundamental layers. Information value-in-use increases smoothly during the process of information evolution from a lower ordered state to an adjacent higher ordered state. A mutation occurs when arrival at a higher ordered state, enabling a totally new application and resulting in a jump of information value-in-use.
The full text is composed of nine chapters, 225,000 Chinese characters in total, including 45 figures. 31 refs in Chinese and 160 refs in English are cited.
引文
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