突发风险事件中公众跟帖行为影响因素分析——基于探索性序列设计的混合研究
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摘要
[目的/意义]对突发风险事件中公众跟帖行为影响因素的考察,有利于拓展对风险沟通中网民逻辑规律性的认识,提高沟通效率。[方法/过程]采用探索性序列设计的混合研究,首先对35名活跃跟帖者深度访谈资料进行扎根研究,随后使用结构方程模型检验扎根研究建构的理论框架(N=688)。[结果/结论]研究发现感知到跟帖价值是公众跟帖行为发生的前置变量;跟帖带来的利益和付出的成本同时影响跟帖价值感知,利益包括利己的"情绪满足"和"获得认同"和利他的"线上贡献",成本包括"主观成本"和"客观成本";"利己"和"利他"对跟帖行为的影响路径不同,"利己"对跟帖行为的影响沿着两条路径进行,直接效应和经由跟帖价值感知的间接效应,"利他"则完全通过跟帖价值感知影响跟帖行为。
[Purpose/Significance]The analysis of the key factors that affect users' willingness to comment will help to further study the behavior and motivation of Internet users.[Method/Process]We adopted a mixed methods approach. We first adopted a qualitative study to explore what motivates people to post comments online in risk event. These were then used as the basis for development of a theoretical research model to undertake a quantitative study.[Result/Conclusion]The results explain how people decide to post comments online in risk event.
[Purpose/Significance]The analysis of the key factors that affect users' willingness to comment will help to further study the behavior and motivation of Internet users.[Method/Process]We adopted a mixed methods approach. We first adopted a qualitative study to explore what motivates people to post comments online in risk event. These were then used as the basis for development of a theoretical research model to undertake a quantitative study.[Result/Conclusion]The results explain how people decide to post comments online in risk event.
引文
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[39] 郝永华,芦何秋.网民集体行动的动力机制探析——以“郭美美事件”为研究个案[J].国际新闻界,2012(3):61-66.
[40] Ziegele M,Breiner T,Quiring O.What creates interactivity in online news discussions?An exploratory analysis of discussion factors in user comments on news items[J].Journal of Communication,2014,64(6):1111-1138.
[2] Giannopoulos G,Weber I,Jaimes A,et al.Diversifying user comments on news articles[J].WebInf.Syst.Eng.Springer,Berlin,Heidelberg,2012:100-113.
[3] Ziegele M,Quiring O.Conceptualizing online discussion value:A multidimensional framework for analyzing user comments on mass-media websites.[J] Communication Yearbook,2013(37):125-154.
[4] 詹姆斯·博曼,威廉·雷吉.协商民主:论理性与政治[M].北京:中央编译出版社,2006.
[5] Ruiz C,Domingo D,Micó J L,et al.Public sphere 2.0 The democratic qualities of citizen debates in online newspapers[J].The International Journal of Press/Politics,2011(16):463-487.
[6] Griffin R J,Yang Z,Ellen H T,et al.After the flood:Anger,attribution,and the seeking of information[J].Science Communication,2008,29(3):285-315.
[7] Feinberg Y,Pereira J A,Quach S,et al.Understanding public perceptions of the hpv vaccination based on online comments to canadian news articles[J].Plos One,2014,10(6).
[8] Furnham A.Lay theories:Everyday understanding of problems in the social sciences[M].New Yourk:Pergamon Press,1988.
[9] áine McConnon.Strategies for dismissing dietary risks:Insights from user-generated comments online[J].Health Risk & Society,2014,16(4):308-322.
[10] 曾繁旭,戴佳,王宇琦.技术风险VS感知风险:传播过程与风险社会放大[J].现代传播-中国传媒大学学报,2015,37(3):40-46.
[11] Anderson A A,Brossard D,Scheufele D A,et al.The "Nasty effect":Online incivility and risk perceptions of emerging technologies[J].Journal of Computer-Mediated Communication,2014,19(3):373-387.
[12] Mutz D C,Reeves B.The videomalaise:Effects of televised incivility on political trust[J].American Political Science Review,2005,99(1):1196–1211.
[13] Abdul Mageed M.Online news sites and journalism 2.0:Reader comments on Al Jazeera Arabic[J].Triplec,2008(2):59-76.
[14] Bandari R,Asur S,Huberman B.The pulse of news in social media:forecasting popularity[C].ICWSM,2012.
[15] Liu Q,Zhou M,Zhao X.Understanding news 2.0:A framework for explaining the number of comments from readers on online news[J].Information & Management,2015(6):764-776.24.
[16] Blom R,Carpenter S,Bowe B J,et al.Frequent contributors within US newspaper comment forums:An examination of their civility and information value[J].American Behavioral Scientist,2014(58):1314-1328.
[17] 张淑芳.公众对抗式解读官方舆论的原因及对策[J] 当代传播,2013(4):36-38.
[18] 王凤仙.社交媒体场域的传播失灵现象观察:基于官方与民间话语互动的案例分析[J].当代传播,2015(6):11-14.
[19] 尹连根,黄敏.政府官方微博:形似公共领域和次私密领域的集合体.国际新闻界[J].2016(5):31-51.
[20] Zimmerman A G ,Ybarra G J .Online aggression:The influences of anonymity and social modeling.[J].Unf Digital Commons,2012,5(2).
[21] Han S H,Brazeal L M.Playing nice:Modeling civility in online political discussions[J].Communication Research Reports,2015(32):20e28.
[22] 刘涛.环境传播:话语、修辞与政治[M].北京:北京大学出版社,2011.
[23] 约翰·W·克雷斯维尔.混合方法研究导论[M].上海:上海人民出版社,2015.
[24] Molm L D,Takahashi N,Peterson G.Risk and trust in social exchange:An experimental test of a classical proposition[J].American Journal of Sociology,2000,105(5):1396-1427.
[25] Jang Y J,Kim H W,Jung Y.A mixed methods approach to the posting of benevolent comments online[J].International Journal of Information Management,2016,36(3):414-424.
[26] Kuhne R ,Schemer C .The emotional effects of news frames on information processing and opinion formation[J].Communication Research,2015,42(3):387-407.
[27] Nabi,Robin.Anger,fear,uncertainty,and attitudes:A test of the cognitive-functional model[J].Communication Monographs,2002,69(3):204-216.
[28] Gisela B?hm,Hans-Rüdiger Pfister.Action tendencies and characteristics of environmental risks[J].Acta Psychologica,2000,104(3):317-337.
[29] 余红,李瑞芳.互联网时代网络舆论发生机制研究[M].武汉:华中科技大学出版社,2016.
[30] Keyes C L M.Socail well-being[J].Social Psychology Quarterly,1998,61(2):121-140.
[31] Greca A M L,Lopez N.Social anxiety among adolescents:Linkages with peer relations and friendships[J].Journal of Abnormal Child Psychology,1998,26(2):83-94.
[32] Lin H F.Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions[J].Journal of Information Science,2007,33(2):135-149.
[33] Larcker F D F.Evaluating structural equation models with unobservable variables and measurement error[J].Journal of Marketing Research,1981,18(1):39-50.
[34] Bagozzi R P,Yi Y.On the evaluation of structural equation models[J].Journal of the Academy of Marketing Science,1988,16(1):74-94.
[35] 陈龙.对立认同与新媒体空间的对抗性话语再生产[J].新闻与传播研究,2014(11):70-79.
[36] 陈颀,吴毅.群体性事件的情感逻辑:以DH事件为核心案例及其延伸分析[J].社会,2014,34(1):75-103.
[37] 彭兰.智媒化:未来媒体浪潮——新媒体发展趋势报告(2016)[J].国际新闻界,2016,38(11):6-24.
[38] 陈旭光.生存镜像与噪音美学:从网络流行体看青年网民的话语实践[J].当代青年研究,2018(5).
[39] 郝永华,芦何秋.网民集体行动的动力机制探析——以“郭美美事件”为研究个案[J].国际新闻界,2012(3):61-66.
[40] Ziegele M,Breiner T,Quiring O.What creates interactivity in online news discussions?An exploratory analysis of discussion factors in user comments on news items[J].Journal of Communication,2014,64(6):1111-1138.