国内外消费者决策模型研究进展
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摘要
WEB4.0时代的到来使消费者在决策过程中受到的影响因素更加复杂,决策模型的构建也更加困难。本文通过对相关研究文献的梳理,总结出消费者决策模型构建的理论基础、模型基础、构建过程和消费者决策模型检验四方面发展现状及下一步研究方向。
WEB4.0 makes the influencing factors of consumers more complex in the decision-making process and the construction of decision-making model is more difficult. Based on the related research literature, this paper summed up the current situation of theoretical basis, model basis, construction process and model checking of consumer decision-making model construction and the next research direction.
WEB4.0 makes the influencing factors of consumers more complex in the decision-making process and the construction of decision-making model is more difficult. Based on the related research literature, this paper summed up the current situation of theoretical basis, model basis, construction process and model checking of consumer decision-making model construction and the next research direction.
引文
[1]果洪迟.影响购买决策的因素[J].北京商学院学报,1983(1):22,49-53.
[2]Aldo Cundari Chairman,Ceo Cundari Group Ltd.From Funnel to the Journey:The New Customer Purchase Journey[D].2015:45-56.
[3]李永海.一种使用在线评论信息的商品购买决策分析方法[J].运筹与管理,2018,2:32-27.
[4]苏玥竹.国内外网络消费行为研究综述与评析[J].现代情报,2015,5:171-177.
[5]Davis F.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarte,1989,13(3):319-341.
[6]徐飞,朱小军.消费者决策过程模型与经济学需求曲线的理论证明[J].上海管理科学,2003(5):12-14.
[7]Fishbein M,Ajzen I.Belief,Attitude,Intention,Behavior.Addision-Wesley,Reading,MA,1975.
[8]Icek Aizen,Martin Fishbein-Understanding Attitudes and Predicting Social Behavior,1991.
[9]纪成君,赵嘉卉,于晓芳.基于大道模型的消费者网购决策研究[J].辽宁工程技术大学学报(社会科学版),2017,6:629-635.
[10]孙金丽.网络购物中消费者决策行为模型的构建[J].中国管理信息化,2011,14(18):101-103.
[11]Von Neumann J,Morgensteru O.Theory of Games and Economic Behavior[M].Princeton University Press,The2nd Edition,1947.
[12]LINTT,LEECC,LINHC.Analysis of customer profit contribution for banks with the concept ofmarketing mix strategy between 4Cs and 5Ps[J].Service Business,2013,7(1):37-59.
[13]Cardello A V,Meiselman H L,Schutz H G,et al.Measuring emotional responses to foods and food names using questionnaires[J].Food Quality and Preference,2012,24(2):243-250.
[14]Davis F.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarte,1989,13(3):319-341.
[15]Martin Fishbein,leek Ajzen.The Influence of Attitudes on Behavior[M].The handbook of attitudes,2005:173-221.
[16]王永周,邓燕.基于大数据预测的消费者购买决策行为分析[J].商业经济研究,2016(23):40-42.
[17]荣梅,周彦莉.认知视角的消费者决策模型研究[J].山东社会科学,2012,14(12):168-171.
[18]Petty R E,Brion^l P.The elaboration likelihood model[J].Handbook of theories of social psychology,2011,(1):224-245.
[19]丁黎黎,姜亚楠,王垒.边缘路线信息丰裕度对消费者在线购买决策的影响[J].财经论丛,2014(9):68-74.
[20]李桂华,卢宏亮,刘海燕.人际关系对企业购买意向影响的实证研究---基于中国的文化背景[J].山西财经大学学报,2010,32(4):60-67.
[21]屠萍萍.大学生消费决策模型的营销因素研究[J].天津商务职业学院学报,2017,5(5):39-43.
[22]周丽莉,丁东洋.考虑市场学习行为的贝叶斯决策模型构建及应用[J].中国管理科学,2016,24(S1):519-524.
[23]孙瑾,王永贵.是“只见树木”还是“整片森林”---性别对消费者比较信息处理过程的调节作用[J].南开管理评论,2016,119(3):89-97.
[24]马鸿飞,张晶杰.基于消费者的品牌资产模型构建及实证分析[J].科技与管理,2016,18(3):90-97,102.
[25]王丽丽,赵炳新,D.Nebenzahl.网络视角的风险与时尚对消费者信息搜索行为影响研究[J].中国管理科学,2016,24(11):137-145.
[26]孟园,王洪伟,王伟.网络口碑对产品销量的影响:基于细粒度的情感分析方法[J].管理评论,2017,29(1):144-154.
[2]Aldo Cundari Chairman,Ceo Cundari Group Ltd.From Funnel to the Journey:The New Customer Purchase Journey[D].2015:45-56.
[3]李永海.一种使用在线评论信息的商品购买决策分析方法[J].运筹与管理,2018,2:32-27.
[4]苏玥竹.国内外网络消费行为研究综述与评析[J].现代情报,2015,5:171-177.
[5]Davis F.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarte,1989,13(3):319-341.
[6]徐飞,朱小军.消费者决策过程模型与经济学需求曲线的理论证明[J].上海管理科学,2003(5):12-14.
[7]Fishbein M,Ajzen I.Belief,Attitude,Intention,Behavior.Addision-Wesley,Reading,MA,1975.
[8]Icek Aizen,Martin Fishbein-Understanding Attitudes and Predicting Social Behavior,1991.
[9]纪成君,赵嘉卉,于晓芳.基于大道模型的消费者网购决策研究[J].辽宁工程技术大学学报(社会科学版),2017,6:629-635.
[10]孙金丽.网络购物中消费者决策行为模型的构建[J].中国管理信息化,2011,14(18):101-103.
[11]Von Neumann J,Morgensteru O.Theory of Games and Economic Behavior[M].Princeton University Press,The2nd Edition,1947.
[12]LINTT,LEECC,LINHC.Analysis of customer profit contribution for banks with the concept ofmarketing mix strategy between 4Cs and 5Ps[J].Service Business,2013,7(1):37-59.
[13]Cardello A V,Meiselman H L,Schutz H G,et al.Measuring emotional responses to foods and food names using questionnaires[J].Food Quality and Preference,2012,24(2):243-250.
[14]Davis F.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarte,1989,13(3):319-341.
[15]Martin Fishbein,leek Ajzen.The Influence of Attitudes on Behavior[M].The handbook of attitudes,2005:173-221.
[16]王永周,邓燕.基于大数据预测的消费者购买决策行为分析[J].商业经济研究,2016(23):40-42.
[17]荣梅,周彦莉.认知视角的消费者决策模型研究[J].山东社会科学,2012,14(12):168-171.
[18]Petty R E,Brion^l P.The elaboration likelihood model[J].Handbook of theories of social psychology,2011,(1):224-245.
[19]丁黎黎,姜亚楠,王垒.边缘路线信息丰裕度对消费者在线购买决策的影响[J].财经论丛,2014(9):68-74.
[20]李桂华,卢宏亮,刘海燕.人际关系对企业购买意向影响的实证研究---基于中国的文化背景[J].山西财经大学学报,2010,32(4):60-67.
[21]屠萍萍.大学生消费决策模型的营销因素研究[J].天津商务职业学院学报,2017,5(5):39-43.
[22]周丽莉,丁东洋.考虑市场学习行为的贝叶斯决策模型构建及应用[J].中国管理科学,2016,24(S1):519-524.
[23]孙瑾,王永贵.是“只见树木”还是“整片森林”---性别对消费者比较信息处理过程的调节作用[J].南开管理评论,2016,119(3):89-97.
[24]马鸿飞,张晶杰.基于消费者的品牌资产模型构建及实证分析[J].科技与管理,2016,18(3):90-97,102.
[25]王丽丽,赵炳新,D.Nebenzahl.网络视角的风险与时尚对消费者信息搜索行为影响研究[J].中国管理科学,2016,24(11):137-145.
[26]孟园,王洪伟,王伟.网络口碑对产品销量的影响:基于细粒度的情感分析方法[J].管理评论,2017,29(1):144-154.
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