城市迷你马拉松的发展困境及对策
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摘要
运用文献资料法、访谈法等,研究我国城市迷你马拉松发展存在的问题及改革方向。近年来我国城市迷你马拉松发展迅速,但也存在一系列问题:赛事定位模糊,缺乏规范性;主办方缺乏指导,管理不到位;赛事规划雷同,盲目跟风现象严重;赛事影响力小,运营机制不良。建议:明确赛事定位,既重"乐"又重"赛;加强对迷你马拉松主办方资格的评估和审核,提升其规范性;加强宏观指导,采用"三管一导"策略;打造赛事品牌,实现体育资源与特色产业融合升级。
By using the methods of literature reviews and interview, this paper studies the problems existing in the development of urban mini-marathon in China and ways to for the reformation. In recent years, China's urban mini-marathon has developed rapidly, but there are also a series of problems:the positioning of the event is vague and lack of standardization; the organizer lack of experience in guidance and management; the plan of the event is similar; the impact of the event is limited, and the operation mechanism is poor. Suggestions: define the position of the events, emphasize both "enjoyment"and "competition"; strengthen the evaluation and examination of the qualifications of the minimarathon organizers so that to make it runs more formally; improve macro-guidance by using "three ways on management and one way on guidance" strategy; build the brand of the event, and achieve the integration and upgrading of sports resources and characteristic industries.
By using the methods of literature reviews and interview, this paper studies the problems existing in the development of urban mini-marathon in China and ways to for the reformation. In recent years, China's urban mini-marathon has developed rapidly, but there are also a series of problems:the positioning of the event is vague and lack of standardization; the organizer lack of experience in guidance and management; the plan of the event is similar; the impact of the event is limited, and the operation mechanism is poor. Suggestions: define the position of the events, emphasize both "enjoyment"and "competition"; strengthen the evaluation and examination of the qualifications of the minimarathon organizers so that to make it runs more formally; improve macro-guidance by using "three ways on management and one way on guidance" strategy; build the brand of the event, and achieve the integration and upgrading of sports resources and characteristic industries.
引文
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[3]周丽婵.城市马拉松在媒介语境中的城市形象营销--以广州市为例[D].广州:华南理工大学,2016.
[4]李康,刘俊一.中国城市马拉松运动的历史梳理与时代特征分析[J].南京体育大学学报,2015(10):73-76.
[5]覃雪芹.中国城市马拉松热的冷思考--基于城市马拉松赛事组织价值实现[J].南京体育大学学报,2017(2):35-41.
[6]祝良.我国城市马拉松与城市发展关系的研究[D].北京:北京体育大学,2013.
[7]石春健,魏香明,郑振国.我国城市马拉松赛事定位研究[J].北京体育大学学报,2016(10):18-23.
[8]米塞斯.人的行为[M].台北:远流出版事业股份有限公司,1991.
[9]郑继超,赵娜,常继斋,等.论校园迷你马拉松的育人价值与培育策略[J].体育科学,2018(4):401-404.