虚拟企业战略执行力与企业绩效关系研究
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摘要
经济全球化、市场复杂化以及信息技术的快速发展促使虚拟企业逐渐成为一种重要的组织与管理模式,通过组建虚拟企业能够提升组织的市场竞争力,以更快的速度响应市场机遇,满足客户需求。此外,战略执行上的障碍已经成为了影响组织绩效提升和战略目标实现的主要问题。而目前学术界对于虚拟企业战略执行问题的研究却相对缺乏,因此,本文以虚拟企业战略执行力及与企业绩效的关系为研究对象具有重要的理论与现实意义。
本文运用文献讨论、理论研究、调查研究、统计分析等研究方法探讨了虚拟企业的特性,对虚拟企业战略执行力的含义进行了界定,讨论了虚拟企业战略执行力的构成要素,构建了虚拟企业战略执行力模型,提出了虚拟企业战略执行力的评价方法,并通过数据的统计分析,对虚拟企业战略执行力对企业财务绩效与非财务绩效的影响进行了综合研究。最后从虚拟企业战略执行力五个构成要素的角度出发,深入分析了虚拟企业战略执行力提升的障碍和对策。通过上述研究本文主要取得了以下创新性成果。
1.重新界定了虚拟企业的内涵。目前,对于虚拟企业的理解可分为狭义和广义之分,“狭义”概念比较强调信息技术工具,“广义”概念强调合作和外部资源整合,强调市场反应速度和联盟的动态性。本文从“广义”的角度来理解虚拟企业的内涵,认为虚拟企业是以市场机遇为起点,以计算机网络为运营平台,以契约为合作基础,以共赢为目的的若干个独立厂商的核心能力的动态联合体。
2.构建了虚拟企业战略执行力理论体系。通过执行力与战略执行力分析,对虚拟企业战略执行力的内涵进行了界定,探讨了虚拟企业战略执行力的构成要素,包括:战略、成员、沟通、激励机制、企业文化五个维度,并将五个维度划分为状态、方向和方法三个构面,提出了虚拟企业战略执行力模型,最后从指标体系的建立、指标权重的确定以及综合评价数据的合成三个方面研究了虚拟企业战略执行力的评价方法,初步建立了虚拟企业战略执行力理论体系。
3.探讨了虚拟企业战略执行力对企业绩效的影响。本文将虚拟企业战略执行力划分为战略、成员、沟通、激励机制以及企业文化五个构成要素,以此为基础探讨五个要素对虚拟企业财务绩效与非财务绩效的不同影响,为虚拟企业改善绩效水平提供参考和依据。
4.在分析虚拟企业战略执行力提升障碍的基础上提出了相应的对策。虚拟企业在组织形式、运作方式等方面都有别于传统企业,因此在战略执行力的提升上也面临着特殊的困难。本文从战略要素、成员要素、沟通要素、激励机制要素以及企业文化要素五个方面探讨了虚拟企业战略执行力提升面临的不利影响,并针对各方面的不利影响分别提出了相应的对策。
Economic globalization, market complex and the rapid development of information technology has made the virtual enterprise become an important organizational and managerial pattern, and the formation of virtual enterprise can enhance the market competitiveness of organizations to respond to market opportunities faster and meet customer needs. In addition, the obstacles on the implementation of the strategy have become main problems of improving organizational performance and achieving strategic objectives. At present, the academic research of strategy implementation of virtual enterprise is the relative lack, therefore, this paper choosing strategy implementation of virtual enterprise and the relationship with corporate performance for study has important theoretical and practical significance.
This article uses literature, theory, research, and statistical analysis methods, analyzes the characteristics of virtual enterprise, delimits the meaning of strategy implementation capability of virtual enterprise, discusses the composing elements of strategy implementation capability of virtual enterprise, builds the virtual enterprise strategy implementation capability model, puts forward evaluation method of strategy implementation capability of virtual enterprise, and through statistical analysis, comprehensively discusses the impact of strategy implementation capability of virtual enterprise on financial performance and non-financial performance. At last, deeply researches the obstacles of enhancing strategy implementation capability and countermeasures from the perspective of five composing elements of strategy implementation capability of virtual enterprise, in this paper, the innovative results are as follows.
1. Redefine the meaning of the virtual enterprise. Currently, the virtual enterprise can be divided into narrow and broad understanding, "narrow" concept emphasizes information technology tools, "extended" concept emphasizes cooperation, integration of external resources, market reaction speed and dynamic alliance. This article uses the "broad" perspective to understand the connotation of virtual enterprise, and we think virtual enterprise is a dynamic commonwealth of a number of independent manufacturers with core competencies which is built with the market opportunity as a starting point, the computer network as the operating platform, the contract as the basis for cooperation and the win-win situation as the purpose.
2. Construct theoretical system of strategy implementation capability of virtual enterprise. Through the analysis of implementation and strategy implementation, the meaning of strategy implementation capability of virtual enterprise has been defined, and analyzes the composing elements of strategy implementation capability of virtual enterprise, including: strategy, membership, communication, incentive mechanism, and corporate culture, then the five elements are divided into three dimensions of status, direction and methods, and the model of strategy implementation capability of virtual enterprise is proposed, at last puts forward evaluation method of strategy implementation capability of virtual enterprise, including the index system, index weight, and comprehensive evaluation, and the theoretical system of strategy implementation capability of virtual enterprise is initially established.
3. Discuss the impact of virtual enterprise strategy implementation capability on corporate performance. This paper divides the strategy implementation capability of virtual enterprise into five composing elements of strategy, membership, communication, incentive mechanism and corporate culture, based on this discusses the impact of five elements on financial performance and non-financial performance, and provides reference and basis to improve the performance level for the virtual enterprise.
4. Put forward corresponding countermeasures based on the analysis of obstacles of improving the strategy implementation capability of virtual enterprise. Virtual enterprises in the forms of organization, the mode of operation and other aspects are different from traditional companies, so the upgrading of the strategy implementation capability is also faced with special difficulties. This article discusses the adverse effects of improving the strategy implementation capability from five aspects of strategy, membership, communication, incentive mechanism, and corporate culture, and countermeasures are proposed for the various adverse effects.
本文运用文献讨论、理论研究、调查研究、统计分析等研究方法探讨了虚拟企业的特性,对虚拟企业战略执行力的含义进行了界定,讨论了虚拟企业战略执行力的构成要素,构建了虚拟企业战略执行力模型,提出了虚拟企业战略执行力的评价方法,并通过数据的统计分析,对虚拟企业战略执行力对企业财务绩效与非财务绩效的影响进行了综合研究。最后从虚拟企业战略执行力五个构成要素的角度出发,深入分析了虚拟企业战略执行力提升的障碍和对策。通过上述研究本文主要取得了以下创新性成果。
1.重新界定了虚拟企业的内涵。目前,对于虚拟企业的理解可分为狭义和广义之分,“狭义”概念比较强调信息技术工具,“广义”概念强调合作和外部资源整合,强调市场反应速度和联盟的动态性。本文从“广义”的角度来理解虚拟企业的内涵,认为虚拟企业是以市场机遇为起点,以计算机网络为运营平台,以契约为合作基础,以共赢为目的的若干个独立厂商的核心能力的动态联合体。
2.构建了虚拟企业战略执行力理论体系。通过执行力与战略执行力分析,对虚拟企业战略执行力的内涵进行了界定,探讨了虚拟企业战略执行力的构成要素,包括:战略、成员、沟通、激励机制、企业文化五个维度,并将五个维度划分为状态、方向和方法三个构面,提出了虚拟企业战略执行力模型,最后从指标体系的建立、指标权重的确定以及综合评价数据的合成三个方面研究了虚拟企业战略执行力的评价方法,初步建立了虚拟企业战略执行力理论体系。
3.探讨了虚拟企业战略执行力对企业绩效的影响。本文将虚拟企业战略执行力划分为战略、成员、沟通、激励机制以及企业文化五个构成要素,以此为基础探讨五个要素对虚拟企业财务绩效与非财务绩效的不同影响,为虚拟企业改善绩效水平提供参考和依据。
4.在分析虚拟企业战略执行力提升障碍的基础上提出了相应的对策。虚拟企业在组织形式、运作方式等方面都有别于传统企业,因此在战略执行力的提升上也面临着特殊的困难。本文从战略要素、成员要素、沟通要素、激励机制要素以及企业文化要素五个方面探讨了虚拟企业战略执行力提升面临的不利影响,并针对各方面的不利影响分别提出了相应的对策。
Economic globalization, market complex and the rapid development of information technology has made the virtual enterprise become an important organizational and managerial pattern, and the formation of virtual enterprise can enhance the market competitiveness of organizations to respond to market opportunities faster and meet customer needs. In addition, the obstacles on the implementation of the strategy have become main problems of improving organizational performance and achieving strategic objectives. At present, the academic research of strategy implementation of virtual enterprise is the relative lack, therefore, this paper choosing strategy implementation of virtual enterprise and the relationship with corporate performance for study has important theoretical and practical significance.
This article uses literature, theory, research, and statistical analysis methods, analyzes the characteristics of virtual enterprise, delimits the meaning of strategy implementation capability of virtual enterprise, discusses the composing elements of strategy implementation capability of virtual enterprise, builds the virtual enterprise strategy implementation capability model, puts forward evaluation method of strategy implementation capability of virtual enterprise, and through statistical analysis, comprehensively discusses the impact of strategy implementation capability of virtual enterprise on financial performance and non-financial performance. At last, deeply researches the obstacles of enhancing strategy implementation capability and countermeasures from the perspective of five composing elements of strategy implementation capability of virtual enterprise, in this paper, the innovative results are as follows.
1. Redefine the meaning of the virtual enterprise. Currently, the virtual enterprise can be divided into narrow and broad understanding, "narrow" concept emphasizes information technology tools, "extended" concept emphasizes cooperation, integration of external resources, market reaction speed and dynamic alliance. This article uses the "broad" perspective to understand the connotation of virtual enterprise, and we think virtual enterprise is a dynamic commonwealth of a number of independent manufacturers with core competencies which is built with the market opportunity as a starting point, the computer network as the operating platform, the contract as the basis for cooperation and the win-win situation as the purpose.
2. Construct theoretical system of strategy implementation capability of virtual enterprise. Through the analysis of implementation and strategy implementation, the meaning of strategy implementation capability of virtual enterprise has been defined, and analyzes the composing elements of strategy implementation capability of virtual enterprise, including: strategy, membership, communication, incentive mechanism, and corporate culture, then the five elements are divided into three dimensions of status, direction and methods, and the model of strategy implementation capability of virtual enterprise is proposed, at last puts forward evaluation method of strategy implementation capability of virtual enterprise, including the index system, index weight, and comprehensive evaluation, and the theoretical system of strategy implementation capability of virtual enterprise is initially established.
3. Discuss the impact of virtual enterprise strategy implementation capability on corporate performance. This paper divides the strategy implementation capability of virtual enterprise into five composing elements of strategy, membership, communication, incentive mechanism and corporate culture, based on this discusses the impact of five elements on financial performance and non-financial performance, and provides reference and basis to improve the performance level for the virtual enterprise.
4. Put forward corresponding countermeasures based on the analysis of obstacles of improving the strategy implementation capability of virtual enterprise. Virtual enterprises in the forms of organization, the mode of operation and other aspects are different from traditional companies, so the upgrading of the strategy implementation capability is also faced with special difficulties. This article discusses the adverse effects of improving the strategy implementation capability from five aspects of strategy, membership, communication, incentive mechanism, and corporate culture, and countermeasures are proposed for the various adverse effects.
引文
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