移动互联网时代智能手机业管理创新研究
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摘要
中国移动互联网当前已进入快速发展期,智能手机用户增长迅速,用户应用需求被释放。一方面,技术的不断进步使手机越来越智能化；另一方面,智能手机需求受到丰富的手机软件应用刺激。不知什么时候起,生活与移动互联网已经变得形影不离,“衣食住行”,各种应用如雨后春笋般地出现在我们的手机上,信息消费成了最强有力的经济平台。
电信通讯业与互联网业务逐步融合,移动互联网搅动原有产业链,从产业链向生态系统变化,平台模式成为这个时代最耀眼的商业模式。开放的产业链导致产业边界模糊化,基于平台模式的“终端+应用”将打穿、覆盖、颠覆很多传统行业。移动终端设备商是用户使用移动互联网的最终实现平台,集中了大量的厂商,竞争激烈。手机操作系统是智能手机平台的技术核心,是市场各方抢占的目标。智能手机业的发展使手机厂商经历了一次残酷的洗牌,改变了电信运营商的角色,也给应用开发者创造了机遇,互联网企业的跨界竞争,使传统的竞争战略理论在总体上显得有些过时。智能手机业处于移动互联网时代的竞争前沿,其管理理念、战略和模式都极具创新性,是移动互联网时代管理创新的发源地。
移动互联网的发展与成熟过程也是分化整合的过程,平台的性质决定了不可能有多个类型相同平台在同一个市场长期共享主导地位,对控制权的争夺使这场竞争变得尤为激烈。本文从智能手机代表性企业入手,从管理创新的理念、战略、模式三个维度探讨了移动互联网时代智能手机业的管理创新,指出随着第三方支付的兴起,智能手机“应用”之战,也正在从通用型应用向专业型应用跨越,并用以指导武汉通支付平台的管理实践。
论文全文的架构如下：
第1章绪论首先,提出了本文的研究背景；接着对管理创新、整合战略、平台生态系统、复杂科学管理的相关文献进行了探讨,介绍了国内外的主要研究成果。探讨了本论文研究的现实意义,介绍了论文研究的主要内容及论文的整体结构。
第2章基础理论介绍了本文相关的基础理论,包括创新的相关理论、管理创新的相关理论,平台及其相关概念,复杂科学管理理论的整合论、互动论以及相关的研究方法。
第3章智能手机业管理理念创新提出了智能手机业管理理念的空间架构模型及主动管理理念、协同创新管理理念、文化熵减管理理念等三个创新理念,构建了主动管理预设性模型,协同创新演化模型——创新系统潮流演化模型,文化熵变模型。
第4章智能手机业管理战略的创新——整合战略从智能手机业管理战略的现状出发,提出了智能手机业整合战略的两个理念——人本生态观理念和社会责任观理念,在此基础上,提出了整合战略空间架构模型、整合战略对资源的认知和描述及资源整合战略。
第5章智能手机业管理模式的创新——平台生态系统解析了智能手机平台的两个发展阶段,总结了智能手机的三种平台模式,提出了智能手机平台生态系统的概念和互动网络模型；构建了智能手机平台生态系统二维竞争力模型,用探索图的工具,构建了系统的三维竞争力评价指标体系。
第6章案例——武汉通支付平台中管理创新将智能手机业管理创新的理论应用于武汉通支付平台建设,包括主动管理迎接新挑战；协同创新构建平台生态系统；实施资源整合战略；利用NFC新技术构建武汉通支付平台生态系统,指导武汉通将移动支付向线上线下模式和“应用商城”模式转变。
第7章总结与展望。对全文进行了总结,归纳了论文的主要创新点,并对未来的研究进行了展望。
Currently, China's mobile Internet has entered a period of rapid development in which the number of smart phone users grew rapidly and the application needs of Chinese users have been released. On the one hand, with gradually matured technology, mobile phones are more and more intelligent; on the other hand, the demand for smart phones is stimulated by the abundant applications of mobile software. Nobody knows when our life has become inseparable from the mobile Internet. A variety of applications related to the "basic necessities" have mushroomed into our phones, with which information consumption has become the most powerful economic platform.
As telecommunication industry integrated with Internet services gradually, mobile Internet promoted the evolution of ecosystem change from the old industrial chain. Platform model has become the most dazzling business model in this era. Openness of industry chain leads to blur of industry boundaries, and platform-based model of "terminal+application" will disrupt, cover and subvert many traditional industries. Terminal equipment manufacturer is the platform of final realization of mobile Internet, on which numerous manufacturers meet and compete fiercely. Operation system of mobile phones is the core technology of mobile phones' platform ecosystem and the goal pursued by market parties. The development of the smart phone industry made it a brutal reshuffle for mobile phone manufacturers, which not only changed the role of telecom operators, but also created opportunities for application developers. The cross-border competition of Internet companies made traditional theory of competitive strategy a little bit outdated in general. Therefore, the smart phone industry stepped ahead of the competition of mobile Internet era, of which the management concepts, strategies and models are highly innovative and is the birthplace of management innovation in mobile Internet era.
The process of development and maturation of mobile Internet is also a process of differentiation and integration. In the long run, it's impossible for more than one platform to share dominance in the same market according to the nature of the platform. The contention for control over the market makes this competition particularly intense. Beginning with representative enterprises of smart phone industry, this paper explored the management innovation of smart phone from three dimensions of ideas, strategies and models, pointing out that with the rise of third-party payment, the war of smart phone "application" is also transforming from universal applications to professional applications. Based on the research above, guidance was given to the practice of "Wuhantong" payment platform management.
This paper is organized as follows:
Chapter1-Introduction. The research background was proposed in the first place. After that, literature related to management innovation, integration strategy, platform ecosystems and complex science management were discussed. Next, the main research results at home and abroad were introduced. Discussion of the practical significance, the main content and the overall structure of the paper were followed.
Chapter2-Basic theory. The related basic theory of innovation, management innovation, platform and its related concepts, CSM integration theory, CSM interaction theory and related research methods were introduced in this chapter,
Chapter3-The management philosophy innovation of smart phone. This chapter put forward the space architecture model of concept innovation of smart phone industry. Examples of three smart phone businesses were given to raise the active management default model, collaborative innovation evolutionary model and cultural entropy change model, respectively.
Chapter4-The innovation strategy of smart phone industry-integration strategy. Beginning with current situation of management strategies in smart phone industry, this section proposed two concepts of smart phone integration strategy, i.e., human ecology concept and social responsibility concept. Based on them, the integrated strategic framework model, the resource cognition and description from viewpoint of integration strategy and resource integration strategy were put forward.
Chapter5-The innovation management model of smart phone industry platform ecosystem. This section discussed two development stages of smart phone industry, summed up the three platforms of smart phone industry, proposed the concept of smart phone platform ecosystem and the interactive network model, and constructed two-dimensional competitiveness model and three-dimensional ecosystem competitiveness evaluation index systemby using the exploration map.
Chapter6-Case study:the application of smart phone management innovation in "Wuhantong" payment platform. The research achievements of smart phone management, including managing actively to meet new challenges, constructing platform ecosystem by collaborative innovation and implementing resource integration strategy, were used to guide the construction of "Wuhantong" payment platform, directing the "Wuhantong" payment transform to offline/online modes and " application store" mode.
Chapter7-Summary and outlook. The main innovation points were summarized and an outlook of future research was discussed.
电信通讯业与互联网业务逐步融合,移动互联网搅动原有产业链,从产业链向生态系统变化,平台模式成为这个时代最耀眼的商业模式。开放的产业链导致产业边界模糊化,基于平台模式的“终端+应用”将打穿、覆盖、颠覆很多传统行业。移动终端设备商是用户使用移动互联网的最终实现平台,集中了大量的厂商,竞争激烈。手机操作系统是智能手机平台的技术核心,是市场各方抢占的目标。智能手机业的发展使手机厂商经历了一次残酷的洗牌,改变了电信运营商的角色,也给应用开发者创造了机遇,互联网企业的跨界竞争,使传统的竞争战略理论在总体上显得有些过时。智能手机业处于移动互联网时代的竞争前沿,其管理理念、战略和模式都极具创新性,是移动互联网时代管理创新的发源地。
移动互联网的发展与成熟过程也是分化整合的过程,平台的性质决定了不可能有多个类型相同平台在同一个市场长期共享主导地位,对控制权的争夺使这场竞争变得尤为激烈。本文从智能手机代表性企业入手,从管理创新的理念、战略、模式三个维度探讨了移动互联网时代智能手机业的管理创新,指出随着第三方支付的兴起,智能手机“应用”之战,也正在从通用型应用向专业型应用跨越,并用以指导武汉通支付平台的管理实践。
论文全文的架构如下：
第1章绪论首先,提出了本文的研究背景；接着对管理创新、整合战略、平台生态系统、复杂科学管理的相关文献进行了探讨,介绍了国内外的主要研究成果。探讨了本论文研究的现实意义,介绍了论文研究的主要内容及论文的整体结构。
第2章基础理论介绍了本文相关的基础理论,包括创新的相关理论、管理创新的相关理论,平台及其相关概念,复杂科学管理理论的整合论、互动论以及相关的研究方法。
第3章智能手机业管理理念创新提出了智能手机业管理理念的空间架构模型及主动管理理念、协同创新管理理念、文化熵减管理理念等三个创新理念,构建了主动管理预设性模型,协同创新演化模型——创新系统潮流演化模型,文化熵变模型。
第4章智能手机业管理战略的创新——整合战略从智能手机业管理战略的现状出发,提出了智能手机业整合战略的两个理念——人本生态观理念和社会责任观理念,在此基础上,提出了整合战略空间架构模型、整合战略对资源的认知和描述及资源整合战略。
第5章智能手机业管理模式的创新——平台生态系统解析了智能手机平台的两个发展阶段,总结了智能手机的三种平台模式,提出了智能手机平台生态系统的概念和互动网络模型；构建了智能手机平台生态系统二维竞争力模型,用探索图的工具,构建了系统的三维竞争力评价指标体系。
第6章案例——武汉通支付平台中管理创新将智能手机业管理创新的理论应用于武汉通支付平台建设,包括主动管理迎接新挑战；协同创新构建平台生态系统；实施资源整合战略；利用NFC新技术构建武汉通支付平台生态系统,指导武汉通将移动支付向线上线下模式和“应用商城”模式转变。
第7章总结与展望。对全文进行了总结,归纳了论文的主要创新点,并对未来的研究进行了展望。
Currently, China's mobile Internet has entered a period of rapid development in which the number of smart phone users grew rapidly and the application needs of Chinese users have been released. On the one hand, with gradually matured technology, mobile phones are more and more intelligent; on the other hand, the demand for smart phones is stimulated by the abundant applications of mobile software. Nobody knows when our life has become inseparable from the mobile Internet. A variety of applications related to the "basic necessities" have mushroomed into our phones, with which information consumption has become the most powerful economic platform.
As telecommunication industry integrated with Internet services gradually, mobile Internet promoted the evolution of ecosystem change from the old industrial chain. Platform model has become the most dazzling business model in this era. Openness of industry chain leads to blur of industry boundaries, and platform-based model of "terminal+application" will disrupt, cover and subvert many traditional industries. Terminal equipment manufacturer is the platform of final realization of mobile Internet, on which numerous manufacturers meet and compete fiercely. Operation system of mobile phones is the core technology of mobile phones' platform ecosystem and the goal pursued by market parties. The development of the smart phone industry made it a brutal reshuffle for mobile phone manufacturers, which not only changed the role of telecom operators, but also created opportunities for application developers. The cross-border competition of Internet companies made traditional theory of competitive strategy a little bit outdated in general. Therefore, the smart phone industry stepped ahead of the competition of mobile Internet era, of which the management concepts, strategies and models are highly innovative and is the birthplace of management innovation in mobile Internet era.
The process of development and maturation of mobile Internet is also a process of differentiation and integration. In the long run, it's impossible for more than one platform to share dominance in the same market according to the nature of the platform. The contention for control over the market makes this competition particularly intense. Beginning with representative enterprises of smart phone industry, this paper explored the management innovation of smart phone from three dimensions of ideas, strategies and models, pointing out that with the rise of third-party payment, the war of smart phone "application" is also transforming from universal applications to professional applications. Based on the research above, guidance was given to the practice of "Wuhantong" payment platform management.
This paper is organized as follows:
Chapter1-Introduction. The research background was proposed in the first place. After that, literature related to management innovation, integration strategy, platform ecosystems and complex science management were discussed. Next, the main research results at home and abroad were introduced. Discussion of the practical significance, the main content and the overall structure of the paper were followed.
Chapter2-Basic theory. The related basic theory of innovation, management innovation, platform and its related concepts, CSM integration theory, CSM interaction theory and related research methods were introduced in this chapter,
Chapter3-The management philosophy innovation of smart phone. This chapter put forward the space architecture model of concept innovation of smart phone industry. Examples of three smart phone businesses were given to raise the active management default model, collaborative innovation evolutionary model and cultural entropy change model, respectively.
Chapter4-The innovation strategy of smart phone industry-integration strategy. Beginning with current situation of management strategies in smart phone industry, this section proposed two concepts of smart phone integration strategy, i.e., human ecology concept and social responsibility concept. Based on them, the integrated strategic framework model, the resource cognition and description from viewpoint of integration strategy and resource integration strategy were put forward.
Chapter5-The innovation management model of smart phone industry platform ecosystem. This section discussed two development stages of smart phone industry, summed up the three platforms of smart phone industry, proposed the concept of smart phone platform ecosystem and the interactive network model, and constructed two-dimensional competitiveness model and three-dimensional ecosystem competitiveness evaluation index systemby using the exploration map.
Chapter6-Case study:the application of smart phone management innovation in "Wuhantong" payment platform. The research achievements of smart phone management, including managing actively to meet new challenges, constructing platform ecosystem by collaborative innovation and implementing resource integration strategy, were used to guide the construction of "Wuhantong" payment platform, directing the "Wuhantong" payment transform to offline/online modes and " application store" mode.
Chapter7-Summary and outlook. The main innovation points were summarized and an outlook of future research was discussed.
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