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数字创意媒体内容运营服务系统设计与实现
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摘要
随着国民经济的发展,数字创意行业随之兴起并迅速发展,成为国民经济结构调整和经济增长方式转变的新引擎,获得了国家的极度重视。数字创意产业技术支撑平台的建设,能够很好的满足数字动漫,数字影视,新媒体等行业的共性技术需求,整合多方研究机构和数字创意企业的资源,指导内容产业链上创意、设计、开发、存储、传输、外包、经营、服务协同等工作,有助于数字创意的健康迅速发展,促进产业的生产效率和产品质量。
     本课题是广东省科技厅“面向行业的数字创意公共技术支撑平台”项目的一部分,基于数字创意公共技术支撑平台网站的需求,展开对数字创意媒体内容运营服务系统研究。在对数字创意公共技术支撑平台网站需要哪些运营服务进行深入研究的基础上,提出了数字创意媒体内容运营服务系统的主要内容,包括:针对不同终端用户的认证和个性化服务;用户行为建模和个性化查询服务;服务计费与结算;数字媒体内容的点播、下载等服务;分发、推送以及广告,监控,统计等相应的附加服务。针对这些运营服务,将系统分为六个功能子模块即:用户管理服务功能模块、广告管理模块、统计模块、计费与结算模块、升级服务模块系统管理模块。本文中给出了系统的功能模块设计、数据逻辑模型、软件功能结构设计和系统实现及测试。本系统使用Eclipse 3.2 + MyEclipse7.0作为系统开发平台,前台页面采用JSP技术实现,后台在Java1.6的环境下采用Struts + Spring框架进行开发。
     本系统以“面向行业的数字创意公共技术支持平台”为依托,可以在面向数字创意媒体服务发布和享受需求的基础上,还要能够提供信息交互的能力,使服务也能够以互动形式进行。从而为数字创意公共服务门户网站提供一个有效的运营服务及管理机制,促进广东省数字创意媒体产业的发展,提高产品品质和生产效率。
With the development of national economy, the digital creative industries springing up and rapid development of a national economic restructuring and economic growth pattern of the new engine, was the country's highest priority. Technical support for digital and creative industries development platform, can be very good to meet digital animation, digital video, new media and other sectors of the common technical requirements, integration of various research institutions and digital creative business resources, guide the creative content industry chain, design, development , storage, transmission, outsourcing, management, service coordination, etc., contribute to the health of the rapid development of digital creativity, to promote industrial productivity and product quality.
     This issue is a part of the project of Science and Technology Department of Guangdong Province "for the digital creative industry, public technical platform", based on the digital platform for innovative public technology support needs of the site, expand the operation of the digital creative media content service system. Creativity in the digital needs of the public technical platform web services which operate on the basis of thorough study, put forward the digital creative media content service system operating the main content, including: different end-user authentication and personalization services; user behavior modeling and individualized inquiry service; service billing and settlement; digital media content on demand, downloads and other services; distribution, push and advertising, monitoring, statistics and other relevant additional services. As these operations Services, the system is divided into six functional sub-modules, namely: user management modules, advertising management module, statistics module, billing and settlement module, service module upgrade System Management Module. This thesis gives the system function in module design, data logic model, software design and system implementation functional structure and testing. The system uses Eclipse 3.2 + MyEclipse7.0 as a system development platform, front page using JSP technology, the background environment in Java1.6 using Struts + Spring framework for development.
     The system for the digital creative industry, public technical support platform and can be released for the digital creative media services and the enjoyment of the basis of demand, but also the ability to provide information exchange, so that services can also be interactive form. To public services for the digital creative portal to provide an effective operational services and management mechanism to promote the digital creative media industry in Guangdong Province's development, improve product quality and production efficiency.
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