乡村振兴背景下生鲜农产品的电商配送模式探析
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摘要
【目的/意义】生鲜农产品的配送问题已成为制约生鲜电商发展的重要瓶颈,在乡村振兴背景下对该问题进行研究,以期探索出适应新时期生鲜农产品电商配送的新模式。【方法/过程】运用文献研究法和问题分析法,分析现阶段我国生鲜农产品电商配送模式及存在的问题,并提出乡村振兴背景下生鲜农产品的电商配送新模式。【结果/结论】基于乡村振兴视角,提出适应当前发展的生鲜电商配送新模式,并给出3点对策建议:整合城乡电商配送资源,推动城乡配送系统一体化;提升电商配送技术水平,实现数据监控与食品溯源;加快完善电商配送标准体系,培育电商配送专业人才。
【Objective/Meaning】The distribution of fresh agricultural products has become an important bottleneck restricting the development of fresh e-commerce. Under the background of rural revitalization, this paper studied this issue in order to explore a new mode of e-commerce distribution for fresh agricultural products in the new era.【Methods/procedures】By means of literature research and problem analysis, this paper analyzed the current e-commerce distribution mode of fresh agricultural products in China and the existing problems, and put forward a new e-commerce distribution mode of fresh agricultural products under the background of rural revitalization.【Results/Conclusions】Based on the perspective of rural revitalization, this paper put forward a new mode of fresh e-commerce distribution to adapt to the current development, and put forward three countermeasures and suggestions: integrating urban and rural e-commerce distribution resources, promoting the integration of urban and rural distribution system; upgrading the technical level of e-commerce distribution, realizing data monitoring and food traceability; accelerating the improvement of e-commerce distribution standard system, and cultivating professional talents of e-commerce distribution.
【Objective/Meaning】The distribution of fresh agricultural products has become an important bottleneck restricting the development of fresh e-commerce. Under the background of rural revitalization, this paper studied this issue in order to explore a new mode of e-commerce distribution for fresh agricultural products in the new era.【Methods/procedures】By means of literature research and problem analysis, this paper analyzed the current e-commerce distribution mode of fresh agricultural products in China and the existing problems, and put forward a new e-commerce distribution mode of fresh agricultural products under the background of rural revitalization.【Results/Conclusions】Based on the perspective of rural revitalization, this paper put forward a new mode of fresh e-commerce distribution to adapt to the current development, and put forward three countermeasures and suggestions: integrating urban and rural e-commerce distribution resources, promoting the integration of urban and rural distribution system; upgrading the technical level of e-commerce distribution, realizing data monitoring and food traceability; accelerating the improvement of e-commerce distribution standard system, and cultivating professional talents of e-commerce distribution.
引文
[1]李晓.基于大数据的生鲜农产品电商配送优化研究[J].农村经济,2018(6):106-109.
[2]范厚明,田也.谈生鲜农产品电商物流配送模式的改进[J].商业经济研究,2015(35):36-38.
[3]张晓林.乡村振兴战略下的农村物流发展路径研究[J].当代经济管理,2019(4):46-51.
[4]郭志清.对接乡村振兴战略的农产品物流运行模式研析[J].农业经济,2018(11):143-144.
[5]任庆琳,王明宇.我国生鲜农产品电子商务物流特点和现状分析[J].电子商务,2015(11):31-32.
[6]杜甜甜,李学工.农产品冷链物流供给侧结构性改革的思考[J].台湾农业探索,2018(4):82-85.
[7]李五四,卡依尔江·木台力甫.基于物流中心的生鲜农产品物流组织模式研究[J].经济研究导刊,2014(18):92-93.
[8]赵秀荣,崔佳.我国生鲜农产品冷链物流配送路径优化研究[J].农业经济,2018(5):130-132.
[9]崔正,吴琼,王春蕾.“互联网+”生鲜农产品供应链的信息化管理[J].黑龙江农业科学,2016(12):134-137.
[2]范厚明,田也.谈生鲜农产品电商物流配送模式的改进[J].商业经济研究,2015(35):36-38.
[3]张晓林.乡村振兴战略下的农村物流发展路径研究[J].当代经济管理,2019(4):46-51.
[4]郭志清.对接乡村振兴战略的农产品物流运行模式研析[J].农业经济,2018(11):143-144.
[5]任庆琳,王明宇.我国生鲜农产品电子商务物流特点和现状分析[J].电子商务,2015(11):31-32.
[6]杜甜甜,李学工.农产品冷链物流供给侧结构性改革的思考[J].台湾农业探索,2018(4):82-85.
[7]李五四,卡依尔江·木台力甫.基于物流中心的生鲜农产品物流组织模式研究[J].经济研究导刊,2014(18):92-93.
[8]赵秀荣,崔佳.我国生鲜农产品冷链物流配送路径优化研究[J].农业经济,2018(5):130-132.
[9]崔正,吴琼,王春蕾.“互联网+”生鲜农产品供应链的信息化管理[J].黑龙江农业科学,2016(12):134-137.