新零售市场中农产品包装设计研究
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摘要
包装已经成为消费者选择产品的重要导向之一,好的包装设计往往能够迅速的形成消费者识别认知,分析农产品的包装设计现状,不再只把包装当作保护和携带产品的"容器",新零售市场目前正在消费者当中打开市场,基于不同学者的研究,本文对新零售概念和新零售市场里的农产品包装设计有新的见解。从包装外化设计和储存方式中探求,怎么让农产品的包装设计帮助农产品产品在新零售市场中将其附加值有效传播、提高农产品形象和提升市场占有额,也可以让农产品的包装成为宣传当地文化行走的名片。在这个时代是面临很多机会的。
Packaging has become one of the important guide consumers choose products, good packaging design is often able to quickly identify the cognitive, the formation of consumers to the analysis of current agricultural product packaging design, not only the packaging as protection and carry products "container", a new retail market is currently open the market of consumers, based on the research of different scholars, in this paper, the new retail concept and the agricultural product packaging design in the retail market have new insights. From the packaging design and storage mode, how to make the packaging design of agricultural products to help agricultural products in the new retail market to effectively spread its added value, improve the image of agricultural products and improve market share, also can make the packaging of agricultural products become the name card to promote local culture. There are many opportunities in this era.
Packaging has become one of the important guide consumers choose products, good packaging design is often able to quickly identify the cognitive, the formation of consumers to the analysis of current agricultural product packaging design, not only the packaging as protection and carry products "container", a new retail market is currently open the market of consumers, based on the research of different scholars, in this paper, the new retail concept and the agricultural product packaging design in the retail market have new insights. From the packaging design and storage mode, how to make the packaging design of agricultural products to help agricultural products in the new retail market to effectively spread its added value, improve the image of agricultural products and improve market share, also can make the packaging of agricultural products become the name card to promote local culture. There are many opportunities in this era.
引文
[1]中国互联网信息中心.第41次《中国互联网络发展状况统计报告》[J].2018,3.
[2]聂亚珍,胡太.适应市场的要求改进农产品包装[J].湖北社会科学,2007(1).
[3]张易轩.消费者行为心理学[M].中国商业出版社,2014,11.
[4]唐纳德·诺曼.设计心理学[M].中信出版社,2010,3.
[5]马歇尔·麦克卢汉.理解媒介[M].译林出版社,2011,7.
[2]聂亚珍,胡太.适应市场的要求改进农产品包装[J].湖北社会科学,2007(1).
[3]张易轩.消费者行为心理学[M].中国商业出版社,2014,11.
[4]唐纳德·诺曼.设计心理学[M].中信出版社,2010,3.
[5]马歇尔·麦克卢汉.理解媒介[M].译林出版社,2011,7.