文化农业经营行为与城乡文化交流研究
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摘要
文化建设在当代社会显得尤其重要,如何统筹城乡文化发展也是学界关注的一个重要课题。本研究主要跨文化传播理论的视域下,以文化农业经营者为主体的城乡文化成员为研究对象,选取了长沙市区和娄底Z村为调查地点,对城乡文化成员的城乡文化交流认知、行为和心理进行了分析和探讨。
首先笔者根据研究综述和跨文化传播理论,提出了研究假设,并把具体指标操作化。
其次笔者通过资料收集与数据分析笔者发现：经营文化农业产品行为促成了城乡文化成员的趋同性认知,从而论证了文化趋同理论；城乡文化成员的趋同性认知结构促进了城乡文化交流行为成功效率,从而证实了文化建构理论；在文化组织的视野下,组织活动情况影响组织成员关系和参加活动的个人感受,通过对消减焦虑心理的措施进行分析,从心理角度提升城乡文化交流的效率,从而验证了焦虑管理理论。
最后笔者结合研究发现和研究缺陷,讨论了本研究的意义和进一步研究的着眼点。分别从跨文化传播理论视域、多功能农业研究和文化组织视野下的心理特质分析来论述城乡文化交流的影响因素,并提出应该从更多角度和指标上对城乡文化成员心理特质进行分析,从而达到对其心理特质的全面、深刻的了解,进而促进城乡文化交流。
In contemporary society, Cultural construction became especially important, how to combine the urban culture with the rural culture is also an important issue to the study. This study cross-cultural communication theory Perspective to culture as the main agricultural operators for the study of urban and rural culture of the members selected for the village of Changsha city and for the investigation of Loudi Z location, members of the urban and rural culture, urban and rural cultural awareness, behavior and psychology are analyzed and discussed.
Firstly, the author has proposed studying and supposing according to studying the survey and cross-cultural communication theory, and operate the concrete index and melt.
Secondly, the author discover something by collecting and analyzing data:managing cultural rural products has leaded the relative awareness about urban and rural cultural members, which has made the cultural convergence theory to be true, the structure of the convergence awareness about urban and rural cultural members has developed the effectiveness of success of communication between urban culture and rural culture, so the culture construction theory has been proved true, in the sight of culture organization, the activities of organization affect the relation between members and the feeling of each member,which has made members to search the ways to relief Anxiety and uncertainty,then the Anxiety and uncertainty management theory has been proved.
Finally,the author combines the discovers with the defects,and discuss the meaning and the point of this study.Basing on the culture dissemination theoretical horizon,the function agricultural research and the cultural organization vision,the anthor conclude the factors which is affecting the communication between urban and rural culture.then the method that thinkings of urban and cultural should be analyzed in more angles and indexes has been mentioned.which can devote to the whole recognition of characters of one's mind and the communication between urban and rural culture.
首先笔者根据研究综述和跨文化传播理论,提出了研究假设,并把具体指标操作化。
其次笔者通过资料收集与数据分析笔者发现：经营文化农业产品行为促成了城乡文化成员的趋同性认知,从而论证了文化趋同理论；城乡文化成员的趋同性认知结构促进了城乡文化交流行为成功效率,从而证实了文化建构理论；在文化组织的视野下,组织活动情况影响组织成员关系和参加活动的个人感受,通过对消减焦虑心理的措施进行分析,从心理角度提升城乡文化交流的效率,从而验证了焦虑管理理论。
最后笔者结合研究发现和研究缺陷,讨论了本研究的意义和进一步研究的着眼点。分别从跨文化传播理论视域、多功能农业研究和文化组织视野下的心理特质分析来论述城乡文化交流的影响因素,并提出应该从更多角度和指标上对城乡文化成员心理特质进行分析,从而达到对其心理特质的全面、深刻的了解,进而促进城乡文化交流。
In contemporary society, Cultural construction became especially important, how to combine the urban culture with the rural culture is also an important issue to the study. This study cross-cultural communication theory Perspective to culture as the main agricultural operators for the study of urban and rural culture of the members selected for the village of Changsha city and for the investigation of Loudi Z location, members of the urban and rural culture, urban and rural cultural awareness, behavior and psychology are analyzed and discussed.
Firstly, the author has proposed studying and supposing according to studying the survey and cross-cultural communication theory, and operate the concrete index and melt.
Secondly, the author discover something by collecting and analyzing data:managing cultural rural products has leaded the relative awareness about urban and rural cultural members, which has made the cultural convergence theory to be true, the structure of the convergence awareness about urban and rural cultural members has developed the effectiveness of success of communication between urban culture and rural culture, so the culture construction theory has been proved true, in the sight of culture organization, the activities of organization affect the relation between members and the feeling of each member,which has made members to search the ways to relief Anxiety and uncertainty,then the Anxiety and uncertainty management theory has been proved.
Finally,the author combines the discovers with the defects,and discuss the meaning and the point of this study.Basing on the culture dissemination theoretical horizon,the function agricultural research and the cultural organization vision,the anthor conclude the factors which is affecting the communication between urban and rural culture.then the method that thinkings of urban and cultural should be analyzed in more angles and indexes has been mentioned.which can devote to the whole recognition of characters of one's mind and the communication between urban and rural culture.
引文
1王亚南,从文化需求景气看文化软实力的民生基础,社会科学,2010(12)
2程志强,潘晨光.《城乡统筹蓝皮书中国城乡统筹发展报告(2011)》,社会科学文献出版社,2011
1城乡差距,就是指农村在社会、经济、文化诸方面落后于城市的情况,也是指农村居民在社会、经济、文化地位上相对于城市居民低下的情况。
1马克斯·韦伯：《社会学的基本概念》,胡景北译,上海人民出版社2000版,第35页
2斯蒂芬·李特约翰：《人类传播理论》,史安斌译,清华大学出版社2004版,第3页
William Gudykunst, ed., Theorizing about Intercultural Communication,P.11
1爱德华·泰勒,英国：《原始文化》连树声译,上海文艺出版社,1992年版,第1页
2谷中原,《多功能农业理论分析与实证研究》,中南大学出版社,2008年版,第188页
1武强福,《长沙发展大文化产业,敢为天下先》,金融经济,2010(11)
1.陆学艺.要重新认识中国农民问题[J],社会学研究,1989(6)
2.韩慧玲等.西安城乡结合部文化软实力建设研究[J],西安社会科学,2009(3)
3.王晓东.城乡文化强弱差距与新农村建设[J],东北农业大学学报,2007(5)
4.马克斯·韦伯.胡景北译,社会学的基本概念[M],上海：上海人民出版社,2000
5.冯雨峰、黄扬飞.省域城乡文化设施建设的调查与分析[J],城市规划,2007(12)
6.刘豪兴等.旷世的忧思费孝通的经济社会学思想[M],上海：上海人民出版社,2010
7.王美露、隋建光.山东省城乡差距的关联度分析[J],山东统计,2009(5)
8.汪欣.试探我国当前社会的城乡和谐[J],社会科学论坛,2005(12)
9.孙立平.中国社会结构的变迁及其分析模式的转换[J],南京社会科学,2009(5)
10.李长健、陈占江.农村文化转型及其化阻机制[J],河北学刊,2005(6)
11.黄蔚、何江林.统筹城乡发展,全面建设小康[J],城市发展研究,2005(1)
12.孙英春.跨文化传播学导论[M],北京：北京大学出版社,2008
13.余宣研.统筹城乡文化大发展 全面提升文化软实力[J],思考与运用,2007(9)
14.刘文俭、张传翔.统筹城乡文化发展战略研究[J],国家行政学院学报,2005(6)
15.王晓东、索志林.城乡文化强弱差距与新农村建设[J],东北农业大学学报(社会科学版),2007(5)
16.(潘)豪格等著.高明华译.社会认同过程(当代西方社会心理学名著译丛)[M],北京：中国人民大学出版社,2011
17.谷中原,农村社会学新论[M],武汉：武汉大学出版社,2009
18.露丝·本妮迪克特著.王炜等译.文化模式.上海：三联书店.1987
19.单波主编.跨文化传播新论,武汉：武汉大学出版社,2005
20.周大鸣等.现代人类学[M].重庆：重庆出版社,1990
21.张炳江.发展文化产业,繁荣城乡文化[J],研究与实践,2004(6)
22.魏峻,文化传播业文化变迁[J],华夏考古,2003(2)
23.谷中原,农村发展的农业多功能研究[M],北京：中国农业出版社,2008
24.王华、陈烈.西方城乡发展理论研究进展[J],经济地理,2006(5)
25.赵群乐.互动繁荣文化生态主推城乡统筹发展[J],江南论坛,2008(11)
26.赵岚.城乡文化协调发展建立城乡文化互动机制[J],商业经济,2009(11)
27.刘夏蓓.传统社会结构与文化景观保护[J],新华文摘,2009(15)
28.谷中原,多功能农业理论分析与实证研究[M],长沙：中南大学出版社,2008
29.李培林.社会学与中国社会[M](第五版),北京：新华出版社,2002
30.卢汉超.略论中国文化中的小城镇情结[J],新华文摘,2010(4)
31.邱家洪.城乡统筹进程中的文化冲突与融合[J],农业现代化研究,2009(3)
32.张虹.城乡文化统筹发展与新农村建设的深化[J],前沿,2007(12)
33.李红艳.经营乡村文化[M].北京：中国农业大学出版社,2007
34.车震宇.传统村落旅游开发与形态变化[M].北京：科学出版社,2008
35.关世杰.跨文化交流学[M],北京：北京大学出版社,1995
36.萨默瓦/理查德·E·波特.跨文化传播[M].北京：中国人民大学出版社,2010
37.胡文仲.跨文化交际学概论[M],北京：外语教学与研究出版社,1999
38.莫顿森编关世杰译.跨文化传播学[M].北京：社会科学出版社,1999
39.古田晓监修石井敏等著.异文化传播学[M],有斐阁,2000,第九次印刷
40.马勒茨克著,潘亚玲译.跨文化交流[M],北京：北京大学出版社,2001
41.吴之凌.紧随城市发展步伐,引导城乡空间拓展[J],城市规划学刊,2009(7)
42.理查德D.刘易斯著关世杰主译.文化的冲突与共融[M],北京：新华出版社,2002
43.特龙彭纳斯、汉普登-特纳著关世杰译.在文化的波涛上冲浪[M],北京：华夏出版社,2003
44.拉里A.萨默瓦理查德E.波特主编,麻争旗等译.文化模式与传播方式跨文化交流文集[M],北京：北京广播学院出版社,2003
45.林大津、谢朝群著.跨文化交际学：理论与实践,福州：福建人民出版社,2005
46.陈治安编.跨文化交际学理论与实践研究,重庆：重庆大学出版社,2005
47.关世杰.国际传播学,北京：北京大学出版社,2004
48. Larry A. Samovar, Richard E. Porter and Lisa A.Stefani,Communication Between Cultures,北京：北京大学出版社,2004
49. Dan Landis, Janet M. Bennett and Milton J. Bennett,Handbook of Intercultural Training, Third edition,2004.
50. DOUGLASS， MIKE. A regional network strategy for reciprocal rural—urban linkages [J]. An Agenda for Policy Research with Reference to Indonesia. Third World Planning Review,1998a,20(1).
51. UNWIN, TIM. Urban rural interaction in developing countries:the orctieal perspective[A]. In POTTER, UNWIN, eds. The Geography of Urban —rural Interaction in Developing Countries:Essays for Alan B[C]. Mountjoy, Routledge, London,1989
2程志强,潘晨光.《城乡统筹蓝皮书中国城乡统筹发展报告(2011)》,社会科学文献出版社,2011
1城乡差距,就是指农村在社会、经济、文化诸方面落后于城市的情况,也是指农村居民在社会、经济、文化地位上相对于城市居民低下的情况。
1马克斯·韦伯：《社会学的基本概念》,胡景北译,上海人民出版社2000版,第35页
2斯蒂芬·李特约翰：《人类传播理论》,史安斌译,清华大学出版社2004版,第3页
William Gudykunst, ed., Theorizing about Intercultural Communication,P.11
1爱德华·泰勒,英国：《原始文化》连树声译,上海文艺出版社,1992年版,第1页
2谷中原,《多功能农业理论分析与实证研究》,中南大学出版社,2008年版,第188页
1武强福,《长沙发展大文化产业,敢为天下先》,金融经济,2010(11)
1.陆学艺.要重新认识中国农民问题[J],社会学研究,1989(6)
2.韩慧玲等.西安城乡结合部文化软实力建设研究[J],西安社会科学,2009(3)
3.王晓东.城乡文化强弱差距与新农村建设[J],东北农业大学学报,2007(5)
4.马克斯·韦伯.胡景北译,社会学的基本概念[M],上海：上海人民出版社,2000
5.冯雨峰、黄扬飞.省域城乡文化设施建设的调查与分析[J],城市规划,2007(12)
6.刘豪兴等.旷世的忧思费孝通的经济社会学思想[M],上海：上海人民出版社,2010
7.王美露、隋建光.山东省城乡差距的关联度分析[J],山东统计,2009(5)
8.汪欣.试探我国当前社会的城乡和谐[J],社会科学论坛,2005(12)
9.孙立平.中国社会结构的变迁及其分析模式的转换[J],南京社会科学,2009(5)
10.李长健、陈占江.农村文化转型及其化阻机制[J],河北学刊,2005(6)
11.黄蔚、何江林.统筹城乡发展,全面建设小康[J],城市发展研究,2005(1)
12.孙英春.跨文化传播学导论[M],北京：北京大学出版社,2008
13.余宣研.统筹城乡文化大发展 全面提升文化软实力[J],思考与运用,2007(9)
14.刘文俭、张传翔.统筹城乡文化发展战略研究[J],国家行政学院学报,2005(6)
15.王晓东、索志林.城乡文化强弱差距与新农村建设[J],东北农业大学学报(社会科学版),2007(5)
16.(潘)豪格等著.高明华译.社会认同过程(当代西方社会心理学名著译丛)[M],北京：中国人民大学出版社,2011
17.谷中原,农村社会学新论[M],武汉：武汉大学出版社,2009
18.露丝·本妮迪克特著.王炜等译.文化模式.上海：三联书店.1987
19.单波主编.跨文化传播新论,武汉：武汉大学出版社,2005
20.周大鸣等.现代人类学[M].重庆：重庆出版社,1990
21.张炳江.发展文化产业,繁荣城乡文化[J],研究与实践,2004(6)
22.魏峻,文化传播业文化变迁[J],华夏考古,2003(2)
23.谷中原,农村发展的农业多功能研究[M],北京：中国农业出版社,2008
24.王华、陈烈.西方城乡发展理论研究进展[J],经济地理,2006(5)
25.赵群乐.互动繁荣文化生态主推城乡统筹发展[J],江南论坛,2008(11)
26.赵岚.城乡文化协调发展建立城乡文化互动机制[J],商业经济,2009(11)
27.刘夏蓓.传统社会结构与文化景观保护[J],新华文摘,2009(15)
28.谷中原,多功能农业理论分析与实证研究[M],长沙：中南大学出版社,2008
29.李培林.社会学与中国社会[M](第五版),北京：新华出版社,2002
30.卢汉超.略论中国文化中的小城镇情结[J],新华文摘,2010(4)
31.邱家洪.城乡统筹进程中的文化冲突与融合[J],农业现代化研究,2009(3)
32.张虹.城乡文化统筹发展与新农村建设的深化[J],前沿,2007(12)
33.李红艳.经营乡村文化[M].北京：中国农业大学出版社,2007
34.车震宇.传统村落旅游开发与形态变化[M].北京：科学出版社,2008
35.关世杰.跨文化交流学[M],北京：北京大学出版社,1995
36.萨默瓦/理查德·E·波特.跨文化传播[M].北京：中国人民大学出版社,2010
37.胡文仲.跨文化交际学概论[M],北京：外语教学与研究出版社,1999
38.莫顿森编关世杰译.跨文化传播学[M].北京：社会科学出版社,1999
39.古田晓监修石井敏等著.异文化传播学[M],有斐阁,2000,第九次印刷
40.马勒茨克著,潘亚玲译.跨文化交流[M],北京：北京大学出版社,2001
41.吴之凌.紧随城市发展步伐,引导城乡空间拓展[J],城市规划学刊,2009(7)
42.理查德D.刘易斯著关世杰主译.文化的冲突与共融[M],北京：新华出版社,2002
43.特龙彭纳斯、汉普登-特纳著关世杰译.在文化的波涛上冲浪[M],北京：华夏出版社,2003
44.拉里A.萨默瓦理查德E.波特主编,麻争旗等译.文化模式与传播方式跨文化交流文集[M],北京：北京广播学院出版社,2003
45.林大津、谢朝群著.跨文化交际学：理论与实践,福州：福建人民出版社,2005
46.陈治安编.跨文化交际学理论与实践研究,重庆：重庆大学出版社,2005
47.关世杰.国际传播学,北京：北京大学出版社,2004
48. Larry A. Samovar, Richard E. Porter and Lisa A.Stefani,Communication Between Cultures,北京：北京大学出版社,2004
49. Dan Landis, Janet M. Bennett and Milton J. Bennett,Handbook of Intercultural Training, Third edition,2004.
50. DOUGLASS， MIKE. A regional network strategy for reciprocal rural—urban linkages [J]. An Agenda for Policy Research with Reference to Indonesia. Third World Planning Review,1998a,20(1).
51. UNWIN, TIM. Urban rural interaction in developing countries:the orctieal perspective[A]. In POTTER, UNWIN, eds. The Geography of Urban —rural Interaction in Developing Countries:Essays for Alan B[C]. Mountjoy, Routledge, London,1989
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