商业房地产开发集成化供应链管理研究
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摘要
商业房地产已成为一个重点投资领域,其体现了国家经济发展水平,对改善人们生活水平有着决定性的影响,因此有必要对商业房地产开发进行认真研究。商业房地产研究涉及多个行业和企业,如何对整个商业房地产开发集成化供应链进行管理是理论界和实业界面临的亟待解决的现实问题。
首先,本文通过对商业房地产开发流程的梳理,分析了其存在的内在特性,将集成化供应链管理理论引入商业房地产开发领域,建立了基于开发流程的商业房地产开发集成化供应链管理模型。该模型建立了商业房地产业上下游之间的关系,立体动态地展示了开发商在产业中的位置和应发挥的作用,解决了商业房地产开发商应该如何定位、如何管理的问题,并从经济学的博弈和交易费用的角度进行了分析。其次,本文建立了供应链核心企业与链中企业合作收益的影响因素模型和基于流程分解的合作伙伴选择模型,深人剖析了开发商合作收益的主要影响因素,并给出了开发商在动态联盟中的合作策略建议,使合作伙伴的选择更加科学合理。而后,针对商业房地产开发的特点,对集成化供应链管理的评价指标进行了阐述,建立了商业房地产开发集成化供应链评价指标体系和绩效评价模型,并通过实际案例体现了方法的可操作性。同时,针对集成化供应链系统庞大,传统方法不易对其绩效进行准确评价的问题,提出了基于免疫算法的神经网络算法,引入到商业房地产集成化供应链绩效评价之中并与传统的BP神经网络模型所得出的评价结果相比较。结果表明,在收敛程度上,免疫神经网络具有显著优越性,且其误差明显小于传统BP网络的误差。
该研究提供了一套较为实用的商业房地产开发供应链集成管理模型及方法,对于提高我国商业房地产开发供应链集成管理水平、规范房地产市场具有现实意义。
The commercial real estate has already become one of the main industries which have great contribution to the development of the society. It has significance in theory and practice to study the integrated supply chain management of commercial real estate.
This dissertation, which analyzed the inherent characteristic of developing process of commerce real estate and integrated supply chain management, developed the concept of integrated supply chain management and built a model about commerce real estate. The supply chain management model of commerce real estate built relationship between supplier and customer (from the upper reaches supplier to terminal customer), which dynamically showed the position and the effect of developer. This dissertation pointed out the direct relation between integrated supply chain management and commerce real estate with integrated supply chain management theory model through the contrast between them. The integrated supply chain management supply technological process of commerce real estate and the relationship between them were analyzed from the economics game and the transaction costs angle. This dissertation also established the influencing factor model and analyzed the influencing factor of developer cooperation avails, which can give the tactics of dynamic alliance. According to the characteristic of commercial real estate, an index system has been suggested and the achievement appraising model based on the Immune Back Propagation was set up. Then, the model was introduced into the appraising of the commercial real estate integrated supply chain, and its efficacy was shown by the simulation results.
This study provides a series of practicable methods and models for commercial real estate integrated supply chain management. It has significance in theory and practice to improve the management of the real estate.
首先,本文通过对商业房地产开发流程的梳理,分析了其存在的内在特性,将集成化供应链管理理论引入商业房地产开发领域,建立了基于开发流程的商业房地产开发集成化供应链管理模型。该模型建立了商业房地产业上下游之间的关系,立体动态地展示了开发商在产业中的位置和应发挥的作用,解决了商业房地产开发商应该如何定位、如何管理的问题,并从经济学的博弈和交易费用的角度进行了分析。其次,本文建立了供应链核心企业与链中企业合作收益的影响因素模型和基于流程分解的合作伙伴选择模型,深人剖析了开发商合作收益的主要影响因素,并给出了开发商在动态联盟中的合作策略建议,使合作伙伴的选择更加科学合理。而后,针对商业房地产开发的特点,对集成化供应链管理的评价指标进行了阐述,建立了商业房地产开发集成化供应链评价指标体系和绩效评价模型,并通过实际案例体现了方法的可操作性。同时,针对集成化供应链系统庞大,传统方法不易对其绩效进行准确评价的问题,提出了基于免疫算法的神经网络算法,引入到商业房地产集成化供应链绩效评价之中并与传统的BP神经网络模型所得出的评价结果相比较。结果表明,在收敛程度上,免疫神经网络具有显著优越性,且其误差明显小于传统BP网络的误差。
该研究提供了一套较为实用的商业房地产开发供应链集成管理模型及方法,对于提高我国商业房地产开发供应链集成管理水平、规范房地产市场具有现实意义。
The commercial real estate has already become one of the main industries which have great contribution to the development of the society. It has significance in theory and practice to study the integrated supply chain management of commercial real estate.
This dissertation, which analyzed the inherent characteristic of developing process of commerce real estate and integrated supply chain management, developed the concept of integrated supply chain management and built a model about commerce real estate. The supply chain management model of commerce real estate built relationship between supplier and customer (from the upper reaches supplier to terminal customer), which dynamically showed the position and the effect of developer. This dissertation pointed out the direct relation between integrated supply chain management and commerce real estate with integrated supply chain management theory model through the contrast between them. The integrated supply chain management supply technological process of commerce real estate and the relationship between them were analyzed from the economics game and the transaction costs angle. This dissertation also established the influencing factor model and analyzed the influencing factor of developer cooperation avails, which can give the tactics of dynamic alliance. According to the characteristic of commercial real estate, an index system has been suggested and the achievement appraising model based on the Immune Back Propagation was set up. Then, the model was introduced into the appraising of the commercial real estate integrated supply chain, and its efficacy was shown by the simulation results.
This study provides a series of practicable methods and models for commercial real estate integrated supply chain management. It has significance in theory and practice to improve the management of the real estate.
引文
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[2] Jinying Sun, Changbin Liu, Research on the service recovery system of Chinese real estate industry, International Conference on Services Systems and Services Management, 2005, 2: 1269-1272
[3] Selen, Willem, A collaborative commerce framework for the real estate industry, International Journal of Services, Technology and Management, 2003, 4, (4): 518-531
[4] Matt Valley, Outsourcing gets high marks. National Real Estate Investor, 2000, (9):22- 25
[5]韩坚,吴澄,范玉顺供应链建模与管理的技术现状和发展趋势,计算机集成制造系统,1998,4:8-14
[6]郭婧娟,徐寿波,基于模块化理论的房地产供应链研究,物流技术2006 ,10:43-46
[7]张丽,李启明,基于供应链管理的房地产开发企业成本控制研究,建筑管理现代化,2004 ,6:12-15
[8]单良,祁神军,二维动态房地产供应链管理,价值工程,2005,1:39-42
[9]曹吉鸣,高翔,房地产供应链合作伙伴的模糊综合评价,同济大学学报(自然科学版),2005,33(6):843-847
[10]曹吉鸣,基于房地产供应链的合作伙伴关系管理,建筑经济,2005,1:40-44
[11] Wang Yaowu, Yu Xiaoguo, An application of the method of combined radix determination for selecting construction supply chain partners. International Journal of Project Management, 2007, 25(2): 128-33
[12]朱祖平,创新供应链策略与合作对象构成的量化分析,科研管理,2000,21(6):15-23
[13]杨东,房地产开发企业供应链管理探析,建筑经济,2005,11:70-74
[14]王学东,商业房地产投融资与运营管理,北京:清华大学出版社,2004
[15] Karen M Gibler, Roy T Black, Agency risk in outsourcing cooperate real estate functions, The Journal of Real Estate Research, 2004, (4): 137- 150
[16] Xue Xiaolong, Wang Yaowu, Shen Qiping, Agent based multi-attribute negotiation for large-scale construction project supply chain coordination, 2006IEEE/WIC/ACM International Conference on Web Intelligence International Intelligence Agent Technology Workshops, 2006, 531-534
[17] Cheng, E.W.L., Heng Li, Love, P.E.D., et al., An e-business model to support supply chain activities in construction, Logistics Information Management, 2001, 1(14): 68-77
[18] Kong, Stephen C.W., Li, Heng, Hung, Tim P.L.,et al., Enabling information sharing between E-commerce systems for construction material procurement, Automation in Construction, 2004, 13(2): 261-276
[19] Cheng, E.W.L., Li, H., Love, P.E.D. et al., A generic conceptual framework for a total information networking system in construction, International Journal of Services Technology and Management, 2002, 3, (1): 125-138
[20] Chandra Charu, Tumanyan Armen, Organization and problem ontology for supply chain information support system, Data & Knowledge Engineering, 2007, 61(2): 263-280
[21] Burnetas Apostolos, Gilbert Stephen M, Smith, Craig E., Quantity discounts in single-period supply contracts with asymmetric demand information, IEE Transactions, 2007, 39(5):465-479
[22] Kwon Ohbyung, Im, Ghi Pau, Lee, Kun Chang, MACE-SCM: A multi-agent and case-based reasoning collaboration mechanism for supply chain management under supply and demand uncertainties, Expert Systems with Applications, 2007, 33(3):390-705
[23] Howe W G, Cox J F, Enterprise implications of transfer pricing, Production and Inventory Management Journal, 1994, 35(2):35-38
[24] Ding Ding, Chen Jian, Supply chain coordination with contracts game between complementary supplies, International Journal of Information Technology & Decision Making, 2007, (6):163-175
[25] Masuchun W., Davis Steve, Ruedee R., System for supply network management. Information Technology & Management, 2006, 7 (4):315-333
[26]张李磊,房地产企业供应链构建研究,重庆大学,2006
[27]凌丹,基于共生理论的供应链联盟研究,吉林大学,2006
[28]康耀江,商业房地产集成化供应链管理模型,河北建筑科技学院学报(社科版),2006,23(3):8-10
[29]康耀江,商业房地产开发集成化供应链管理绩效评价,河北建筑科技学院学报,2006,23(3):102-106
[30]刘洪玉,郑思齐,沈悦,房地产开发,北京:中信出版社,2003
[31]叶剑平,房地产经营与管理,北京:北京农业出版社,2004
[32]潘蜀健,房地产项目控制,北京:中国建筑工业出版社,2005
[33]俞明轩,房地产投资分析,北京:首都经济贸易大学出版社,2004
[34]董安邦,廖志英,供应链管理的研究综述,工业工程,2002,5(5):16-21
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