面向用户感知的产品概念设计理念传递效度研究
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摘要
为使设计者的设计理念能更好地向用户传递并感知,提升设计理念的用户感知传递效度,通过建立产品设计理念用户感知传递模型提出基于主客观数据的设计理念效度的测评方法。在已知概念设计方案的设计理念前提下,借助主观量表和不同感知理念下眼动搜索任务的眼动数据进行对比,检验设计理念是否能够较好地通过设计者想表达的设计元素向用户传递。以某款SUV为例,利用主、客观相结合的用户感知评价测试方法,推导出该款产品设计理念用户感知传递效度,发现其设计理念中部分语义传递效度低,试验结果有效验证了该模型方法在概念设计中应用的可行性。
In order to transmit and perceive designer's design concept to users and enhance user's perception transmission of design concept,a set of evaluation method of design concept validity based on subjective and objective data was put forward by establishing user's perception transmission model of product design concept. On the premise of known concept scheme design,eye movement data were compared with the help of subjective scale and eye movement search tasks under different perception concepts. The design concept was checked whether it could be transmitted to users through the design elements that the designer wants to express. An SUV was taken as an example to deduce the user perception transfer validity of this product design concept using the subjective and objective user perception evaluation test method. It was found that some semantic transfer validity in the design concept was low. The experimental results validate the feasibility of the model method in the application of concept design effectively.
In order to transmit and perceive designer's design concept to users and enhance user's perception transmission of design concept,a set of evaluation method of design concept validity based on subjective and objective data was put forward by establishing user's perception transmission model of product design concept. On the premise of known concept scheme design,eye movement data were compared with the help of subjective scale and eye movement search tasks under different perception concepts. The design concept was checked whether it could be transmitted to users through the design elements that the designer wants to express. An SUV was taken as an example to deduce the user perception transfer validity of this product design concept using the subjective and objective user perception evaluation test method. It was found that some semantic transfer validity in the design concept was low. The experimental results validate the feasibility of the model method in the application of concept design effectively.
引文
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[16]柴春雷,李丹,包德福,等.多维感性语义识别模型构建研究[J].机械设计,2017,34(3):105-110.
[17]罗仕鉴,李文杰,傅业焘.消费者偏好驱动的SUV产品族侧面外形基因设计[J].机械工程学报,2016(2):173-181.
[2]Garces G A,Rakotondranaivo A,Bonjour E.An acceptability est imation and analysis methodology based on Bayesian networks[J].I nternational Journal of Industrial Ergonomics,2016,53:245-256.
[3]Guo F,Cao Y,Ding Y,et al.A multimodal measurement method of users’emotional experiences shopping online[J].Human Factors&Ergonomics in Manufacturing&Service Industries,2015,25(5):585-598.
[4]Lasa G,Justel D,Retegi A.Eyeface:a new multimethod tool to evaluate the perception of conceptual user experiences[J].Computers in Human Behavior,2015,52:359-363.
[5]里格尔·克罗斯.设计师式认知[M].任文永,陈实,译.武汉:华中科技大学出版社,2013.
[6]卢兆麟,Fritz Frenkler.基于产品语义分析的新能源汽车造型设计研究[J].机械设计,2017,34(3):111-116.
[7]徐秋莹,杨明朗,刘卫东,等.基于数据驱动的汽车形态特征进化预测方法[J].计算机集成制造系统,2015(12):3145-3152.
[8]徐江,王修越,黄鹏,等.基于灰色关联理论的汽车造型风格预测方法研究[J].机械设计,2016,33(2):112-114.
[9]谭浩,赵江洪,赵丹华,等.汽车造型特征定量模型构建与应用[J].湖南大学学报:自然科学版,2009,36(11):27-31.
[10]Noriko M.Form generation support system based on designer’s image-map[C]//Proceeding of the First China-Japan Joint International Symposium on Industrial Design,Beijing:International Academic Publishers,1996:46-51.
[11]Zhang B,Zhao J H,Ji T.A preliminary study on color image scale[C]//Proceeding of the First China-Japan Joint International Symposium on Industrial Design,Beijing:International Academic Publishers,1996:275-280.
[12]卢国英,侯冠华.基于眼动追踪的工程车辆造型设计用户体验预测模型[J].机械设计,2017,34(8):107-111.
[13]闫国利,熊建萍,臧传丽,等.阅读研究中的主要眼动指标评述[J].心理科学进展,2013(4):589-605.
[14]王伟伟,黄琳.面向老年人群的参与式产品设计方法[J].机械设计,2016,33(7):117-120.
[15]程克非,曹爽,台正.一种眼动跟踪图像失真的校正方法[J].激光杂志,2013,34(2):32-34.
[16]柴春雷,李丹,包德福,等.多维感性语义识别模型构建研究[J].机械设计,2017,34(3):105-110.
[17]罗仕鉴,李文杰,傅业焘.消费者偏好驱动的SUV产品族侧面外形基因设计[J].机械工程学报,2016(2):173-181.
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