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高新技术企业自主知识产权战略研究
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摘要
高新技术企业内源性特征之一就在于拥有核心技术的自主知识产权,自主知识产权对于高新技术企业的发展至关重要,重视并善于开发和利用自主知识产权的核心技术已成为企业的核心竞争力和成功的关键。那么,企业究竟应如何发展自主知识产权呢?首先,就是要从战略上对其加以规划,然后通过一系列策略性手段达到战略规划的目的。然而,从目前我国高新技术企业发展现状来看,并没有形成自主知识产权战略发展意识,尚停留在零散地研发和“就事论事”的管理阶段,使自主知识产权的数量和质量以及整体布局方面都受到很大的制约,也因此削弱了高新技术企业的竞争能力,相对于在同一市场竞争的跨国公司而言处于竞争劣势。因此研究高新技术企业的自主知识产权战略规划和管理等相关内容具有重要理论及现实意义。
     本课题以战略管理理论、知识产权理论为依托,综合运用定量分析和定性分析的方法,对高新技术企业自主知识产权战略发展展开研究,取得了以下研究成果:
     (一)运用因素加权评分法构建了关于自主知识产权状况评价模型,该模型突破了以往单纯从知识产权的数量和质量上来评价知识产权状况的模式,而选取了知识产权状况、创新状况、专利应用状况、知识产权管理与保护状况4个一级指标和14个二级指标,来全方位、综合评价自主知识产权状况,使得评价体系更加合理和具有指导意义。
     (二)从实证的角度,紧密结合天津市高新技术企业知识产权发展实际情况,通过发送调研问卷取得的数据,结合所选取的典型案例,定量分析和验证了自主知识产权评价模型,并为天津市高新技术企业自主知识产权发展提出具有参考价值的建议;
     (三)深入探讨了专利组合理论的应用模式,尝试将专利组合理论融入到知识产权发展的战略规划中,从企业专利组合整体扩展的角度,研究自主知识产权均衡发展,以最大限度地提升专利的价值,并从专利组合效果上来评判自主知识产权战略的市场适宜度。
The independent intellectual property right is one of the essential elements for high-tech enterprise, and is of great significance to its development, so the proper utilization of key techniques with independent IPR has become the most important competition power. Then how to upgrade the independent IPR? Firstly, the enterprise should make strategic arrangements and layout a series of methods to realize the project. While in respect of the existing condition for the high-tech enterprises in China, they haven’t realize the significance of IPR strategy, and their R&D practice is only within the limitation of dispersal research, which greatly restrict the quantity, quality and overall arrangement of independent IPR, and decrease the competition power of high-tech enterprises, as a result, they are lower in competition power in comparison with multinational enterprises. In general, the research on strategy and management of independent IPR in high-tech enterprises is of great theoretic and practical significance.
     On the basis of strategy management theory and IPR theory, with the means of quantitative research and qualitative research, the main contents and results of this research can be listed as follows:
     Firstly, the dissertation constructs the evaluation model for the practical effect of independent IPR, which breaks through the condition that the evaluation model is only limited to quantity and quality of IPR. At the same time, the model selected four indexes of first degree such as the IPR situation, the creation situation, the patent application situation, IPR management and protection situation as well as fourteen indexes of second degree, so as to make the evaluation more conclusive, reasonable and directive to enterprises.
     Secondly, the dissertation revolves around the practical independent IPR condition of high-tech enterprises in Tianjin, bases on the literature research, acquires numerical data with the means of questionnaire investigation and typical case analysis, so that it validates the above evaluation model and makes some suggestions for independent IPR development of high-tech enterprises in Tianjin.
     Thirdly, the dissertation discusses the application model of patent portfolio, attempts to integrate patent portfolio theory into the strategically layout of IPR development. The dissertation makes research on the balanced development of independent IPR to upgrade the value of patent from the respect of conclusive expansion of patent portfolio. Furthermore, the dissertation attempts to evaluate if the IPR strategy is fit for market from the practical effects of patent portfolio.
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