现代社区商业服务模式及体系构建研究
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摘要
随着我国经济的发展和国民收入水平的提高,居民对社区消费和服务也不断提出新的要求。原有社区商业已不能完全满足居民提高生活质量的要求；另一方面,社区商业发展这一热点问题已经摆在了商务主管部门的面前,2006年5月份,商务部出台了《关于加快我国社区商业的指导意见》,对加快社区商业发展提出了具体要求,明确了发展的指导思想和原则,为各地指明了方向。本论文的研究与探索,对今后新型社区商业开发布局及老社区商业改造提高社区管理水平具有重要的现实意义。
目前在学术界,关于社区商业服务大系统模型问题的研究还基本处于空白。本文将运用社区商业服务模式的研究成果,结合大系统理论研究现代社区商业服务模式,建立相应的现代社区商业服务大系统模型,并对该领域尚未解决或尚未涉足的一些问题,进行深入探讨；是一次现代管理科学理论和新型商业业态的有机结合,是提升管理科学的有益尝试,同时可丰富与完善并进一步发展商务网络、现代社区商业服务模式的理论研究,因此具有较强的理论意义。
为此,本文运用管理学原理、方法以及系统论、控制论思想,结合社区商业服务系统的特征来研究现代社区商业服务系统各组成部分的作用关系、运作机理、调节机制。包括运用大系统理论设计现代社区商业服务系统的构成,各子系统之间的相互关系,现代社区商业服务系统的稳定性及影响因素；建立社区商业服务大系统控制与评价模型,对社区商业服务系统进行评价与仿真,分析社区商务模式组成结构及功能,据此对理论研究成果进行检验并加以修改、补充。
本文研究工作的创新点主要有：
(1)运用社区服务与系统工程理论,提出现代社区商业服务的大系统思想,建立现代社区服务建设规划模型。
(2)运用社区商务大系统控制方法,研究建立社区商业服务的信息网络平台和信息集成平台架构,提出了社区商业服务的协调发展指数模型及其测算方法。
(3)通过对现代社区商务模式分析,结合社区商务大系统仿真模型的应用,设计现代社区便利店网络互动营销的参考模型,并通过实际应用案例加以验证。
As China's economic development and raise the level of national income, residents have made new demands to the community consumer and services. Existing community business has not fully meet the residents' requirements of improving the quality of life; On the other hand, community commercial development, this hot issue has been placed in front of the business department, May2006, Ministry of Commerce issued the "guidance for speeding up our community business", put forward specific requirements to accelerating the development of the community commerce, clear guidelines and principles of the development, pointed out the direction for the local. Research and Exploration of this paper, has important practical significance for future development and layout of new community commerce and transformation of the old community business to improve the level of community management.
In the academia currently, research on the issue of Community Business system model is still basically a blank. This paper will use the research of community business model, combine theoretical studies of large-scale systems to research the modern community business service model, establish the appropriate modern community business services model of large-scale systems, and discuss some issues unresolved or not involved in this area deep, is a combination of modern management theory and new commercial activities, is a useful attempt to enhance the management science, at the same time enrich and further develop the theory of the Commercial network, the modern community business model, therefore has a strong theoretical significance.
In order to do this, this paper use management principles、methods and systems theory control theory ideas, mesh with the characteristics of community business system to study the effect relationship、operation of the mechanism、adjustment mechanism between the components of modern community business services system. Including the use of large-scale system theory to design the composition of modern community business services systems, the relationship between the various subsystems, the stability and affecting factors of the modern community commercial services system; Establish the control and evaluation model of community business large-scale system, evaluate and simulate the community-business systems, analysis the composition and function of community business models, accordingly, test the results of theoretical research and modify, supplement.
The innovations of this research are:
(1) Use of community services and systems engineering theory, put forward a large-scale systems thinking of modern Community commercial services, Construction of a modern community service programming model.
(2) Use of the control method of community business large-scale system, study the establishment of information network platform for community business services and the architecture of information integration platform, put forward the coordinated development index model and calculation method of community business services.
(3) Through the analysis of modern community business model, combine with the application of community business large-scale systems simulation model, design reference model of the modern community convenience store network for interactive marketing, and be verified through the practical application of case.
目前在学术界,关于社区商业服务大系统模型问题的研究还基本处于空白。本文将运用社区商业服务模式的研究成果,结合大系统理论研究现代社区商业服务模式,建立相应的现代社区商业服务大系统模型,并对该领域尚未解决或尚未涉足的一些问题,进行深入探讨；是一次现代管理科学理论和新型商业业态的有机结合,是提升管理科学的有益尝试,同时可丰富与完善并进一步发展商务网络、现代社区商业服务模式的理论研究,因此具有较强的理论意义。
为此,本文运用管理学原理、方法以及系统论、控制论思想,结合社区商业服务系统的特征来研究现代社区商业服务系统各组成部分的作用关系、运作机理、调节机制。包括运用大系统理论设计现代社区商业服务系统的构成,各子系统之间的相互关系,现代社区商业服务系统的稳定性及影响因素；建立社区商业服务大系统控制与评价模型,对社区商业服务系统进行评价与仿真,分析社区商务模式组成结构及功能,据此对理论研究成果进行检验并加以修改、补充。
本文研究工作的创新点主要有：
(1)运用社区服务与系统工程理论,提出现代社区商业服务的大系统思想,建立现代社区服务建设规划模型。
(2)运用社区商务大系统控制方法,研究建立社区商业服务的信息网络平台和信息集成平台架构,提出了社区商业服务的协调发展指数模型及其测算方法。
(3)通过对现代社区商务模式分析,结合社区商务大系统仿真模型的应用,设计现代社区便利店网络互动营销的参考模型,并通过实际应用案例加以验证。
As China's economic development and raise the level of national income, residents have made new demands to the community consumer and services. Existing community business has not fully meet the residents' requirements of improving the quality of life; On the other hand, community commercial development, this hot issue has been placed in front of the business department, May2006, Ministry of Commerce issued the "guidance for speeding up our community business", put forward specific requirements to accelerating the development of the community commerce, clear guidelines and principles of the development, pointed out the direction for the local. Research and Exploration of this paper, has important practical significance for future development and layout of new community commerce and transformation of the old community business to improve the level of community management.
In the academia currently, research on the issue of Community Business system model is still basically a blank. This paper will use the research of community business model, combine theoretical studies of large-scale systems to research the modern community business service model, establish the appropriate modern community business services model of large-scale systems, and discuss some issues unresolved or not involved in this area deep, is a combination of modern management theory and new commercial activities, is a useful attempt to enhance the management science, at the same time enrich and further develop the theory of the Commercial network, the modern community business model, therefore has a strong theoretical significance.
In order to do this, this paper use management principles、methods and systems theory control theory ideas, mesh with the characteristics of community business system to study the effect relationship、operation of the mechanism、adjustment mechanism between the components of modern community business services system. Including the use of large-scale system theory to design the composition of modern community business services systems, the relationship between the various subsystems, the stability and affecting factors of the modern community commercial services system; Establish the control and evaluation model of community business large-scale system, evaluate and simulate the community-business systems, analysis the composition and function of community business models, accordingly, test the results of theoretical research and modify, supplement.
The innovations of this research are:
(1) Use of community services and systems engineering theory, put forward a large-scale systems thinking of modern Community commercial services, Construction of a modern community service programming model.
(2) Use of the control method of community business large-scale system, study the establishment of information network platform for community business services and the architecture of information integration platform, put forward the coordinated development index model and calculation method of community business services.
(3) Through the analysis of modern community business model, combine with the application of community business large-scale systems simulation model, design reference model of the modern community convenience store network for interactive marketing, and be verified through the practical application of case.
引文
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