创意产业“五位一体”的成长路径研究
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摘要
创意产业是在经济全球化背景下崛起的跨行业、渗透性强的知识密集型产业,处于价值链、产业链的高端,正逐步成为社会和经济发展的重要引擎。其发展规模和水平已作为衡量一个国家(区域)综合竞争力高低的主要标志之一。在知识经济浪潮和全球倡导可持续发展的基本趋向下,产业发展取向由制造思维转向创造思维乃大势所趋。
2008年、2010年联合国贸发会议等五部门联合两次发布全球《创意经济报告》。创意经济报告对世界创意产业兴起与创意经济浪潮进行了研究。2010年的创意经济报告指出：“创意经济为全球金融危机后的经济复苏提供了一种切实可行的发展选择”,“创意产业正在成为经济高速发展的引擎,以创意为资本的经济形态开始成为后工业社会的发展方式”。基于此,英国、美国、澳大利亚、韩国、新加坡、日本等经济发展比较迅速的国家都在大力发展创意产业。
本论文在分析创意产业内涵、特征的基础上,运用技术路线图、创新网络理论、竞争情报理论等研究了创意产业“五位一体”的成长路径。在宏观层面上,从政策支持视角探究创意产业的成长和发展问题；在中观层面上,从市场视角上探究创意产业的成长和发展；在微观层面上,从产品、技术、组织视角探究创意产业的成长和发展。通过宏观、中观、微观三者结合探寻出创意产业成长与发展独有的路径,期望为创意产业的健康发展提供理论依据,为创意产业发展中的问题解决提供方法参考。
全文共分四部分(十章)。
第一部分(第一章)为绪论,分析本文的研究背景和意义、国内外研究现状以及研究方案和创新点。
第二部分(第二章)创意产业内涵和特征
综合国内外创意产业、文化产业、内容产业、版权产业的研究成果,界定创意产业的内涵、种类和基本特征。
第三部分(第三章至第八章)创意产业“五位一体”的成长路径分析
创意产业“五位一体”成长路径指在创意产业政策支持下,创意产业的思想路径、市场路径、产品路径、技术路径、组织路径五大成长路径。思想路径是一系列思想或概念的构造集合,组织路径是一系列功能的构造集合,技术路径、产品路径和市场路径是一系列关联活动的构造集合。思想路径和组织路径是引领和支撑创意产业发展而精心设计的抽象系统和支持系统,技术路径、产品路径和市场路径是产业表达自我创新行为的活动系统。
第四部分(第九章至第十章)基于创意产业成长路径的相关政策研究及展望
创意正成为全球化进程中推动经济发展的强大驱动力。且对贸易和经济发展产生了深远的影响。伴随技术的发展,知识和创意为发达和发展中国家的财富和就业机会创造提供了无限可能性。对于意识到创意发展潜力的国家来说,政府有必要从国家和区域层面采取战略行为并制订具体政策来提高创意水平。本部分探讨了创意产业政策的内涵、作用和制定流程,重点分析并总结了美国、英国、韩国创意产业发展的政策经验,分别就创意产业组织层面、市场层面、产品层面提出了相关的政策措施。
世界发展史表明,当人均GDP超过1000美元后,人民对物质以外的精神将提出更高的需求。国际货币基金组织数据显示：中国人均GDP从2001年的1042美元升至2011年的5432美元。中国创意产业快速发展迹象渐趋明显。2006年《国家“十一五”时期文化发展规划纲要》首次将“创意产业”写入其中。2012年2月《国家“十二五”时期文化改革发展规划纲要》提出加快发展文化产业,逐步使文化产业成为国家支柱性产业。2012年6月《国家文化科技创新工程纲要》指明了科技与文化创意的渗透交融已成为文化创意产业发展的核心支撑和重要引擎。2012年11月十八大明确提出让文化产业成为国民经济支柱性产业。2013年11月十八届三中全会提出：建立健全现代文化市场体系,提高文化开放水平。2013年中央财政已累计安排142亿元创意产业发展专项资金,有力地支持了创意产业发展。创意产业发展对于优化我国产业结构、建设华夏文明传承创新区、提升产业发展水平起着引领和推动作用。
Rising under the background of globalization, creative industry is a knowledge intensive industry, whose characteristics are cross-industry and strong-permeability. High on value chain and industry chain, creative industry has gradually become an important engine of social and economic development. The scale and level of development of creative industry have become one of the important symbols of measuring national or regional comprehensive competitiveness. With the wave of knowledge economy and global advocacy of sustainable development, industrial development from manufacture thinking to creative thinking is irreversible.
In2008and2010, UNCTAD and other five departments jointly released Creative Economy Report. Creative Economic Report studied the rising and waving of creative industry in the world.2010report pointed out creative economy provided a practical and feasible development choice for the global economic recovery after the financial crisis; The economy form with creativity as the capital started to become the development mode of the post-industrial society. Based on this, some developed countries, such as the United Kingdom, the United States, Australia, South Korea, Singapore, Japan etc, are vigorously developing creative industry.
By analyzing the connotation and characteristics of the creative industry, this paper studies the "five-in-one" growing path of creative industry with some theories, such as the technology roadmap, innovation network theory, the competitive intelligence theory etc. At the macro level, the growth and development of creative industry are explored from the perspective of policy support. At the meso level, the growth and development of creative industry are explored from the perspective of the market. At the micro level, the growth and development of creative are explored from the perspective of products, technology and organization. This paper explores the unique growth and development path of creative industry respectively at the macro, meso and micro level, providing theoretical basis for the healthy development of creative industry, and also reference for the practical problem resolution.
The whole paper is divided into four parts (1Ochapters).
Partl (chapter1) is the introduction, analyzing the background and meaning of this paper, and presenting research status at home and abroad, research approach and innovations of this research.
Part2(chapter2) is about the connotation and characteristics of creative industry. Based on the researches of creative industry, cultural industry, content industry and copyright industry at home and abroad, this paper defines the connotation, classification and basic characteristics of the creative industry.
Part3(chapter3to chapter8) analyzes the "five-in-one" growth path of creative industry, which refers to the five growth paths supported by creative industry policy, including ideological path, marketable path, technological path, organizational path and the path of product. Ideological path consists of a series of ideas or concepts. Organizational path is a collection of functions. Marketable path, technological path, and the path of product is a series of related activities. Ideological path and organizational path are abstract system and support system, leading and supporting the development of creative industry. Marketable path, technological path and the path of product is the activity system of industry's expressing self-innovation behavior.
Part4(chapter9to chapter10) is about the research and outlook of the relative policies> which is based on the path of the creative industry.
Creativity is becoming powerful driving force which pushes economic development in the globalization process and has a significant impact on trade and economic development. With the development of technology, knowledge and creativity give developed and developing countries the unlimited possibilities to accumulate wealth and create jobs. It is necessary for the countries who have realized development potential of creativity to take strategic actions and make specific policies from national and regional level. This chapter explores the connotation, function and process of the creative industry policy, analyzes and sums up the experiences of United States, Britain, South Korea, providing related policies and measures of the creative industry from the organization level, market level and product level.
Historical development of world shows that people will seek to achieve nonmaterial or spiritual goals more than material wants when per-capita GDP surpasses US$1.000. IMF data shows that China's per-capita GDP rose from$1042in2001to$5432in2011. The sign of rapid development of China's creative industry is gradually obvious. In2006, Creative Industry was firstly ranked in Outline of the Eleventh State Five-Year Plan for Construction of Culture. In February,2012, it was put forward in Outline of the State Twelfth Five-Year Plan for Reform and Construction of Culture to speed up the development of cultural industry and gradually make it the national backbone industry. In June,2012, Outline of National Culture and Science and Technology Innovation Project pointed out the infiltration and integration of science and technology and the cultural creativity had become the core support and important engine of the development of creative industry. In November,2012, the Eighteenth National Congress of the Communist Party of China made it clear to let culture industry be a pillar industry of national economy. In November,2013, the Third Plenary Session of the18th Central Committee of the Communist proposed that modern cultural market system should be established and the standards of cultural open should be raised. In2013, central government put special funds which added up to14.2billion Yuan in creative industry, strongly supporting its development. The development of creative industry plays a leading role in optimizing industrial structural of our country, constructing Chinese civilization inheritance creative district and elevating the level of industrial development.
2008年、2010年联合国贸发会议等五部门联合两次发布全球《创意经济报告》。创意经济报告对世界创意产业兴起与创意经济浪潮进行了研究。2010年的创意经济报告指出：“创意经济为全球金融危机后的经济复苏提供了一种切实可行的发展选择”,“创意产业正在成为经济高速发展的引擎,以创意为资本的经济形态开始成为后工业社会的发展方式”。基于此,英国、美国、澳大利亚、韩国、新加坡、日本等经济发展比较迅速的国家都在大力发展创意产业。
本论文在分析创意产业内涵、特征的基础上,运用技术路线图、创新网络理论、竞争情报理论等研究了创意产业“五位一体”的成长路径。在宏观层面上,从政策支持视角探究创意产业的成长和发展问题；在中观层面上,从市场视角上探究创意产业的成长和发展；在微观层面上,从产品、技术、组织视角探究创意产业的成长和发展。通过宏观、中观、微观三者结合探寻出创意产业成长与发展独有的路径,期望为创意产业的健康发展提供理论依据,为创意产业发展中的问题解决提供方法参考。
全文共分四部分(十章)。
第一部分(第一章)为绪论,分析本文的研究背景和意义、国内外研究现状以及研究方案和创新点。
第二部分(第二章)创意产业内涵和特征
综合国内外创意产业、文化产业、内容产业、版权产业的研究成果,界定创意产业的内涵、种类和基本特征。
第三部分(第三章至第八章)创意产业“五位一体”的成长路径分析
创意产业“五位一体”成长路径指在创意产业政策支持下,创意产业的思想路径、市场路径、产品路径、技术路径、组织路径五大成长路径。思想路径是一系列思想或概念的构造集合,组织路径是一系列功能的构造集合,技术路径、产品路径和市场路径是一系列关联活动的构造集合。思想路径和组织路径是引领和支撑创意产业发展而精心设计的抽象系统和支持系统,技术路径、产品路径和市场路径是产业表达自我创新行为的活动系统。
第四部分(第九章至第十章)基于创意产业成长路径的相关政策研究及展望
创意正成为全球化进程中推动经济发展的强大驱动力。且对贸易和经济发展产生了深远的影响。伴随技术的发展,知识和创意为发达和发展中国家的财富和就业机会创造提供了无限可能性。对于意识到创意发展潜力的国家来说,政府有必要从国家和区域层面采取战略行为并制订具体政策来提高创意水平。本部分探讨了创意产业政策的内涵、作用和制定流程,重点分析并总结了美国、英国、韩国创意产业发展的政策经验,分别就创意产业组织层面、市场层面、产品层面提出了相关的政策措施。
世界发展史表明,当人均GDP超过1000美元后,人民对物质以外的精神将提出更高的需求。国际货币基金组织数据显示：中国人均GDP从2001年的1042美元升至2011年的5432美元。中国创意产业快速发展迹象渐趋明显。2006年《国家“十一五”时期文化发展规划纲要》首次将“创意产业”写入其中。2012年2月《国家“十二五”时期文化改革发展规划纲要》提出加快发展文化产业,逐步使文化产业成为国家支柱性产业。2012年6月《国家文化科技创新工程纲要》指明了科技与文化创意的渗透交融已成为文化创意产业发展的核心支撑和重要引擎。2012年11月十八大明确提出让文化产业成为国民经济支柱性产业。2013年11月十八届三中全会提出：建立健全现代文化市场体系,提高文化开放水平。2013年中央财政已累计安排142亿元创意产业发展专项资金,有力地支持了创意产业发展。创意产业发展对于优化我国产业结构、建设华夏文明传承创新区、提升产业发展水平起着引领和推动作用。
Rising under the background of globalization, creative industry is a knowledge intensive industry, whose characteristics are cross-industry and strong-permeability. High on value chain and industry chain, creative industry has gradually become an important engine of social and economic development. The scale and level of development of creative industry have become one of the important symbols of measuring national or regional comprehensive competitiveness. With the wave of knowledge economy and global advocacy of sustainable development, industrial development from manufacture thinking to creative thinking is irreversible.
In2008and2010, UNCTAD and other five departments jointly released Creative Economy Report. Creative Economic Report studied the rising and waving of creative industry in the world.2010report pointed out creative economy provided a practical and feasible development choice for the global economic recovery after the financial crisis; The economy form with creativity as the capital started to become the development mode of the post-industrial society. Based on this, some developed countries, such as the United Kingdom, the United States, Australia, South Korea, Singapore, Japan etc, are vigorously developing creative industry.
By analyzing the connotation and characteristics of the creative industry, this paper studies the "five-in-one" growing path of creative industry with some theories, such as the technology roadmap, innovation network theory, the competitive intelligence theory etc. At the macro level, the growth and development of creative industry are explored from the perspective of policy support. At the meso level, the growth and development of creative industry are explored from the perspective of the market. At the micro level, the growth and development of creative are explored from the perspective of products, technology and organization. This paper explores the unique growth and development path of creative industry respectively at the macro, meso and micro level, providing theoretical basis for the healthy development of creative industry, and also reference for the practical problem resolution.
The whole paper is divided into four parts (1Ochapters).
Partl (chapter1) is the introduction, analyzing the background and meaning of this paper, and presenting research status at home and abroad, research approach and innovations of this research.
Part2(chapter2) is about the connotation and characteristics of creative industry. Based on the researches of creative industry, cultural industry, content industry and copyright industry at home and abroad, this paper defines the connotation, classification and basic characteristics of the creative industry.
Part3(chapter3to chapter8) analyzes the "five-in-one" growth path of creative industry, which refers to the five growth paths supported by creative industry policy, including ideological path, marketable path, technological path, organizational path and the path of product. Ideological path consists of a series of ideas or concepts. Organizational path is a collection of functions. Marketable path, technological path, and the path of product is a series of related activities. Ideological path and organizational path are abstract system and support system, leading and supporting the development of creative industry. Marketable path, technological path and the path of product is the activity system of industry's expressing self-innovation behavior.
Part4(chapter9to chapter10) is about the research and outlook of the relative policies> which is based on the path of the creative industry.
Creativity is becoming powerful driving force which pushes economic development in the globalization process and has a significant impact on trade and economic development. With the development of technology, knowledge and creativity give developed and developing countries the unlimited possibilities to accumulate wealth and create jobs. It is necessary for the countries who have realized development potential of creativity to take strategic actions and make specific policies from national and regional level. This chapter explores the connotation, function and process of the creative industry policy, analyzes and sums up the experiences of United States, Britain, South Korea, providing related policies and measures of the creative industry from the organization level, market level and product level.
Historical development of world shows that people will seek to achieve nonmaterial or spiritual goals more than material wants when per-capita GDP surpasses US$1.000. IMF data shows that China's per-capita GDP rose from$1042in2001to$5432in2011. The sign of rapid development of China's creative industry is gradually obvious. In2006, Creative Industry was firstly ranked in Outline of the Eleventh State Five-Year Plan for Construction of Culture. In February,2012, it was put forward in Outline of the State Twelfth Five-Year Plan for Reform and Construction of Culture to speed up the development of cultural industry and gradually make it the national backbone industry. In June,2012, Outline of National Culture and Science and Technology Innovation Project pointed out the infiltration and integration of science and technology and the cultural creativity had become the core support and important engine of the development of creative industry. In November,2012, the Eighteenth National Congress of the Communist Party of China made it clear to let culture industry be a pillar industry of national economy. In November,2013, the Third Plenary Session of the18th Central Committee of the Communist proposed that modern cultural market system should be established and the standards of cultural open should be raised. In2013, central government put special funds which added up to14.2billion Yuan in creative industry, strongly supporting its development. The development of creative industry plays a leading role in optimizing industrial structural of our country, constructing Chinese civilization inheritance creative district and elevating the level of industrial development.
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