基于现代价值网的传媒企业融合研究
|
摘要
布兰德伯格(Brandenburger)和纳尔波夫(Nalebuff)在1996年提到过“价值网”(value nets)一词,但并无太深入的论述。Adrian Slywotzky在《利润区》(The Profit Zone)一书中提出其价值网概念是在1998年。美国Mercer咨询公司的大卫·波维特等出版《价值网：打破供应链,挖掘隐利润》一书是在2000年。当时,互联网刚刚运行,用户主要集中于发达国家。并且,波维特当时提出的价值网概念是指,企业以顾客为核心,围绕顾客、供应商、销售商、服务商形成一张网,这就是价值网。波维特等人的理论也提到了互联网,但鉴于当时互联网刚刚起步运行,波维特等只把互联网当成能加速价值网形成的普通因子来对待。可十年后的今天,互联网已在发展中国家获得极大发展,比如,中国网民数量已位居世界第一,中国新媒体企业的用户数也突增为世界之首,中国企业的网络化建设也突飞猛进。仅就此点而言,互联网就不仅仅是波维特所认为的“价值网的促进因素”,而且还是现代价值网最基本、最重要的核心元素。可以说,互联网本身就是一张最大的价值网。互联网的发展和成熟使企业环境产生突变,进而使传统管理学、经济学的一些理论和经验受到挑战。最近十年来,价值网的现实发展已大大超越十年前价值网概念的理论阶段。现代价值网突破了波维特传统价值网的时空限制,进而引致价值网的无限扩张和增值。
传媒行业是现代价值网的典型领域。传媒价值网是现代价值网在传媒行业的网络分布。信息技术的飞速发展与多媒体平台的构建,正在冲击和改变传媒企业的工作模式及传媒人的生活方式,并将对人类的未来产生深远影响。与现代价值网的网络结构相契合,传媒企业在最近的发展中出现了越来越多的融合现象,有了越来越新的融合表现。最突出的表现就是目前正如火如荼开展着的“三网融合”工程。传媒企业的这些融合现象能否向深度和广度进一步发展?传媒融合能否成为一种确定的发展趋势?这些问题事关传媒企业目前的科学发展和未来的战略转型。
本文首先提出了现代价值网这一概念和命题。本文对传统价值网在现代信息环境和发达网络条件下的跳跃式发展作出了分析和总结,对十年来价值网及价值网管理的创新发展进行了逻辑梳理,并加以理论注释,从而丰富了价值网内涵,创新了价值网理论,使现代价值网理论成为一种系统理论。现代价值网即基于传统价值网和现代网络条件的价值网创新部分,包括理论创新和实践创新。本文对研究现代价值网的必要性进行了探讨。理论上的必要性来自相关理论和观点：价值链理论和传统价值网理论为现代价值网提供了直接理论基础；分工协作理论、权变论、系统论、信息论、嵌入论、社会逻辑观、价值增值论、结构观、网络资源观、组织间学习观等则为现代价值网提供了间接理论基础。现实上的必要性则来自现代价值网的不协调表现,包括价值活动数量上、质量上、时间上、经济效益上的不协调。本文指出了现代价值网相对于传统价值网的诸多突破点,比如,本文认为：现代价值网理论跳出了价值链理论框架,否定了波维特“企业本身不是网络”的观点,弱化了价值网中品牌企业的绝对领导地位,突出了虚拟性、无边界和协同商务。这些突破点体现了现代价值网理论的扩张与升级。结合传媒价值网的实况,本文概括出了现代价值网的特征：融合性、虚拟性、柔性、经济性、增值性、协同性、系统性、多样性、互补性、开放性、敏捷性等。
其次,本文以传媒价值网为视角,揭示了传媒企业融合发展这一大趋势。传媒融合是一个有多重研究视角的领域,既可从技术融合角度对其进行研究,也可从传媒所有权融合角度进行研究；既可从传媒文化融合角度进行研究,也可从传媒组织结构融合角度进行研究,又可从新闻采编技能融合角度进行研究。本文则是从价值网角度对传媒融合进行研究,以改变现代网络条件下传媒融合理论远远滞后于传媒融合实践的现状。
融合有沟通、竞合、接受、同化之意。根据嵌入理论和无边界理论,在现代价值网框架下,传媒融合在狭义上指的是传媒的功能融合、产品综合、服务复合,这就是传媒融合的“三合一”内涵；传媒融合在广义上指的是,在融合新闻、融合媒介的基础上,传媒企业之间全面的融合重构行为。传媒融合在本文中既是一种状态信息,反映目前时点上传媒企业存在着融合状况；同时它又是一种趋势信息,反映了传媒企业的发展趋势和前景预测。本文梳理了传媒融合的表现和趋向：所有权的融合、技术的融合、组织结构的融合、角色融合等。
随着传媒产业发展步伐的加快和传媒改革的深入,传媒融合在中国将成为一种新的趋势。其中,目前最突出的一种表现是“三网合一”,即现有的电信网络、计算机网络以及广播电视网络相互融合,逐渐形成一个统一的信息通信网络系统,由一个全数字化的网络设施来支持包括数据、话音、视像在内的所有业务的通信,也就是电视、电脑、手机的融合。今后,传媒融合将更加注重资本的纽带作用,传媒融合的技术性壁垒将被陆续打破,传媒融合的政策性壁垒也会不同程度放宽,传媒融合的人性化服务会得到强化,传媒融合的赢利模式会更加趋向多元化。
第三,本文指出了传媒价值网与传媒融合的互构关系。本文对传媒企业本身的融合机制以及价值网对传媒融合的作用机理进行了重点分析,揭示了传媒价值网与传媒融合之间的互构关系,特别是从二者的契合及对应关系入手,研究价值网对传媒融合的理论和现实支撑、影响和促进作用。传媒企业本身的融合机制包括传媒融合的目标与动力、路径与形式、模型设计等。传媒融合的路径与形式多种多样：内容融合与渠道融合、跨域联合与跨业整合、业务外包与任务外分、战略联盟和企业集群、资产经营和资本市场、信息化与技术治理、企业云与云手段、金融融合与结算路径、光纤化与全无线等。传媒价值网对传媒融合的作用因素有价值网规模、关系强度、社会资本、网络信任等,这些因素对传媒融合具有正向影响作用。传媒价值网作用于传媒融合的动态过程包括四大方面,即网络信任与价值拓展、高效沟通与信息互动、利益交换与多方互惠、关系治理与界面规则。本文指出了传媒融合带来的挑战,包括对原有制度的挑战及制度创新、对企业管理的挑战及管理创新、对传统技术的挑战及技术创新、对传统服务模式的挑战及服务创新。上述挑战项下的具体表现如：无边界管理的挑战、对人力资本的挑战、跨文化管理的挑战、政策风险和舆论风险、终端革命引起的未知性、安全隐患带来的挑战、传媒融合标准之争、知识管理的挑战等。本文尝试将价值网管理的可行性用于传媒融合的风险管理。价值网管理的可行性包括价值网管理的实施条件、操作要领(实质框架、优化方法)、原则及特征。面对传媒融合带来的重重挑战,传媒企业可借鉴或移植价值网管理的方法,进行传媒融合的管理,从而化挑战为机遇,促进传媒企业的价值增值和无边界大发展。现代价值网为传媒融合提供理论和现实支撑,同时,传媒融合的理论和实践又进一步丰富和发展现代价值网理论,二者的互构关系及协同管理是本文的研究重心和主体结论。
第四,本文构建了传媒融合模型即四网融合模型,这在国内外尚属首创。四网融合即广电网、电信网、互联网、物联网的融合。该模型为传媒企业的融合式、无边界大发展提供了明确思路。
第五,本文“传媒融合、多网合一”的核心思想可为相关软件的开发、电子商务的升级提供理论支持和方法启示。
另外,因缺乏相关历史数据和经验,本文在现代价值网、传媒价值网、传媒融合的价值评估或绩效评估方面未做深一步的研究。从目前的研究看,现代价值网、传媒价值网、传媒融合价值评估或绩效评估指标体系的建设是一个难点。但着眼于理论的未来发展和企业的现实之需,这方面的研究极富意义,应是今后研究的一个重点,是今后业界需要重点关注或重点研究的领域之一。
The book "Value nets:Breaking the supply chain to unlock hidden profits" was published in2000.Its authors are David Bovet, etc. from Mercer Management Consulting, a company of America. At that time, internet just arose and its customers mainly came from developed countries. According to the concept of "Value Net" raised by Bovet, value net is composed of customers, suppliers, sellers, servers, etc.. And customer is the core of value net. Bovet and his team mentioned internet, but gave no details. In view of the poor start of internet, Bovet regarded internet only as an ordinary factor which could accelerate the forming of value net. But ten years' later, the expanding of internet in developing countries is astonishing. For example, now china has more netizens than other countries. The number of customers of china's new media enterprises has risen to the biggest in the world. The internetization of enterprises in china is dashing now. For that matter, internet is not only the stimulative of value net but also the most important core factor of modern value net. As it were, internet itself is the biggest value net. In the recent decade, the practical development of value net has surpassed the conceptual phase of value net of ten years ago. Modern value net has broken through the time limit and space restriction of Bovet's traditional value net, and caused unlimited expansion and increment of value net.
Media industry is the typical field of modern value net. The distribution of modern value net in media industry can be named media value net. A new phenomenon "Convergence or Integration" appears in the latest development of media industry, which tallies with network structure of modern value net. Now more and more new types of "Convergence" appear in media industry. The outstanding example of "Convergence" is triple-play which is being done now. Triple-play means the integration of telecommunications networks, cable TV networks and the internet. Can these phenomena of convergence have a further development toward depth and width? Can media convergence become an inexorable trend? These questions are of great consequences to the scientific development and strategic shift of media corporations.
First of all, this thesis puts forward the new concept and proposition of modern value net. It analyses and summarizes the leaping development of traditional value net in the modern information environment and under the condition of developed network. It combs logically and explains theoretically ten years' innovation and development of value net and the management of value net. This thesis enriches the connotation of value net, innovates the theory of value net, and makes the theory of modern value net become a kind of systematic theory. Modern value net is the innovation of traditional value net on the base of modern network conditions, which includes the innovation in theory and the innovation in practice. This thesis discusses the necessity of researching modern value net, and points out many breakthrough points of modern value net relative to traditional value net. With media value net's live, this thesis gives a summary of characteristics of modern value net.
Secondly, this thesis reveals the trend of convergence of media corporations from the perspective of media value net. According to embedding theory and no-boundary theory, under the framework of modern value net, media convergence has a "three in one" connotation in narrow sense which includes convergence of functions, comprehensive of products and compound of services of media. On the base of convergent journalism and convergent media, media convergence in a broad sense includes all kinds of conducts of convergence and restructure among media corporations. In this thesis "media convergence" is a kind of state information which reflects the current situation of convergence of media corporations. At the same time,"media convergence" is a kind of trend information which reflects the development trend and prospect forecast of media corporations. This thesis cards the performances and trends of media convergence whose most outstanding performance is triple-play which means the convergence or integration of radio and TV networks, internet and telecommunications networks, that is to say, the convergence or integration of TV, computer and mobile phone.
Thirdly, this thesis points out mutual construction relationship between media value net and media convergence. It analyses centrally the convergence mechanism of media corporations themselves and action mechanism of value net on media convergence, researches value net's supporting role and promoting effect on media convergence from the perspective of their fit factors. The convergence mechanism of media corporations themselves includes the targets, dynamic, routes, forms and models of media convergence. Media value net's action factors on media convergence include net scale, relationship strength, social capital and network trust which have positive effects on media convergence. The dynamic process includes network trust and value expansion, effective communication and information interaction, exchange of interests and mutual reciprocity, relationship governance and interface rules. This thesis points out the challenges brought by media convergence, attempts to manage the risks of media convergence with the feasibility of managing value net in order to turn challenges into opportunities. The theory and practice of media convergence have enriched and developed modern value net theory. Their mutual construction relationship and collaborative management are the core and main conclusion of this thesis.
The fourth, this thesis constructs a model of media convergence which is named "Four net fusion" or "four networks convergence" which is the first at home and abroad."Four net fusion" is the convergence of radio and TV networks(cable TV networks), internet, telecommunications networks and Internet of Things (IOT).Smart grid is one of the most important theme elements in "Four net fusion".The model brings clear thinking for the borderless development of media corporations.
The fifth, the core idea of media convergence and "the unification of multiple networks" provides theoretical support and method enlightenment for software development and electronic commerce (EC).
In addition, this thesis hasn't done further studies on value assessment and performance evaluation on value net and media convergence because of lack of relevant historical data and experience. According to the current study situation, the construction of evaluation index system is a difficult problem which is the focus of future research because of the needs of theoretical development and enterprises' development.
Now the fast development of information technology and the construction of multi-media platform are lashing and changing the work mode and life style of people in media, and influencing mankind's future deeply. Under this background, media systematic innovation is very important which includes technical innovation, system innovation, market innovation and management innovation. Management changes and blazing new trails in minds have no end for ever. In the field of media strategic management and blazing new trails in minds, this thesis only casts a brick to attract jade—offers a few commonplace remarks by way of introduction so that others may come up with valuable opinions. In author's research field of strategic management, this thesis only makes a start. The author hopes that it becomes a good start because a good start is the half of success.
传媒行业是现代价值网的典型领域。传媒价值网是现代价值网在传媒行业的网络分布。信息技术的飞速发展与多媒体平台的构建,正在冲击和改变传媒企业的工作模式及传媒人的生活方式,并将对人类的未来产生深远影响。与现代价值网的网络结构相契合,传媒企业在最近的发展中出现了越来越多的融合现象,有了越来越新的融合表现。最突出的表现就是目前正如火如荼开展着的“三网融合”工程。传媒企业的这些融合现象能否向深度和广度进一步发展?传媒融合能否成为一种确定的发展趋势?这些问题事关传媒企业目前的科学发展和未来的战略转型。
本文首先提出了现代价值网这一概念和命题。本文对传统价值网在现代信息环境和发达网络条件下的跳跃式发展作出了分析和总结,对十年来价值网及价值网管理的创新发展进行了逻辑梳理,并加以理论注释,从而丰富了价值网内涵,创新了价值网理论,使现代价值网理论成为一种系统理论。现代价值网即基于传统价值网和现代网络条件的价值网创新部分,包括理论创新和实践创新。本文对研究现代价值网的必要性进行了探讨。理论上的必要性来自相关理论和观点：价值链理论和传统价值网理论为现代价值网提供了直接理论基础；分工协作理论、权变论、系统论、信息论、嵌入论、社会逻辑观、价值增值论、结构观、网络资源观、组织间学习观等则为现代价值网提供了间接理论基础。现实上的必要性则来自现代价值网的不协调表现,包括价值活动数量上、质量上、时间上、经济效益上的不协调。本文指出了现代价值网相对于传统价值网的诸多突破点,比如,本文认为：现代价值网理论跳出了价值链理论框架,否定了波维特“企业本身不是网络”的观点,弱化了价值网中品牌企业的绝对领导地位,突出了虚拟性、无边界和协同商务。这些突破点体现了现代价值网理论的扩张与升级。结合传媒价值网的实况,本文概括出了现代价值网的特征：融合性、虚拟性、柔性、经济性、增值性、协同性、系统性、多样性、互补性、开放性、敏捷性等。
其次,本文以传媒价值网为视角,揭示了传媒企业融合发展这一大趋势。传媒融合是一个有多重研究视角的领域,既可从技术融合角度对其进行研究,也可从传媒所有权融合角度进行研究；既可从传媒文化融合角度进行研究,也可从传媒组织结构融合角度进行研究,又可从新闻采编技能融合角度进行研究。本文则是从价值网角度对传媒融合进行研究,以改变现代网络条件下传媒融合理论远远滞后于传媒融合实践的现状。
融合有沟通、竞合、接受、同化之意。根据嵌入理论和无边界理论,在现代价值网框架下,传媒融合在狭义上指的是传媒的功能融合、产品综合、服务复合,这就是传媒融合的“三合一”内涵；传媒融合在广义上指的是,在融合新闻、融合媒介的基础上,传媒企业之间全面的融合重构行为。传媒融合在本文中既是一种状态信息,反映目前时点上传媒企业存在着融合状况；同时它又是一种趋势信息,反映了传媒企业的发展趋势和前景预测。本文梳理了传媒融合的表现和趋向：所有权的融合、技术的融合、组织结构的融合、角色融合等。
随着传媒产业发展步伐的加快和传媒改革的深入,传媒融合在中国将成为一种新的趋势。其中,目前最突出的一种表现是“三网合一”,即现有的电信网络、计算机网络以及广播电视网络相互融合,逐渐形成一个统一的信息通信网络系统,由一个全数字化的网络设施来支持包括数据、话音、视像在内的所有业务的通信,也就是电视、电脑、手机的融合。今后,传媒融合将更加注重资本的纽带作用,传媒融合的技术性壁垒将被陆续打破,传媒融合的政策性壁垒也会不同程度放宽,传媒融合的人性化服务会得到强化,传媒融合的赢利模式会更加趋向多元化。
第三,本文指出了传媒价值网与传媒融合的互构关系。本文对传媒企业本身的融合机制以及价值网对传媒融合的作用机理进行了重点分析,揭示了传媒价值网与传媒融合之间的互构关系,特别是从二者的契合及对应关系入手,研究价值网对传媒融合的理论和现实支撑、影响和促进作用。传媒企业本身的融合机制包括传媒融合的目标与动力、路径与形式、模型设计等。传媒融合的路径与形式多种多样：内容融合与渠道融合、跨域联合与跨业整合、业务外包与任务外分、战略联盟和企业集群、资产经营和资本市场、信息化与技术治理、企业云与云手段、金融融合与结算路径、光纤化与全无线等。传媒价值网对传媒融合的作用因素有价值网规模、关系强度、社会资本、网络信任等,这些因素对传媒融合具有正向影响作用。传媒价值网作用于传媒融合的动态过程包括四大方面,即网络信任与价值拓展、高效沟通与信息互动、利益交换与多方互惠、关系治理与界面规则。本文指出了传媒融合带来的挑战,包括对原有制度的挑战及制度创新、对企业管理的挑战及管理创新、对传统技术的挑战及技术创新、对传统服务模式的挑战及服务创新。上述挑战项下的具体表现如：无边界管理的挑战、对人力资本的挑战、跨文化管理的挑战、政策风险和舆论风险、终端革命引起的未知性、安全隐患带来的挑战、传媒融合标准之争、知识管理的挑战等。本文尝试将价值网管理的可行性用于传媒融合的风险管理。价值网管理的可行性包括价值网管理的实施条件、操作要领(实质框架、优化方法)、原则及特征。面对传媒融合带来的重重挑战,传媒企业可借鉴或移植价值网管理的方法,进行传媒融合的管理,从而化挑战为机遇,促进传媒企业的价值增值和无边界大发展。现代价值网为传媒融合提供理论和现实支撑,同时,传媒融合的理论和实践又进一步丰富和发展现代价值网理论,二者的互构关系及协同管理是本文的研究重心和主体结论。
第四,本文构建了传媒融合模型即四网融合模型,这在国内外尚属首创。四网融合即广电网、电信网、互联网、物联网的融合。该模型为传媒企业的融合式、无边界大发展提供了明确思路。
第五,本文“传媒融合、多网合一”的核心思想可为相关软件的开发、电子商务的升级提供理论支持和方法启示。
另外,因缺乏相关历史数据和经验,本文在现代价值网、传媒价值网、传媒融合的价值评估或绩效评估方面未做深一步的研究。从目前的研究看,现代价值网、传媒价值网、传媒融合价值评估或绩效评估指标体系的建设是一个难点。但着眼于理论的未来发展和企业的现实之需,这方面的研究极富意义,应是今后研究的一个重点,是今后业界需要重点关注或重点研究的领域之一。
The book "Value nets:Breaking the supply chain to unlock hidden profits" was published in2000.Its authors are David Bovet, etc. from Mercer Management Consulting, a company of America. At that time, internet just arose and its customers mainly came from developed countries. According to the concept of "Value Net" raised by Bovet, value net is composed of customers, suppliers, sellers, servers, etc.. And customer is the core of value net. Bovet and his team mentioned internet, but gave no details. In view of the poor start of internet, Bovet regarded internet only as an ordinary factor which could accelerate the forming of value net. But ten years' later, the expanding of internet in developing countries is astonishing. For example, now china has more netizens than other countries. The number of customers of china's new media enterprises has risen to the biggest in the world. The internetization of enterprises in china is dashing now. For that matter, internet is not only the stimulative of value net but also the most important core factor of modern value net. As it were, internet itself is the biggest value net. In the recent decade, the practical development of value net has surpassed the conceptual phase of value net of ten years ago. Modern value net has broken through the time limit and space restriction of Bovet's traditional value net, and caused unlimited expansion and increment of value net.
Media industry is the typical field of modern value net. The distribution of modern value net in media industry can be named media value net. A new phenomenon "Convergence or Integration" appears in the latest development of media industry, which tallies with network structure of modern value net. Now more and more new types of "Convergence" appear in media industry. The outstanding example of "Convergence" is triple-play which is being done now. Triple-play means the integration of telecommunications networks, cable TV networks and the internet. Can these phenomena of convergence have a further development toward depth and width? Can media convergence become an inexorable trend? These questions are of great consequences to the scientific development and strategic shift of media corporations.
First of all, this thesis puts forward the new concept and proposition of modern value net. It analyses and summarizes the leaping development of traditional value net in the modern information environment and under the condition of developed network. It combs logically and explains theoretically ten years' innovation and development of value net and the management of value net. This thesis enriches the connotation of value net, innovates the theory of value net, and makes the theory of modern value net become a kind of systematic theory. Modern value net is the innovation of traditional value net on the base of modern network conditions, which includes the innovation in theory and the innovation in practice. This thesis discusses the necessity of researching modern value net, and points out many breakthrough points of modern value net relative to traditional value net. With media value net's live, this thesis gives a summary of characteristics of modern value net.
Secondly, this thesis reveals the trend of convergence of media corporations from the perspective of media value net. According to embedding theory and no-boundary theory, under the framework of modern value net, media convergence has a "three in one" connotation in narrow sense which includes convergence of functions, comprehensive of products and compound of services of media. On the base of convergent journalism and convergent media, media convergence in a broad sense includes all kinds of conducts of convergence and restructure among media corporations. In this thesis "media convergence" is a kind of state information which reflects the current situation of convergence of media corporations. At the same time,"media convergence" is a kind of trend information which reflects the development trend and prospect forecast of media corporations. This thesis cards the performances and trends of media convergence whose most outstanding performance is triple-play which means the convergence or integration of radio and TV networks, internet and telecommunications networks, that is to say, the convergence or integration of TV, computer and mobile phone.
Thirdly, this thesis points out mutual construction relationship between media value net and media convergence. It analyses centrally the convergence mechanism of media corporations themselves and action mechanism of value net on media convergence, researches value net's supporting role and promoting effect on media convergence from the perspective of their fit factors. The convergence mechanism of media corporations themselves includes the targets, dynamic, routes, forms and models of media convergence. Media value net's action factors on media convergence include net scale, relationship strength, social capital and network trust which have positive effects on media convergence. The dynamic process includes network trust and value expansion, effective communication and information interaction, exchange of interests and mutual reciprocity, relationship governance and interface rules. This thesis points out the challenges brought by media convergence, attempts to manage the risks of media convergence with the feasibility of managing value net in order to turn challenges into opportunities. The theory and practice of media convergence have enriched and developed modern value net theory. Their mutual construction relationship and collaborative management are the core and main conclusion of this thesis.
The fourth, this thesis constructs a model of media convergence which is named "Four net fusion" or "four networks convergence" which is the first at home and abroad."Four net fusion" is the convergence of radio and TV networks(cable TV networks), internet, telecommunications networks and Internet of Things (IOT).Smart grid is one of the most important theme elements in "Four net fusion".The model brings clear thinking for the borderless development of media corporations.
The fifth, the core idea of media convergence and "the unification of multiple networks" provides theoretical support and method enlightenment for software development and electronic commerce (EC).
In addition, this thesis hasn't done further studies on value assessment and performance evaluation on value net and media convergence because of lack of relevant historical data and experience. According to the current study situation, the construction of evaluation index system is a difficult problem which is the focus of future research because of the needs of theoretical development and enterprises' development.
Now the fast development of information technology and the construction of multi-media platform are lashing and changing the work mode and life style of people in media, and influencing mankind's future deeply. Under this background, media systematic innovation is very important which includes technical innovation, system innovation, market innovation and management innovation. Management changes and blazing new trails in minds have no end for ever. In the field of media strategic management and blazing new trails in minds, this thesis only casts a brick to attract jade—offers a few commonplace remarks by way of introduction so that others may come up with valuable opinions. In author's research field of strategic management, this thesis only makes a start. The author hopes that it becomes a good start because a good start is the half of success.
引文
①A. Brandenburger and B. Nalebuff. Coopetition,New York: Doubleday,1996.
② Adrian Slywotzky,The Profit Zone,1998.
③[美]大卫·波维持,约瑟夫·玛撒和R-柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001；英文版为：Bovet, D. and Marha, J.,2000,Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al;中文版滞后英文版1年
④ CNNIC[R].第29次中国互联网络发展状况调查统计报告,2012-1
②CSM媒介研究[R]CCTV奥运观众使用不同方式收看CCTV奥运节目的比例,2012-9
③赛立信媒介研究[R].2007-2011年中国广播企业不同频率市场份额,2012-9
④赛立信媒介研究[R].南京地区移动收听调查,2011-9
①CNRS36城市[R].2001至2011年全年数据,2012
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：9；英文版为：Bovet, D. and Marha, J.,2000, Value nets: Breaking the supply chain to unlock hidden profits. Wiley, New York et al;中文版滞后英文版1年
①[美]大卫波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：6-10；英文版为：Bovet, D. and Marha, J..2000, Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al；中文版滞后英文版1年
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：8-10；英文版为：Bovet,D. and Marha, J.,2000, Value nets: Breaking the supply chain to unlock hidden profits. Wiley, New York et al;中文版滞后英文版1年
①[美]迈克尔·波特著.陈小悦译.竞争优势[M].北京：华夏出版社,2005：33-47
① Stephen Quinn Vincent F. Filak. Deitors (2005)Convergent Journalism: An Introduction.(p.5).Elsevier Inc..
① Rich Gordon (2003) The meanings and implication of convergence. In K. Kawamoto. Ed.. Digital journalism: Emerging Media and the Changing Horizons of Journalism (pp.57-73.New York: Rowman & Littlefield.
② Dailey. L.,& Spillman, M (2003).The convergence continuum:A model for studying collaboration between media newsrooms. Paper presented at the Association for Education in journalism and Mass Communication Conference Kansas Citv MO.
① Andrew Nachison(2001)Good business or good journalism? Lessons from the bleeding edge. A presentation to the World Editors' Forum, Hong Kong, June 5,2001.
①周三多著.管理学——原理和方法[M].上海：复旦大学出版社,1997：48
②泰罗.科学管理理论[A].孙耀君主编.西方管理学名著提要[C].南昌：江西人民出版社,1995：61-71
③郭咸刚著.西方管理学说史[M].北京：中国经济出版社,2003：335
①[美]C.E.香农著.沈水朝译.通信的数学理论[M].上海：上海市科学技术编译馆出版,1989
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001；英文版为：Bovet, D. and Marha, J.,2000, Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al;中文版滞后英文版1年
①童晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：98
②[加]麦克卢汉著.理解媒介——论人的延仲[M].北京：商务印书馆,2004
①章晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：195-200
①官建文主编.中国移动互联网发展报告(2012)[M].北京：社会科学文献出版社,2012
①[日]大前研一著.黄柏棋译.无国界的世界[M].北京：中信出版社,2007
①章晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：189-190
[1]A. Brandenburger and B. Nalebuff, Coopetition,New York:Doubleday,1996.
[2]Andrew Nachison (2001) Good business or good journalism? Lessons from the bleeding edge, A presentation to the World Editors' Forum, Hong Kong, June 5,2001.
[3]Applegate, L.M.Overview of e-Business models[M]. Boston:Harvard Business School Press,2000
[4]Ashraf SALAMA.MEDIA COVERAGE AND USERS'REACTIONS:AL AZHAR PARK IN THE MIDST OF CRITICISM AND POST OCCUPANCY EVALUATION [J].Middle East Technical University Journal of the Faculty of Architecture/Directory of Open Access Journals,2008
[5]Dailey, L.,& Spillman, M(2003).The convergence continuum:A model for studying collaboration between media newsrooms. Paper presented at the Association for Education in journalism and Mass Communication Conference Kansas City MO.
[6]Digital Social Media Convergence 2009 Conference Previews Lineup of Participating Companies[J].Wireless News/ProQuest Journal,2009
[7]Elaine Yuan.NEWS CONSUMPTION ACROSS MULTIPLE MEDIA PLATFORMS [J].Information, Communication & Society/Taylor & Francis Journal,2011(7), Vol. 14, P998-1016
[8]Evi Werkers,Peggy Valcke.The production and distribution of audiovisual works via new media in the light of European media policy:constraints and opportunities [J]. info/Emerald Journal,2012(3),Vol.14,P68-86
[9]Harris adds new DVB-T2 features to media convergence platform[J].Broadcast Engineering/ProQuest Journal,2011
[10]IBM.B2B:Collaborative Commerce with Sametime, Quick place and Websphere Commerce Suite.http://www. redbooks. ibm.com.2001.8.
[11]LatinVision Media; Convergence 2009 Digital & Social Media Conference Releases Prestigious Speaker Line up for October 14th Event[J].Telecommunications Weekly/ ProQuest Journal,2009
[12]Marie Griffiths,Ben Light.Social networking and digital gaming media convergence: Classification and its consequences for appropriation[J].Information Systems Frontiers/DBLP Journal,2008, Vol.10
[13]Mark Day.The New Paper Chase. The Australian News.February 20,2003.
[14]New Media convergence suite from Harmonic [J]. World wide Computer Products News(Telecomworldwire)/ProQuest Journal,2009
[15]Niamh Brennan:"Intellectual capital:current issues and policy implications", Journal of Intellectual Capital,Vol.1, Issue 3,2000.
[16]Patrick Bijsmans [Book Review]Georgios Terzis (ed.)(2007).European Media Governance:National and Regional Dimensions.AND Georgios Terzis (ed.)(2008). European Media Governance:The Brussels Dimension.Bristol:Intellect Books[J]. Journal of Contemporary European
[17]Peter Keen and Mark McDonald.The eProcess Edge:Creating Customer Value and Business Wealth in the Internet Era[M].New York:McGraw-Hill Co.,2000
[18]ProConsultant Informatique shows business management systems for media convergence [J].Broadcast Engineering/ProQuest Journal,2011
[19]Research and Markets:Austria-Convergence- Triple Play & Digital TV Profiles Media Convergence in Austria In 2009[J].M2 Presswire/ProQuest Journal,2009
[20]Research and Markets:The Austria-Convergence-Triple Play & Digital TV Report Profiles Media Convergence in Austria In 2010[J].M2 Presswire/ProQuest Journal, 2010
[21]Research/Directory of Open Access Jouraals,2008
[22]Rich Gordon(2003)The meanings and implication of convergence. In K. Kawamoto, Ed., Digital journalism:Emerging Media and the Changing Horizons of Journalism (pp.57-73).New York:Rowman & Littlefield.
[23]Richard Maxwell, Toby Miller. OLD, NEW AND MIDDLE-AGED MEDIA CONVERGENCE[J].Cultural Studies/Taylor & Francis Journal,2011(4-5), Vol.25, P585-603
[24]Roberto Garcia,Ferran Perdrix,Rosa Gil,Marta Oliva.The semantic web as a newspaper media convergence facilitator[J].J. Web Sem./DBLP Journal,2008,Vol.6
[25]Saitanoo,Parichart,Benjarongkij,Yubol.The Media Convergence Lifestyle Profile in Thailand[J].Media Asia/ProQuest Journal,2010(4),Vol.37
[26]Saltzis,Konstantinos,Dickinson,Roger.Inside the changing newsroom:journalists' responses to media convergence[J].Aslib Proceedings/ProQuest Journal,2008(3), Vol.60
[27]Sandra Lucia Rebel Gomes,Ana Rebel Barros.Convergence Culture:where old and new media collide[J].RECIIS-Electronic Journal of Communication,Information & Innovation in Health/Directory of Open Access Journals,2008
[28]Stephen Quinn Vincent F.Filak, Deitors (2005) Convergent Journalism:An Introduction, (p.5),Elsevier Inc.
[29]Ukraine's Zeonbud Rolls Out DVB-T2 Using Harris Corporation's Selenio Media Convergence Platform[J].M2 Presswire,2012
[30]Virtusa Debuts Media Convergence Solution Accelerator[J].Wireless News 2010/Pro Quest Journal,2010
[31]Xin Xu. Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance [J]. Information Systems Frontiers,2010, 12(3)
[32]Network convergence in China,2012 Tom Lo, DIGITIMES Research, Taipei [Tuesday 3 January 2012] http://www.digitimes.com/Reports/Report.asp?datepublish=2012/01/03&pages=RS &seq=400
[33]A Networked Self: Identity, Community and Culture on Social Network Sites Zizi Papacharissi Taylor & Francis,2011
[34]Rationally Cognize Existing Ideas and Practice Of Media Convergence http://en.cnki.com.cn/Article_en/C JFDTOTAL-GJXW201103021.htm ZHAO Xingyao
[35]Routledge.Flow TV.Television in the Age of Media Convergence.2011 http://wenku.it168.com/d_261423.shtml
[36]Construct Original Value NetChina's Cartoon Business Model http://en.cnki.com.cn/Article_en/CJFDTotal-QYHL201106003.htm Cheng Xiao-longl, Yu Rong-jian2
[37]Industry Convergence and the Transformation of the Mobile http://doc.mbalib.com/view/a687cf7eebc8cbf236855c98fc6d28aa.html
[38]Media Convergence Jensen, Klaus Bruhn 2010-1 http://book.douban.com/subject/6134122/
[39]Media Convergence Tim Dwyer McGraw Hill/Open University Press,2010-2-1
[40]Design to Thrive:Creating Social Networks and Online Communities That Last Tharon W. Howard Morgan Kaufmann,2010-2-9
[41]Convergence Media History Janet Staiger Taylor & Francis,2009-6-26
[42]New Media, Old News:Journalism and Democracy in the Digital Age Natalie Fenton Sage,2009-10-30
[43]Citizen Journalism:Global Perspectives Stuart Allan Peter Lang,2009-5-1
[44]Journalism and Citizenship:New Agendas in Communication Zizi Papacharissi Taylor & Francis,2009-7-13
[45]Social Networks and the Semantic Web Peter Mika Springer,2007-9-18
[46]Convergence Culture:Where Old and New Media Collide Henry Jenkins NYU Press,2006-8-1
[47]Media Convergence:Moving to the Next Generation:2007 Iti 5th International Conference on Information and Communications Technology (Icict 2007):16-18 December,2007, Cairo, Egypt http://www.google.com.hk/books?id=5nIFRAAACAAJ&lr=&hl=zh-CN Information Technology Institute,2007-1-1
[48]Media Organizations And Convergence:Case Studies of Media Convergence Pioneers Gracie Lawson-Borders Routledge,2006
[49]In view of Media Convergence—Digital Publishing:The Cultural Logic and Industry Regulation http://en.cnki.com.cn/Article_en/CJFDTotal-CBKX201202007.htm
[50]The Value Net Parolini, Cinzia 1999-11 ISBN:9780471987192 http://book.douban.com/subject/6833333/
[51]Media Watch:Convergence reviewed (07/05/2012) http://www.abc.net.au/mediawatch/transcripts/s3497375.htm
[52]Online Media Convergence http://wenku.baidu.com/view/ed06bbe8551810a6f524860e.html
[53]Media Convergence, Competition Law,and Industrial, and Media Policies http://www.docin.com/p-378476802.html
[54]Convergence (telecommunications) http://en.wikipedia.org/wiki/Telecommunication_convergence
[55]http://www.dwrh.net/a/newfile2.html
[56]http://wenku.baidu.com/view/88b3c60416fc700abb68fc95.html
[57]http://www.ebusinessreview.cn/articledetail-6195.html
[58]http://club.ebusinessreview.cn/blogArticle-57151.html
[59]http://handout.blog.hexun.com/38971379_d.html
[60][韩]W.钱·金,[美]莫博涅著.吉宓译.蓝海战略：超越产业竞争,开创全新市场[M].北京：商务印书馆,2005
[61][加]麦克卢汉著.理解媒介——论人的延伸[M].北京：商务印书馆,2004
[62][美]K·J·阿罗著.信息经济学[M].北京：北京经济学院出版社,1989
[63][美]彼得·圣吉著.郭进隆译.第五项修炼——学习型组织的艺术与实务[M].上海：上海三联书店,1998
[64][美]布赖恩·卡欣,哈尔·瓦里安编著.常玉田等译.传媒经济学[M].北京：中信出版社,2003
[65][美]布兰查德(Blanchard,O.)著.王天衍译.社会化媒体营销投资与回报(Social Media ROI:Managing and Measuring Social Media Efforts in Your Organization)[M].北京：电子工业出版社,2012
[66][美]大卫·波维持,约瑟夫·玛撒,R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].北京：人民邮电出版社,2001
[67][美]杰里,瑞尼著.王根蓓译.高级微观经济理论[M].上海：上海财经大学出版社,2002
[68][美]卡雷西尔弗著.潘勇,宋涛和黄建军译.价值链：运用新技术和互联网改进业绩[M].北京：经济管理出版社,2004
[69¨美]罗伯特·卡普兰等著.综合记分卡——一种革命性的评估和管理系统[M].北京：新华出版社,1998
[70][美]迈克尔·波特著.陈小悦译.竞争优势[M].北京：华夏出版社,2005
[71][美]迈克尔·波特著.陈小悦译.竞争战略[M].北京：华夏出版社,2005
[72][美]米尔格罗姆等著.费方域主译.经济学、组织与管理[M].北京：经济科学出版社,2004
[73][美]皮卡特(Picard, R. G.)著.韩骏伟,常永新等译.传媒管理学导论[M].北京：人民邮电出版社,2006
[74][美]乔杜里(Chowdhury, S.)著.张彦玲等译.六西格玛设计的力量[M].北京：电子工业出版社,2003
[75][美]舒尔茨等著.整合营销传播[M].呼和浩特：内蒙古人民出版社,1998
[76][美]托马斯·鲍德温,史蒂文森·麦克沃依和查尔斯·斯坦菲尔德著.龙耘,官希明 译.大汇流：整合媒介、信息与传播[M].北京：华夏出版社,2000
[77][美]威廉·B·劳斯著.胡平,叶军译.战略管理的主要挑战[M].西安：西安交大出版社,2007
[78][日]大前研一等著.王小燕译.数字化商业模式[M].北京：中信出版社,2006
[79][日]大前研一著.黄柏棋译.无国界的世界[M].北京：中信出版社,2007
[80][日]大前研一著.新企业战略[M].北京：中信出版社,2006
[81][日]青木昌彦著.周黎安译.比较制度分析[M].上海：上海远东出版社,2001
[82][英]安妮·布鲁金著.第三资源：智力资本及其管理[M].大连：东北财经大学出版社,1998
[83][英]奥利弗著.谢新洲,王金媛译.企业传播：原则、方法与战略[M].北京：北京大学出版社,2005
[84][英]哈钦斯(Hutchins,D.)著.李纯等译.即时制管理[M].北京：中国标准出版社,2000
[85]CNNIC[R].第29次中国互联网络发展状况调查统计报告,2012-1
[86]CNRS36城市[R].2001至2011年全年数据,2012
[87]CSM媒介研究[R]CCTV奥运观众使用不同方式收看CCTV奥运节目的比例,2012-9
[88]毕新华,李海莉和张贺达.基于价值网的移动商务商业模式研究[J].商业研究,2009(1)
[89]卜彦芳编著.传媒经济学——理论与案例[M].北京：中国国际广播出版社,2008
[90]常永新著.传媒集团公司治理[M].北京：中国传媒大学出版社,2006
[91]陈凡,李兆友编著.现代科学技术革命与当代社会[M].沈阳：东北大学出版社,2004
[92]崔保国,侯琰霖.在融合中转型,在转型中创新——2012中国传媒产业分析与展望[J].中国报业,2012(4)
[93]崔保国,侯琰霖.在融合中转型,在转型中创新——2012中国传媒产业分析与展望[J].中国报业,2012(4)
[94]邓忻忻等主编.网络传播与新闻媒体[M].北京：北京广播学院出版社,2001
[95]高岩.从价值网视角看手机媒体产业的发展——以日本手机媒体为例[J].新闻界,2011(5)
[96]谷虹著.信息平台论：三网融合背景下信息平台的构建、运营、竞争与规制研究[M].北京：清华大学出版社,2012
[97]顾涧清著.报业的变局与方略——中国报业集团产业化研究[M].北京：中国传媒大学出版社,2008
[98]官建文主编.中国移动互联网发展报告(2012)[M].北京：社会科学文献出版社,2012
[99]郭咸纲著.西方管理学说史[M].北京：中国经济出版社,2003
[100]何苏六等著.网络媒体的策划与编辑[M].北京：北京广播学院出版社,2001
[101]何伟,谢安良.创新融合转型：向着综合性文化传媒集团的新跨越[J].新闻战线(THE PRESS),2012(6)
[102]侯胜田著.绿海战略：获得持久竞争优势[M].北京：清华大学出版社,2007
[103]胡大立.基于价值网模型的企业竞争战略研究[J].中国工业经济,2006(9)
[104]胡世良,钮钢和谷海颖著.移动互联网：赢在下一个十年的起点[M].北京：人民邮电出版社,2011
[105]环境与发展研究所主编.企业社会责任在中国[M].北京：经济科学出版社,2004
[106]黄楚新著.嬗变与重构：中国IPTV发展现状与走向[M].北京：中国传媒大学出版社,2008
[107]黄速建主编.现代企业管理——变革的观点[M].北京：经济管理出版社,2002
[108]江积海,龙勇.基于模块化和动态能力的价值网结网机理研究[J].科技管理研究,2009(1)
[109]姜秀珍著.新闻统计学[M].北京：新华出版社,1998
[110]黎友焕编著.SA8000与中国企业社会责任建设[M].北京：中国经济出版社,2004
[111]李丹林.媒介融合时代传媒管制问题的思考[J].现代传播,2012(5)
[112]李焕荣,林健著.企业战略网络管理模式[M].北京：经济管理出版社,2007
[113]李建新著.媒体战略策划[M].上海：复旦大学出版社,2006
[114]李立清,李燕凌著.企业社会责任研究[M].北京：人民出版社,2005
[115]李希光著.网络记者[M].北京：中国三峡出版社,2000
[116]卢恩光著.中国报业集团治理探析[M].北京：华夏出版社,2007
[117]卢泰宏,周懿瑾,何云.价值网研究渊源与聚变效应探析[J].外国经济与管理,2012(1)：34
[118]卢现祥主编.新制度经济学[M].武汉：武汉大学出版社,2004
[119]陆小华著.再造传媒——传统媒体系统整合方略[M].北京：中信出版社,2002
[120]陆小华著.整合传媒——传媒竞争趋势与对策[M].北京：中信出版社,2002
[121]罗卫光.“三网融合”对我国传媒生态位的影响[J].湖南第一师范学院学报,2012(4)
[122]罗贇.电子商务网站与大众传媒的融合发展[J].新闻与写作,2012(8)
[123]任建标主编.供应链与价值网创新企业案例[M].北京：中国财政经济出版社,2008
[124]任向晖,朱芳文主编.社会媒体营销[M].北京：电子工业出版社,2012
[125]赛立信媒介研究[R].南京地区移动收听调查,2011-9
[126]沙莲香等著.传播学——以人为主体的图像世界之迷[M].北京：中国人民大学出版社,1990
[127]盛革,李国章.价值网模式的解构模型与管理框架研究[J].管理评论,2010(4)：22
[128]盛革著.协同营商[M].北京：新华出版社,2009
[129]宋培义等编著.媒体战略管理[M].北京：中国传媒大学出版社,2006
[130]陶志峰编著.媒介战略管理：方向性的把握[M].长沙：湖南人民出版社,2003
[131]童晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006
[132]汪牧青,夏敬华,闻博编著.领跑企业信息化CIO工作手册[M].北京：电子工业出版社,2004
[133]王孝明等编著.三网融合之路[M].北京：人民邮电出版社,2012
[134]韦文杰.知音传媒集团的媒介融合策略及启示[J].出版发行研究,2012(9)
[135]魏正聪.融合背景下的传媒价值让渡与调适[J].社会科学论坛,2012(2)
[136]薛华成主编.管理信息系统[M].北京：清华大学出版社,2003
[137]杨浩主编.现代企业理论教程[M].上海：上海财经大学出版社,2001
[138]杨宏旭著.信息技术与企业再造[M].北京：中国社会科学出版社,2004
[139]杨青著.公司规划与信息系统规划[M].北京：经济管理出版社,2005
[140]喻国明.中国传媒业的现实发展与未来趋势[A].喻国明自选集[C].上海：复 旦大学出版社,2004
[141]喻国明著.变革传媒——解析中国传媒转型问题[M].北京：华夏出版社,2005
[142]张雷著.虚拟技术的政治价值论[M].沈阳：东北大学出版社,2004
[143]张鸣主持.价值链管理理论研究与实证分析[M].大连：东北财经大学出版社,2007
[144]张铁男著.适应性企业战略管理[M].北京：中国发展出版社,2006
[145]张维迎主编.CEO与北大对话：网络的核心竞争力[M].沈阳：辽宁人民出版社,2002
[146]赵曙光,耿强著.媒介资本市场[M].长沙：湖南人民出版社,2003
[147]赵曙光,史宇鹏著.媒介经济学[M].长沙：湖南人民出版社,2003
[148]郑欣主编.空间的分割：新媒体广告效果研究[M].北京：中国传媒大学出版社,2008
[149]郑英隆著.现代企业的信息经济性分析[M].广州：广东人民出版社,2000
[150]周小虎著.企业社会资本与战略管理——基于网络结构观点的研究[M].北京：人民出版社,2006
[151]周洋.美国传媒产业融合创新的模式与借鉴——以Comcast为例[J].中国记者,2012(1)
[152]朱善利著.微观经济学[M].北京：北京大学出版社,2001
[153]左超.基于价值网的物联网产业商业模式研究[A].融合与创新研讨会论文集[C].2012
[154]左美云著.知识转移与企业信息化[M].北京：科学出版社,2006
[155]刘莎.基于价值网理论的电信运营商集团客户服务模式的研究[A].International Conference on Engineering and Business Management[C].2011
[156]马凌,侯正伟.基于生态系统的信息产业价值网研究[A]. International Conference on Engineering and Business Management[C].2010
[157]AMT协同商务研究小组.协同商务初阶[EB/OL].http://www.amteam.org.2002-5
[158]艾瑞：2011年移动市场规模达393.1亿,同比增97.5%[EB/LOL].2012-1-10,http://tech.hexun.com/2012-01-10/137125757.html
[159]比特网：易观报告称2011年中国移动互联网用户数破4亿[EB/LOL].2012-1-5,http://net.chinabyte.com/28/12269528.shtml
[160]樊利钧.基于资源共享的价值网企业合作创造价值机理研究[EB/OL].中国知网http://www.cnki.net/,2011(1)
[161]范高贤.基于价值网的企业再造研究.中国知网[EB/OL].http://www. Cnki.net/, 2010(11)
[162]国脉物联网：2011年中国移动互联网产业回顾与展望[EB/LOL].2012-3-14,http://industry.im2m.com.cn/49/09261047189.shtml
[163]刘开杰.基于3C融合价值网的上海广电信息发展战略研究.中国知网[EB/OL].http://www.cnki.net/,2010(1)
[164]赛迪智库：2012年移动互联网将爆炸式增长[EB/LOL].2011-12-5, http://mobile. people.com.cn/h/2011/1205/c227890-527029346.html
② Adrian Slywotzky,The Profit Zone,1998.
③[美]大卫·波维持,约瑟夫·玛撒和R-柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001；英文版为：Bovet, D. and Marha, J.,2000,Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al;中文版滞后英文版1年
④ CNNIC[R].第29次中国互联网络发展状况调查统计报告,2012-1
②CSM媒介研究[R]CCTV奥运观众使用不同方式收看CCTV奥运节目的比例,2012-9
③赛立信媒介研究[R].2007-2011年中国广播企业不同频率市场份额,2012-9
④赛立信媒介研究[R].南京地区移动收听调查,2011-9
①CNRS36城市[R].2001至2011年全年数据,2012
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：9；英文版为：Bovet, D. and Marha, J.,2000, Value nets: Breaking the supply chain to unlock hidden profits. Wiley, New York et al;中文版滞后英文版1年
①[美]大卫波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：6-10；英文版为：Bovet, D. and Marha, J..2000, Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al；中文版滞后英文版1年
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001：8-10；英文版为：Bovet,D. and Marha, J.,2000, Value nets: Breaking the supply chain to unlock hidden profits. Wiley, New York et al;中文版滞后英文版1年
①[美]迈克尔·波特著.陈小悦译.竞争优势[M].北京：华夏出版社,2005：33-47
① Stephen Quinn Vincent F. Filak. Deitors (2005)Convergent Journalism: An Introduction.(p.5).Elsevier Inc..
① Rich Gordon (2003) The meanings and implication of convergence. In K. Kawamoto. Ed.. Digital journalism: Emerging Media and the Changing Horizons of Journalism (pp.57-73.New York: Rowman & Littlefield.
② Dailey. L.,& Spillman, M (2003).The convergence continuum:A model for studying collaboration between media newsrooms. Paper presented at the Association for Education in journalism and Mass Communication Conference Kansas Citv MO.
① Andrew Nachison(2001)Good business or good journalism? Lessons from the bleeding edge. A presentation to the World Editors' Forum, Hong Kong, June 5,2001.
①周三多著.管理学——原理和方法[M].上海：复旦大学出版社,1997：48
②泰罗.科学管理理论[A].孙耀君主编.西方管理学名著提要[C].南昌：江西人民出版社,1995：61-71
③郭咸刚著.西方管理学说史[M].北京：中国经济出版社,2003：335
①[美]C.E.香农著.沈水朝译.通信的数学理论[M].上海：上海市科学技术编译馆出版,1989
①[美]大卫·波维持,约瑟夫·玛撒和R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].人民邮电出版社,2001；英文版为：Bovet, D. and Marha, J.,2000, Value nets:Breaking the supply chain to unlock hidden profits. Wiley. New York et al;中文版滞后英文版1年
①童晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：98
②[加]麦克卢汉著.理解媒介——论人的延仲[M].北京：商务印书馆,2004
①章晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：195-200
①官建文主编.中国移动互联网发展报告(2012)[M].北京：社会科学文献出版社,2012
①[日]大前研一著.黄柏棋译.无国界的世界[M].北京：中信出版社,2007
①章晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006：189-190
[1]A. Brandenburger and B. Nalebuff, Coopetition,New York:Doubleday,1996.
[2]Andrew Nachison (2001) Good business or good journalism? Lessons from the bleeding edge, A presentation to the World Editors' Forum, Hong Kong, June 5,2001.
[3]Applegate, L.M.Overview of e-Business models[M]. Boston:Harvard Business School Press,2000
[4]Ashraf SALAMA.MEDIA COVERAGE AND USERS'REACTIONS:AL AZHAR PARK IN THE MIDST OF CRITICISM AND POST OCCUPANCY EVALUATION [J].Middle East Technical University Journal of the Faculty of Architecture/Directory of Open Access Journals,2008
[5]Dailey, L.,& Spillman, M(2003).The convergence continuum:A model for studying collaboration between media newsrooms. Paper presented at the Association for Education in journalism and Mass Communication Conference Kansas City MO.
[6]Digital Social Media Convergence 2009 Conference Previews Lineup of Participating Companies[J].Wireless News/ProQuest Journal,2009
[7]Elaine Yuan.NEWS CONSUMPTION ACROSS MULTIPLE MEDIA PLATFORMS [J].Information, Communication & Society/Taylor & Francis Journal,2011(7), Vol. 14, P998-1016
[8]Evi Werkers,Peggy Valcke.The production and distribution of audiovisual works via new media in the light of European media policy:constraints and opportunities [J]. info/Emerald Journal,2012(3),Vol.14,P68-86
[9]Harris adds new DVB-T2 features to media convergence platform[J].Broadcast Engineering/ProQuest Journal,2011
[10]IBM.B2B:Collaborative Commerce with Sametime, Quick place and Websphere Commerce Suite.http://www. redbooks. ibm.com.2001.8.
[11]LatinVision Media; Convergence 2009 Digital & Social Media Conference Releases Prestigious Speaker Line up for October 14th Event[J].Telecommunications Weekly/ ProQuest Journal,2009
[12]Marie Griffiths,Ben Light.Social networking and digital gaming media convergence: Classification and its consequences for appropriation[J].Information Systems Frontiers/DBLP Journal,2008, Vol.10
[13]Mark Day.The New Paper Chase. The Australian News.February 20,2003.
[14]New Media convergence suite from Harmonic [J]. World wide Computer Products News(Telecomworldwire)/ProQuest Journal,2009
[15]Niamh Brennan:"Intellectual capital:current issues and policy implications", Journal of Intellectual Capital,Vol.1, Issue 3,2000.
[16]Patrick Bijsmans [Book Review]Georgios Terzis (ed.)(2007).European Media Governance:National and Regional Dimensions.AND Georgios Terzis (ed.)(2008). European Media Governance:The Brussels Dimension.Bristol:Intellect Books[J]. Journal of Contemporary European
[17]Peter Keen and Mark McDonald.The eProcess Edge:Creating Customer Value and Business Wealth in the Internet Era[M].New York:McGraw-Hill Co.,2000
[18]ProConsultant Informatique shows business management systems for media convergence [J].Broadcast Engineering/ProQuest Journal,2011
[19]Research and Markets:Austria-Convergence- Triple Play & Digital TV Profiles Media Convergence in Austria In 2009[J].M2 Presswire/ProQuest Journal,2009
[20]Research and Markets:The Austria-Convergence-Triple Play & Digital TV Report Profiles Media Convergence in Austria In 2010[J].M2 Presswire/ProQuest Journal, 2010
[21]Research/Directory of Open Access Jouraals,2008
[22]Rich Gordon(2003)The meanings and implication of convergence. In K. Kawamoto, Ed., Digital journalism:Emerging Media and the Changing Horizons of Journalism (pp.57-73).New York:Rowman & Littlefield.
[23]Richard Maxwell, Toby Miller. OLD, NEW AND MIDDLE-AGED MEDIA CONVERGENCE[J].Cultural Studies/Taylor & Francis Journal,2011(4-5), Vol.25, P585-603
[24]Roberto Garcia,Ferran Perdrix,Rosa Gil,Marta Oliva.The semantic web as a newspaper media convergence facilitator[J].J. Web Sem./DBLP Journal,2008,Vol.6
[25]Saitanoo,Parichart,Benjarongkij,Yubol.The Media Convergence Lifestyle Profile in Thailand[J].Media Asia/ProQuest Journal,2010(4),Vol.37
[26]Saltzis,Konstantinos,Dickinson,Roger.Inside the changing newsroom:journalists' responses to media convergence[J].Aslib Proceedings/ProQuest Journal,2008(3), Vol.60
[27]Sandra Lucia Rebel Gomes,Ana Rebel Barros.Convergence Culture:where old and new media collide[J].RECIIS-Electronic Journal of Communication,Information & Innovation in Health/Directory of Open Access Journals,2008
[28]Stephen Quinn Vincent F.Filak, Deitors (2005) Convergent Journalism:An Introduction, (p.5),Elsevier Inc.
[29]Ukraine's Zeonbud Rolls Out DVB-T2 Using Harris Corporation's Selenio Media Convergence Platform[J].M2 Presswire,2012
[30]Virtusa Debuts Media Convergence Solution Accelerator[J].Wireless News 2010/Pro Quest Journal,2010
[31]Xin Xu. Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance [J]. Information Systems Frontiers,2010, 12(3)
[32]Network convergence in China,2012 Tom Lo, DIGITIMES Research, Taipei [Tuesday 3 January 2012] http://www.digitimes.com/Reports/Report.asp?datepublish=2012/01/03&pages=RS &seq=400
[33]A Networked Self: Identity, Community and Culture on Social Network Sites Zizi Papacharissi Taylor & Francis,2011
[34]Rationally Cognize Existing Ideas and Practice Of Media Convergence http://en.cnki.com.cn/Article_en/C JFDTOTAL-GJXW201103021.htm ZHAO Xingyao
[35]Routledge.Flow TV.Television in the Age of Media Convergence.2011 http://wenku.it168.com/d_261423.shtml
[36]Construct Original Value NetChina's Cartoon Business Model http://en.cnki.com.cn/Article_en/CJFDTotal-QYHL201106003.htm Cheng Xiao-longl, Yu Rong-jian2
[37]Industry Convergence and the Transformation of the Mobile http://doc.mbalib.com/view/a687cf7eebc8cbf236855c98fc6d28aa.html
[38]Media Convergence Jensen, Klaus Bruhn 2010-1 http://book.douban.com/subject/6134122/
[39]Media Convergence Tim Dwyer McGraw Hill/Open University Press,2010-2-1
[40]Design to Thrive:Creating Social Networks and Online Communities That Last Tharon W. Howard Morgan Kaufmann,2010-2-9
[41]Convergence Media History Janet Staiger Taylor & Francis,2009-6-26
[42]New Media, Old News:Journalism and Democracy in the Digital Age Natalie Fenton Sage,2009-10-30
[43]Citizen Journalism:Global Perspectives Stuart Allan Peter Lang,2009-5-1
[44]Journalism and Citizenship:New Agendas in Communication Zizi Papacharissi Taylor & Francis,2009-7-13
[45]Social Networks and the Semantic Web Peter Mika Springer,2007-9-18
[46]Convergence Culture:Where Old and New Media Collide Henry Jenkins NYU Press,2006-8-1
[47]Media Convergence:Moving to the Next Generation:2007 Iti 5th International Conference on Information and Communications Technology (Icict 2007):16-18 December,2007, Cairo, Egypt http://www.google.com.hk/books?id=5nIFRAAACAAJ&lr=&hl=zh-CN Information Technology Institute,2007-1-1
[48]Media Organizations And Convergence:Case Studies of Media Convergence Pioneers Gracie Lawson-Borders Routledge,2006
[49]In view of Media Convergence—Digital Publishing:The Cultural Logic and Industry Regulation http://en.cnki.com.cn/Article_en/CJFDTotal-CBKX201202007.htm
[50]The Value Net Parolini, Cinzia 1999-11 ISBN:9780471987192 http://book.douban.com/subject/6833333/
[51]Media Watch:Convergence reviewed (07/05/2012) http://www.abc.net.au/mediawatch/transcripts/s3497375.htm
[52]Online Media Convergence http://wenku.baidu.com/view/ed06bbe8551810a6f524860e.html
[53]Media Convergence, Competition Law,and Industrial, and Media Policies http://www.docin.com/p-378476802.html
[54]Convergence (telecommunications) http://en.wikipedia.org/wiki/Telecommunication_convergence
[55]http://www.dwrh.net/a/newfile2.html
[56]http://wenku.baidu.com/view/88b3c60416fc700abb68fc95.html
[57]http://www.ebusinessreview.cn/articledetail-6195.html
[58]http://club.ebusinessreview.cn/blogArticle-57151.html
[59]http://handout.blog.hexun.com/38971379_d.html
[60][韩]W.钱·金,[美]莫博涅著.吉宓译.蓝海战略：超越产业竞争,开创全新市场[M].北京：商务印书馆,2005
[61][加]麦克卢汉著.理解媒介——论人的延伸[M].北京：商务印书馆,2004
[62][美]K·J·阿罗著.信息经济学[M].北京：北京经济学院出版社,1989
[63][美]彼得·圣吉著.郭进隆译.第五项修炼——学习型组织的艺术与实务[M].上海：上海三联书店,1998
[64][美]布赖恩·卡欣,哈尔·瓦里安编著.常玉田等译.传媒经济学[M].北京：中信出版社,2003
[65][美]布兰查德(Blanchard,O.)著.王天衍译.社会化媒体营销投资与回报(Social Media ROI:Managing and Measuring Social Media Efforts in Your Organization)[M].北京：电子工业出版社,2012
[66][美]大卫·波维持,约瑟夫·玛撒,R·柯克·克雷默著.仲伟俊,钟德强和胡汉辉译.价值网：打破供应链,挖掘隐利润[M].北京：人民邮电出版社,2001
[67][美]杰里,瑞尼著.王根蓓译.高级微观经济理论[M].上海：上海财经大学出版社,2002
[68][美]卡雷西尔弗著.潘勇,宋涛和黄建军译.价值链：运用新技术和互联网改进业绩[M].北京：经济管理出版社,2004
[69¨美]罗伯特·卡普兰等著.综合记分卡——一种革命性的评估和管理系统[M].北京：新华出版社,1998
[70][美]迈克尔·波特著.陈小悦译.竞争优势[M].北京：华夏出版社,2005
[71][美]迈克尔·波特著.陈小悦译.竞争战略[M].北京：华夏出版社,2005
[72][美]米尔格罗姆等著.费方域主译.经济学、组织与管理[M].北京：经济科学出版社,2004
[73][美]皮卡特(Picard, R. G.)著.韩骏伟,常永新等译.传媒管理学导论[M].北京：人民邮电出版社,2006
[74][美]乔杜里(Chowdhury, S.)著.张彦玲等译.六西格玛设计的力量[M].北京：电子工业出版社,2003
[75][美]舒尔茨等著.整合营销传播[M].呼和浩特：内蒙古人民出版社,1998
[76][美]托马斯·鲍德温,史蒂文森·麦克沃依和查尔斯·斯坦菲尔德著.龙耘,官希明 译.大汇流：整合媒介、信息与传播[M].北京：华夏出版社,2000
[77][美]威廉·B·劳斯著.胡平,叶军译.战略管理的主要挑战[M].西安：西安交大出版社,2007
[78][日]大前研一等著.王小燕译.数字化商业模式[M].北京：中信出版社,2006
[79][日]大前研一著.黄柏棋译.无国界的世界[M].北京：中信出版社,2007
[80][日]大前研一著.新企业战略[M].北京：中信出版社,2006
[81][日]青木昌彦著.周黎安译.比较制度分析[M].上海：上海远东出版社,2001
[82][英]安妮·布鲁金著.第三资源：智力资本及其管理[M].大连：东北财经大学出版社,1998
[83][英]奥利弗著.谢新洲,王金媛译.企业传播：原则、方法与战略[M].北京：北京大学出版社,2005
[84][英]哈钦斯(Hutchins,D.)著.李纯等译.即时制管理[M].北京：中国标准出版社,2000
[85]CNNIC[R].第29次中国互联网络发展状况调查统计报告,2012-1
[86]CNRS36城市[R].2001至2011年全年数据,2012
[87]CSM媒介研究[R]CCTV奥运观众使用不同方式收看CCTV奥运节目的比例,2012-9
[88]毕新华,李海莉和张贺达.基于价值网的移动商务商业模式研究[J].商业研究,2009(1)
[89]卜彦芳编著.传媒经济学——理论与案例[M].北京：中国国际广播出版社,2008
[90]常永新著.传媒集团公司治理[M].北京：中国传媒大学出版社,2006
[91]陈凡,李兆友编著.现代科学技术革命与当代社会[M].沈阳：东北大学出版社,2004
[92]崔保国,侯琰霖.在融合中转型,在转型中创新——2012中国传媒产业分析与展望[J].中国报业,2012(4)
[93]崔保国,侯琰霖.在融合中转型,在转型中创新——2012中国传媒产业分析与展望[J].中国报业,2012(4)
[94]邓忻忻等主编.网络传播与新闻媒体[M].北京：北京广播学院出版社,2001
[95]高岩.从价值网视角看手机媒体产业的发展——以日本手机媒体为例[J].新闻界,2011(5)
[96]谷虹著.信息平台论：三网融合背景下信息平台的构建、运营、竞争与规制研究[M].北京：清华大学出版社,2012
[97]顾涧清著.报业的变局与方略——中国报业集团产业化研究[M].北京：中国传媒大学出版社,2008
[98]官建文主编.中国移动互联网发展报告(2012)[M].北京：社会科学文献出版社,2012
[99]郭咸纲著.西方管理学说史[M].北京：中国经济出版社,2003
[100]何苏六等著.网络媒体的策划与编辑[M].北京：北京广播学院出版社,2001
[101]何伟,谢安良.创新融合转型：向着综合性文化传媒集团的新跨越[J].新闻战线(THE PRESS),2012(6)
[102]侯胜田著.绿海战略：获得持久竞争优势[M].北京：清华大学出版社,2007
[103]胡大立.基于价值网模型的企业竞争战略研究[J].中国工业经济,2006(9)
[104]胡世良,钮钢和谷海颖著.移动互联网：赢在下一个十年的起点[M].北京：人民邮电出版社,2011
[105]环境与发展研究所主编.企业社会责任在中国[M].北京：经济科学出版社,2004
[106]黄楚新著.嬗变与重构：中国IPTV发展现状与走向[M].北京：中国传媒大学出版社,2008
[107]黄速建主编.现代企业管理——变革的观点[M].北京：经济管理出版社,2002
[108]江积海,龙勇.基于模块化和动态能力的价值网结网机理研究[J].科技管理研究,2009(1)
[109]姜秀珍著.新闻统计学[M].北京：新华出版社,1998
[110]黎友焕编著.SA8000与中国企业社会责任建设[M].北京：中国经济出版社,2004
[111]李丹林.媒介融合时代传媒管制问题的思考[J].现代传播,2012(5)
[112]李焕荣,林健著.企业战略网络管理模式[M].北京：经济管理出版社,2007
[113]李建新著.媒体战略策划[M].上海：复旦大学出版社,2006
[114]李立清,李燕凌著.企业社会责任研究[M].北京：人民出版社,2005
[115]李希光著.网络记者[M].北京：中国三峡出版社,2000
[116]卢恩光著.中国报业集团治理探析[M].北京：华夏出版社,2007
[117]卢泰宏,周懿瑾,何云.价值网研究渊源与聚变效应探析[J].外国经济与管理,2012(1)：34
[118]卢现祥主编.新制度经济学[M].武汉：武汉大学出版社,2004
[119]陆小华著.再造传媒——传统媒体系统整合方略[M].北京：中信出版社,2002
[120]陆小华著.整合传媒——传媒竞争趋势与对策[M].北京：中信出版社,2002
[121]罗卫光.“三网融合”对我国传媒生态位的影响[J].湖南第一师范学院学报,2012(4)
[122]罗贇.电子商务网站与大众传媒的融合发展[J].新闻与写作,2012(8)
[123]任建标主编.供应链与价值网创新企业案例[M].北京：中国财政经济出版社,2008
[124]任向晖,朱芳文主编.社会媒体营销[M].北京：电子工业出版社,2012
[125]赛立信媒介研究[R].南京地区移动收听调查,2011-9
[126]沙莲香等著.传播学——以人为主体的图像世界之迷[M].北京：中国人民大学出版社,1990
[127]盛革,李国章.价值网模式的解构模型与管理框架研究[J].管理评论,2010(4)：22
[128]盛革著.协同营商[M].北京：新华出版社,2009
[129]宋培义等编著.媒体战略管理[M].北京：中国传媒大学出版社,2006
[130]陶志峰编著.媒介战略管理：方向性的把握[M].长沙：湖南人民出版社,2003
[131]童晓渝,蔡佶和张磊编著.第五媒体原理[M].北京：人民邮电出版社,2006
[132]汪牧青,夏敬华,闻博编著.领跑企业信息化CIO工作手册[M].北京：电子工业出版社,2004
[133]王孝明等编著.三网融合之路[M].北京：人民邮电出版社,2012
[134]韦文杰.知音传媒集团的媒介融合策略及启示[J].出版发行研究,2012(9)
[135]魏正聪.融合背景下的传媒价值让渡与调适[J].社会科学论坛,2012(2)
[136]薛华成主编.管理信息系统[M].北京：清华大学出版社,2003
[137]杨浩主编.现代企业理论教程[M].上海：上海财经大学出版社,2001
[138]杨宏旭著.信息技术与企业再造[M].北京：中国社会科学出版社,2004
[139]杨青著.公司规划与信息系统规划[M].北京：经济管理出版社,2005
[140]喻国明.中国传媒业的现实发展与未来趋势[A].喻国明自选集[C].上海：复 旦大学出版社,2004
[141]喻国明著.变革传媒——解析中国传媒转型问题[M].北京：华夏出版社,2005
[142]张雷著.虚拟技术的政治价值论[M].沈阳：东北大学出版社,2004
[143]张鸣主持.价值链管理理论研究与实证分析[M].大连：东北财经大学出版社,2007
[144]张铁男著.适应性企业战略管理[M].北京：中国发展出版社,2006
[145]张维迎主编.CEO与北大对话：网络的核心竞争力[M].沈阳：辽宁人民出版社,2002
[146]赵曙光,耿强著.媒介资本市场[M].长沙：湖南人民出版社,2003
[147]赵曙光,史宇鹏著.媒介经济学[M].长沙：湖南人民出版社,2003
[148]郑欣主编.空间的分割：新媒体广告效果研究[M].北京：中国传媒大学出版社,2008
[149]郑英隆著.现代企业的信息经济性分析[M].广州：广东人民出版社,2000
[150]周小虎著.企业社会资本与战略管理——基于网络结构观点的研究[M].北京：人民出版社,2006
[151]周洋.美国传媒产业融合创新的模式与借鉴——以Comcast为例[J].中国记者,2012(1)
[152]朱善利著.微观经济学[M].北京：北京大学出版社,2001
[153]左超.基于价值网的物联网产业商业模式研究[A].融合与创新研讨会论文集[C].2012
[154]左美云著.知识转移与企业信息化[M].北京：科学出版社,2006
[155]刘莎.基于价值网理论的电信运营商集团客户服务模式的研究[A].International Conference on Engineering and Business Management[C].2011
[156]马凌,侯正伟.基于生态系统的信息产业价值网研究[A]. International Conference on Engineering and Business Management[C].2010
[157]AMT协同商务研究小组.协同商务初阶[EB/OL].http://www.amteam.org.2002-5
[158]艾瑞：2011年移动市场规模达393.1亿,同比增97.5%[EB/LOL].2012-1-10,http://tech.hexun.com/2012-01-10/137125757.html
[159]比特网：易观报告称2011年中国移动互联网用户数破4亿[EB/LOL].2012-1-5,http://net.chinabyte.com/28/12269528.shtml
[160]樊利钧.基于资源共享的价值网企业合作创造价值机理研究[EB/OL].中国知网http://www.cnki.net/,2011(1)
[161]范高贤.基于价值网的企业再造研究.中国知网[EB/OL].http://www. Cnki.net/, 2010(11)
[162]国脉物联网：2011年中国移动互联网产业回顾与展望[EB/LOL].2012-3-14,http://industry.im2m.com.cn/49/09261047189.shtml
[163]刘开杰.基于3C融合价值网的上海广电信息发展战略研究.中国知网[EB/OL].http://www.cnki.net/,2010(1)
[164]赛迪智库：2012年移动互联网将爆炸式增长[EB/LOL].2011-12-5, http://mobile. people.com.cn/h/2011/1205/c227890-527029346.html
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |