基于产业视角的IPTV业务发展成长研究
摘要
网络业务融合是全球范围内的信息市场发展趋势所在,中国信息市场新业务发展如火如荼,三网融合是中国信息产业发展战略规划的重要部分。在中国信息新业务融合发展趋势的过程中,以IPTV为代表的新型业务发展日新月异,中国IPTV在满足市场用户需求的同时,给其发展带来新机遇,但是也不可避免地遇到新生事物成长过程中的诸多问题。IPTV在其成长过程中应该注意的发展策略,以及其可以借鉴的成长模式等事关能否确保其顺利发展成长并且能够获得相应市场份额、地位的重要因素。由此,本论文的选题是在此背景下展开的。
中国学者目前对于国内IPTV业务的系统研究处于起步阶段,中国IPTV市场发展理论研究几近空白,再加上国内信息市场固有的中国特色,无法照抄照搬国外(如欧美)等先进国家和地区的发展经验,从一定程度上影响了中国IPTV业务的健康成长。故此,可以从某种意义上说,中国IPTV业务发展过程无前可鉴,只有在探索中前进。论文以管理学的视角为切入点,引入经济分析模型,借助统计模型分析方法,运用产业学的理论论述中国IPTV业务发展过程中的(可能)问题及其对策,同时不失引用相关行业权威统计数据和参考借鉴国外同行经验模式,以期促进中国IPTV产业的有序稳健成长。
论文围绕产业/行业框架,引入现代信息经济学中的相关概念(如网络外部性、产业联盟、委托代理等)于IPTV业务中,注重运用实际的统计数据和辩证的文字论述深度刻画中国IPTV业务环境的现状,并进一步统计分离/分析出中国IPTV发展成长所面临的客观因素和主观因素,以量化的经济管理数理模型等推导出引起这些原因的深层因素,进而得出进一步的定性分析,提出可能的可行性应对措施。
文中研究有别于已有对中国IPTV研究中主要使用的文字思辨性论述、近似模拟方法、模糊数学模型、随机调查等方式,文中围绕中国IPTV产业发展现状,运用产业理论分析、行业案例分析、第一手的最新权威统计数据等多种方式分析探讨其发展成长当务之急。文中主要从中国IPTV市场发展环境、市场竞争行为、市场联盟潜质、组织激励度量等几个方面来探讨,更多引入严格定义意义下的经济管理产业模型,减少包含歧义性的因素,有着逻辑性严密的推导过程,使得论文研究成果更具有真实性、可靠性。
文中还从管理体制和法律体系方面给出了对中国IPTV产业的管制创新建议。
总的来说,本文综合运用管理、经济、统计等学科的研究方法,注重理论结合实际,从行业环境和产业发展两个系统层面,力图为中国IPTV产业发展成长探索了一些供参考的对策性行为措施,期望为中国IPTV的发展有可参考借鉴意义。
Network service convergence is the development trend of the worldwide information market, the development of new business information in Chinese market in full swing, the triple play is an important part of Chinese information industry development strategy planning. In the process of development trend about new information business integration in China, the new services represented by IPTV is developing rapidly, Chinese IPTV with meeting the needs of market users, getting its development opportunities, and also inevitably encounter many problems in the process of its growing. Some development strategies should be noted in the process of IPTV growing, and other growth modes can be learned concerning its growing up smoothly and it's getting corresponding market share, which should be considered important factors. Thus, this topics thesis is carried out under this background.
Chinese scholars studying for the domestic IPTV service system in its infancy, so that Chinese IPTV market development theory is almost empty, plus inherent characteristics of the domestic information market, can not directly copy from the experience of foreign countries and regions such as Europe and the United States, thus to some extent affect the healthy growth of Chinese IPTV. Therefore, in a sense, Chinese IPTV development process can not get the former that be learned, and only forward in the exploration. This paper start from the perspective of management, importing economic analysis model, with the help of statistical model analysis method, using the theory of industrial science to discuss the possibly problems of development process and its countermeasures, meanwhile citing the authoritative statistics of the relevant industry and referencing foreign counterparts experience, expect to promoting the orderly and steady growth of Chinese IPTV.
This papers around the industry frame, importing related concepts of modern information economics such as network externality, industry alliance and principal-agent into IPTV business, stressing the actual statistics and the dialectic text discusses to describe modern Chinese IPTV profoundly, and further to analysis objective factors and subjective factors which faced with Chinese IPTV, relying on quantified mathematical model of economic management to find underlying factors causing these reasons, and then drawing further qualitative analysis, putting forward feasibility measures of response.
This paper different from the existing research about Chinese IPTV which mainly applying speculative text discusses、approximate method、 fuzzy mathematical models and random survey, the paper focusing on modern Chinese IPTV industry status, utilizing industry theory、industry case study、the latest first-hand Authority statistical data to explore its Imperative needs. The thesis mainly from market environment、 market-competitive behavior、potential marketing alliance、organizational incentive to study, using more strict industry reasoning model, reduce the factors which contain ambiguity, with the help of strict logical derivation, adding the authenticity and reliability of the this article.
The paper also proposes the innovative regulation of the Chinese IPTV industry from management system and legal system.
Overall, the paper integrated use research methods of management、 economics、statistics,etc, focus on theory with practice, to analyze from business environment and industrial development, and attempt to find some referenced countermeasure measures for Chinese IPTV development, hoping to come up with reference for Chinese IPTV.
中国学者目前对于国内IPTV业务的系统研究处于起步阶段,中国IPTV市场发展理论研究几近空白,再加上国内信息市场固有的中国特色,无法照抄照搬国外(如欧美)等先进国家和地区的发展经验,从一定程度上影响了中国IPTV业务的健康成长。故此,可以从某种意义上说,中国IPTV业务发展过程无前可鉴,只有在探索中前进。论文以管理学的视角为切入点,引入经济分析模型,借助统计模型分析方法,运用产业学的理论论述中国IPTV业务发展过程中的(可能)问题及其对策,同时不失引用相关行业权威统计数据和参考借鉴国外同行经验模式,以期促进中国IPTV产业的有序稳健成长。
论文围绕产业/行业框架,引入现代信息经济学中的相关概念(如网络外部性、产业联盟、委托代理等)于IPTV业务中,注重运用实际的统计数据和辩证的文字论述深度刻画中国IPTV业务环境的现状,并进一步统计分离/分析出中国IPTV发展成长所面临的客观因素和主观因素,以量化的经济管理数理模型等推导出引起这些原因的深层因素,进而得出进一步的定性分析,提出可能的可行性应对措施。
文中研究有别于已有对中国IPTV研究中主要使用的文字思辨性论述、近似模拟方法、模糊数学模型、随机调查等方式,文中围绕中国IPTV产业发展现状,运用产业理论分析、行业案例分析、第一手的最新权威统计数据等多种方式分析探讨其发展成长当务之急。文中主要从中国IPTV市场发展环境、市场竞争行为、市场联盟潜质、组织激励度量等几个方面来探讨,更多引入严格定义意义下的经济管理产业模型,减少包含歧义性的因素,有着逻辑性严密的推导过程,使得论文研究成果更具有真实性、可靠性。
文中还从管理体制和法律体系方面给出了对中国IPTV产业的管制创新建议。
总的来说,本文综合运用管理、经济、统计等学科的研究方法,注重理论结合实际,从行业环境和产业发展两个系统层面,力图为中国IPTV产业发展成长探索了一些供参考的对策性行为措施,期望为中国IPTV的发展有可参考借鉴意义。
Network service convergence is the development trend of the worldwide information market, the development of new business information in Chinese market in full swing, the triple play is an important part of Chinese information industry development strategy planning. In the process of development trend about new information business integration in China, the new services represented by IPTV is developing rapidly, Chinese IPTV with meeting the needs of market users, getting its development opportunities, and also inevitably encounter many problems in the process of its growing. Some development strategies should be noted in the process of IPTV growing, and other growth modes can be learned concerning its growing up smoothly and it's getting corresponding market share, which should be considered important factors. Thus, this topics thesis is carried out under this background.
Chinese scholars studying for the domestic IPTV service system in its infancy, so that Chinese IPTV market development theory is almost empty, plus inherent characteristics of the domestic information market, can not directly copy from the experience of foreign countries and regions such as Europe and the United States, thus to some extent affect the healthy growth of Chinese IPTV. Therefore, in a sense, Chinese IPTV development process can not get the former that be learned, and only forward in the exploration. This paper start from the perspective of management, importing economic analysis model, with the help of statistical model analysis method, using the theory of industrial science to discuss the possibly problems of development process and its countermeasures, meanwhile citing the authoritative statistics of the relevant industry and referencing foreign counterparts experience, expect to promoting the orderly and steady growth of Chinese IPTV.
This papers around the industry frame, importing related concepts of modern information economics such as network externality, industry alliance and principal-agent into IPTV business, stressing the actual statistics and the dialectic text discusses to describe modern Chinese IPTV profoundly, and further to analysis objective factors and subjective factors which faced with Chinese IPTV, relying on quantified mathematical model of economic management to find underlying factors causing these reasons, and then drawing further qualitative analysis, putting forward feasibility measures of response.
This paper different from the existing research about Chinese IPTV which mainly applying speculative text discusses、approximate method、 fuzzy mathematical models and random survey, the paper focusing on modern Chinese IPTV industry status, utilizing industry theory、industry case study、the latest first-hand Authority statistical data to explore its Imperative needs. The thesis mainly from market environment、 market-competitive behavior、potential marketing alliance、organizational incentive to study, using more strict industry reasoning model, reduce the factors which contain ambiguity, with the help of strict logical derivation, adding the authenticity and reliability of the this article.
The paper also proposes the innovative regulation of the Chinese IPTV industry from management system and legal system.
Overall, the paper integrated use research methods of management、 economics、statistics,etc, focus on theory with practice, to analyze from business environment and industrial development, and attempt to find some referenced countermeasure measures for Chinese IPTV development, hoping to come up with reference for Chinese IPTV.
引文
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