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企业网络能力、跨组织知识管理与创新绩效的关系研究
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摘要
创新一直都是管理学界一个热点话题。彼得·德鲁克的至理名言“不创新即灭亡”更显示出了创新对企业生存的重要性。早期创新被认为只是一个个发散的单个事件,但随着经济的不断发展和竞争的加剧,创新已发展成为一种连续的过程。Garcia和Calantone (2002)就认为,创新的过程是反复的,是从第一次创新开始到后续的持续改进。创新是一个行业和一个企业和谐发展的不竭动力,对于制造行业更是如此。比尔·盖茨(2008)曾说过“创新如果管理得好的话,就可以改变世界”。
     制造业是我国国民经济的物质基础和生产主体,其发展水平是国家科技水平和综合实力的重要标志,也是发挥后发优势、实施跨越发展战略的中坚力量。但是通过对我国制造业企业的实际调查,发现这些企业普遍存在以下几方面的劣势:一是技术开发与技术创新能力薄弱,缺乏具有自主知识产权的核心技术,原创新产品和技术较少;二是管理落后,组织结构不合理,内部运行效率低下;三是基础设施依然薄弱,销售网络不健全,多数企业依赖于OEM和加工贸易出口,其产品附加值低、利润少、竞争力弱;四是缺少具有国际竞争力的大型企业和独立的自主品牌。另外,在全球市场,跨国公司凭借强大的综合实力对我国制造企业层层盘剥,以抑制我国制造企业的发展。在国内市场,经济的复苏使物价开始新一轮的增长,生产原材料、交通运输、能源、劳动力等的价格越来越高,加上人民币的稳步升值,给一贯依靠低成本竞争的我国制造业带来了新的危机。“十二五规划”提出了“加快产业结构调整、制造业由低端向高端转变”的发展目标,为制造业企业带来了新的发展机遇。面对新的机遇和挑战,我国制造业企业如何通过对生产、经营、管理和营销各方面进行创新,以完成从成本优势向技术优势转型,这将是一个非常现实的重要课题。
     随着创新进程的推进、技术复杂和难度的提高,创新的复杂性和不确定性加剧了创新的难度和风险,新产品开发或工艺改进需要大量的、不同领域的知识和技能,单一企业所拥有的有限资源已无法满足创新的要求。因此,在开放创新体系下,获取外部知识的能力变得越来越重要。加上网络化和信息化的发展,企业无法将创新价值链的全部活动都纳入到企业内部完成,传统的只靠组织内部知识和信息的“闭门造车”式的创新已无法适应产品更新迅速的新时代。并且,创新过程由于存在很多不确定的因素,创新最终可能会失败,这样企业不仅难以达到预期目标而且无法收回前期投入的资金,给企业带来巨大的经济损失。因此,为了转移创新风险和创新压力,不少企业开始转变创新模式,积极同外部科研机构、高校院所、竞争对手等组织合作。创新不再是简单的原子式过程,而是一个交互合作的过程,也是一个不断形成企业合作创新网络的过程,企业需要整合网络伙伴中的各种资源来提高创新的成功率(Bougrain & Haudeville,2002).所以企业能动地通过网络关系和网络位置获得和整合跨组织知识将是产生竞争优势的另一途径。
     本文的研究目的是探索在中国企业经营管理实践的背景下,处理内外关系的网络能力对制造业企业创新绩效的作用机理,其中包括跨组织知识管理的中介效应和学习导向的调节效应,从而为提升我国制造业企业创新绩效提供科学的理论依据。
     (1)明确网络能力的概念和结构维度。网络能力是一个比较新的研究概念,尤其在国内的管理研究领域中起步较晚。明确网络能力的概念和结构维度是进一步展开研究的基础。
     (2)明确网络环境下跨组织知识管理的概念和结构维度。有关知识管理的研究很多,但由于网络环境的出现和企业合作的频繁,对知识的管理不能仅限于企业内部,应将研究视角和理论探索拓展到企业外部,关注跨组织边界流动在网络中的知识。
     (3)探讨企业网络能力对创新绩效的影响机理。本研究引入跨组织知识管理的两个维度作为中介变量,探寻企业网络能力影响创新绩效的内在机理。
     (4)探讨企业学习导向的调节作用。学习导向对企业经营非常重要,本研究探讨学习导向在网络能力对跨组织知识管理影响中的调节作用。
     在整个研究中,本文注重理论与实践的结合,采用了规范研究与实证研究相结合的方法,具体来说,包含如下的研究方法:
     (1)文献资料法:本文在研究目标和研究问题的指引下,利用图书馆所提供的数据库系统和相关搜索引擎,对国内外已有的相关文献和资料进行检索、阅读、归纳和总结,以了解已有的研究成果和最新的研究动态。在综合分析国内外学术界对相关问题研究的基础上,展开对网络能力的研究。
     (2)访谈法:在正式进行数据收集之前,访谈是提供构思、测量变量的最好来源。在访谈之前,首先要拟好访谈提纲和访谈计划,然后根据一定的访谈程序对相关人员进行访谈。
     (3)问卷调查法:问卷调查法是本研究收集研究数据的主要方法。它包括调查问卷的设计、发卷发放、问卷回收三个步骤。
     (4)数据分析与处理:本文对各类数据进行了相应的分析处理,分析方法包括信度分析、因子分析、回归分析和结构方程分析等,分析时所采用的软件工具为SPSS for Windows 16.0和AMOS 6.0。
     在明确研究背景和研究目的的基础上,本文的研究内容按照以下的结构安排:
     第一章绪论。首先阐述了本论文的研究背景、研究动机、研究目的、研究意义、研究方法、技术路线,最后说明了整篇论文的结构安排和研究创新。
     第二章文献综述。首先对本论文的理论基础进行了深入系统的回顾,分别是社会网络相关理论、企业能力理论、知识管理理论,接着对创新绩效、企业网络能力、网络能力与创新关系的相关文献进行了简要介绍,并进行了相应的评述。
     第三章概念模型和理论假设。首先对网络能力、跨组织知识管理的概念和维度进行了重新界定,其次根据已有研究成果,在逻辑推理的基础上构建了本研究的概念模型,并进一步提出了跨组织知识管理在网络能力与创新绩效之间中介作用的相关假设,以及学习导向对网络能力与跨组织知识管理之间调节作用的相关假设。
     第四章问卷设计与修正。包括问卷设计的原则与程序,网络能力、跨组织知识管理、创新绩效和学习导向测量量表的设计过程,并通过预测试对量表进行纯化,最后运用信度检验、探索性因子分析、共同方法偏差检验等方法对问卷的可靠性进行了检验。
     第五章研究假设检验。通过收集与处理样本数据,运用结构方程建模方法,对调查问卷的信度、效度及相关研究假设进行检验,并对检验结果进行分析。
     第六章研究结论与展望。首先,总结本研究的结论,归纳研究结论的理论贡献与实践启示;最后,分析本研究的不足之处,指出未来研究的方向并提出建议。
     本文通过以上的分析和研究,主要创新点有以下几方面:
     第一,基于企业内外网络视角,重新界定了网络能力的概念模型。
     有关企业网络能力的内涵和构成,学者们并没有形成一致的观点。另外,以往对网络能力的研究往往只关注企业外部网络的管理,忽略了企业内部网络的管理。本文在综合以往对网络能力的研究基础之上,结合企业内外网络视角,将网络能力划分为四个维度,分别是网络愿景能力、网络构建能力、关系优化能力和内部协作能力,并就其概念和内容进行了详细阐述,后通过收集国内制造业企业的数据,验证了本文对网络能力的模型构建。相对于一些对网络能力单维度测量的研究而言,本研究的四维测量更加全面,能够充分体现网络能力的资格和任务层、内部和外部网络管理能力的结构体系。
     第二,在网络能力与企业创新的研究中,引入跨组织知识管理作为中介变量,开启一个新的研究视角。
     以往对知识管理的研究多局限于组织内部,少有跨边界进行知识管理。本研究根据知识管理理论,归纳出跨组织知识管理的含义,即企业利用自身的网络位置和网络关系,通过一连串的跨组织知识活动以协助企业有效利用组织边界内外的知识,最终达到提高组织业绩的目的。并通过回顾知识管理的过程模型,将跨组织知识管理的维度划分为跨组织知识获取和跨组织知识整合。本研究基于社会网络理论和企业能力理论,在企业网络能力与创新之间引入跨组织知识管理作为中介变量,为研究网络能力与创新绩效之间的关系开启了一个新的研究视角。
     第三,构建并检验了基于企业网络能力和跨组织知识管理的创新绩效提升路径关系模型。
     首先,以社会网络理论和企业能力理论为背景,将网络能力作为跨组织知识管理的重要前因变量,探讨了网络能力的四个维度分别对跨组织知识获取和跨组织知识整合的影响;其次,根据知识基础论观点和创新影响因素的研究,提出跨组织知识管理对创新绩效的影响作用;最后,根据组织学习理论,提出学习导向在网络能力与跨组织知识获取、网络能力与跨组织知识整合中的调节作用,并通过数据收集验证其调节作用,帮助解释部分网络能力相近的企业有不同的跨组织知识管理能力。
Innovation has always been a hot topic in the management circles. P. Drucker's wisdom "not to innovate is to perish" further demonstrates the importance of innovation to business survival. Early innovations are considered only one divergence of a single event, but with the continuous development of the economy and increasing competition, innovation has become a continuous process of development. Garcia and Calantone (2002) believe that innovation process is a continuous process, from the commencement of the first innovations to the continuous improvement of follow-up. Innovation is an industry and an inexhaustible motive force for enterprise harmonious development, especially for the manufacturing industry. Bill Gates (2008) once said, "if we manage innovation well, you can change the world".
     Manufacturing industry is the material foundation and principal production of the national economy in China, their level of development is the important symbol of national scientific and technological level and overall strength, is also a play to the advantage of backbone, implement leap-forward development strategy. But through the actual investigation of China manufacturing enterprise, we found these enterprises general exist following several aspects of disadvantage:First, the abilities of technology development and technology innovation are weak, lacking core technology of independent intellectual property, original new products and technology are less; Second, management is backward, organization structure is not reasonable, internal run efficiency is low; Third, foundation facilities still weak, sales network is not sound, most enterprises rely on OEM and processing trade exports, its low value-added products, less profits and weak competitiveness. Fourth, they lack of internationally competitive large enterprises and the independent brand. In addition, in the global markets, Multinational corporations with strong comprehensive strength exploit our manufacturing enterprises as to suppress the development of manufacturing enterprises in China. In domestic market, economic recovery has made the prices begin a new round of growth, the price of the production of raw material, transportation, energy, labor etc. are getting higher and higher. Moreover, the steady appreciation of RMB brings a new crisis to Chinese manufacturing enterprises which are consistently rely on low cost competition. "Twelve Five-Year Plan" proposed some development goals that can accelerate industrial structure adjustment, change in manufacturing from low to high end, which will bring new developmental opportunities for manufacturing enterprises. Faced with new opportunities and challenges, how Chinese manufacturing enterprises achieve the innovation of production, management, management and marketing, to complete the transition from cost advantages to the technical advantages, this will be a very real and important issue.
     Innovative complexity and uncertainty have intensified the difficulties and risks of innovative, In order to distract the risk and pressure of innovation, some enterprise began to change innovation mode. To establish their own cooperation network, they have positive cooperate with external research institutions, universities institutes, rival groups and so on. So enterprise dynamically through network relationship and location to obtain and integrate inter-organization knowledge, which will be another way to produce a competitive advantage.
     This paper is based on the above research background, its objectives mainly has following several points:
     (1) Clear the concept and structural dimensions of network capability. Network capability is a relatively new research concept, especially starting late in the research field of domestic management. It is clear that the concept and structural dimensions of network capabilities is based for further research.
     (2) Clear the concepts of knowledge management and structure dimension of inter-organization under the network environment. There are a lot of studies about knowledge management, But because of the emergence of network environment and frequent enterprises cooperation, knowledge management can't confined to the enterprise interior, but it should extend the research perspective to the enterprise external organization boundary, meanwhile pay attention to the knowledge of inter-organization boundaries that flow in the network.
     (3) Discuss the enterprise network capability on influence mechanism of innovation performance. This research has been introduced inter-organization knowledge management to two dimensions as intermediary variable, exploring enterprise network capabilities to influence on the inner mechanism innovation performance.
     (4) Discuss the moderating effects of enterprise learning orientation. Learning orientation is very important for the enterprise management. This research has explored the ability to guide the network of inter-organizational knowledge management in the regulation.
     Throughout the study, the research methods adopted are as follows:
     (1) Literature material method:this thesis has been provided by using library of database systems and relevant search engine, and retrieving, reading, summarizing and concluding the existing relevant documents and information at home and abroad.
     (2) Interview method:prior to the official data collection, interview is to provide the best source of ideas and measure variables.
     (3) Questionnaire method: study on questionnaire method is the primary way to collect research data. It includes questionnaire design, the volume of issuance, and questionnaire recovery of three steps.
     (4) Data analysis and processing:this analysis methods include reliability analysis, factor analysis, regression analysis and structural equation analysis ect. The Software tools of SPSS Windows 16.0 and AMOS 6.0 was used for analysis.
     On the basis of a clear background and research purposes, this article on the arrangements for content in accordance with the following structure:
     ChapterⅠ, introduction. First, this paper describes the research background, motivation, study purpose, research significance, research methods, techniques, and finally the entire structure arrangement and research innovation of the entire thesis.
     ChapterⅡ,literature review. First of all, review the theoretical basis of this paper in an in-depth system, namely, social network theory, enterprise competence theory, theory of knowledge management, then briefly introduce the innovation performance, enterprise network, network capability and innovation of related literature and make the appropriate comments.
     ChapterⅢ, conceptual model and theoretical assumptions. First, redefines the network capability and the concepts and dimensions of inter-organizational knowledge management. Then, according to the existing research results, based on logical reasoning, to construct a conceptual model of this study, and further puts forward the related hypothesis of inter-organization knowledge management in intermediary function of between network ability and innovative performance, it is analyzed that learning orientation has been adjust effect for between network capabilities and inter-organization knowledge management.
     ChapterⅣ, questionnaire design and fixed. Including questionnaire design principle and procedure, the design of variable scale and purification through the prediction on the scale, finally, application reliability testing, exploratory factor analysis, common method biases test method etc to test the reliability of the questionnaire.
     ChapterⅤ, study on hypothesis testing. By collecting and processing samples, using structural equation modeling method, testing reliability and validity of the questionnaire and the related research hypothesis, and to analyze the test results.
     ChapterⅥ, research conclusion and prospect. First, to sum up the research conclusion, summarized theoretical contribution and practical implications of the conclusions of the study; Finally, analysis of deficiencies of this study, pointed out the future direction and recommendations of the study.
     Through the above analysis and research in this thesis, major innovations have the following several aspects:
     First, based on the enterprise's internal and external network perspective, redefines the A conceptual model of network capability.
     Scholars do not form a consistent view about the connotation of network capability and composition. In addition, previous research tends to focus on the management of enterprise external networks, ignoring the management of the enterprise's internal network. This thesis summarized the scholars on previous network capability of research, combined with enterprise's internal and external network perspective, network capability has been divided into four dimensions, Specific including network vision ability, network construction ability, relations optimization ability and internal cooperation ability, and through collecting the data of domestic manufacturing enterprise, Verified this thesis about the model building of network capabilities.
     Second, in the network capability and enterprise innovation of research, introducing inter-organization knowledge management as intermediate variable, open a new study perspective.
     The study according to knowledge management theory, concludes the meaning of inter-organization knowledge management, namely enterprise use its own network location and network relations, through a series of inter-organization knowledge activities to assist enterprise in making effective use of the organization boundary inside and outside of knowledge. Finally, achieve the purpose of improving organizational performance. And through reviewing the process model of knowledge management, inter-organization knowledge management dimensions will be divided into inter-organization knowledge acquisition and inter-organization knowledge integration. Meanwhile, based on the social network theory and enterprise competence theory, introducing the inter-organization knowledge management as intermediary variable in between enterprise network ability and innovative, in order to research between network capability and innovative performance of relationship, this will open a new study perspective.
     Third, build and examined the ascension path of relationship model for innovation performances which are based on enterprise network capability and inter-organization knowledge management.
     First, take social network theory and enterprise competence theory as the background, the network capability is viewed as an important antecedent of inter-organization knowledge management, it is discussed that four dimensions of the network capability impact on the inter-organization knowledge acquisition and the inter-organization knowledge integration; Secondly, according to the former study of the innovation essence and the factors which influence the innovation, and put forward inter-organization knowledge management for the influence of innovation performance; Finally, according to organizational learning theory, this thesis proposes the regulatory role of learning orientation for between network capability and inter-organization knowledge acquisition and network capability and inter-organization knowledge integration.
引文
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