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源于大学校园的创业研究
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摘要
“大学创业”正在成为一个越来越热门的现象,大学在创新价值链中的角色已经从原先仅提供知识、技术和人才,拓展到能够影响创业者意愿、塑造创业环境、提升创业能力,甚至大学进一步开始显现出促进技术商业化、激发人才潜质的巨大能力;同时,伴随着当下学区与社区日趋紧密的融合,以大学为核心的创业氛围、理念及创业知识辐射逐步形成,大学也逐渐成为帮助创业人才和资源有效集聚的重要平台。但是在大学创业日益向荣的背后,一方面创业意愿与创业实施的脱节问题对如何真正发挥创业的社会效益提出了新的挑战,另一方面初创企业的成功率与经营绩效过低也严重影响创业意愿与创业实施。故本文以与复旦大学相关的创业行为为研究对象,运用定性与定量相结合的研究方法,对大学影响初创企业的因素和过程进行考察,在文献及理论的基础上,经过逻辑推论,提出大学相关要素影响创业意愿及实施的研究框架与模型。
     首先,论文以对现有的国内外大学创业领域相关文献和理论综述为切入点,在此基础上梳理复旦大学创业大事记,并结合复旦大学扶持创业活动的做法和效果,分析得到复旦大学创业历史中所表现出的内、外部变化:外部变化包括技术加速变革为大学创业带来契机,并促使互动交流的形式与渠道发生改变;而内部则是从学校创业氛围的积极营造与培养创业能力的方式变化出发,总结它们的特点及变化趋势,并对其“表象”背后的驱动因素进行深层挖掘,发现大学可能主要通过校史校风、学校使命、学科体系建设、育人理念以及网络与社区几个方面在影响创业者。同时基于克鲁格的创业潜能模型,尝试性的提出了大学创业的模型分析框架及其假设。
     随后,论文使用案例分析、比较研究、调查研究和结构方程模型等规范的研究方法,对大学影响创业行为的模式及重要的作用因素进行了深入的探讨与分析。论文选取了具备时间跨度的五个复旦大学典型创业案例,通过对案例本身的深入剖析及案例间的研究比较验证了前文所提的大学创业相关假设;同时通过研究,本文也发现大学影响创业的方式具有鲜明的时代特征。之后,论文在前文案例研究的基础之上,再以新时期社会环境为背景,采用问卷调查的形式,运用定量的实证方法,通过详细的数据分析进一步验证了大学相关因素影响创业实施的模型及其假设,得到了具体的研究结论:校史校风对创业意愿有正向作用,创新创业教育、网络与学区、社区互动对创业潜能存在显著的正向作用,在识别创业机遇的前提下,创业意愿与潜能共同作用影响创业绩效。
     最后,论文综合上述研究成果,对大学如何以更有效的方式和渠道促进创业实施与提高创业成功率提供了一些切实的建议,并给出了今后继续进一步研究的方向。
"Universities'entrepreneurship" is becoming an increasingly popular phenomenon these days. The role of universities in entrepreneurial value chain starts to extend to the core position, changing from simply offering knowledge, technique and talents to influencing entrepreneurial ideas, creating entrepreneurial environment and improving entrepreneurial ability, and even revealing the ability to industrialize technology and commercialize talents. Universities are growing closer to society day by day, forming entrepreneurial atmosphere, idea and knowledge radiation based on university-nuclear. And university has now become an important stage to gather talents and related resources. However, despite the popularity of enterprising in universities, the disjunction of entrepreneurial intention and entrepreneurial action challenges us on how to utilize the social effect of entrepreneurship. The success rate and the performance of start-ups are usually low as well. Under this circumstance, we took Fudan University as a study object and investigated the elements and procedure through which universities influences entrepreneurship, combining the qualitative with quantitative method in the research. Based on relevant documents, theory and models, this paper eventually comes up with a "Fudan model" of different factors' impacts on entrepreneurship, from the prospective of a certain university.
     Firstly, with a systematical summarization of similar research at home and abroad, combining entrepreneurial environment theory, entrepreneurial intention and idea, entrepreneurial potential model etc., we listed out the entrepreneurial memorabilia of Fudan University, combining with the actual situation in the development of the entrepreneurship in Fudan. With further analysis, we attribute the changing trends into the increasingly-rapid technology progress, the change in the entrepreneurial atmosphere, also the change in the entrepreneurial training, and the transformation of the interaction form and method. We analyzed their characteristics and changing trends and excavate the motive behind the phenomenon, concluding that a university influence entrepreneurs through its history, spirit, mission, academic structure of the school, education concept and the society and network. At the same time, based on Krueger's Entrepreneurial Potential Model, we try to bring out an initial assumption and frame of the analysis model.
     In the afterward research, we used various normative methods, such as case analysis, investigation research and comparative study, to discuss the university entrepreneurial model and its main influence factor.we selected five typical cases of Fudan's entrepreneurship within a span of time, we verified the initial frame issued before by examining and comparing these cases and their features; we also found that the way universities influenced entrepreneurial action has a clear time characteristics. Then based on the previous case study, taking the social environment in the new era as the background, we used questionnaire survey and quantitative empirical study method and analyzed the data, confirming the model and its assumption. We came to the conclusion that universities'history and spirit has a positive effect on entrepreneurial intentions; entrepreneurial education, interactive network and community has a distinct effect on entrepreneurial potential; entrepreneurial intention and potential both influence entrepreneurial performance under the precondition that entrepreneurial opportunity is recognized.
     At last, we synthesized the research conclusion, gave out several suggestions to universities on how to promote the success of venture more effectively and set the direction for the further research.
引文
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