摘要
基于乡村振兴战略实施的重大背景,展望农村电商出现的四大趋势及面临的挑战,分析我国农村电商生态创富的发展现状及存在的主要问题,基于有关理论和浙江丽水市的个案实践研究,回顾"十二五""十三五"期间丽水农业电商的成就,提出新时代农村电子商务"全域生态"发展模式的三大体系,即生态政策体系全要素、生态产业体系全链条、生态监管体系全过程。
Based on the important background of the implementation of rural revitalization strategy and with the four major trends and challenges of rural e-commerce, this paper analyses the current situation and main problems in the ecological wealth-creating development of rural e-commerce in China. On the basis of the relative theory and the case practice in Lishui City and having reviewed the achievements of agricultural e-commerce in Lishui during the 12 th and 13 th Five-Year Plan, we put forward the three major systems of the "macrocosm ecology" development pattern of the rural e-commerce at the new era. Namely, they are the total factors of policy system, the complete chain of ecological industry system and the whole process of the ecological monitoring system.
引文
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