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英国创意阶层形成和发展
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摘要
自上世纪90年代以来,世界经济经历了全球化、信息化、市场化的大转变。特别以信息技术密集型和知识密集型代表高科技含量的产业得到了迅猛的发展,自此也宣布了集知识经济和文化经济的诞生。文化创意产业是20世纪90年代发达国家提出的发展理念,但更是信息时代知识经济的产物,被视为21世纪的“朝阳产业”。这是因为自工业革命所诞牛的“夕阳产业”面临失去原动力之后,后工业社会所必须要面对的问题。因此寻找后工业社会的原动力就成为当今世界各国的首要任务。文化创意产业无论就其产品性质、生产及消费者偏好等,都与传统制造业及高科技企业有显著不同。它是融合了时尚工业、文化产业、资讯科技、娱乐传播于一体的新型复合型产业,是现代大都市发展从生产—技术创新阶段演进到文化——艺术——技术创新阶段的主导产业体系。文化创意产业集聚具有提供创意氛围、建构合作网络、创造知识区域、积累社会资本等优势。正是这些优势使得各国都将其作为下个世纪各国重点的发展对象,作为后工业社会经济发展的新兴增长点。
     创意产业是当今世界的朝阳产业。它具有快速成长性,也因此有望成为未来世界各国的支柱产业。该产业涉及了诸如文化、科技、教育和地理位置等多方面因素,并且这些因素之间呈现相互依赖、相互作用的关系。
     截至本世纪,创意产业是最为重要的经济增长点之一。在发达国家里,创意产业是重要的发展方向,关于这一点已被国际社会广泛认可。可以想象不久的将来国家的竞争主要表现为创意城市之间的竞争。对业已形成的创意城市来说,将面临来自世界各地新生创意城市的竞争。创意城市之间的竞争归根到底是创意人才的竞争,所以创意阶层将成为一个国家最具有价值的资源。
     本文主要研究内容是探讨和理解创意阶层的产生背景和发展模式,认识他们是谁、他们如何工作等等问题。通过对这个群体的集中研究,揭示这个产业的主要方方面面。但是我所寻求的答案是创意人才怎样形成和发展的,以及创意阶层怎样成为新经济的驱动力。
     本文从英国各城市创意阶层的发展理论展开。笔者认为一个城市由于历史、地理和文化积淀而具备特有性格,相应地它们各自创意阶层形成和发展模式也会不一样。通过研究,我已发现创意阶层不仅在城市中心区域得到了很好的发展,而且很多城郊甚至农村的创意产业也开始蓬勃发展。我选择研究的对象是英国。最主要原因是英国的“创意阶层”与其他国家相比享有很高的声望,同时也是起源国家;第二个原因是因为英国和中国之间存在着很多相似的共同点,都具有悠久的历史、都对传统十分尊重;第三,英国从一个制造业经济转型为一个信息经济,并且又成功成为一个创意产业国,大力提倡运用个人知识、想象力和热情创造非凡的价值和财富。
     在过去三十年里,我国主要专注于经济建设。取得了很大的成就,使我国逐渐发展成为一个充满活力而繁荣的国家。但是全球化、技术和竞争正日新月异地改变着全球经济环境,过去成功不等于未来的成功,所以我国应该未雨绸缪,做好积极应对之策。所以此课题对目前我国具有很重要的现实意义。
     为便于这个研究,我已将创意产业广义地划分为三个部分:艺术与文化、设计、媒体。但是本文在正文中有必要的地方也会从狭义的角度来对创意产业进行细分。
The creative industry is a sunrise industry - one that is relatively new, fast growing and is expected to become more important in the future. This phenomenon involves many interdependent factors such as culture, technology, education and geographic location.
     It is now internationally acknowledged that the creative industry is one of the most important sources of economic growth this century and an essential development in any modern, thriving civilization. It is envisaged that in future, there will be competition for the established creative cities from new players around the world. Creative talent meanwhile, needs careful nurturing and will become one of a nation's most valuable resources.
     My chosen research angle is to study and understand the background of the creative class. Identify who they are, how they work, etc. By focusing on this group it is my intention to uncover key aspects of this fascinating industry. The answer I am seeking is how creativity has become the new driving force.
     The beginning of the study was based on the theory that the creative class developed in cities. Since it is recognized that a city's character is the product of its history, geography and culture, then its individual creative industry model will have developed differently. Through research, I have found that a further evolution of the creative industry has evolved in non-city areas, in the suburbs and even the countryside. Therefore the theory to be examined is whether individual talents can be attracted by different geographical factors.
     My choice of geographical location for study is the UK. The main reasons are first and foremost that the UK as a whole and London in particular, enjoy a peerless reputation for "creative industry' - in fact the term was actually coined there. Secondly, because there is an affinity between UK and China in so far as they share a long history, the respect for tradition and in the last century, have begun to interlink cultures.
     The UK has evolved from a manufacturing economy to an information economy and now a creative economy that exploits the knowledge, imagination and passion of individuals to create extraordinary value and wealth.
     Over the past 3 decades, China has focused much of its energy on strengthening its industrial fundamentals. Its economic strategy has made it a dynamic and prosperous nation. However, as globalization, technology and competition are changing the global environment, the factors for success in the past may not necessarily apply in the future.
     The starting point for research has been to reassess and challenge the creative cluster concept. The creative cluster is considered a key contributor to the creative economy and can be defined as "those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property". These creative industries directly or indirectly produce cultural products and include not only commercial enterprises but also artists, public and non-profit organizations. Unified by the thread of cultural creativity, the creative cluster cuts across multiple economic sectors and does not constitute a cohesive sector in the traditional sense of an industry sector.
     For the purposes of this research, I have categorized the creative industries into three broad groups. Arts & Culture, Design, Media.
引文
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    [3] "The Tipping Point: How Much is Broadcast Creativity at Risk?",The Work Foundation,2005
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    [2] 东南区文化艺术委员会因为地区人口众多原因,有20名委员,其中8名来自地方和地区政府。
    [1] Goldman's quip should not of course be taken literanlly;rather, it captures the idea that the risks facing producers of creative products are inherently greater than for many other productiong actives.see "Adventures in the Screen Trade"op cit.
    [2] Creative Industries:Contracts between Art and Commerce, R.Caves, Oxford University Press,2001.P299
    [1] "Promoting Entrepreneurship and Innovative SMEs in a Global Economy:Towards A More Responsible And Inclusive Globalisation",OECD,www.oecd.org/dataoecd/5/24/31919590/pdf,june 2004.
    [2] Ibid
    [1]Krugman,P.Geography and trade[M].MIT Press,Canbridge,Mas,1991.
    [2]Wu Qidi(2006) Address to the Creative Industries and Innovation Forum,Beijing,Jul y2005.In M.Keane and J.Hartley(eds)Creative Industries and Innovation in China.Special iss ue of the International Journal of Cutural Studies.9:3
    [3]Leadbeater,C.(1999).Living on Thin AinThe New Economy.Viking,London.
    [4]Leadbeater,C.(2002).Up the Down EscalatonWhy the Global Pessimists Are Wrong.Vi king,London.
    [5]J.Barry,C.Brooks,eds,The Middling Sort of People:Culture,Society and Polities in Engli sh,1550-1800,Basi-ngstoke 1994,esp.l-27.
    [6]Le Paradis des Femmes:Women,Salons and Social Stratification in Seventeenth-century France,Princeton 1976.
    [7]F.Chabod,‘L’'Idea di Europ,Rassegna dTtalia Ⅱ(1947),3
    [8]H.Bots,ed.,Henri Basnage de Beauval en de histori desouvrages des savans,1687-1709,Ⅰ-Ⅱ,Amsterdam 1976.
    [9]P.J.A.N.Rietbergen,'Pieter Rabus en de“Boekzaal van Europe”,1692-1702',in H.Bots,e d.,Pieter Rabus en de Boekzaal van Europe Amsterdam 1974,1-102.
    [10]On the moralizing nature of many weeklies:W.Martens,Die Botschaft der Tugend,Stu ttgart 1968.
    [11]RJ.Buijnsters/Sociability van de Spectator',Speigel der Letteren 15/1(1973),1-17.
    [12]Scherer F.M.Schumpeter and Plausible Capitalism[J]Journal of Economic Literature,1992,(30):1419—1424.
    [13]Romer,PM.Increasing returns and long-run growth[J]-Journal of Po-litical Economy,1986,94(5):1002-1037-
    [14]Porter ME.The competitive advantage of Nation[M].New York:The Free Press,1990.
    [15]Joseph S.Nye,Jr.,Soft Power[J].Foreign Policy,Fall 1990.
    [16]Richard Florida.The Rise of the Creative Class[M].New York:Basic Books,May.2002:15
    [17]Tracey Skeltong and Tim Allen(eds),Culture and Global Change,London:Routledge,19 99.
    [18]“Consumption trends in the UK,1975-99”,L.Blow,A.Leicester and Z.Oldfield,IFS Reports R 65,2004
    [19]“The Right Stuff:America's Move to Mass Customization”,Federal Reserve Bank of Dallas,1998 Annual Report.
    [20]For the role of technologically influenced personalisation in creative industries,see“The Long TaiLWhy the Future of Business is Selling Less of More”op cit.See also“Sup erstars and Underdogs:An Examination of the Long Tail Phenomenon in Video Sales”op ci t.
    [21]Boutmy,The English People—A Study of Their Political Psychology,pp.63-64
    [22]The Difference:How the Power of Diversity Creates Better Groups,Team,Schools and Societies,S,Page,Princeton university press,2007
    [23] A tentative finding with potentially wide-ranging implications is that women are mor elikely to engage in interdisciplinary research than men: "Women in interdisciplinary science: Exploring prefences and Consequences", D. Rhoten and S. Pfirman, Research Policy, Vol.36(1),2 007.
    [24] "The Tipping Point:How Much is Broadcast Creativity at Risk?",The Work Foundati on, 2005
    [25] The Kok Report, assessing European competitiveness in the light of the Lisbon target sfor European heads of government in 2004 described the knowledge economy in the follo wing terms:"the knowledge society is a larger concept than just an increased commitment to R&D.It covers every aspect of the contemporary economy where knowledge is at the h eart of value added-from high-tech manufacturing and ICTs through knowledge incentive s ervices to the overtly creative industries such as media and architecture. "(Kok Report.2004)
    [26] How Much Does the UK inwest in tintangible Assets ?M.Marrano and J.Haskel,Que en Mary, Universtity of London Working paper no.578,2005
    [27] Georghiou op cit.As the Office of Government Commerce has itself conceded:public procurement has a "tendency to opt for low-risk solutions,low-margin players and mature technology,"and "innovation is not toutinely welcomed or rewarded." "Captureing Innovati on:Nurturing Suppliers Ideas in the Public Sector,"p.5,Office for Government Commerce, 2004.See also "Driving Innovation through Public Procurement',NESTA policy Briefing, Feb ruary 2007
    [28] "Transforming Government Procurement",HM Treasury,2007
    [29] Goldman's quip should not of course be taken literanlly;rather, it captures the idea th at the risks facing producers of creative products are inherently greater than for many oth erproductiong actives.see "Adventures in the Screen Trade'op cit.
    [30] Creative Industries:Contracts between Art and Commerce,R.Caves,Oxford University Press, 2001. P299
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