考虑废旧品质量的混合回收渠道下闭环供应链定价研究
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摘要
为确定闭环供应链成员的最优定价,对由一个制造商、零售商和第三方回收商组成的闭环供应链系统进行研究.在系统中,零售商负责产品的正向销售;制造商、零售商和第三方回收商共同回收废旧品,都根据废旧品质量高低制定不同的回收价格;制造商对质量低的废旧品进行再制造,对质量高的废旧品进行翻新.分别在分散决策和集中决策下构建了成员及系统利润模型,并进行分析比较.结果表明:闭环供应链在集中决策下获得较高的利润.最后算例分析显示:制造商、零售商、第三方回收商和系统利润都会随着消费者环保意识水平的增加而增加.并引入利润差分享系数,分析集中决策下其对闭环供应链成员利润的影响.
In order to determine the optimal pricing of the members of the closed-loop supply chain, a closed-loop supply chain system that consists of a manufacturer, a retailer, and a third-party recycler is investigated. In the system, the retailer is responsible for the positive sale of products, the manufacturer, the retailer and the third-party recycler recycle used products at the same time, according to the quality of used products, they all make different recycling price. The manufacturer puts the lower quality of used products to remanufactuiring, and puts the higher quality of used products to refurbishing. The profit models on the members and the system are formulated in the decentralized decision-making and centralized decision-making cases, and these models are analyzed and compared. The results show that in decentralized decision-making case, the closed-loop supply chain can get a higher profit.Finally, a numerical example analysis shows that with the increase of consumer awareness of environmental protection, the manufacturer, retailer, third-party recycler and system profits will increase. And the poor-profit-sharing coefficient is introduced, the influence of poor-profitsharing coefficient on the profit of the closed-loop supply chain members is analyzed.
In order to determine the optimal pricing of the members of the closed-loop supply chain, a closed-loop supply chain system that consists of a manufacturer, a retailer, and a third-party recycler is investigated. In the system, the retailer is responsible for the positive sale of products, the manufacturer, the retailer and the third-party recycler recycle used products at the same time, according to the quality of used products, they all make different recycling price. The manufacturer puts the lower quality of used products to remanufactuiring, and puts the higher quality of used products to refurbishing. The profit models on the members and the system are formulated in the decentralized decision-making and centralized decision-making cases, and these models are analyzed and compared. The results show that in decentralized decision-making case, the closed-loop supply chain can get a higher profit.Finally, a numerical example analysis shows that with the increase of consumer awareness of environmental protection, the manufacturer, retailer, third-party recycler and system profits will increase. And the poor-profit-sharing coefficient is introduced, the influence of poor-profitsharing coefficient on the profit of the closed-loop supply chain members is analyzed.
引文
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[3]王玉燕,李帮义,乐菲菲,两个闭环供应链的定价模型研究[J].预测,2006, 26(6):70-73.
[4]颜荣芳,程永宏,王彩霞.再制造闭环供应链最优差别定价模型[J].中国管理科学,2013, 21(1):90-97.
[5] Junhai Ma, Hong Wu Wang. Complexity analysis of dynamic noncooperative game models for closed-loop supply chain with product recovery[J]. Applied Mathematical Modelling, 2014, 38(23):5562-5572.
[6] Maiti T, Giri B C. A Closed loop supply chain under retail price and product quality dependent demand[J]. Manufacturing System, 2015, 37(3):624-637.
[7] Gao Juhong, Han Gongshuai, Hou Liting, Wang Haiyan, Pricing and Effort Decisions in a ClosedLoop Supply Chain under Different Channel Power Structures[J]. Cleaner Production, 2016, 112:2043-2057.
[8] Savaskan R C, Bhattacharya S, Wassenhove V L N. Closed-Loop supply chain models with product remanufacturing[J] Management Science, 2004, 50(2):239-252.
[9] Schulman J D, Coughlan A T, Savaskan R C. Optimal reverse channel structure for consumer product returns[J]. Marketing Science, 2010, 629(6):1071-1085.
[10]陈香堂.不痛定性闭环供应链混合回收渠道下的定价策略[J].科技资讯,2014, 12(20):227+229.
[11]安彤,周海云.政府千涉下闭环供应链的回收渠道选择策略[J].工业工程,2015, 18(3):42-47.
[12]王美.基于回收渠道选择的闭环供应链协调研究[D].西安电子科技大学硕士学位论文,2012,2.
[13] Min Huang, Min Song, Loo Hay Lee, Wai Ki Ching. Analysis for strategy of closed-loop supply chain with dual recycling channel[J]. Production Economics, 2013, 8, 144(2):510-520.
[14] Hong Xianpei, Xu Lei, Du Peng, Wang WenJuan. Joint Advertising, pricing and collection decisions in a closed-loop supply Chain[J]. Production Economics, 2015, 167:12-22.
[15] Vorasayan J, Ryan S M. Optimal price and quantity of refurbished products[J]. Production and Operations Management, 2006, 15(3):369-383.
[16] Konstantin Kogan. Second-Hand markets and intrasupply chain competition[J]. Retailing, 2011,87(4):489-501.
[17] Park S Y, Keh H T. Modelling hybrid distribution channels:a game-theoretic analysis[J]. Journal of Retailing and Consumer Services, 2003, 10(3):155-167.
[18] Zhu Q H, Sarkis J, Cordeiro J, et al. Firm-level correlates of emergent green supply chain; management practices in the Chinese context[J]. Omega, 2008, 36(4):577-591.
[19]马祖军,胡书,代颖.政府规制下混合渠道销售/回收的电器电子产品闭环供应链决策[J].中国管理科学,2016, 1(24):82-90.
[20]张成堂,杨善林.双渠道回收下闭环供应链的定价与协调策略[J].计算机集成制造系统,2013, 7(19):1676-1683.