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非洲新闻媒体涉华报道的特点分析——以全非网所载新闻为样本
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摘要
近年来,随着中非关系的不断深化,中国在非洲的舆情研究逐渐得到学界的重视。本文通过全非网这一新闻聚合网站,来研究非洲新闻媒体涉华报道的重点和态度倾向这两个问题。研究发现:在新闻议题上,非洲新闻媒体对于中非经济、政治新闻较为关注,对于中非社会文化和中国国情方面的新闻关注较少;在新闻态度上,非洲新闻媒体涉华报道以中性报道为主、正面报道多于负面报道,其中,正面报道主要来自中国对非援助、中非政治关系、中国发展经验等方面,负面报道主要来自劳资关系、中国劳工、廉价商品冲击、破坏生态环境等方面。对此,我们在改善中国形象、促进非洲民众对华认知方面,需要注意以下两点:第一,规范中国企业和华人在非行为;第二,加强中非新闻媒体的交流与合作。
In recent years,with the development of Sino-African relations,the public opinions about China in Africa have gradually drew the attention of the Chinese academic.The paper tries to analyze the focus and attitude of African news media's coverage on China based on the news samples from AHAfrica,a famous news aggregation website in Africa.The research finds that firstly,on the news contents,most reports focus on economics and politics between China and Africa,while the reports on Social and cultural relations between China and Africa or China's national conditions are comparatively fewer.Secondly,on the news attitude,most reports are of neutrality,and the number of positive reports is more than the negative ones;among all the reports,the positive ones are mostly related to the contents like China's aids to Africa,Sino-Africa political relations and Chinese development experiences;while the negative ones are mainly talking about issues like labor-capital relationship,Chinese workers,the strike caused by Chinese cheap commodities and destroying the ecological environment.In order to improve China's image in Africa's media environment,it is necessary to regulate the behavior of Chinese companies and citizens in Africa,strengthen the exchanges and cooperation between Chinese and African news media.
引文
(1)AllAfrica,http://allafrica.com/.Accessed 2015-09-25.
    (1)全非网的信息来源分为三类:第一类,非洲大陆的新闻媒体机构,这些新闻媒体机构来自不同的国家、不同的所有者,其中既包括政府控制的新闻媒体机构、又包括反对派控制的新闻媒体机构以及独立运营的新闻媒体机构;第二类,全非网,全非网本身也通过自己的记者团队采编新闻;第三类,非洲大陆以外的组织机构,全非网也会少量转载来自西方新闻媒体、域外国际组织、中非合作论坛等机构发布的涉非新闻。有关全非网详细的信息来源请参见:http://allafrica.com/list/publisher/editorial/editorial/type/pub.html。
    (1)中国对非援助往往由政府主导,涉及经济、医疗、教育、农业等众多领域,十分复杂;加之样本选取时段内正值西非大规模爆发埃博拉疫情,中国政府提供了大量医疗援助,非洲新闻媒体对于中国医疗援助的报道相比于往年有大幅增加,为特殊情况。基于以上考虑,本文将对非援助新闻单独列为一类加以分析。
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