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连续性生产企业多产品柔性制造模式研究
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摘要
受限于工艺技术特性,连续性生产企业习惯于依赖同质化产品生产与规模扩张来应对竞争,这一刚性生产模式受到了多样化买方环境的挑战,为此,连续性生产企业迫切需要转变生产模式、增加柔性以适应环境的变化。
     现有文献的研究主要集中于离散性企业的制造柔性方面,基于现实需要,本文选择了连续性生产企业柔性制造模式作为研究对象,通过理论研究,结合实物期权、博弈分析与案例考察等研究方法,从方法论、价值分析、治理机制、演化过程等视角进行了系统的探讨与论述。
     本文研究了连续性生产企业构建柔性模式的基本框架,在此基础上,对内部任务柔性、外部关联柔性以及柔性制造模式的演进展开了深入的分析,最后,对嘉华公司的案例进行考察,为理论研究提供回应。
     本研究形成以下主要结论:
     首先,由于工艺流程不可分割,理论界所讨论的大规模柔性制造模式的关键技术如并行工程、成组技术均难以支持连续性生产企业柔性制造模式的构建。连续性生产企业主要依靠企业内部资源整合与外部关联活动来构建柔性制造模式,为此,本文提出了一个构建柔性制造模式的矩阵框架,并将连续性生产企业构建柔性制造模式的各种方法纳入到统一的框架中。
     其次,实物期权的研究证明,内部任务柔性较非柔性生产线更有投资价值。研究发现,连续性生产企业实现内部任务柔性的途径主要建立在组分柔性、控制柔性及混合柔性三种柔性技术的基础上;其低成本生产的关键在于产品转换过程中产生的“交替体”。本文认为,集中化是连续性生产企业实现内部柔性的主要治理机制。
     第三,外部关联包含了水平关联、垂直关联、网络关联三种形式。外部关联是一种关系契约,具有由连续性生产企业主导的多边交易及非一体化特征。信任的传递有助于提高柔性契约关系的整体效率;但是,在外包等水平关联情形下,信任传递可能成为外部关联组织反向要挟连续性生产企业的因素,使信任关系产生悖论。知识的转移有助于提高关联柔性制造水平,但作为一项关系性的投资,也会带来机会主义的风险。代工合约的博弈分析证明,存在知识与信任两类信息泄漏情况下,连续性生产企业容易遭受机会主义的风险。
     第四,连续性生产企业大规模柔性制造模式的演化有赖于多样化的买方价值、企业家、外部权力、企业能力的驱动,通过四个维度构建的资产组合模型,可以对这一动态非平衡发展过程进行解释。
Limited by the features of production technology, continuous production enterprisesare used to dealing with competition by the production of homogeneity products and theexpansion of the scale, and this rigid production mode is challenged by the diversifiedbuyer’s market environment, hence continuous production enterprises urgently need totransform the production mode and increase the flexibility to adapt to the changes of theenvironment.
     The existing literature focuses on the study of manufacturing flexibility of discreteenterprises. Based on the realistic needs, the thesis chooses flexible manufacturingmode of continuous production enterprises as the object of study, through theoreticalresearch, combined with research methods, such as physical option, game analysis, casestudy, etc, explores and discusses it systematically from multiple perspectives of thetheory, value analysis, governance mechanism and evolution.
     The thesis studies the basic framework of continuous production enterprisesstructuring flexible manufacturing mode, and based on this study, it further analyses theevolution of internal task flexibility, external association flexibility and flexiblemanufacturing mode. In the end, it inspects the case of Jia Hua Company and providesresponse for the theoretical study.
     The study forms the following conclusions:
     Firstly, as the technological process can not be separated, the key technology oflarge scale flexible manufacturing mode discussed by the theory, such as concurrentengineering and group technology, which is difficult to support the structure of flexiblemanufacturing mode of continuous production enterprises. Continuous productionenterprises mainly depends on the integration of enterprises’ internal resources andexternal association activities to structure flexible manufacturing mode, for the purpose,the thesis puts forward a matrix framework of structuring flexible manufacturing mode,and takes all kinds of methods of continuous production enterprises structuring flexiblemanufacturing mode into the unified matrix framework.
     Secondly, the study of physical option proves that the internal task flexibility has more valuable investment than non-flexible production line. The study finds out that themain way in which continuous production enterprises realize the internal task flexibilityis based on three kinds of flexible technology: component flexibility,control flexibilityand mixed flexibility. The key of its low cost production lies in “alternate body”produced in the process of product conversion. The thesis views centralization is themain governerance mechanism of continuous production enterprises realizing internateflexibility.
     Thirdly, the external association contains three forms: horizontal association,vertical association and network connection. The external association is a kind ofrelational contract, which has the multilateral trading and non-integration featuresdominanted by continuous production enterprises. Trust transmission helps improve theoverall efficiency of the flexible contract relationship. But in horizontal associationsituation, outsourcing, for example, trust transmission can become the factor thatexternal association organizations reversely coerce continuous production enterprises,which makes trust produce the paradox. Knowledge transference is helpful to improvethe association flexible manufacturing level. But as a relational investment, it can bringthe risk of opportunism. Game analysis on OEM contract proves that in the situation oftwo types of information leakage about knowledge and trust, Continuous productionenterprises will easily suffer Opportunistic risk.
     Fourthly, the evolution of the large scale flexible manufacturing mode ofcontinuous production enterprises relies on the drive of the diversified buyer’s value,entrepreneur, external power and enterprise capacity, and the protfolio mode structuredby the four dimensions can explain this dynamic non-equilibrium development process.
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