基于Socket的智能自动化广告硬盘管理系统开发
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摘要
随着电视广告在市场经济中占据的地位愈加重要,广告部掌握着电视台经济创收的命脉。智能自动化是提高工作效率的最佳方式,工作人员只需完成广告业务管理系统的基本工作,就可采用智能自动化完成广告的采集、编辑、传送和播出。当前许多电视台都已经采用了自动化广告硬盘管理,但是由于电视台广告部与播出部间的合作模式存在差异,一般都是半自动化的管理模式,工作人员需要反复确定当前广告任务的采集、传送、播出状态,而且采用任务排队的方式硬性地完成当前任务,不仅增加了工作人员的工作量,而且容易造成临时紧急任务的延误,从而使电视台的经济受到损失。如何提高工作人员的工作效率,安全、弹性地完成广告硬盘管理任务是电视台广告部急需解决的重要问题。
首先分析了电视台广告硬盘播出目前面临的现状和问题,明确了基于Socket的智能自动化广告硬盘管理系统开发的必要性。在此基础上,讨论自动化广告硬盘管理系统功能,分析智能自动地进行广告采集、编辑、传送及广告播出单传送、状态通知等主要流程。然后分析智能自动化广告硬盘管理系统的架构,并利用模块化方法设计系统,对智能自动化工作处理、广告任务处理、播出任务处理等核心子系统进行详细设计。其中基于Socket重点讨论了智能自动化广告硬盘管理与广告业务管理系统与播出部的广告硬盘播出系统的集成和实现。最后对系统的可扩展性和系统投资效益进行了分析。
Television advertisement becomes increasingly important in the market economy. The advertisement department determines the revenue and financial health of a TV station. Intelligent automation is the best way to promote work efficiency in the advertisement department. Staff only needs to perform basic operations in the intelligent automation advertising management system. Then the system automatically completes uploading, editing, transmission and broadcasting of the advertisement. Currently, most TV stations have adopted the automated advertising hard disk (Ad HD) management system. However, such system can only realize semi-automated management due to differences in the cooperation mode between advertising and broadcasting departments. Staff has to repeatedly confirm the status of the advertisement collection, transmission, and broadcasting. Furthermore, the semi-automated management system arbitrarily demands to complete the current task in queue. This mode has increased the staff workload and is very likely to delay the urgent task. Consequently, the TV station has to suffer financial losses. In order to improve the efficiency in the workplace, the advertisement department in a TV station needs an urgent solution to fulfill the Ad HD management safely and with flexibility.
This thesis first analyzed the current broadcasting and advertising status and issues in TV stations. The analysis clearly demonstrated the need to develop socket-based intelligent automation advertising for hard disk management system. Based on this information, functions of the hard disk management system were defined and the main processes were carefully studied. The main processes examined were advertisement collection, editing, transmission, broadcasting, transmission of advertising menu, and automatic status notification. The architecture of Ad HD intelligent automation management system was then analyzed and realized with modular design. Detailed design and implementation were made for a few core subsystems such as socket message processing, advertising task processing, and broadcasting task processing, with special focus on the integration of the socket-based intelligent automation Ad HD management to the advertisement business management and the advertisement hard disk broadcasting. Finally, the scalability and economics of system were discussed. The results in this thesis indicated that the new advertisement management system could significantly increase the work efficiency in TV stations and generate profitable returns for their investment.
首先分析了电视台广告硬盘播出目前面临的现状和问题,明确了基于Socket的智能自动化广告硬盘管理系统开发的必要性。在此基础上,讨论自动化广告硬盘管理系统功能,分析智能自动地进行广告采集、编辑、传送及广告播出单传送、状态通知等主要流程。然后分析智能自动化广告硬盘管理系统的架构,并利用模块化方法设计系统,对智能自动化工作处理、广告任务处理、播出任务处理等核心子系统进行详细设计。其中基于Socket重点讨论了智能自动化广告硬盘管理与广告业务管理系统与播出部的广告硬盘播出系统的集成和实现。最后对系统的可扩展性和系统投资效益进行了分析。
Television advertisement becomes increasingly important in the market economy. The advertisement department determines the revenue and financial health of a TV station. Intelligent automation is the best way to promote work efficiency in the advertisement department. Staff only needs to perform basic operations in the intelligent automation advertising management system. Then the system automatically completes uploading, editing, transmission and broadcasting of the advertisement. Currently, most TV stations have adopted the automated advertising hard disk (Ad HD) management system. However, such system can only realize semi-automated management due to differences in the cooperation mode between advertising and broadcasting departments. Staff has to repeatedly confirm the status of the advertisement collection, transmission, and broadcasting. Furthermore, the semi-automated management system arbitrarily demands to complete the current task in queue. This mode has increased the staff workload and is very likely to delay the urgent task. Consequently, the TV station has to suffer financial losses. In order to improve the efficiency in the workplace, the advertisement department in a TV station needs an urgent solution to fulfill the Ad HD management safely and with flexibility.
This thesis first analyzed the current broadcasting and advertising status and issues in TV stations. The analysis clearly demonstrated the need to develop socket-based intelligent automation advertising for hard disk management system. Based on this information, functions of the hard disk management system were defined and the main processes were carefully studied. The main processes examined were advertisement collection, editing, transmission, broadcasting, transmission of advertising menu, and automatic status notification. The architecture of Ad HD intelligent automation management system was then analyzed and realized with modular design. Detailed design and implementation were made for a few core subsystems such as socket message processing, advertising task processing, and broadcasting task processing, with special focus on the integration of the socket-based intelligent automation Ad HD management to the advertisement business management and the advertisement hard disk broadcasting. Finally, the scalability and economics of system were discussed. The results in this thesis indicated that the new advertisement management system could significantly increase the work efficiency in TV stations and generate profitable returns for their investment.
引文
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[17]薛海强,苏森.一种带有断开恢复功能的Socket通信方法[A].北京：计算机应用研究,2005,22(10).
[18]Keith Jack著.杨征,田尊华,张杰良,陈虎.视频技术手册[M].北京：人民邮电出版社,2009.
[19]Kenneth Castleman著.朱志刚,林学訚,石定机译.数字图像处理技术[M].北京：电子工业出版社,2008.
[20]Gary R.Wright著.TCP/IP Illustrated Volume2:The Implementation[M].北京：机械工业出版社,2000.
[2]林进尧.广告播出系统的维护技巧[J].有线电视技术,2008,(4)：77.
[3]刘艳春.电视广告语言类型与创作[M].北京：中国经济出版社,2004.
[4]彭吉象.数字技术时代的中国电视[M].北京：北京大学出版社,2008
[5]翁志清,陈伟平.数字电视制播系统[M].上海：上海大学出版社,2009：230-257.
[6]吴锦前.硬盘广告素材播出和备播系统的实现[J].现代电视技术,2007,(1)：88.
[7]李祖枢,涂亚庆.仿人智能控制.北京：国防工业出版社,2003.
[8]黄建新.广告硬盘播出系统的改造与实施[J].现代电视技术.2008.(08).75
[9]郭英,陈立潮,叶树华.基于MFC CSocket的网络应用程序开发[J].福建：福建电脑,2004,5.
[10]汪翔,袁辉.VISUAL C++实践与提高网络编程篇[M].北京：清华大学出版社,2009：8.
[11]萧秋水,文娟.WINDOWS网络编程之VC篇[M].北京：清华大学出版社,2001：2.
[12]Michael J.Donahoo, Kenneth L.Calvert著.陈宇斌译.TCP/IP Sockets in C, Second Edition[M].北京：高等教育出版社,2004：
[13]高传善,毛迪林,曹袖.数据通信与计算机网络[M].北京：高等教育出版社,2004：412-430.
[14]李扬,耿昌宇,张丽芬.基于Socket通讯模式下的跨平台数据同步[A].北京：北京理工大学学报,2002,22(1).
[15]赵宝翠,张勇.基于XML的Socket方式实时数据交换[A].北京：计算机工程,2006,32(11).
[16]杨大全,拱长青,董伟嗣,范艳芳.Socket编程技术[A].辽宁：沈阳工业大学学报,2000,22(4).
[17]薛海强,苏森.一种带有断开恢复功能的Socket通信方法[A].北京：计算机应用研究,2005,22(10).
[18]Keith Jack著.杨征,田尊华,张杰良,陈虎.视频技术手册[M].北京：人民邮电出版社,2009.
[19]Kenneth Castleman著.朱志刚,林学訚,石定机译.数字图像处理技术[M].北京：电子工业出版社,2008.
[20]Gary R.Wright著.TCP/IP Illustrated Volume2:The Implementation[M].北京：机械工业出版社,2000.