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欧亚贸易路径构架创新研究
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摘要
本文从欧亚现有贸易路径出发,构建了一个以三地为基础的虚拟组织构架。通过对此构架的分析,对欧亚贸易渠道进行了再造与设计,拓展出基于流程与要素的新的路径构架。在此构架基础上,重点对支撑此构架的三地要素进行研究,分析三地的特色要素、需求要素、优势要素,成为推动此路径构架的内生力。全球化与国际贸易的发展,成为此路径构架的外部拉动力。
     以此更深入一步,通过处理个人与国家的关系、处理不同文化背景下人们之间的关系,达到发挥特色,优势互补,加强全球合作中“光明的力量”的目的。要通过科学文化知识的相互理解和商品的交换来努力创造更多的财富和更加稳定和谐的全球发展环境。
     全文围绕全球化问题展开。
     全球化的铁律十分简单:如果认为全球化只是有利无弊或者只是有弊无利,那么就没有真正的理解全球化。全球化中既有加强作用也有削弱作用,既有均衡也有突出,既有民主化又有专制化。因此大家不应怀疑的是这个扁平的世界既加强了光明的力量,同时也加强了黑暗的力量。
     本文的目的就是要通过处理个人与国家的关系、处理不同文化背景下人们之间的关系来加强“光明的力量”,就是要通过科学文化知识的相互理解和商品的交换来努力创造更多的财富和更加稳定的发展环境。
     丝绸之路是世界上最古老的贸易通道,在历史上有十分重要的地位。丝绸之路的故事就是早期的成功贸易走向当今时代的一个典范。在那个历史时期,数个供贸易和文化交流的通道共同组成了丝绸之路。通过贸易者、商人、朝圣者、士兵、农民和市民们多个世纪的努力,才将中国与地中海沿岸的国家联系了起来,而这种联系对亚欧大陆文化的相互影响十分重要。虽然亚欧之间的相互贸易早已出现,但丝绸之路的开创被认为是始于公元前114年,那时中国正处于汉代。
     中国在这段时间以及后面很长一段时期一直是世界的中心。
     丝绸之路东起中国长安(今西安)西至地中海沿岸,陆海绵延8000多公里(约5000英里)。丝绸之路对中华文明、古埃及文明、两河流域文明、波斯文明、古印度文明及古罗马文明的发展都有十分重要的意义,同时它也为现代世界的发展奠定了基础。
     在当今时代,全球资源和国际贸易对企业和国家仍然十分重要。
     当前亚洲的许多中小型企业由于资金匮乏、困难重重无法走向国际市场,同时它们的国家又不能为它们提供直接的经验支持。因此这些企业只有通过贸易代理或参加广交会展览的方式展出它们的产品,而这种展出的结果只能是高投入低收益。
     与此同时,欧洲的批发商只需要在一年两次的广州中国进出口贸易会上来购买需要的消费品。他们也经常会投入大量的时间和金钱让他们的贸易代理商来搜寻和购买中国的商品。
     因此,在相关区域的中心为批发商们设立“全年集会地”,并为交易品建立一个永久的质量控制体系,是一个值得尝试的构想。同时,为展品公司提供小型的便利摊位,为四面八方而来的批发商们创造方便的交通联系,也都是在这个飞速发展的时代增强竞争力的关键。
     中心贸易平台能够加强商品的流通。
     在欧洲、中东和远东这三个世界主要地区所建立的贸易平台组合起来就成为一个“贸易与展览的神奇三角形”。
     全世界范围的贸易与展览共同组成了这个神奇的三角。这个三角以质量、品牌等特别的主题和内容为基础,以期在将来建立一个相互合作的世界来代替当今由国别组成的世界。这个构想的亮点就在于,它通过协调国家之间的关系使国家之间成为具有全球责任的长期合作关系,来更好的服务于本国人民。
     就像一扇两边都有入口的大门一样,此次研究就是要在探索民族、经济、传统和贸易历史等各方面情况的基础上,在中心地域建立多个“全球之门”。
     在此种情形下,欧洲呈现出两个中心地域:
     第一处就是德国的杜伊斯堡。作为通往亚洲的大门,杜伊斯堡不仅为批发商举办长期性的展览会,而且为供应商增加了质量保证。GTA质量包装是GTA工程的心脏。杜伊斯堡坐落于莱茵-鲁尔区域,是欧洲最大的经济持续发展区。同时其优越的地理位置使其辐射到整个欧洲,特别是西欧。与之相对应,匈牙利首都布达佩斯的“亚洲中心”则是整个东欧国家的典范。
     中国天津作为世界市场所在地(简称GMP),是远东地区与欧洲相呼应的伟大工程。此项工程是传统展销与长期性showcase展销的独特联合。天津邻近北京,是中国四个直辖市之一。环渤海区域繁荣优越的地理位置,使天津成为辐射全国乃至整个远东地区的理想场所。
     “神奇三角”的第三个部分是中东地区迅速发展的迪拜,它是中国与欧洲大陆之间的中转站。迪拜位于海湾地区的中央,也因此成为中东地区运输与贸易的理想区域。
     因此,选择上述地区作为贸易中心,有望建立一系列现代贸易中心区,形成一条新的丝绸之路,一条从中国出发经迪拜再到欧洲的贸易新途径。
     另外,质量观念能够帮助企业在既提高满意度又实现高额利润的方式下长期的服务于市场。中国的中小型企业将成为此次试验的最大赢家。
     我们的目的就是通过全球范围的合作来积累财富,增强相互的信任和尊重,保证合作的稳定性,并增进双方的友谊与和平发展。既然我们同时生活在一个全球化的世界里,套用中国朋友的一句话,我认为我们应该“眼界全球化-行动本土化”。
     “好的艺术是手脑心并用的艺术”。
     —约翰·拉斯金
It's all about globalization.
     The iron law of globalization is very simple: If you think it is all good, or you think it is all bad, you don't get it. Globalization has empowering and disempowering, homogenizing and particularizing, democratizing and authoritarian tendencies all built into it. One should have no doubt - I certainly don't - that the flat world empowers the forces of darkness as well as the forces of light.
     To strengthen the 'forces of light' through installing relationships between individuals and nations, between people of different cultures... helping to create stability and wealth through understanding and exchange of knowledge and goods ... is the aim of this paper.
     The story of the world's oldest and historically most important trade route, the Silk Road, is an example for early successful trade to be transmitted in our century.
     In former times, The Silk Road, or Silk Route, consisted of several routes for trade and cultural exchange that were most important for cultural interaction between the Asian continent and Europe by linking traders, merchants, pilgrims, soldiers, nomads and urban dwellers from China to the Mediterranean Sea during various periods of time. The trade route was initiated around 114 B.C. by the Han Dynasty, although earlier trade across the continents had already existed.
     This time and a lot of more centuries China was the Center of the World.
     Connecting Chang'an (today's Xi'an) in China, with Asia Minor and the Mediterranean, extending over 8,000 km (5,000 miles) on land and sea, trade on the Silk Road was a significant factor in the development of the great civilizations of China, Egypt, Mesopotamia, Persia, Indian subcontinent, and Rome, and helped to lay the foundations for the modern world.3
     The same in our days, Global Sourcing and International Trade are very important for companies and nations.
     These days it's difficult and expensive for a lot of Asian Small and Medium sized Enterprises (SME's) to go abroad while having no direct experience in the countries to be served.
     Therefore they often use Trade Agents or exhibiting their goods at Canton Trade Fair with high costs and small margins.
     On the other hand, European Wholesaler often only use twice a year the opportunity to buy consumer goods at the Chinese Import and Export Commodities Fair in Canton. Or they often use own Trade Scouts or Trade Agents to buy Chinese Goods investing a lot of time and money sourcing and travelling around.
     To install "whole-year-meeting-points" for Wholesalers at Central Locations in the related regions and to establish a permanent Quality Control for the traded goods, is a concept worthwhile to be examined.
     Small cost saving booths for the exhibiting companies and convenient traffic connections for the wholesalers to the Centers from all over the served regions are important points to be competitive in a fast running time.
     Central Trade Platforms strengthen the Exchange of goods.
     Establishing these Trade Platforms in three major regions of the world is called a "MAGIC Trade and Exhibition TRIANGLE" that means three parts of the world: Europe, the Far East and the Middle East to be involved.
     The MAGIC TRIANGLE consists of worldwide relationships in the field of "TRADE" and "EXHIBITIONS", based on special themes and contents -like QUALITY and BRANDING-, related to the future planning of a world of partners that will be more than a world of nations. Highlights that can improve the handling of relationships between nations to transform them to long-lasting partnerships with global responsibility to serve their own people.
     Based on the examination of nations, economies, traditions and trade histories - symbolized by a GATE that is open for entrances from both sides - the research is about existing and new to establish "WORLD WIDE GATES" at Central Locations.
     In this context two elements are representing Central Places in Europe:
     First part is GTA Gate-to-Asia-Project in Duisburg, Germany, with main aspects permanent exhibition, only for wholesalers and adding Quality Assurance to the suppliers. The GTA Quality Package is the Heart of the GTA-Concept.
     Duisburg is located in the Rhine-Ruhr-Area, Europe's largest continuous economic Region, central located to serve all Europe, especially Western Europe.
     AsiaCenter in Budapest, the capital of Hungary, is existing example to serve all Eastern Europe.
     GMP Global Market Place in Tianjin, P.R.C., is (Far East) Asian counterpart-project with unique combination of traditional exhibition and permanent showcase-exhibition.
     Tianjin is one of the four municipalities of China that are directly under the central government, nearby Beijing. Located in the prospering Bohai Region, it's an ideal location to serve all China and the whole Far East.
     Half the way between China and Europe, the third element of The MAGIC TRIANGLE is existing Dragon Complex in booming Dubai, Middle East.
     Dubai is central in the Gulf Region, ideal located as a transportation and trade hub in the Middle East.
     Therefore the choice of the listed Trade Center Locations is worthwhile becoming modem TRADE HUBS along the New Silk Road, the New Path of Trade from China via Dubai to Europe.
     In addition, the Quality-Concept will help companies to serve the markets for a long time in a satisfying and highly profitable way.
     Chinese SME's will profit most.
     Goal is worldwide cooperation to generate wealth, trust, stability, respect, friendship and peace.
     Nevertheless we are living in a globalized world, my major topic I learned from my Chinese friends is: Think global - act local.
     "Fine art is that in which the hand, the head, and the heart of man go together." John Ruskin
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    142 BBC British Braodcasting Corporation: World's Tallest Hotel Opens Its Doors, Dec 1st, 1999
    143 BBC, Samsung to build tallest building, Dec. 9th, 2004
    144 AME Info, Middle East Business Resource: Dubai International -world's fastest growing airport in 2007. Jan. 9th, 2008
    145 World's Busiest Airports - Preliminary Airport Traffic Results for 2006 Rankings (PDF), Airports Council International, March 7th, 2007
    146 AFP, Nov. 5th, 2007
    147 Fleet of new buses for Dubai, www.7days.ae, March 12th, 2007
    148 Dubai Municipality signs Dhs 12.45 billion Metro contract. Dubai Metro. May 29th, 2005
    149 Pacific Controls (2007), Technology for Sustainable Development: About Dubai
    150 Ministry of Foreign Affairs of the People's Republic of China, Oct. 12th, 2003
    151 AME Info, Middle East Business Resource, Febr. 23rd, 2008
    152 AME Info, Middle East Business Resource, Jan 29th, 2007
    153 Alibaba.com, Apr. 29th, 2007
    154 Dragon Mart Directory, Dubai, p. 4 - 5
    155 NAKHEEL (2008), Official Website
    156 AME Info, U.A.E., Chinamex, Dec. 5th, 2004
    157 Eqarat.com (2004), News
    158 Xinhua, April 11, 2007
    159 People's Daily Online, December 8th, 2004
    160 EmiratesFreeZones.com, 2004
    161 Dubaicity-online-guide (2008), What to Do in Dubai - Dubai Dragon Mart.
    162 Business Report, AFP, January 28th, 2006
    163 TRUEDUBAI, Dragon Mart, July 2006
    164 AME-lnfo (2008)-press release: Dragon Mart is taking final shape.
    165 TRUEDUBAI, Dragon Mart, pictures by Stefan Zwanzger & Jessica Franz, July 2006
    166 Black text background pictures: Brian McMorrow, March 2005

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