广告模特对举重专项女大学生身体意象的影响
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- 英文论文题名：The Effect of Advertising Models on the Body Image of Weightlifting Project Female Students
- 论文作者：葛君慧 ; 张照 ; 王倩 ; 褚跃德
- 英文论文作者：Ge Junhui ; The Department of Sport Psychology ; Beijing Sports University
- 年：2015
- 作者机构：北京体育大学;北京体育大学运动心理教研室;
- 论文关键词：广告模特 ; BMI ; 举重专项 ; 相似比较 ; 身体意象
- 英文论文关键词：advertising model ; BMI ; weight lifting ; similarity comparison ; body image
- 会议召开时间：2015-10-16
- 会议录名称：第十八届全国心理学学术会议摘要集——心理学与社会发展
- 英文会议录名称：Proceedings of the 18th National Academic Congress of Psychology
- 语种：中文
- 分类号：C913.68
- 学会代码：ZGXG
- 会议名称：第十八届全国心理学学术会议
- 会议地点：中国天津
- 主办单位：中国心理学会
- 学会名称：中国心理学会
- 页数：2
- 文件大小：790k
- 原文格式：D
- 会议级别：全国
摘要
在无孔不入的现代媒体中我们可以看到大量完美的女性形象,她们的共同特点就是体型苗条,整体有吸引力。随着"以瘦为美"社会文化的广泛传播,女性对身体美的追求逐渐偏离了正常,甚至不少女性因此产生厌食症、抑郁症等。因此本研究实验目的为探讨BMI(生物因素)和媒体广告模特(环境因素)对女性身体意象的影响,以及探讨相似比较和差异比较对女性身体意象的影响。实验一的自变量是参与者(举重专项和学科类女大学生)以及广告模特,实验二的自变量是社会比较方式(相似比较和差异比较)和广告模特,因变量都为身体意象分数。结果表明:1.体重专项和学科类的女大学生BMI有显著差异(t=4.47,p=.00),举重专项的BMI显著高于学科女大学生。2.浏览图片前后的身体意象分数有显著差异(F=5.96,p=.021),后测的身体意象分数高于前测,且项目与浏览图片前后的身体意象有交互作用(F=5.96,p=.021),举重专项女大学生身体意象分数后测明显高于前测,而学科学生的身体意象分数变化不明显。3.相似比较和差异比较的身体意象有边缘显著差异(F=3.64,p=.06),但是结果为相似比较的身体意象分数高于差异比较,也就是相似比较比差异比较产生更高的身体不满。这与前人得出的通过相似比较可以减少对其身体意象的负面影响的研究结果并不一致,反而在实验中发现比较过程中由于比较对象的可达性太高找不到共同点而产生更大的挫败感。结论:1.媒体对女性的身体意象有负面影响,尤其是对BMI指数偏高的举重运动员影响更大。2.比较对象可达性太高,相似比较没有产生同化效应,不能减少对其身体意象的负面影响。
In the all-pervasive modern media, we can see a lot of perfect female image, their common feature is integrated slim, attractive. With the widespread social culture of "thin is beautiful", the females' pursuit for beauty gradually deviated from the normal, even many women thus produced anorexia, depression. Therefore, the experiment purposes of this study was to explore the effect of BMI(biological factor) and the media advertising model(environmental factor) on female body image, as well as the effect of similarity comparation and difference comparison on female body image. In experiment 1 the independent variables are participants(weightlifting project and disciplines female Students) and advertising models, in experiment 2 the independent variables are social comparison mode(similarity comparation and difference comparison) and advertising models, both of the dependent variables are body image scores. The results showed that: 1.The BMI of weightlifting project and disciplines female students were significantly different(t = 4.47, p =.00),the BMI of weightlifting project students was significantly higher than discipline female students. 2. Before and after viewing the pictures of advertising model the body image scores were significantly different(F = 5.96, p =.021), posttest scores higher than the pretest for body image, and the students of different projects and the body image before and after browsing picture had a interaction(F = 5.96, p =.021), posttest scores significantly higher than the pretest for weightlifting body image, and the scores of the discipline student body image did not change significantly. 3. Similarity comparation and difference comparison had a marginally significant difference(F = 3.64, p =.06), but the result was similarity comparation was higher than difference comparison for body image, which meant that similarity comparation generated more body dissatisfaction. And this is different from the previous study that similarity comparison can reducing the negative effect of advertising model on image, it was found the accessibility of comparison object was too high to find the similar point inetead of generating a big frustration in the comparison process. Conclusions: 1. Media have a negative impact on body image for females, especially for weightlifting project stdudents whose BMI is relatively higher. 2. With the high accessibility of comparison object, similarity comparison didn't generated an assimilation effect and didn't reduce the negative impact on body image.
In the all-pervasive modern media, we can see a lot of perfect female image, their common feature is integrated slim, attractive. With the widespread social culture of "thin is beautiful", the females' pursuit for beauty gradually deviated from the normal, even many women thus produced anorexia, depression. Therefore, the experiment purposes of this study was to explore the effect of BMI(biological factor) and the media advertising model(environmental factor) on female body image, as well as the effect of similarity comparation and difference comparison on female body image. In experiment 1 the independent variables are participants(weightlifting project and disciplines female Students) and advertising models, in experiment 2 the independent variables are social comparison mode(similarity comparation and difference comparison) and advertising models, both of the dependent variables are body image scores. The results showed that: 1.The BMI of weightlifting project and disciplines female students were significantly different(t = 4.47, p =.00),the BMI of weightlifting project students was significantly higher than discipline female students. 2. Before and after viewing the pictures of advertising model the body image scores were significantly different(F = 5.96, p =.021), posttest scores higher than the pretest for body image, and the students of different projects and the body image before and after browsing picture had a interaction(F = 5.96, p =.021), posttest scores significantly higher than the pretest for weightlifting body image, and the scores of the discipline student body image did not change significantly. 3. Similarity comparation and difference comparison had a marginally significant difference(F = 3.64, p =.06), but the result was similarity comparation was higher than difference comparison for body image, which meant that similarity comparation generated more body dissatisfaction. And this is different from the previous study that similarity comparison can reducing the negative effect of advertising model on image, it was found the accessibility of comparison object was too high to find the similar point inetead of generating a big frustration in the comparison process. Conclusions: 1. Media have a negative impact on body image for females, especially for weightlifting project stdudents whose BMI is relatively higher. 2. With the high accessibility of comparison object, similarity comparison didn't generated an assimilation effect and didn't reduce the negative impact on body image.
引文