湖南省邮电规划设计院竞争力研究
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摘要
人们对通信的需求正由简单通话需求向个性化、差异化、多样化的通信、信息、娱乐等需求转变,通信技术发展日新月异,通信建设如火如荼,这为湖南省邮电规划设计院扩大市场空间创造了新的机遇。但是,当前通信设计行业也正面临着越来越激烈的竞争,在这种情况下,湖南邮电院传统的创新能力、资源整合能力、市场开拓能力等都滞后于市场竞争的需要,在相互渗透、靠智力创造价值的市场竞争中不断地感受到了被动应战带来的重重压力。湖南邮电院正面临着很多新的机遇和挑战,如何不断提升企业竞争力,在目前激烈的市场竞争中生存、壮大、发展,成为迫切需要思考和亟待解决的问题。
本文运用企业战略管理理论,通过采用PEST分析方法、SWOT分析方法对湖南邮电院外部环境和自身资源及能力进行全面分析,结合通信设计行业自身的特点,确定行业企业竞争力的评价指标体系,对湖南邮电院及主要竞争对手企业竞争力现状进行评价和对比分析,提出培育与提升竞争力的对策。具体措施是:创建学习型组织,加快新技术学习与开发,提升创新能力,合理配置资源,深化薪酬制度改革,强化资源整合能力,提升市场开拓能力,全面提升湖南邮电院的企业竞争力。本文对培育和提高湖南邮电院企业竞争力,确保巩固并扩大竞争优势,实现战略发展目标具有重要意义,同时,也可为同行业兄弟设计院和许多中小型企业在激烈的市场竞争中正确认识自身竞争能力,应对日益激烈的市场竞争提供借鉴。
The customer requirements, which transit from simple communication needs to individual, different and diversified demands in communication, information and entertainment as well, are experiencing great changes. The development of telecommunications technology are tremendous. Telecommunications practice like a raging fire. Such make opportunities for Hunan Planning & Designing Institute of P&T(HNTDI) to expand market. But now the telecommunications designing industry is stressed in competition, under the circumstances, the traditional innovation capabilities, resource allocation and market development of HNTDI lag behind the demands of market contention. HNTDI is stressed in the competition which is interrelated and created value by intelligence in a passive position. Confronted with these chances and challenges, the burning questions that is forced to consider and figure out are how to improve corporate competitiveness and to live, to develop and to thrive in the market.
Based on enterprise strategy management theory and two analysis methods, namely PEST and SWOT, this thesis undertook a comprehensive diagnosis of the surrounding environment, resource and capabilities of HNTDI. Combined with the inherent character of telecommunications designing industry, this thesis constructed an index system of competitiveness for a telecom enterprise, evaluated HNTDI and its main competitors by utilizing this index system, proposed policies to foster and promote competitiveness . The practical measures involved setting up learning organizations, speeding up learning and development of new technologies, promoting innovation capability, optimizing the allocation of resources , deepening reform of salary system , strengthening resource conformity capability, advancing market expanding capability and eventually promoted the corporate competitiveness of HNTDI in the round.
This thesis is significant for HNTDI to foster and enhance the core competitiveness, to ensure superiority in contention and to implement strategic target. In addition, this thesis could be a good reference to find there competitiveness for the other institute in this industry, and also be a model to other small and medium-size enterprises in such a fierce market.
本文运用企业战略管理理论,通过采用PEST分析方法、SWOT分析方法对湖南邮电院外部环境和自身资源及能力进行全面分析,结合通信设计行业自身的特点,确定行业企业竞争力的评价指标体系,对湖南邮电院及主要竞争对手企业竞争力现状进行评价和对比分析,提出培育与提升竞争力的对策。具体措施是:创建学习型组织,加快新技术学习与开发,提升创新能力,合理配置资源,深化薪酬制度改革,强化资源整合能力,提升市场开拓能力,全面提升湖南邮电院的企业竞争力。本文对培育和提高湖南邮电院企业竞争力,确保巩固并扩大竞争优势,实现战略发展目标具有重要意义,同时,也可为同行业兄弟设计院和许多中小型企业在激烈的市场竞争中正确认识自身竞争能力,应对日益激烈的市场竞争提供借鉴。
The customer requirements, which transit from simple communication needs to individual, different and diversified demands in communication, information and entertainment as well, are experiencing great changes. The development of telecommunications technology are tremendous. Telecommunications practice like a raging fire. Such make opportunities for Hunan Planning & Designing Institute of P&T(HNTDI) to expand market. But now the telecommunications designing industry is stressed in competition, under the circumstances, the traditional innovation capabilities, resource allocation and market development of HNTDI lag behind the demands of market contention. HNTDI is stressed in the competition which is interrelated and created value by intelligence in a passive position. Confronted with these chances and challenges, the burning questions that is forced to consider and figure out are how to improve corporate competitiveness and to live, to develop and to thrive in the market.
Based on enterprise strategy management theory and two analysis methods, namely PEST and SWOT, this thesis undertook a comprehensive diagnosis of the surrounding environment, resource and capabilities of HNTDI. Combined with the inherent character of telecommunications designing industry, this thesis constructed an index system of competitiveness for a telecom enterprise, evaluated HNTDI and its main competitors by utilizing this index system, proposed policies to foster and promote competitiveness . The practical measures involved setting up learning organizations, speeding up learning and development of new technologies, promoting innovation capability, optimizing the allocation of resources , deepening reform of salary system , strengthening resource conformity capability, advancing market expanding capability and eventually promoted the corporate competitiveness of HNTDI in the round.
This thesis is significant for HNTDI to foster and enhance the core competitiveness, to ensure superiority in contention and to implement strategic target. In addition, this thesis could be a good reference to find there competitiveness for the other institute in this industry, and also be a model to other small and medium-size enterprises in such a fierce market.
引文
[1] 迈克尔·波特. 竞争优势. 陈小悦译. 北京: 华夏出版社, 1997, 1-3
[2] Michael E. Porter. Competitive Strategy: Techniques for Analyzing Industries and Competition. The Free Press N. Y. 2, 1980, 12-13
[3] Michael E. Porter. Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press , 1985
[4] Michael E. Porter. What is Strategy? Harvard Business Review, Nov-Dec, 1996
[5] President's Commission On Industrial Competitiveness, Global Competition: the New Reality Washington D. C. . U. S. Government Printing Office, 1985
[6] 小艾尔弗雷德·D·钱德勒. 企业规模经济与范围经济: 工业资本主义的原动力. 北京: 中国社会科学出版社, 1999, 42-43
[7] B. Wernerfelt. A Resource-based View of the Firm, Strategic Management Journal, 2000, 51-60
[8] Prahalad C. K. and G. Hamel. The Core Competence of the Corporation, Harvard Business Review, May-Jun 1990, 50-60
[9] Prahalad C. K. and G. Hamel. The Theory of the Growth of the firm, Oxford Press, 1991
[10] 胡大力. 企业竞争力决定因素及其形成机理分析. 北京: 经济管理出版社, 2004, 37-40
[11] 金碚. 中国企业竞争力报告(2003). 北京: 社会科学文献出版社, 2003, 9-15
[12] 李毅. 跨向新时代的企业竞争力. 北京: 经济管理出版社, 2001, 17-18
[13] 陈德铭, 周三多. 中小企业竞争力研究. 南京: 南京大学出版社, 2003, 18-28
[14] 金碚. 中国企业竞争力报告(2004). 北京: 社会科学出版社, 2004, 6-8
[15] 李显君. 国富之源—企业竞争力. 北京: 企业管理出版社, 2002, 252-258
[16] 国家发改委, 建设部. 工程勘察设计收费标准. 北京: 中国物价出版社, 2002, 45-56
[17] 信息产业部. 中华人民共和国信息产业部 2005 年通信业发展统计公报. http: //www. mii. gov. cn/art/2006/02/09/art_169_6243. html 2006-2-9
[18] Teece, D. J. A Firm Capabilities, Resources and the Concept of Strategy Mimeo. University of California, at Barkeley. 1998, 345-367
[19] Dan Schendel. Evolutionary perspectives on strategy. Strategic Management Journal, 1996, 17: 1-4
[20] Walsh, G. R. Method of Optimization. New York: John Wiley and Son, Inc, 1997, 31-32
[21] 王元良, 储成祥. 电信企业经营管理. 北京: 人民邮电出版社, 2001, 55-56
[22] 陈俊亮. 网络技术发展推动社会进步. http: // www. sciencetimes. com. cn/ col34/col57/article. htm1?id=62298 2005-09-29
[23] 财政部统计评价司. 企业绩效评价问答. 北京: 经济科学出版社, 1999
[24] 石滋宜. 竞争力. 北京: 北京大学出版社, 2005, 193-197
[25] 朗为民. 下一代网络技术原理与应用. 北京: 机械工业出版社, 2006, 20-24
[26] 吴立平. 对假日经济的理论思考. 江苏大学学报(社会科学版), 2004, 11(6), 13-16
[27] 蒋春燕, 赵曙明. 知识型员工流动的特点、原因与对策. 中国软科学, 2001, 2
[28] 张春江. 推进自主创新打造电信航母. http: //telecom. chinabyte. com/110/ 2006-10-16
[29] 徐侠, 李树青. 企业怎样维持一个学习型组织. 现代管理科学, 2003. 2, 59-60
[30] 夏敬华, 金昕. 知识管理. 北京: 机械工业出版社, 2003, 221-224
[31] 彼得·圣吉. 第五项修练. 郭进龙译. 上海: 三联书店, 2000, 32-35
[32] 谌新民, 张帆. 工作岗位设计. 广东: 广东经济出版社, 2002, 49-52
[33] 孙建国. 论知识经济条件下知识员工的激励. 前沿, 2001. 3, 38-42
[34] 邝宁华, 胡奇英, 杜荣. 知识型企业的“引导-服务-激励型”管理模式. 管理科学学报, 2004, 10
[35] 傅家骥. 工业技术经济学. 北京: 清华大学出版, 1996, 79-80
[36] 周永康. 品牌竞争战略. 北京: 经济管理出版社, 2002, 66-69
[37] 菲利普·科特勒. 市场营销管理. 北京: 中国人民大学出版社, 2001, 421-423
[2] Michael E. Porter. Competitive Strategy: Techniques for Analyzing Industries and Competition. The Free Press N. Y. 2, 1980, 12-13
[3] Michael E. Porter. Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press , 1985
[4] Michael E. Porter. What is Strategy? Harvard Business Review, Nov-Dec, 1996
[5] President's Commission On Industrial Competitiveness, Global Competition: the New Reality Washington D. C. . U. S. Government Printing Office, 1985
[6] 小艾尔弗雷德·D·钱德勒. 企业规模经济与范围经济: 工业资本主义的原动力. 北京: 中国社会科学出版社, 1999, 42-43
[7] B. Wernerfelt. A Resource-based View of the Firm, Strategic Management Journal, 2000, 51-60
[8] Prahalad C. K. and G. Hamel. The Core Competence of the Corporation, Harvard Business Review, May-Jun 1990, 50-60
[9] Prahalad C. K. and G. Hamel. The Theory of the Growth of the firm, Oxford Press, 1991
[10] 胡大力. 企业竞争力决定因素及其形成机理分析. 北京: 经济管理出版社, 2004, 37-40
[11] 金碚. 中国企业竞争力报告(2003). 北京: 社会科学文献出版社, 2003, 9-15
[12] 李毅. 跨向新时代的企业竞争力. 北京: 经济管理出版社, 2001, 17-18
[13] 陈德铭, 周三多. 中小企业竞争力研究. 南京: 南京大学出版社, 2003, 18-28
[14] 金碚. 中国企业竞争力报告(2004). 北京: 社会科学出版社, 2004, 6-8
[15] 李显君. 国富之源—企业竞争力. 北京: 企业管理出版社, 2002, 252-258
[16] 国家发改委, 建设部. 工程勘察设计收费标准. 北京: 中国物价出版社, 2002, 45-56
[17] 信息产业部. 中华人民共和国信息产业部 2005 年通信业发展统计公报. http: //www. mii. gov. cn/art/2006/02/09/art_169_6243. html 2006-2-9
[18] Teece, D. J. A Firm Capabilities, Resources and the Concept of Strategy Mimeo. University of California, at Barkeley. 1998, 345-367
[19] Dan Schendel. Evolutionary perspectives on strategy. Strategic Management Journal, 1996, 17: 1-4
[20] Walsh, G. R. Method of Optimization. New York: John Wiley and Son, Inc, 1997, 31-32
[21] 王元良, 储成祥. 电信企业经营管理. 北京: 人民邮电出版社, 2001, 55-56
[22] 陈俊亮. 网络技术发展推动社会进步. http: // www. sciencetimes. com. cn/ col34/col57/article. htm1?id=62298 2005-09-29
[23] 财政部统计评价司. 企业绩效评价问答. 北京: 经济科学出版社, 1999
[24] 石滋宜. 竞争力. 北京: 北京大学出版社, 2005, 193-197
[25] 朗为民. 下一代网络技术原理与应用. 北京: 机械工业出版社, 2006, 20-24
[26] 吴立平. 对假日经济的理论思考. 江苏大学学报(社会科学版), 2004, 11(6), 13-16
[27] 蒋春燕, 赵曙明. 知识型员工流动的特点、原因与对策. 中国软科学, 2001, 2
[28] 张春江. 推进自主创新打造电信航母. http: //telecom. chinabyte. com/110/ 2006-10-16
[29] 徐侠, 李树青. 企业怎样维持一个学习型组织. 现代管理科学, 2003. 2, 59-60
[30] 夏敬华, 金昕. 知识管理. 北京: 机械工业出版社, 2003, 221-224
[31] 彼得·圣吉. 第五项修练. 郭进龙译. 上海: 三联书店, 2000, 32-35
[32] 谌新民, 张帆. 工作岗位设计. 广东: 广东经济出版社, 2002, 49-52
[33] 孙建国. 论知识经济条件下知识员工的激励. 前沿, 2001. 3, 38-42
[34] 邝宁华, 胡奇英, 杜荣. 知识型企业的“引导-服务-激励型”管理模式. 管理科学学报, 2004, 10
[35] 傅家骥. 工业技术经济学. 北京: 清华大学出版, 1996, 79-80
[36] 周永康. 品牌竞争战略. 北京: 经济管理出版社, 2002, 66-69
[37] 菲利普·科特勒. 市场营销管理. 北京: 中国人民大学出版社, 2001, 421-423