超强竞争环境下战略创新机制与路径研究
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摘要
当今世界,经济全球化进程日益加剧,新技术不断诞生,顾客需求更趋多样化,产品生命周期越来越短,企业面临着空前激烈的竞争和挑战。这种超强竞争的环境导致了企业战略的断层和竞争优势的快速消散,企业必须抓住机会,及时有效地进行战略创新,不断创造新的竞争优势。本文针对超强竞争环境下战略创新的特征,提出了一个多维度的战略创新研究框架,并对战略创新的资源与能力基础、创新机制与创新路径等问题进行系统而深入的研究。
超强竞争环境的复杂性、动态性与不可预测性导致企业的战略创新具有了动态性、主动性、不确定性、连续性与系统性的特征。本文在此基础上,秉承前人有关战略理论、竞争优势理论以及创新理论的相关研究成果,提出了超强竞争环境下战略创新的三个维度——变革程度、创新内容与实施过程,构建了超强竞争环境下战略创新的概念性框架。
资源与能力是企业建立竞争优势的战略基础,超强竞争环境要求具备柔性特质的资源与能力作为企业战略创新的基础保障。本文提出了柔性是短期视角下战略创新的基础、动态能力是长期视角下战略创新的根本保障的观点。基于知识资源的特殊性,本文分析了战略创新的知识本质以及知识资源对于战略创新的增效作用。
在高度动态的竞争环境下,企业组织需要克服惯性才能有效实施战略创新。本文提出了超强竞争环境下战略创新需要建立单环学习、双环学习与再学习相结合的组织学习机制,以及构建以战略创新为核心的开放系统,营造一个良好的创新氛围。
超强竞争环境下的战略创新是一个战略管理与创新管理相结合的动态过程,它包括知觉阶段、决策阶段与执行阶段。首先,通过环境扫描与机会识别从复杂的环境中检索、识别内外部环境的创新信号;然后从既有战略评价、新旧战略协同分析、战略创新的变革成本分析三个方面决策出所需创新的程度与内容;最后,按照决策方案进行资源配置,以开辟新的战略定位,创造新的事业模式或构建新的价值网络等模式实现有效的战略创新。
本文以联想集团为案例,对超强竞争环境下的战略创新进行了实证研究,佐证和支持了论文的主题思想与理论观点。
In the current world, the economic globalization process is increasingly rapid, and customer needs are tending to be more and more diverse, and new technologies are unceasingly developed, and product life cycle is becoming shorter and shorter, so is the enterprise facing unparalleled competition and challenges. This hyper-competitive environment leads to the appearance of gap in corporate strategy and rapid dissipation of competitive advantage. Therefore for enterprises to create new competitive advantages continuously, they must take the opportunities, and carry out strategy innovation timely and effectively,. In view of the characteristics of strategy innovation in the hyper-competitive environment, this dissertation brings forward a multi-dimension research framework for strategy innovation research, and makes a systematic and in-depth study on the resources and capabilities basis, the innovation mechanisms and paths of strategy innovation.
The complexity, dynamic and unpredictability in hyper-competitive environment has resulted in that strategy innovation has many characteristics, such as dynamic, initiative, uncertainty, continuousness and system. Based on this point, this thesis makes literatures review on the current research about strategy, competitive advantage and innovation, and identifies the three dimensions of strategy innovation in the hyper-competitive environment the degree of change, the theme of innovation, and the implementation process, and builds a conception framework for strategy innovation in hyper-competitive environment.
Resources and capabilities are the basis for enterprises to build competitive advantage, and the hyper-competitive environment requires that enterprises possess flexible resources and capabilities as the basis on which enterprises carry out strategy innovation. This dissertation holds that flexibility is the basis of strategy innovation in short-term perspective, and dynamic capability is the fundamental of strategy innovation in long-term point of view. For the particularity of knowledge, this thesis further analyzes the knowledge nature of strategy innovation and the enhancement effect of knowledge resources on strategy innovation.
Enterprises should overcome inertia to implement strategy innovation effectively in the highly dynamic competitive environment. This dissertation proposes that strategy innovation should build the learning mechanisms for organizations which include single-loop learning, double-loop learning and deutero-learning, and build an open system of which the core is strategy innovation, and create a good atmosphere for innovation.
Strategy innovation in the hyper-competitive environment is a dynamic process which integrates strategy management with innovation management, and the process includes perception phase, decision-making phase and implementation phase. Firstly, enterprises should search and identify the innovation signals from the complex environment through environment scanning and opportunity identifying. Secondly the enterprise should decide the degree and content of innovation through strategy evaluation, strategy coordination analysis and the cost analysis of change in innovation strategy. Finally, the enterprise should implement the resource allocation in accordance with the decision program, and achieve the strategy innovation based on strategy positioning, building new business model and value net.
This dissertation chooses the Lenovo Group as the case, and carries out an empirical study on strategy innovation in hyper-competitive environment. The case study proofs and supports the central ideas and theoretical perspectives of this thesis.
超强竞争环境的复杂性、动态性与不可预测性导致企业的战略创新具有了动态性、主动性、不确定性、连续性与系统性的特征。本文在此基础上,秉承前人有关战略理论、竞争优势理论以及创新理论的相关研究成果,提出了超强竞争环境下战略创新的三个维度——变革程度、创新内容与实施过程,构建了超强竞争环境下战略创新的概念性框架。
资源与能力是企业建立竞争优势的战略基础,超强竞争环境要求具备柔性特质的资源与能力作为企业战略创新的基础保障。本文提出了柔性是短期视角下战略创新的基础、动态能力是长期视角下战略创新的根本保障的观点。基于知识资源的特殊性,本文分析了战略创新的知识本质以及知识资源对于战略创新的增效作用。
在高度动态的竞争环境下,企业组织需要克服惯性才能有效实施战略创新。本文提出了超强竞争环境下战略创新需要建立单环学习、双环学习与再学习相结合的组织学习机制,以及构建以战略创新为核心的开放系统,营造一个良好的创新氛围。
超强竞争环境下的战略创新是一个战略管理与创新管理相结合的动态过程,它包括知觉阶段、决策阶段与执行阶段。首先,通过环境扫描与机会识别从复杂的环境中检索、识别内外部环境的创新信号;然后从既有战略评价、新旧战略协同分析、战略创新的变革成本分析三个方面决策出所需创新的程度与内容;最后,按照决策方案进行资源配置,以开辟新的战略定位,创造新的事业模式或构建新的价值网络等模式实现有效的战略创新。
本文以联想集团为案例,对超强竞争环境下的战略创新进行了实证研究,佐证和支持了论文的主题思想与理论观点。
In the current world, the economic globalization process is increasingly rapid, and customer needs are tending to be more and more diverse, and new technologies are unceasingly developed, and product life cycle is becoming shorter and shorter, so is the enterprise facing unparalleled competition and challenges. This hyper-competitive environment leads to the appearance of gap in corporate strategy and rapid dissipation of competitive advantage. Therefore for enterprises to create new competitive advantages continuously, they must take the opportunities, and carry out strategy innovation timely and effectively,. In view of the characteristics of strategy innovation in the hyper-competitive environment, this dissertation brings forward a multi-dimension research framework for strategy innovation research, and makes a systematic and in-depth study on the resources and capabilities basis, the innovation mechanisms and paths of strategy innovation.
The complexity, dynamic and unpredictability in hyper-competitive environment has resulted in that strategy innovation has many characteristics, such as dynamic, initiative, uncertainty, continuousness and system. Based on this point, this thesis makes literatures review on the current research about strategy, competitive advantage and innovation, and identifies the three dimensions of strategy innovation in the hyper-competitive environment the degree of change, the theme of innovation, and the implementation process, and builds a conception framework for strategy innovation in hyper-competitive environment.
Resources and capabilities are the basis for enterprises to build competitive advantage, and the hyper-competitive environment requires that enterprises possess flexible resources and capabilities as the basis on which enterprises carry out strategy innovation. This dissertation holds that flexibility is the basis of strategy innovation in short-term perspective, and dynamic capability is the fundamental of strategy innovation in long-term point of view. For the particularity of knowledge, this thesis further analyzes the knowledge nature of strategy innovation and the enhancement effect of knowledge resources on strategy innovation.
Enterprises should overcome inertia to implement strategy innovation effectively in the highly dynamic competitive environment. This dissertation proposes that strategy innovation should build the learning mechanisms for organizations which include single-loop learning, double-loop learning and deutero-learning, and build an open system of which the core is strategy innovation, and create a good atmosphere for innovation.
Strategy innovation in the hyper-competitive environment is a dynamic process which integrates strategy management with innovation management, and the process includes perception phase, decision-making phase and implementation phase. Firstly, enterprises should search and identify the innovation signals from the complex environment through environment scanning and opportunity identifying. Secondly the enterprise should decide the degree and content of innovation through strategy evaluation, strategy coordination analysis and the cost analysis of change in innovation strategy. Finally, the enterprise should implement the resource allocation in accordance with the decision program, and achieve the strategy innovation based on strategy positioning, building new business model and value net.
This dissertation chooses the Lenovo Group as the case, and carries out an empirical study on strategy innovation in hyper-competitive environment. The case study proofs and supports the central ideas and theoretical perspectives of this thesis.
引文
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