基于商业模式的团泊新城开发策略研究
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摘要
新城开发策划是城市开发建设中的重要前期工作,是引导新城合理、有序、持续开发的重要手段。论文以团泊新城商业化开发模式为研究对象,系统地研究了新城开发的模式、目标、思路、方法等策略,对新城开发具有较强的借鉴价值。
在新城开发模式研究方面,首先分析了国内外新城开发的理念、开发模式以及新城开发的特点,然后结合团泊新城的实际情况,提出团泊新城商业开发模式。在团泊新城开发策略研究方面,从新城开发的目标人手,提出了新城开发的思路。根据该思路,对团泊新城进行了SWOT分析和规划定位分析,提出在新城开发策划中的四个核心问题,主要包括:土地价格提升的途径、新城的可持续发展策略、新城开发的投资效益分析以及融资策略。在对四个核心问题的研究中,将土地经济学中的地租理论、区位理论与团泊新城项目实际情况进行了紧密的结合,提出了提升土地价格的途径;结合当前政策需要和社会发展趋势,提出了可持续发展策略;根据土地政策和工程实践,提出了新城开发投资效益分析方法和实例;结合房地产项目融资特点和开发企业实际,提出了适合企业特点的融资策略。
Metro's development strategy is the important preliminary work in urban development ,which is the significant means guiding the metro to develope reasonably ,orderly and sustainedly. This paper makes use of TuanBo metro's business development model as a research study to formulate its model , goals ,ideas , methods and other strategies systematically. It supplies a significance reference value for metro’s development in the future.
On the aspect of Metro's development model research,first of all ,this paper analyzes the ideas, patterns of Metro's development and characteristic of the metro’s development at home and abroad. It combines the actual situation in TuanBo metro ,then proposes its commercial development model, and analyzes the effects of the model.On the aspect of Metro's development strategy research, Starting from the goal of developing metro proposes the ideas of metro development. According to the ideas, TuanBo Metro has been carried out SWOT analysis and planning Positioning Analysis ,and put forward four core issues ,including:ways to increase land prices, Metro's sustainable development strategy, the Metro investment in the development effectiveness of analysis and financing strategies. In the four core issues of the study, making the land rent theory in economics, location theory and TuanBo Metro actual project carried out in integrated combination . proposing ways to raise the price of land ,with the current policy requirements and trends of life put forward sustainable development strategy ,relying on the land policy and engineering practice, proposes metro development and investment-benefit analysis methods and instances .Combination of characteristics of the real estate project financing and development of corporate practice ,proposes financing strategy fit for enterprise.
在新城开发模式研究方面,首先分析了国内外新城开发的理念、开发模式以及新城开发的特点,然后结合团泊新城的实际情况,提出团泊新城商业开发模式。在团泊新城开发策略研究方面,从新城开发的目标人手,提出了新城开发的思路。根据该思路,对团泊新城进行了SWOT分析和规划定位分析,提出在新城开发策划中的四个核心问题,主要包括:土地价格提升的途径、新城的可持续发展策略、新城开发的投资效益分析以及融资策略。在对四个核心问题的研究中,将土地经济学中的地租理论、区位理论与团泊新城项目实际情况进行了紧密的结合,提出了提升土地价格的途径;结合当前政策需要和社会发展趋势,提出了可持续发展策略;根据土地政策和工程实践,提出了新城开发投资效益分析方法和实例;结合房地产项目融资特点和开发企业实际,提出了适合企业特点的融资策略。
Metro's development strategy is the important preliminary work in urban development ,which is the significant means guiding the metro to develope reasonably ,orderly and sustainedly. This paper makes use of TuanBo metro's business development model as a research study to formulate its model , goals ,ideas , methods and other strategies systematically. It supplies a significance reference value for metro’s development in the future.
On the aspect of Metro's development model research,first of all ,this paper analyzes the ideas, patterns of Metro's development and characteristic of the metro’s development at home and abroad. It combines the actual situation in TuanBo metro ,then proposes its commercial development model, and analyzes the effects of the model.On the aspect of Metro's development strategy research, Starting from the goal of developing metro proposes the ideas of metro development. According to the ideas, TuanBo Metro has been carried out SWOT analysis and planning Positioning Analysis ,and put forward four core issues ,including:ways to increase land prices, Metro's sustainable development strategy, the Metro investment in the development effectiveness of analysis and financing strategies. In the four core issues of the study, making the land rent theory in economics, location theory and TuanBo Metro actual project carried out in integrated combination . proposing ways to raise the price of land ,with the current policy requirements and trends of life put forward sustainable development strategy ,relying on the land policy and engineering practice, proposes metro development and investment-benefit analysis methods and instances .Combination of characteristics of the real estate project financing and development of corporate practice ,proposes financing strategy fit for enterprise.
引文
[1]简德三,王洪卫,房地产经济学,上海:上海财经大学出版社,2003
[2]马克思,资本论,北京:人民出版社,1975
[3]马克思,恩格斯,马克思恩格斯选集,北京:中国统计出版社,2001
[4]王宏新,王昊,伍松林,北京:化学工业出版社,2007。
[5]李玲,房地产开发与经营,北京:中国人民大学出版社,2006
[6]毕宝德,土地经济学,北京:中国人民大学出版社,2006
[7]王万茂,房地产经济学,南京:东南大学出版社,1994
[8]张泓铭,住宅经济学,上海:上海财经大学出版社,1998
[9]张永岳,新编房地产经济学,北京:高等教育出版社,1999
[10]龙胜平,房地产金融与投资,北京:高等教育出版社,1998
[11]黄雪妮,关于土地一级开发市场化的探讨[J],基建优化,2005,26(5):29-31
[12]董藩,王家庭,房地产金融[M],大连:东北财经大学出版社,2001
[13]薛凤旋,都会经济区:香港与广东共同发展的基础[J],经济地理,2000 (1)
[14]中国房地产估价师学会,房地产投资经营与管理,北京:中国物价出版社,1995
[15]蔡育天,房地产市场,上海:同济大学出版社,1998
[16]郭鸿懋,城市空间经济学[M],北京:经济科学出版社,2002
[17]天津市城市规划研究院,天津市城市总体规划(2005~2020),2006
[18]天津市政建设集团有限公司,天津市政建设集团有限公司中长期发展战略,2008
[19]天津滨海投资发展控股有限公司,滨海公司五年发展战略,2008
[20]李玲,国土资源管理概论,北京:中国人民大学出版社,1999
[21]李玲,地产经济管理,北京:中国科学技术出版社,1992
[22]王志刚,李忠彦,浅论土地一级开发市场[J],决策参考,2004(3):18-21
[23]周国文,土地一级开发若干问题探讨[J],开发研究2005(1):70-73
[24]张耀儒,现代城市建设经济学[M],北京:中国城市出版社,1998
[25]轨道交通与房地产联合开发政策机制研究,建筑经济,2007(10)
[26]况殿权,土地开发过热的税制对策[J],中国土地,2004(3):10,45
[27]王先进,土地开发整理与土地收购储备运作实务全书[M],哈尔滨:黑龙江人民出版社,2005
[28]中国土地学会,新时期耕地保护与可持续发展指导全书[M],北京:中国建筑工业出版社,1997
[29]李兆滋,土地一级开发存在的问题与发展方向[J],中国土地,2003(3):29-31
[30]韩泰伦,土地开发征收征用及收益分配务实全书[M],吉林:吉林电子出版社,2004
[31]程道平,现代城市规划[M],北京:科学出版社,2004
[32]刘卫东,城市化地区土地非农开发[M],北京:科学出版社,1999
[33]吴承伦,袁涛,土地开发整理规划理论方法与实践[M],北京:中国大地出版社,2003
[34]卢新海,城市土地管理与经营[M],北京:科学出版社,2006
[35]邹德慈,城市规划导论[M],北京:中国建筑工业出版社,2002
[36] [美]雷利·巴洛维,土地资源经济学,北京:北京农业大学出版社,1989
[37]王洪卫,不动产金融论,上海:上海财经大学出版社,1997
[38]谢成巍,房地产法[M],北京:化学工业出版社,2006
[39] Brian Goodall,The Economic of Urban Areas[M],Oxford:Pergamon Press,1971
[40] James A.Greaskamp,A Guide to Feasibility Analysis[M],Chicago:Society of Real Estate,1970
[41] Nelson Richardl,The Selection of Retail Location[M],New York:F.W.Dodge,1958
[2]马克思,资本论,北京:人民出版社,1975
[3]马克思,恩格斯,马克思恩格斯选集,北京:中国统计出版社,2001
[4]王宏新,王昊,伍松林,北京:化学工业出版社,2007。
[5]李玲,房地产开发与经营,北京:中国人民大学出版社,2006
[6]毕宝德,土地经济学,北京:中国人民大学出版社,2006
[7]王万茂,房地产经济学,南京:东南大学出版社,1994
[8]张泓铭,住宅经济学,上海:上海财经大学出版社,1998
[9]张永岳,新编房地产经济学,北京:高等教育出版社,1999
[10]龙胜平,房地产金融与投资,北京:高等教育出版社,1998
[11]黄雪妮,关于土地一级开发市场化的探讨[J],基建优化,2005,26(5):29-31
[12]董藩,王家庭,房地产金融[M],大连:东北财经大学出版社,2001
[13]薛凤旋,都会经济区:香港与广东共同发展的基础[J],经济地理,2000 (1)
[14]中国房地产估价师学会,房地产投资经营与管理,北京:中国物价出版社,1995
[15]蔡育天,房地产市场,上海:同济大学出版社,1998
[16]郭鸿懋,城市空间经济学[M],北京:经济科学出版社,2002
[17]天津市城市规划研究院,天津市城市总体规划(2005~2020),2006
[18]天津市政建设集团有限公司,天津市政建设集团有限公司中长期发展战略,2008
[19]天津滨海投资发展控股有限公司,滨海公司五年发展战略,2008
[20]李玲,国土资源管理概论,北京:中国人民大学出版社,1999
[21]李玲,地产经济管理,北京:中国科学技术出版社,1992
[22]王志刚,李忠彦,浅论土地一级开发市场[J],决策参考,2004(3):18-21
[23]周国文,土地一级开发若干问题探讨[J],开发研究2005(1):70-73
[24]张耀儒,现代城市建设经济学[M],北京:中国城市出版社,1998
[25]轨道交通与房地产联合开发政策机制研究,建筑经济,2007(10)
[26]况殿权,土地开发过热的税制对策[J],中国土地,2004(3):10,45
[27]王先进,土地开发整理与土地收购储备运作实务全书[M],哈尔滨:黑龙江人民出版社,2005
[28]中国土地学会,新时期耕地保护与可持续发展指导全书[M],北京:中国建筑工业出版社,1997
[29]李兆滋,土地一级开发存在的问题与发展方向[J],中国土地,2003(3):29-31
[30]韩泰伦,土地开发征收征用及收益分配务实全书[M],吉林:吉林电子出版社,2004
[31]程道平,现代城市规划[M],北京:科学出版社,2004
[32]刘卫东,城市化地区土地非农开发[M],北京:科学出版社,1999
[33]吴承伦,袁涛,土地开发整理规划理论方法与实践[M],北京:中国大地出版社,2003
[34]卢新海,城市土地管理与经营[M],北京:科学出版社,2006
[35]邹德慈,城市规划导论[M],北京:中国建筑工业出版社,2002
[36] [美]雷利·巴洛维,土地资源经济学,北京:北京农业大学出版社,1989
[37]王洪卫,不动产金融论,上海:上海财经大学出版社,1997
[38]谢成巍,房地产法[M],北京:化学工业出版社,2006
[39] Brian Goodall,The Economic of Urban Areas[M],Oxford:Pergamon Press,1971
[40] James A.Greaskamp,A Guide to Feasibility Analysis[M],Chicago:Society of Real Estate,1970
[41] Nelson Richardl,The Selection of Retail Location[M],New York:F.W.Dodge,1958