健身俱乐部会籍顾问的胜任素质研究
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摘要
会籍顾问是俱乐部的一个重要岗位,是健身俱乐部、教练和会员的连接点。研究会籍顾问的胜任素质能推动俱乐部的发展,给俱乐部创造更多的收益。本文以问卷调查法、数据分析等研究方法,以YT俱乐部为样本,研究俱乐部的人员配置及会籍顾问的基本情况和胜任素质现状,设计出会籍顾问胜任素质提升方案,全面评价并改善健身俱乐部会籍顾问整体素质。
Membership consultants are an important part of the club and are the connection point for fitness clubs,coaches and members. The competency of the research membership consultant can promote the development of the club and create more benefits for the club. This article uses questionnaires,data analysis and other research methods,and takes YT Club as a sample to study the staffing of the club and the basic situation and qualification status of the membership consultants,design the membership consultant 's competency quality improvement plan,and comprehensive evaluate and improve the overall quality of club membership consultants.
Membership consultants are an important part of the club and are the connection point for fitness clubs,coaches and members. The competency of the research membership consultant can promote the development of the club and create more benefits for the club. This article uses questionnaires,data analysis and other research methods,and takes YT Club as a sample to study the staffing of the club and the basic situation and qualification status of the membership consultants,design the membership consultant 's competency quality improvement plan,and comprehensive evaluate and improve the overall quality of club membership consultants.
引文
[1]张海.北京市健身俱乐部会籍顾问胜任素质研究[D].北京体育大学:张海,2009. 34-37.
[2]麦克利兰.胜任力素质辞典[Z].美国:麦克利兰,1981.
[3]智库[EB/OL]. http://wiki. mbalib. com/wiki/,2018-4-13.
[4]朱洪静.顾问式营销对营销顾问的胜任素质要求[J].商场现代化,2006,4(464):99-103.
[5]张林.会籍顾问的四大工作内场参观[J].健与美,2014,24(12):108-109.
[6]田媛媛.中新公司营销人员招聘方案研究[D].西安理工大学:田媛媛,2010. 34-36.
[8]王懿.大学重点学科创新人才胜任力模型的研究[D].第三军医大学:王懿,2008. 46-48.
[8]陈永姚.浅析健生俱乐部会籍顾问应具备的能力[D].辽宁理工学院:陈永姚,2014. 94-96.
[9]余华杰. D公司销售人员胜任素质测评体系研究[D].昆明理工大学:华杰,2007. 25-27.
[10]任建定.健身俱乐部营业基本要素及营销策略研究[J].营销策略,2006,13(4):12-19.
[11]刘平江.我国健身俱乐部会籍顾问发展策略研究[C].首都体育学院:刘江平,2007. 126-131.
[2]麦克利兰.胜任力素质辞典[Z].美国:麦克利兰,1981.
[3]智库[EB/OL]. http://wiki. mbalib. com/wiki/,2018-4-13.
[4]朱洪静.顾问式营销对营销顾问的胜任素质要求[J].商场现代化,2006,4(464):99-103.
[5]张林.会籍顾问的四大工作内场参观[J].健与美,2014,24(12):108-109.
[6]田媛媛.中新公司营销人员招聘方案研究[D].西安理工大学:田媛媛,2010. 34-36.
[8]王懿.大学重点学科创新人才胜任力模型的研究[D].第三军医大学:王懿,2008. 46-48.
[8]陈永姚.浅析健生俱乐部会籍顾问应具备的能力[D].辽宁理工学院:陈永姚,2014. 94-96.
[9]余华杰. D公司销售人员胜任素质测评体系研究[D].昆明理工大学:华杰,2007. 25-27.
[10]任建定.健身俱乐部营业基本要素及营销策略研究[J].营销策略,2006,13(4):12-19.
[11]刘平江.我国健身俱乐部会籍顾问发展策略研究[C].首都体育学院:刘江平,2007. 126-131.