基于TRIZ的新产品创新冲突矩阵的构建
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摘要
新产品创新以及服务创新问题很早以前就引起了研究者们的广泛关注，尤其是进入新世纪以来，相关的研究成果越来越多。但目前已有的研究成果多集中于产品本身技术上的发展，或者，集中于如何将新产品推向市场的营销决策方面，对于如何系统地思考和解决新产品创新过程中的复杂决策问题，缺乏系统性的研究。
企业要持续发展，就需要在产品或者服务方面不断进行创新。新产品创新或者服务创新是一个复杂的过程，在这个过程中，新产品创新决策者要解决各种矛盾冲突，这些冲突有来自技术方面的、也有来自于商业方面的、还有来自于技术与商业两个方面的冲突。但企业在新产品或者服务创新方面究竟面临哪些冲突，以及如何化解这些冲突，到目前还没有比较完整的研究成果。也就是说，我们目前还缺少指导企业实现新产品或者服务创新的方法。TRIZ是工程技术领域解决发明问题的理论，它是从解决技术发明过程中所面临的各种冲突开始的。本文的研究就是借鉴TRIZ原理，从归纳新产品创新过程中所可能面对的种种冲突入手，来寻找解决商业领域的新产品创新问题的有效方法，构造新产品创新的冲突矩阵是借鉴TRIZ理论构建新产品创新方法的关键一步。
论文在文献研究的基础上，对京、津等地的30多家企业进行了实地调研和深入访谈，并进行了问卷调查。通过对195份有效的问卷的分析，并结合典型案例分析，最终筛选出了新产品创新过程中所普遍关注的22个影响因子。然后通过专家评价法，将此新产品创新的22个影响因子转化成为类似于TRIZ中的39个工程技术参数的新产品创新冲突参数，从而构建了类似于TRIZ中的冲突矩阵的新产品创新冲突矩阵。随后，文章将此新产品创新的冲突矩阵应用于商务影像行业的实际案例中，论证了它的有用性。论文最后结合实际案例，给出了如何应用新产品创新冲突矩阵筛选新产品创新冲突解的方法。
概括起来，本论文的研究主要取得了以下几个方面的成果：
（1）建立了完整的新产品创新的研究体系，构建了由定义、构成要素、分类、创新、评估组成的新产品创新体系框架。
（2）提出了基于TRIZ的新产品创新模型，筛选出了新产品创新冲突参数，构建了新产品创新冲突矩阵。
（3）结合案例分析，给出了应用新产品创新冲突矩阵筛选新产品创新解的方法。
（4）通过实际案例对所构建出的新产品创新冲突矩阵的有用性进行了验证。
Currently, the problem of new product and service innovation has been constantly drawnattention of the researchers, especially from this century; more related research about newproduct has been conducted. According to previous studies, they paid more attention on thedevelopment of product itself in term of technology or focused on how to commercialize newproduct based on market strategy. There is no systematic research about how to solvecomplicated decision making problems during the process of new product innovation.
In order to maintain sustainable development, enterprises have to spare their no effort toinnovate new product or service continuously. As the new product innovation is of complicatedprocess, which is facing various contradictions conflict coming from technology aspect,commercial perspective, or from both technology and commercial. What contradictions conflictenterprises will be encountering, and how to resolve these contradictary conflicts effectively hasnot been fully studied yet up till now. That means that we do not have such method guidingenterprises how to innovate new product and service at present situation. TRIZ is to solveinvention theory from perspective of engineering technology. It will be starting to work bysolving all kinds of conflict technical invention during the process of new product innovation.This study is to apply TRIZ theory into business field, starting from induction of all kindscontradictory conflicts happened in course of process of new product innovation, which aims totake effective measures to resolve the conflicts. As a result, it is essential step to constructcontradiction matrix by using TRIZ theory.
Based on the previours literature research, the author conduct survey interviewing withmore than30companies located the city of Beijing and Tianjin or other cities, Through the195valid questionnaire analysis, combined with typical case analysis, and this thesis ultimatelyselected22influence factors which are commonly concerned from the process of new productinnovationin. These22influence factors are transformed in into contradictory parameters in newproduct innovation by using expert evaluation method, which is similar as39engineerparameters in TRIZ. Therefore, the conflicts matrix in new product innovation is constructed byusing22influence factors. After that, the conflicts matrix has been demonstrated its usefulnessby applying it into business imaging industry. At last, the paper, combined with the actual case,illustrate solution method about how to apply new product innovation conflicts matrix intoscreening optimal solution from contradictory conflict.
In summary, this thesis research mainly made the following several aspects of the results:
（1）The whole system of product innovation has been created by defining, extractingparameters, classifying, innovating, and evaluating the framework of product innovation.
（2）New product and service innovation model was proposed, screen out the new productinnovation conflict parameters, constructs the new product innovation conflict matrix.
（3）combined with case analysis, present application of the new product innovationconflict matrix by screening out new product innovation solution method.
（4）The usefulness of confilct matrix in new product innovation constructed by this thesisis verified through actual case anlysis.
企业要持续发展，就需要在产品或者服务方面不断进行创新。新产品创新或者服务创新是一个复杂的过程，在这个过程中，新产品创新决策者要解决各种矛盾冲突，这些冲突有来自技术方面的、也有来自于商业方面的、还有来自于技术与商业两个方面的冲突。但企业在新产品或者服务创新方面究竟面临哪些冲突，以及如何化解这些冲突，到目前还没有比较完整的研究成果。也就是说，我们目前还缺少指导企业实现新产品或者服务创新的方法。TRIZ是工程技术领域解决发明问题的理论，它是从解决技术发明过程中所面临的各种冲突开始的。本文的研究就是借鉴TRIZ原理，从归纳新产品创新过程中所可能面对的种种冲突入手，来寻找解决商业领域的新产品创新问题的有效方法，构造新产品创新的冲突矩阵是借鉴TRIZ理论构建新产品创新方法的关键一步。
论文在文献研究的基础上，对京、津等地的30多家企业进行了实地调研和深入访谈，并进行了问卷调查。通过对195份有效的问卷的分析，并结合典型案例分析，最终筛选出了新产品创新过程中所普遍关注的22个影响因子。然后通过专家评价法，将此新产品创新的22个影响因子转化成为类似于TRIZ中的39个工程技术参数的新产品创新冲突参数，从而构建了类似于TRIZ中的冲突矩阵的新产品创新冲突矩阵。随后，文章将此新产品创新的冲突矩阵应用于商务影像行业的实际案例中，论证了它的有用性。论文最后结合实际案例，给出了如何应用新产品创新冲突矩阵筛选新产品创新冲突解的方法。
概括起来，本论文的研究主要取得了以下几个方面的成果：
（1）建立了完整的新产品创新的研究体系，构建了由定义、构成要素、分类、创新、评估组成的新产品创新体系框架。
（2）提出了基于TRIZ的新产品创新模型，筛选出了新产品创新冲突参数，构建了新产品创新冲突矩阵。
（3）结合案例分析，给出了应用新产品创新冲突矩阵筛选新产品创新解的方法。
（4）通过实际案例对所构建出的新产品创新冲突矩阵的有用性进行了验证。
Currently, the problem of new product and service innovation has been constantly drawnattention of the researchers, especially from this century; more related research about newproduct has been conducted. According to previous studies, they paid more attention on thedevelopment of product itself in term of technology or focused on how to commercialize newproduct based on market strategy. There is no systematic research about how to solvecomplicated decision making problems during the process of new product innovation.
In order to maintain sustainable development, enterprises have to spare their no effort toinnovate new product or service continuously. As the new product innovation is of complicatedprocess, which is facing various contradictions conflict coming from technology aspect,commercial perspective, or from both technology and commercial. What contradictions conflictenterprises will be encountering, and how to resolve these contradictary conflicts effectively hasnot been fully studied yet up till now. That means that we do not have such method guidingenterprises how to innovate new product and service at present situation. TRIZ is to solveinvention theory from perspective of engineering technology. It will be starting to work bysolving all kinds of conflict technical invention during the process of new product innovation.This study is to apply TRIZ theory into business field, starting from induction of all kindscontradictory conflicts happened in course of process of new product innovation, which aims totake effective measures to resolve the conflicts. As a result, it is essential step to constructcontradiction matrix by using TRIZ theory.
Based on the previours literature research, the author conduct survey interviewing withmore than30companies located the city of Beijing and Tianjin or other cities, Through the195valid questionnaire analysis, combined with typical case analysis, and this thesis ultimatelyselected22influence factors which are commonly concerned from the process of new productinnovationin. These22influence factors are transformed in into contradictory parameters in newproduct innovation by using expert evaluation method, which is similar as39engineerparameters in TRIZ. Therefore, the conflicts matrix in new product innovation is constructed byusing22influence factors. After that, the conflicts matrix has been demonstrated its usefulnessby applying it into business imaging industry. At last, the paper, combined with the actual case,illustrate solution method about how to apply new product innovation conflicts matrix intoscreening optimal solution from contradictory conflict.
In summary, this thesis research mainly made the following several aspects of the results:
（1）The whole system of product innovation has been created by defining, extractingparameters, classifying, innovating, and evaluating the framework of product innovation.
（2）New product and service innovation model was proposed, screen out the new productinnovation conflict parameters, constructs the new product innovation conflict matrix.
（3）combined with case analysis, present application of the new product innovationconflict matrix by screening out new product innovation solution method.
（4）The usefulness of confilct matrix in new product innovation constructed by this thesisis verified through actual case anlysis.
引文
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