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广西生态旅游产品体系优化研究
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摘要
生态旅游产品主要指以生态旅游资源为旅游吸引物,按生态学的目标和要求,实现环境优化组合、物质能量的良性循环、经济与社会协调发展的有较高观赏价值的旅游产品。随着生态旅游成为国际旅游业发展得大趋势,在旅游资源不断地商品化,市场化过程中,规划学科的学者及旅游产品的供给者和经营者对市场研究的重视程度有了新的认识和重大的转变,反映出旅游地发展从资源导向型向市场导向型和产品导向型的转变。
     生态旅游产品的深度开发和旅游产品体系优化是旅游地或旅游景区开发承上启下的重要环节,也是旅游产品策划和市场营销的前提,直接将影响到旅游地或旅游景区生存和发展。运用旅游产品昂谱(RMP)分析广西生态旅游产品现状,依靠广西丰富的生态旅游资源(R分析)、潜力巨大的生态旅游市场(M分析)和体系完备的生态旅游产品(P分析),依托广西优良的生态环境基础及政府的大力支持,优化具有特色和吸引力的生态旅游产品。
     根据旅游消费市场需求的变化特征,广西生态旅游产品升级换代的核心,把开发生态、展现特色作为广西生态旅游产品设计的方向,把旅游资源的开发与生态环境的恢复建设、生态旅游活动三者协调起来。以优化广西生态旅游产品体系作为整体目标,利用主题多元化与空间层次多元化全方位对生态旅游产品体系优化设计。
     论文共分五章:
     第一章:绪论。明确选题的研究背景和研究意义,界定生态旅游产品等相关概念,总结相关研究成果,提出论文的研究思路和方法。
     第二章:讨论旅游业可持续发展理论、生态伦理学理论、生态环境承载力理论、生态景观学理论的基本内容以及对生态旅游产品相关研究的指导作用。
     第三章:广西生态旅游产品昂谱(RMP)分析。广西生态旅游产品从资源、市场、产品三方面分析了本区的情况。分析广西现有生态旅游产品的现状,找出存在的问题,为优化广西生态旅游产品体系奠定了可靠的依据。
     第四章:广西生态旅游产品体系优化设计。首先论证了广西生态旅游产品体系优化设计的要求和原则,提出生态旅游产品优化设计方案:先实现广西生态旅游产品主题多元化,突破山水占主导的主题现状;再以城市为中心,以广西多主题产品的空间分布,优化空间层次多元化生态旅游产品体系。
     第五章:结论与展望。结论与问题。总结了本文研究的主要结论,阐明文章的不足之处,并提出了有待进一步解决的问题。
     论文的结论概括如下:
     1.分析了广西生态旅游资源、市场和产品现状
     通过RMP分析,对广西生态旅游资源、市场和产品的现状进行了全面细致的分析,指出广西在开发和优化生态旅游产品中的优势和存在的问题。主要表现在:(1)生态旅游资源极为丰富,但是分布不集中,开发力度不足,需继续挖掘;(2)生态旅游市场潜力大,但是需求单一,结构不合理。(3)生态旅游产品体系完备,但是结构和组合不合理,体验性产品开发不足。
     2.提出广西生态旅游产品体系优化方案
     在理论分析的基础上,本文有针对性的提出了广西生态旅游产品体系的优化方案:(1)主题产品多元化。突破山水生态旅游产品一枝独秀的格局,通过重塑山水旅游形象,打造农业、森林和滨海生态旅游产品品牌,形成主题多元的广西生态旅游产品体系格局。(2)空间层次多元化。通过以桂林为中心的山水生态旅游区、以南宁为中心的现代会展商务生态旅游区、以百色为中心的红色生态旅游区、以河池为中心的生态养生旅游区、北海涠洲岛滨海旅游区、中越国际旅游合作区、桂台(贺州)客家文化旅游合作示范区七大生态旅游区的,形成空间多元的生态旅游产品体系。
     论文的创新之处:
     1.研究选题角度创新。现有生态旅游产品的研究多在某个生态旅游产品类型的开发规划,很少以生态旅游产品体系角度进行优化。本文充分研究广西生态旅游资源以及生态旅游产品体系现状,系统分析生态旅游产品优化的思路、构建区域性生态旅游产品体系优化方案。
     2.研究地域范围的创新。生态旅游产品研究多是以某一景区或某一市县为研究对象,而本文是通过对广西省域大尺度的多元化生态旅游产品体系的研究,从区域性角度优化广西生态旅游产品体系。
     3.研究内容创新。以广西生态旅游产品昂谱RMP分析为基础,在优化广西生态旅游产品体系过程中,打破广西原有“桂林山水”单一品牌的印象,建立主题多元化的旅游产品体系,包括森林生态旅游产品、滨海生态旅游产品、农业生态旅游产品、民俗风情旅游产品等,打造多元化品牌,使生态旅游产品品牌立体化。建立形成以桂林为中心的山水生态旅游区、以南宁为中心的现代会展商务生态旅游区、以百色为中心的红色生态旅游区、以河池为中心的生态养生旅游区、北海涠洲岛滨海旅游区、中越国际旅游合作区、桂台(贺州)客家文化旅游合作示范区七大生态旅游区,形成空间层次多元化优化广西生态旅游广品体系。
Eco-tourism products mainly refers to the tourist attraction of Eco-tourism resources, Ecological objectives and requirements, and the environment to optimize the combination of material and energy virtuous circle, coordinated Economic and social development of high ornamental value of tourism products. With Eco-tourism development of international tourism big trend in tourism resources continue to commercialization, market-oriented process, planning disciplines, academics and tourism providers and operators have a new understanding of the importance of market research and significant change, reflecting the tourism development from a resource-oriented to market-oriented and product-oriented.
     The depth of eco-tourism product development and tourism product system optimization is an important part of travel or tourism area development nexus, the premise of the tourism product planning and market marketing directly will affect the survival and development of tourism or tourist attractions. Use of tourism products RMP and analysis of eco-tourism in Guangxi status quo, relying on the rich eco-tourism resources in Guangxi (R analysis), a huge potential for eco-tourism market (M analysis) and a complete system of eco-tourism products (P analysis), relying on the basis of good ecological environment in Guangxi and strong government support, and optimize the unique and attractive eco-tourism products.
     Upgrading of the core changes in demand characteristics of the tourism market, the Guangxi eco-tourism products, development of eco-show features as the direction of the Guangxi eco-tourism product design and the development of tourism resources and the restoration of the ecological environment construction, eco-tourism activities of the three reconciled. To optimize the design of a full range of eco-tourism product system to optimize the Guangxi eco-tourism product system as the overall objective of the theme of diversity and space-level diversification.
     The paper is divided into five chapters:
     Chapter1:Introduction. Explicit topics of research background and significance, to define Eco-tourism products and other related concepts, summarizing the results of the research ideas and methods of the paper.
     Chapter II:Discussion of sustainable tourism development theory, the theory of Ecological ethics, Eco-environmental carrying capacity theory, Ecological landscape theory and the guiding role of Eco-tourism products.
     Chapter III:Guangxi Eco-tourism product the Ngong spectrum (RMP). Resources, markets, products, Guangxi Eco-tourism products of this area. Analysis of the status quo of the the Guangxi existing Eco-tourism products, identify problems, and laid a reliable basis for optimizing the Eco-tourism product system in Guangxi.
     Chapter IV: Guangxi Eco-tourism product system optimization. Demonstrated Guangxi Eco-tourism product system optimization design requirements and principles proposed Eco-tourism products to optimize the design:the first theme of Guangxi Eco-tourism products diversified breakthrough landscape dominated by the theme of the status quo; city to Guangxi, more than The spatial distribution of the theme products, optimization of space-level diversification of Eco-tourism product system.
     Chapter V: Conclusions and Prospects. Conclusions and problems. Summarizes the main conclusions of this study illustrate the inadequacies of the article, and to be further addressed.
     The conclusions of the paper are summarized as follows:
     1.An analysis of the status of the Guangxi Eco-tourism resources, markets and products RMP Analysis of a comprehensive and detailed analysis of the status quo of the Guangxi Eco-tourism resources, markets and products, pointing out the advantages of Guangxi in the development and optimization of Eco-tourism products and existing problems. Mainly in:(1) Eco-tourism resources arc very rich, but the distribution does not focus development efforts need to continue to tap;(2) Eco-tourism market potential, but needs a single structure is irrational.(3) Eco-tourism product system is complete, but the structure and combination unreasonable lack of experience of product development.
     2.Guangxi Eco-tourism product system optimization
     On the basis of theoretical analysis, this paper targeted proposed the optimization of the system of Eco-tourism products in Guangxi:(1) theme of product diversification. Break the pattern of landscape Eco-tourism products thriving, by reshaping the landscape tourism image, build brand of agriculture, forest and coastal Eco-tourism products, the formation of the many themes of Eco-tourism in Guangxi product system structure.(2) space-level diversification. Guilin landscape Eco-tourism area, the modern convention and exhibition business Eco-tourism area with Nanning as the center of the red Eco-tourism area, Bose center Hechi for the Ecological health of tourist areas, the North Sea Weizhou coastal tourist area more international cooperation in tourism area, Guangxi and Taiwan (Hezhou) Hakka Culture and Tourism Cooperation Demonstration Zone seven Eco-tourism area, space and diverse Eco-tourism products.
     The innovation of the paper:
     (1) innovative research topics angle. Existing Eco-tourism products and more planning in the development of an Eco-tourism product type, and rarely to the point of view of Eco-tourism product system optimization. This article fully study the status quo of Ecological tourism resources of Guangxi, as well as Eco-tourism product system, systematic analysis of the idea of Eco-tourism product optimization, optimization scheme to build a regional Eco-tourism product system.
     (2) the geographical scope of innovation. Eco-tourism product research is a scenic area or a city and county for the study, this paper is to optimize Guangxi Eco-tourism product system from a regional point of view through the domain of large-scale, Guangxi Province, diversified system of Eco-tourism products.
     Research innovation. Guangxi Ecological tourism product the Ngong spectrum RMP analysis based on the optimization of the process of Eco-tourism in Guangxi product system, breaking the impression of the original single brand of "Guilin in Guangxi, the theme of diversification of the tourism product system, including the forest Eco-tourism products, coastal Eco-tourism products, agricultural Eco-tourism products, folk customs, tourism products, create a diversified brand, Eco-tourism brand stereo. Establish the formation of Guilin landscape Ecological tourist area, with Nanning as the center of modern convention and exhibition business Eco-tourism zone, the red Eco-tourism area, Bose center Hechi for the Ecological health of tourist areas, the North Sea Weizhou coastal tourism area, more international cooperation in tourism area, Guangxi and Taiwan (Hezhou) Hakka Culture and Tourism Cooperation Demonstration Zone seven Eco-tourism area, the formation of a product system of space-level diversification to optimize the Eco-tourism in Guangxi.
引文
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