广东省国家全域旅游示范区旅游效率研究
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摘要
区域旅游效率的高低在一定程度上会影响地区整体旅游的发展,国家全域旅游示范区必须追求更高的旅游效率。基于投入和产出有效时规模报酬不变的DEA模型,对广东省14个国家全域旅游示范区创建单位2016年旅游投入产出效率进行有效评价和相关性分析。研究发现:虽然各示范区创建单位旅游综合效率差异较为明显,但多数区域整体旅游效率水平较高;整体旅游效率与区域经济发展水平基本呈正相关;技术效率差异较小,整体规模效率较为理想;规模效率对综合效率影响和制约作用更大。加强区域旅游内部合作、合理调整旅游要素投入比例与投入规模以及主动优化资源配置等措施有助于旅游效率的提高。
The level of regional tourism efficiency will affect the development of overall tourism to a certain extent. The National Comprehensive Tourism Demonstration Areas must pursue higher tourism efficiency. Based on the DEA model with constant return on scale when input and output are effective, effective evaluation and correlation analysis of 2016 tourism input-output efficiency of the establishment of the National Comprehensive Tourism Demonstration Areas in14 countries of Guangdong province has been carried out. The study found that although the comprehensive efficiency of tourism is more obvious, in most regions, the overall tourism efficiency level is relatively high; the overall tourism efficiency is basically positively correlated with the regional economic development level; the technical efficiency difference is small, and the overall scale efficiency is ideal; Scale efficiency has greater impact on overall efficiency and constraints. Strengthening the internal cooperation of regional tourism, rationally adjusting the proportion of investment in tourism elements and the scale of investment, and actively optimizing the allocation of resources will help improve tourism efficiency.
The level of regional tourism efficiency will affect the development of overall tourism to a certain extent. The National Comprehensive Tourism Demonstration Areas must pursue higher tourism efficiency. Based on the DEA model with constant return on scale when input and output are effective, effective evaluation and correlation analysis of 2016 tourism input-output efficiency of the establishment of the National Comprehensive Tourism Demonstration Areas in14 countries of Guangdong province has been carried out. The study found that although the comprehensive efficiency of tourism is more obvious, in most regions, the overall tourism efficiency level is relatively high; the overall tourism efficiency is basically positively correlated with the regional economic development level; the technical efficiency difference is small, and the overall scale efficiency is ideal; Scale efficiency has greater impact on overall efficiency and constraints. Strengthening the internal cooperation of regional tourism, rationally adjusting the proportion of investment in tourism elements and the scale of investment, and actively optimizing the allocation of resources will help improve tourism efficiency.
引文
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[21]陈婷.基于DEA模型的中国著名旅游城市旅游效率研究[J].安庆师范大学学报(社会科学版),2017,36(1):93-96.
[22]马晓龙,保继刚.基于数据包络分析的中国主要城市旅游效率评价[J].资源科学,2010,32(1):88-97.
[23]王恩旭,武春友.基于DEA模型的城市旅游经营效率评价研究--以中国15个副省级城市为例[J].旅游论坛,2010,3(2):208-215.
[24]唐黎.基于生态位理论的福建省旅游城市竞合研究[J].中南林业科技大学学报,2017,37(12):189-194.
[2]Morey R C,Dittman D A.Evaluating a hotel GM's performance:a case in benchmarking[J].Cornell Hotel Restaurant and Administration Quarterly,1995,36(5):30-35.
[3]Michael D H,Keith C J.Employee performance cues in a hotel service environment:influence on perceived service quality,value,and word-of-mouth intentions[J].Journal of Business Research,1996,35(6):207-215.
[4]Anderson R I,Fok R,Scott J.Hotel industry efficiency:an advanced linear programming examination[J].American Business Review,2000,18(1):40-48.
[5]Koksal,C.D,Aksu,A.A.Efficiency evaluation of A-group travel agencies with data envelopment analysis(DEA):a case study in the Antalya region,Turkey[J].Tourism Management,2007,28(3):830-834.
[6]杨涛.公路网规划[M].北京:人民交通出版社,1997:122-150.
[7]Stephen D Nutley.Indicators of transport and accessibility problems in rural Australia.[J].Journal of Transport Geography,2003,11(1):55-71.
[8]Lee,C.K.&Han,S.H.Estimating the use and preservation values of national parks'tourism resource using a contingent valuation method[J].Tourism Management,2002,23(5):531-540.
[9]彭建军,陈浩.基于DEA的星级酒店效率研究--以北京、上海、广东相对效率分析为例[J].旅游学刊,2004(2):59-62.
[10]孙景荣,张捷,章锦河,等.中国城市酒店业效率的空间特征及优化对策[J].经济地理,2012,32(8):155-159.
[11]田喜洲,王渤.旅游市场效率及其博弈分析--以旅行社产品为例[J].旅游学刊,2003(6):57-60.
[12]卢明强,徐舒,王秀梅,等.基于数据包络分析(DEA)的我国旅行社行业经营效率研究[J].旅游论坛,2010,3(6):734-738.
[13]查建平,王挺之.环境约束条件下景区旅游效率与旅游生产率评估[J].中国人口·资源与环境,2015,25(5):92-99.
[14]马晓龙,保继刚.中国主要城市旅游效率影响因素的演化[J].经济地理,2009,29(7):1203-1208.
[15]邓洪波,陆林.基于DEA模型的安徽省城市旅游效率研究[J].自然资源学报,2014,29(2):313-323.
[16]游诗咏,林仲源,韩兆洲.广东省城市旅游效率的时空特征及其增长机制[J].资源科学,2017,39(8):1545-1559.
[17]耿长伟,段正梁,曾美艳.基于DEA模型的六盘山片区旅游扶贫效率评价研究[J].中南林业科技大学学报(社会科学版),2018,12(1):57-64.
[18]马晓龙.国内外旅游效率研究进展与趋势综述[J].人文地理,2012,27(3):11-17.
[19]王坤,黄震方,陶玉国,等.区域城市旅游效率的空间特征及溢出效应分析--以长三角为例[J].经济地理,2013,33(4):161-167.
[20]Janet M.Wagner,Daniel G.Shimshak.Stepwise selection of variables in data envelopment analysis:Procedures and managerial perspectives[J].European Journal of Operational Research,2007,180(1):57-67.
[21]陈婷.基于DEA模型的中国著名旅游城市旅游效率研究[J].安庆师范大学学报(社会科学版),2017,36(1):93-96.
[22]马晓龙,保继刚.基于数据包络分析的中国主要城市旅游效率评价[J].资源科学,2010,32(1):88-97.
[23]王恩旭,武春友.基于DEA模型的城市旅游经营效率评价研究--以中国15个副省级城市为例[J].旅游论坛,2010,3(2):208-215.
[24]唐黎.基于生态位理论的福建省旅游城市竞合研究[J].中南林业科技大学学报,2017,37(12):189-194.