科技论文网络发表多主体学术交流感知价值测度研究
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摘要
科技论文作为一种科研人员分享其学术研究成果、表达其学术思想的重要方式,只有发表才能在同行之间广泛传播,实现其价值甚至引起学术界的关注。随着互联网和信息技术的快速发展,科技信息的传播形式也在不断的演变,纸质期刊网络化、网络期刊已经伴随着互联网的广泛使用成为一件较为普遍的事情,科技论文网络发表这一全新的论文发表模式应运而生。
科技论文网络发表作为新生事物,目前在我国的发展进程比较缓慢,其相关研究方面也主要集中定性、宏观层面的研究,例如国内学者目前关注的论文的学术质量控制、学术认同度、版权保护、平台的组织管理技术等问题。但是,据文献查新发现,迄今为止国内在该课题上很少涉及深入的定量研究,也更没有关于科技论文网络发表对学术交流系统影响的系统性研究成果报道。
本文从项目管理的角度,将“科技论文网络发表”看作是一个具体的项目,分析该项目涉及的主要利益相关者—作者、读者和评审专家,并把他们定义为“科技论文网络发表的多主体”。“多主体”进行学术交流的过程中产生各种联系,在对传统期刊和网络期刊进行评价判断时会产生较大分歧,即存在着项目主要相关者的利益和目标协同问题。本文从“感知价值”角度出发,结合多主体的学术交流过程,对传统期刊和网络期刊做出对比研究与分析,并且以“感知价值”理论为基础对“科技论文网络发表”系统影响因素进行识别和归类,建立出具体的评价指标体系,在此基础之上采用网络分析法(AN)P建立“科技论文网络发表多主体学术交流感知价值测度与评价模型”,对多主体学术交流感知价值进行测度与评价,所采用数据都来源于实际的调查问卷。
Academic-Papers Network Publication is a new way for academic papers. This form of publication through modern information technology is based on the online publication platform, and it breaks the traditional paper periodical communication manner. In the whole process of evaluation, it can save evaluation, modification, edit and print which are the traditional journals' process. If the online platform of Academic-Papers Network Publication develops to be mature as a main publication way of academic papers, it can improve the speed of new research's publication greatly, besides, it is beneficial for the scholars in the same field to exchange and discuss widely. However, in our country the Academic-Papers Network Publication is still in its infancy stage, facing some problems such as slow development process, low quality, bad communication, low academic identities and so on. Right now the scholars in our country in this field mainly focus on the quality control, academic identities, copyright protection of papers, present development situation of platform, service innovation, sustainable development, the organization and management technology of platform these aspects. In other words, most research only focus on the specific qualitative problem's analysis research. But, there is less quantitative research and not mention the comprehensive and systematic research on academic communication system effect about the Academic-Papers Network Publication. The limitation of theoretical research in some extent can not provide basis for quick development of the Academic-Papers Network Publication.
In this paper, Academic-Papers Network Publication is considered as a specific project, from the angle of Project Management. The main stakeholders of this project include the authors, readers and evaluation experts, we defined them as the Multi-Agent of Academic-Papers Network Publication. The multi-agent plays the role of producers and consumers in the meantime, not isolated from each role in the traditional journal papers. In the multi-agent academic exchange process,there are all sorts of contact. When the multi-agent select between traditional journals and network journals, large differences exist between goals and interests, which are coordination problems. The target of this paper is that make contrast research between the traditional periodicals and network periodical, which is based on "Perceived Value" of Marketing theory. In this paper, we identify and classify factors affecting Academic-Papers Network Publication, based on the theory of "Perceived Value". Further we establish a specific evaluation index system, and "A Model of Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication " based on the Network Analysis Method (ANP), to measure the perceived value of Multi-Agent during academic exchanges. All data of this Multi-Agent perceived value measurement, derived from the actual survey, so the conclusion with a representative.
The main content that this paper researches contains:Clarifying the content of "multi-agent" of Academic-Papers Network Publication, systematically analyzing the structure of the factor of "Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication", establishing the evaluation index system and identifying the interaction among all indexes based on the systematical analyzing, setting up the model measuring the perceived value of multi-agent, and surveying it.
This article studies "Academic-Papers Network Publication" from a new point of view, it is not only beneficial to broaden the perspective of this subject, but also can intensify and innovate the theories concerning scientific papers, which have considerable scientific value. On studying Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication, it is valuable for deepening into the interior of the specific structure of the academic exchange system consisting of "multi agents", and measuring the mechanism of the influence of Academic-Papers Network Publication deeply and systematically.
科技论文网络发表作为新生事物,目前在我国的发展进程比较缓慢,其相关研究方面也主要集中定性、宏观层面的研究,例如国内学者目前关注的论文的学术质量控制、学术认同度、版权保护、平台的组织管理技术等问题。但是,据文献查新发现,迄今为止国内在该课题上很少涉及深入的定量研究,也更没有关于科技论文网络发表对学术交流系统影响的系统性研究成果报道。
本文从项目管理的角度,将“科技论文网络发表”看作是一个具体的项目,分析该项目涉及的主要利益相关者—作者、读者和评审专家,并把他们定义为“科技论文网络发表的多主体”。“多主体”进行学术交流的过程中产生各种联系,在对传统期刊和网络期刊进行评价判断时会产生较大分歧,即存在着项目主要相关者的利益和目标协同问题。本文从“感知价值”角度出发,结合多主体的学术交流过程,对传统期刊和网络期刊做出对比研究与分析,并且以“感知价值”理论为基础对“科技论文网络发表”系统影响因素进行识别和归类,建立出具体的评价指标体系,在此基础之上采用网络分析法(AN)P建立“科技论文网络发表多主体学术交流感知价值测度与评价模型”,对多主体学术交流感知价值进行测度与评价,所采用数据都来源于实际的调查问卷。
Academic-Papers Network Publication is a new way for academic papers. This form of publication through modern information technology is based on the online publication platform, and it breaks the traditional paper periodical communication manner. In the whole process of evaluation, it can save evaluation, modification, edit and print which are the traditional journals' process. If the online platform of Academic-Papers Network Publication develops to be mature as a main publication way of academic papers, it can improve the speed of new research's publication greatly, besides, it is beneficial for the scholars in the same field to exchange and discuss widely. However, in our country the Academic-Papers Network Publication is still in its infancy stage, facing some problems such as slow development process, low quality, bad communication, low academic identities and so on. Right now the scholars in our country in this field mainly focus on the quality control, academic identities, copyright protection of papers, present development situation of platform, service innovation, sustainable development, the organization and management technology of platform these aspects. In other words, most research only focus on the specific qualitative problem's analysis research. But, there is less quantitative research and not mention the comprehensive and systematic research on academic communication system effect about the Academic-Papers Network Publication. The limitation of theoretical research in some extent can not provide basis for quick development of the Academic-Papers Network Publication.
In this paper, Academic-Papers Network Publication is considered as a specific project, from the angle of Project Management. The main stakeholders of this project include the authors, readers and evaluation experts, we defined them as the Multi-Agent of Academic-Papers Network Publication. The multi-agent plays the role of producers and consumers in the meantime, not isolated from each role in the traditional journal papers. In the multi-agent academic exchange process,there are all sorts of contact. When the multi-agent select between traditional journals and network journals, large differences exist between goals and interests, which are coordination problems. The target of this paper is that make contrast research between the traditional periodicals and network periodical, which is based on "Perceived Value" of Marketing theory. In this paper, we identify and classify factors affecting Academic-Papers Network Publication, based on the theory of "Perceived Value". Further we establish a specific evaluation index system, and "A Model of Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication " based on the Network Analysis Method (ANP), to measure the perceived value of Multi-Agent during academic exchanges. All data of this Multi-Agent perceived value measurement, derived from the actual survey, so the conclusion with a representative.
The main content that this paper researches contains:Clarifying the content of "multi-agent" of Academic-Papers Network Publication, systematically analyzing the structure of the factor of "Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication", establishing the evaluation index system and identifying the interaction among all indexes based on the systematical analyzing, setting up the model measuring the perceived value of multi-agent, and surveying it.
This article studies "Academic-Papers Network Publication" from a new point of view, it is not only beneficial to broaden the perspective of this subject, but also can intensify and innovate the theories concerning scientific papers, which have considerable scientific value. On studying Multi-Agent's Perceived Value of Academic Exchanges through Academic-Papers Network Publication, it is valuable for deepening into the interior of the specific structure of the academic exchange system consisting of "multi agents", and measuring the mechanism of the influence of Academic-Papers Network Publication deeply and systematically.
引文
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[4]刘国亮,王东.基于网络平台的科技论文网络发表的激励机制研究[J].科技管理研究,2009,(3)：256-258.
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[8]Stevan Harnad, Tim Brody. Comparing the impact of Open Access(OA)vs. Non-OA Articles in the Same Journals[J]. D-Lib Magazine,2004,10(6):219-224.
[9]Steve Lawrence. Free Online Availability Substantially Increases a Paper's Impact[J]. Nature,May 2001:521.
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[12]http://www.jisc.ac.uk/index.cfm.name=news_openaccess_0304.
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[20]田丽,王洪波.科技论文网络发表的质量控制问题研究[J].中国科技期刊研究,2010,21(2)：172-176.
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[25]白琳.顾客感知价值、顾客满意和行为倾向的关系研究述评[J].管理评论,2009,21(1)：87-93.
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[30]Holden Mary T, Thomas O'Toole. A quantitative exploration of communication's role in determining the governance of manufacturer-retailer relationships [J]. Industrial Marketing Management,2004,33(6):539-548.
[31]KristinaHeinonen.ReeoneePtcustomerPerceivedvalue:thevalueoftimeandPlaee[J]. Managing Service Quality,2004,14(13):205-215.
[33]Ulaga W. Customer value in business markets:an agenda for inquiry[J]. Industrial Marketing Management2001,30:315-319.
[34]白琳,陈圻.西方顾客感知价值探测方法评介[J].外国经济与管理2007,29(2)：24-30.
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[37]Wolfgang Ulaga. Capturing value creation in business relationships:A customer perspective [J]. Industrial Marketing Management2003,32:677-693.
[38]李金海,刘辉,赵峻岭.评价方法研究综述[J].河北工业大学学报.2004,33(2)：128-134.
[39]侯海东,李金海,王瑞杰.科技成果的源泉：中国专利申请比较分析及对策研究[J].中国科技成果,2003,7：15-19.
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[42]储萍.多属性决策若干方法研究[D].浙江工商大学硕士学位论文,2007.
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[2]赵蓉英,罗艳玲.科技论文网络发表的科研管理与评价机制研究[J].重庆大学学报(社会科学版),2009,15(3)：79-82.
[3]赵蓉英,李雪璐.科技论文网络发表的发展及研究现状分析[J].情报科学,2009,27(2)：314-320.
[4]刘国亮,王东.基于网络平台的科技论文网络发表的激励机制研究[J].科技管理研究,2009,(3)：256-258.
[5]Peter Arzberger, Peter Schroeder, Anne Beaulieu. An International Framework to Promote Access to Data[J]. Science Magazine,19 March 2004:1777-1778.
[6]Peter Suber. What is Open Acces[R]. ALPSP-SSP Meeting,2004.
[7]Blaise Cronin, Geoffer Mckim. Science and scholarship on the world wide web:A North American Perspective [J].Journal of Documentation, Vol.52 (2):163-171.
[8]Stevan Harnad, Tim Brody. Comparing the impact of Open Access(OA)vs. Non-OA Articles in the Same Journals[J]. D-Lib Magazine,2004,10(6):219-224.
[9]Steve Lawrence. Free Online Availability Substantially Increases a Paper's Impact[J]. Nature,May 2001:521.
[10]Kristin Antelman. Do Open-Access Articles Have a Greater Research Impact[J]. College & Research Libraries,2004,65(9):5372-382.
[11]David Malakoff.Opening the Books on Open Access[J]. Science 302,2003,10: 552.
[12]http://www.jisc.ac.uk/index.cfm.name=news_openaccess_0304.
[13]Bjork, Bo-Christer.Open Access to Scientific Publications-An Analysis of the Barriers to Change[J]. Information Research,2004,9(2):170.
[14]任胜利.开放存取：现状与展望[R].中国科技期刊的可持续发展学术研讨会,2004.
[15]乔冬梅.国外学术交流开放存取发展综述[J].图书情报工作,2004,48(11)：74-78.
[16]赵蓉英,雷将.科技论文网络发表纳入科研管理和评价体系的作用与影响研究[J].重庆大学学报(社会科学版),2009,15(2)：65-69.
[17]黄先蓉,林姿蓉,黄俊.科技论文网络发表的版权问题[J].出版事业,2010,(2)：14-19.
[18]刘国亮,王东.基于项目管理视角的科技论文网络发表学术质量控制研究[J].情报杂志,2008,5：136-138.
[19]刘国亮,王东,曲久龙.科技论文网络发表学术质量控制系统构建研究[J].情报理论与实践,2010,33(5)：125-129.
[20]田丽,王洪波.科技论文网络发表的质量控制问题研究[J].中国科技期刊研究,2010,21(2)：172-176.
[21]王旭.系统、系统规律与系统方法[J].哲学研究,1984,(7)：43-49.
[22]王兴成.系统论与系统方法[J].内蒙古科技,1982,(8)：38-45.
[23]凌亢.关于经济效益统计的几个基本问题[J].统计研究,1997(4)：9-11.
[24]蒋贤海.人格特质与顾客感知价值关系的实证研究[D].厦门大学硕士学位论文,2009.
[25]白琳.顾客感知价值、顾客满意和行为倾向的关系研究述评[J].管理评论,2009,21(1)：87-93.
[26][32] Sheth、Gross. Consumption values and market choices:Theory and applications[M]. South-Western Pub.1991.
[27][36] Woodruff, R B, Customer value:The next source for competitive advantage [J] Journal of the Academy of Marketing Science,1997,25(2):139-153.
[28]Zeithaml. Consumer perceptions of price, quality, and value:a means-end model and synthesis of evidence[J].The Journal of Marketing,1988,52 (7):2-221.
[29]白琳,陈圻.顾客感知价值驱动因素研究新进展[J].外国经济与管理2006,28(7)：39-45.
[30]Holden Mary T, Thomas O'Toole. A quantitative exploration of communication's role in determining the governance of manufacturer-retailer relationships [J]. Industrial Marketing Management,2004,33(6):539-548.
[31]KristinaHeinonen.ReeoneePtcustomerPerceivedvalue:thevalueoftimeandPlaee[J]. Managing Service Quality,2004,14(13):205-215.
[33]Ulaga W. Customer value in business markets:an agenda for inquiry[J]. Industrial Marketing Management2001,30:315-319.
[34]白琳,陈圻.西方顾客感知价值探测方法评介[J].外国经济与管理2007,29(2)：24-30.
[35]Gale, B. T. Managing customer value:Creating quality and service that customers can see[M].1994.
[37]Wolfgang Ulaga. Capturing value creation in business relationships:A customer perspective [J]. Industrial Marketing Management2003,32:677-693.
[38]李金海,刘辉,赵峻岭.评价方法研究综述[J].河北工业大学学报.2004,33(2)：128-134.
[39]侯海东,李金海,王瑞杰.科技成果的源泉：中国专利申请比较分析及对策研究[J].中国科技成果,2003,7：15-19.
[40]王宗军.综合评价的方法、问题及其研究趋势[J].管理科学学报,1998,1(1)：73-79.
[41]杨继平,邱寇华.决策科学的发展和展望[J].北京航空航天大学学报(社会科学版),2000,13(4)：61-64.
[42]储萍.多属性决策若干方法研究[D].浙江工商大学硕士学位论文,2007.
[43]李虹,魏艳.项目投资收益指标修正及多属性效用决策研究[J].财会通讯：综合版,2008(8)：40-41.
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