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企业战略创新能力形成机理及评价研究
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摘要
随着我国市场化进程的不断深入,以往稳定的市场环境已经消失,顾客的需求不断变化,企业利润空间不断压缩,市场边界不断模糊,企业所面临的市场瞬息万变,这就需要企业不断地进行创新。企业必须打破原有的生存战略,注重以全新的战略思维运营企业,并不断地识别和培育战略创新能力,才能有效的实施战略创新,最终形成连续的竞争优势使企业在市场竞争中可持续发展。本文在借鉴相关基本理论和一些知名企业战略创新成功经验的基础上,对企业战略创新能力的内涵、构成和形成机理及评价进行了深入的研究。主要研究内容如下:
     第一,对企业战略创新能力相关理论研究进行了分析总结,并分析了企业战略创新行为的主体和行为过程,在此基础上理清了战略创新能力逻辑关系,界定了企业战略创新能力概念,描述了企业战略创新能力的三大特征,比较了企业竞争优势来源,概括了企业战略创新能力形成的目标与作用。
     第二,本文对企业战略创新能力的构成进行分析,认为可以划分为四个维度,即创新战略捕捉能力、创新战略设计能力、创新战略实施能力和创新战略变革能力,并对各维度所包含的能力要素做了理论分析。创新战略捕捉能力包括信息获取力、知识储备力、市场总结力和战略感知力;创新战略设计能力包括创新思维力、战略反应力、业务调整力和战略治理力;创新战略实施能力包括学习创新力、资源运用力、人员合作力和制度适应力;创新战略变革能力包括战略控制力、信息反馈力、创新培养力和文化更新力。
     第三,本文揭示了企业战略创新能力的“源-流-场”式形成和演化方式,认为企业战略创新你能力系统形成和演化可以分为五个步骤:①企业战略创新意识产生;②企业战略创新能力形成动力;③企业战略创新能力形成要素关联;④企业战略创新能力系统形成条件;⑤企业战略创新能力系统形成和演化。同时,借助超循环理论描绘了企业战略创新能力演化的反应循环、催化循环和超循环方式。
     第四,本文对企业战略创新能力评价开展了实证研究,设计了研究程序,选择了方法,采用基于PLS的结构方程模型对企业战略创新能力评价维度展开确定性分析,并确定了企业战略创新能力评价指标体系。同时采用模糊输入下的BP神经网络方法,构建了基于程序实现的企业战略创新能力评价模型,对研究对象展开评价实证研究。
     第五,对本文进行全文性的总结,并提炼了本文的创新点,包括:①提出了企业战略创新能力概念并分析其内涵,并构建了企业战略创新能力的“四维度”结构模型;②揭示了企业战略创新能力的“源-流-场”式形成机理;③揭示并阐述了企业战略创新能力的超循环形成和演化方式;④构建了企业战略创新能力评价模型。最终指出了本文的研究不足之处以及值得进一步研究改进的地方。
Deepening of market economy in our country, the disappearance of the former stable market environment, the constant change of the needs of customers, the compressing space for corporate profit, the ambiguous boundary of market and the rapidly changing in market that the enterprises face, all of these need the enterprises to keep innovation. The enterprises must change the former strategic for survival, emphasize the new strategic thinking of operating the business, and keep to identify and cultivate the ability of strategic innovation. Thus, the strategic innovation can be brought in operation effectively which finally form the successive competitive advantage and impel the enterprise develop sustainably in market. On the basis of borrowing the relevance principle theories and successful strategic innovation experience of some well-known enterprises, the thesis analyzes the connotation, composition, mechanism and evaluation of the enterprise strategic innovation. The main research contents are following:
     Firstly, with the analysis and summary of the relevance theories and study of the enterprise strategic innovation competencies, and the analysis of the subject and behavioral process of the enterprise strategic innovation behavior, a clear idea of the logical relation has been presented, the concept has been defined, the three features has been depicted, the origin of competitive advantages has been compared, and it summarized the taregt and function of enterprise strategic innovation competencies forming.
     Secondly, by the analysis of the composition of the enterprise strategic innovation competencies, the thesis has divided it into four:the catching capability of innovation strategy, the designing capability of innovation strategy, the implementing capability of innovation strategy and the changing capability of innovation strategy. Besides, the theoretical analysis of the capability elements that the dimensionalities included has also been done.The catching capability of innovation strategy includes capability of information acquiring, capability of knowledge storing, capability of market summarizing and capability of strategy perception. The designing capability of innovation strategy includes capability of innovation thinking, capability of strategy reaction, capability of business readjustment and capability of strategy governance. The implementing capability of innovation strategy includes capability of learning innovation, capability of recourses utilizing, capability of personnel collaboration and capability of system adaptation. The changing capability of innovation strategy includes capability of strategy controlling, capability of information feedback, capability of innovation cultivating and capability of culture updating.
     Thirdly, the thesis has indicated the formation and evolutionary way of the "source-flow-field" for enterprise strategic innovation competencies, and divided them into five procedures:1, the emergence of the enterprise strategic innovation conscious; 2, the formation dynamic of the enterprise strategic innovation competencies; 3, the interaction of its formation elements; 4, the condition of its system generation; 5, its system formation and evolutionary. Meanwhile, with the hyper-cycle theory, the thesis has described the patterns of the reaction-cycle, catalytic-cycle and hyper-cycle in the evolutionary.
     Fourthly, the thesis has done empirical study on the enterprise strategic innovation competencies evaluation, designed the research program, and chosen the methods. Moreover, with the PLS structure equation model, the thesis has done deterministicparsing on the evaluative dimension, ascertained the system of evaluation index. Simultaneously, it has structured the evaluation model based on the implementation with the using of neural network with fuzzy input, done evaluative empirical study on the object.
     Conclusively, the summary and innovations of the thesis:(1) the proposal and analysis of the concept of enterprise strategic innovation competencies, the structure of its four dimensionality structure model; (2) the indication of its "source-flow-field" mechanism, (3) the depiction of its hyper-cycle formation and evolutionary pattern; (4) the structure of its evaluative model. And, at last, the thesis has pointed out the deficiencies and the point that needs further study.
引文
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