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内部社会资本对产品创新影响研究:知识螺旋的中介效应
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摘要
随着知识经济时代的到来和逐步深入,知识对于组织的重要性已然超过物力资本、财力资本和人力资本,成为企业技术创新最关键的资源。组织内部知识的有效传播需要彼此间的沟通、联系、信任以及拥有共同的价值观。
     基于资源基础理论、社会资本理论、知识管理理论和创新理论,借鉴“场”的思想,构建了企业内部社会资本、知识螺旋与产品创新三者之间关系的理论模型,并利用统计软件SPSS13.0及AMOS7.0进行实证分析,检验三者之间的关系
     与知识螺旋的中介效应。创新性研究结论主要包括以下几个方面。第一,将创新价值链理论引入创新评价体系,从创新的创意产生、创意转化和创意扩散三个维度衡量产品创新,并通过实证研究验证了其适宜性。创意产生积极影响创意转化,创意转化进一步积极影响创意扩散。
     第二,引入知识螺旋理论,构建了内部社会资本三个维度、知识螺旋、产品创新价值链之间的关系路径模型,从内部社会资本的三个维度分别考察其与产品创新价值链和知识螺旋的关系。其中,结构维度对产品创新价值链没有直接影响,但积极影响知识螺旋;认知维度对创意产生和创意扩散没有积极影响,但积极影响创意转化及知识螺旋;关系维度仅积极影响创意产生,但对创意转化、创意扩散和知识螺旋没有直接影响。
     第三,研究并验证了知识螺旋的中介效应。其中,知识螺旋在结构维度与创新价值链三维度关系中均存在完全中介效应;知识螺旋在认知维度与创意产生及创意扩散关系中均存在完全中介效应,而在认知维度与创意转化关系中存在部分中介效应;知识螺旋在关系维度与创意产生关系中存在部分中介效应,在关系维度与创意转化关系中不存在中介效应,在关系维度与创意扩散关系中存在完全中介效应。
     通过中国本土化数据实证研究,验证了内部社会资本、知识螺旋、产品创新价值链三者之间的作用机理,丰富了社会资本理论、知识管理理论和创新理论,并为我国企业内部社会资本管理、知识管理和产品创新管理提供了本土契合度较高的操作框架。
As the world goes into the era of knowledge economy, Knowledge has exceeded physical capital, financial capital and human capital to be the most critical resource of innovation. Effective dissemination of knowledge within the organization needs communication, connection, trust and sharing the same values between each other.
     Draw lessons from thought of“field”, the theoretical relationship model of internal social capital, knowledge spiral and product innovation has been constructed based on the resource-based view, social capital theory, knowledge management theory and innovation theory. The data has been processed by the software SPSS13.0 and AMOS7.0 to validate the relationship of three kinds of constructs and the mediating effect of knowledge spiral. The innovative conclusions are as follows:
     First of all, product innovation has been measured from three dimensions of idea generation, idea conversion and idea diffusion based on innovation value chain, and its suitability has been validated by empirical research. Idea generation positively influenced idea conversion; furthermore, idea conversion positively influenced idea diffusion.
     Secondly, the relationship path model of internal social capital and product innovation value chain with knowledge spiral has been constructed by introducing knowledge spiral, that is, the relationship of each dimension of internal social capital with product innovation value chain and knowledge spiral has been validated respectively. The results show that, structural dimension does not influence every link of innovation value chain, however, positively influences knowledge spiral; cognitive dimension does not influence idea generation and idea diffusion, however, positively influence idea conversion as well as knowledge spiral; relational dimension positively influences idea generation, however does not influence idea conversion and idea diffusion as well as knowledge spiral.
     Thirdly, the mediating effect of knowledge spiral has been discussed and validated. Findings detect that, there are significant indirect effects of structural dimension on idea generation, idea conversion and idea diffusion through knowledge spiral; there is a significant direct effect of cognitive dimension on idea conversion, and there are significant indirect effects of cognitive dimension on idea generation, idea conversion and idea diffusion through knowledge spiral; there is a significant direct effect of relational dimension on idea generation, and there are significant indirect effects of relational dimension on idea generation and idea diffusion, however, there are neither direct nor indirect effect of relational dimension on idea conversion.
     In the background of Chinese localization data, the mechanism of internal social capital, knowledge spiral and product innovation value chain has been validated, and the social capital theory, knowledge management theory and innovation theory have been enriched, and a framework higher agree with local conditions has been proposed for Chinese enterprises.
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