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基于价值网的软件企业商业模式创新研究
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摘要
软件产业作为中国新兴的重要产业,是信息社会的核心。随着科技的发展,以计算机、集成电路,软件、通信和互联网为代表的信息技术革命,使得软件产业产品和服务的提供方式产生了深刻的变化,新的商业模式层出不穷。在网络经济的环境下,软件企业的生存和发展不仅仅取决于企业和客户的关系,企业的竞争力也不仅仅取决于企业自身的竞争优势,企业参与合作或组织合作的能力越来越重要。因此,为了生存,软件企业必须明确自身在整个软件市场中的定位,确定其在价值网络中的网络能力、核心竞争力,并在此基础上进行商业模式创新。
     本文研究目标是在识别价值链增值环节的基础上,试图通过重新整合与商业模式创新相关的技术、资本、信息等要素进行商业模式创新,构建出软件企业商业模式创新模型并对其进行评价,最终使得软件企业得以根据不同产品的市场需求,根据企业内部情况及外界环境变化,柔性的选择最适宜的商业模式,实现提高利润率、提升竞争力的目标。
     本文将价值网理论与企业商业模式创新相结合,本着分析与归纳相结合、系统分析与比较分析相结合的原则,综合运用价值理论、系统论、协同学、博弈论、核心竞争力理论、企业组织理论等多个领域的理论与方法,对基于价值网的商业模式进行了比较系统和深入的研究。
     首先,论文论述了研究软件企业商业模式的背景与意义,详细分析了国内外软件产业及软件企业商业模式的现状,总结了国内外相关研究成果及文献综述,阐述了价值理论、系统论、协同学、博弈论、核心竞争力、企业组织等基本理论和软件企业、商业模式、TRIZ理论、NK模型等相关概念。
     其次,论文以软件商业模式概述为基础,分析软件企业商业模式驱动因素及其要素构成,提出通用软件商业模式等六种软件企业商业模式类型,并从价值链方面分析不同商业模式的增值过程。随后,结合价值网分析软件企业价值网的结构模型、形成的动力机制及其构建过程,探究软件企业价值网节点企业间的相互关系,揭示价值网价值创造、价值分配与转移的机制,最终得出基于价值网的软件企业商业模式框架。
     再次,论文对软件企业不同成长阶段的商业模式创新需求进行了分析,在TRIZ理论的指导下,利用NK模型实现了软件企业商业模式创新,进而将软件企业价值网与商业模式创新进行对接,从节点、链条、整体网络三个方而分析商业模式创新的路径,提出了基于价值网的软件企业商业模式创新模型。在此基础上,本文展开了对基于价值网的软件企业商业模式创新的评价,建立了基于价值网的软件企业商业模式创新综合评价指标体系,结合层次分析法和模糊综合评价法,实现了对基于价值网的软件企业商业模式创新的有效性评价和适应度评价。
     最后,论文选择相关软件企业,从企业价值链和价值网环境方面,研究该软件企业商业模式的创新过程,建立符合该软件企业的商业模式创新模型,并从财务和会计数字证实该软件企业进行的商业模式创新的良好效果。
     论文研究具有一定的理论意义和现实意义。通过运用价值网理论、TRIZ理论和NK模型设计软件企业的商业模式创新,在构建软件企业价值网模型的基础上,提升价值网的网络效应和软件增值速度,大大提高了我国软件企业基于价值网的商业模式创新的适应性,在研究视角、创新方法、评价体系、实证等方面做了一定的创新性的研究。
As an important emerging industry, software is the core of the information society. With the development of science and technology, the information technology revolution of computers, integrated circuits, software, telecommunications and the Internet makes the delivery of software products and services profound changes, and new business mode emerge. Under the network economic environment, enterprise's survival and development not only depends on the relationship between enterprises and customers, and enterprise's competitiveness not only depends on its own competitive advantage. The ability of participating and organizing cooperation is more and more important. Therefore, in order to survive, software enterprise must make clear their position in the software market as a whole, determine its networks ability and core competence in the value network. And then on this basis, software enterprise carries on business mode innovation.
     Based on the identification of the value-added parts, this thesis tries to conduct the business mode innovation by re-integration of the related technology, capital, information and other elements. Then it establishes software business mode innovation model and makes its evaluation. Finally it makes the software enterprise have the ability of flexibly choosing the most suitable business mode according to different products market demand and enterprise's internal situation and external environment changes, in order to achieve the objective of improving profitability and enhancing competitiveness.
     This thesis combines the value network theory and the enterprise business mode innovation. Under the principle of analysis and induction as well as combining systems analysis and comparative analysis, this thesis makes systematic and in-depth research on value network-based business mode through the comprehensive application of value network theory, system theory, collaborative study, game theory, core competence theory, organization theory and other fields of theory and methods.
     Firstly, the thesis discusses the background and significance of studying software enterprise business modes, and analyzes in detail status of domestic and foreign software industry and software enterprise business modes. It also summarizes the related research results and literature review home and abroad, and then describes the value network theory, system theory, collaborative study, game theory, core competence theory, organization theory, and other basic theory as well as software enterprises, business mode, TRIZ theory, NK models, and other related concepts.
     Secondly, based on the outline of software business mode, the thesis analyzes drivers and elements of composition, proposes six types software business mode such as common software enterprise business modes, and then analyzes value-added process of different business mode from the side of value chain. Subsequently, the thesis analyzes software enterprise value network's structural model, the dynamic mechanism of the formation and the building process combining the theory of value network. Besides, this thesis also explores the relationships between node enterprises in value network, and reveals the value creation, value distribution and transfer mechanisms of the value network. Finally it obtains value net-based software enterprise business mode framework.
     Again, the thesis analyzes software enterprise business mode innovation needs in different growing stages. It achieves software enterprise business mode innovation by using NK model under the guide of TRIZ theory. What's more, the thesis docks software enterprise value network and business mode, analyzes the business mode innovation path from the side of the node, chain and the overall network, and then proposes value network-based software enterprise business mode innovation model. On this basis, the thesis launches evaluation of the value network-based software enterprise innovative business mode, establishes comprehensive evaluation index system. It conducts the evaluation of effectiveness and fitness of value network-based software enterprise innovation business mode using the analytic hierarchy process and fuzzy comprehensive evaluation method.
     Finally, the thesis selects relevant software enterprise. From the side of enterprise value chain and value network environment it studies the innovation process of this software enterprise's business mode. Then this thesis establishes the business mode innovation model for this software enterprise, and confirms the good results of the enterprise's business mode innovation using the financial and accounting figures.
     This thesis has a certain theoretical significance and practical significance. It designs business mode innovation of software enterprise by using value-network theory. TRIZ theory and NK model. On the basis of building software enterprise business mode, it enhances network effects of value-network and the speed of software appreciation. It improves the adaptability of China's software enterprise business mode. In addition, this thesis makes some innovative studies from research perspectives, innovative approaches, evaluation system, empirical research and others.
引文
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