信息对转基因稻米购买意愿的影响研究
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摘要
通过收集消费者的调查数据,采用描述性分析的方法,研究了信息以及正负信息的顺序对消费者在转基因稻米上的购买意愿的影响。并探讨信息敏感人群与信息不敏感人群的明显特征区别。研究结果表明消费者对信息的反应呈现一种"回归偏移"的现象,且正负信息的顺序对消费者的影响不同,但总体上信息有利于消费者确定自己的行为与增加消费者对转基因产品的购买欲望。
By collecting consumers' survey data,descriptive analysis method is used to study how information and the order of positive and negative information affect consumers' desire of purchasing genetic modified rice.The obvious characteristic differences between the crowd sensitive to information and the crowd non-sensitive to information are explored.The study result shows that consumers' responding to information presents a phenomenon of "deviation of regression",as well as,the effects of positive and negative information sequences on consumers are different,but in general,information is in good for consumers to determine their behavior and increase their desire of purchasing genetic modified products.
By collecting consumers' survey data,descriptive analysis method is used to study how information and the order of positive and negative information affect consumers' desire of purchasing genetic modified rice.The obvious characteristic differences between the crowd sensitive to information and the crowd non-sensitive to information are explored.The study result shows that consumers' responding to information presents a phenomenon of "deviation of regression",as well as,the effects of positive and negative information sequences on consumers are different,but in general,information is in good for consumers to determine their behavior and increase their desire of purchasing genetic modified products.
引文
[1]刘玲玲.消费者对转基因食品的消费意愿及其影响因素分析[D].华中农业大学,2011:1-84.
[2]郑志浩.信息对消费者行为的影响:以转基因大米为例[J].世界经济,2015(9):144-165.
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[7]钟甫宁,丁玉莲.消费者对转基因食品的认知情况及潜在态度初探——南京市消费者的个案调查[J].中国农村观察,2004(1):72-75.
[8]张晓勇,李刚,张莉.中国消费者对食品安全的关切——对天津消费者的调查与分析[J].中国农村观察,2004(1):14-80.
[9]刘志强,等.济南市消费者对转基因食品的认知态度的调查与分析[J].中国农业科技导报,2007(1):52-58.
[10]黄沛,徐海兵.中、美、法三国消费者的信息敏感度分析[J].系统工程理论方法应用,2005,14(3):259-263.
[11]徐华春.中国人抑郁易感人格的初步研究[D].西南大学,2009:1-104.
[12]Chern,W.S.and K.Rickertsen."Consumer Acceptance of GMO:Survey Norway,Taiwan,and United States."A Working Paper,Sep,2002.
[13]Gaskell,G..A report to the European Commission's Directorate-General for Research,2006.Europeans and Biotechnology in 2005:Patterns and Trends.
[14]Gaskell,G.,Allum,N.and Stares,S.Europeans and Biotechnology in 2002.A report to the EC Directorate General for Research from the project"Life Sciences in European Society"QLG7-CT-1999-00286.
[15]Hoban,T.J.."Consumer acceptance of biotechnology:An international perspective."Nature Biotechnology,1997,15:233-234.
[16]Hoban,T.J.."Public perception and understanding of agriculture biotechnology."1999b.
[17]Pinstrup-Andersen,P.,and M.J.Cohen,Rich and Poor Country Perspective on Biotechnology,Prepared for workshop on"Agricultural Biotechnology:Markets and Policies in an International Setting,"Adelaide,Australia,January 22,2001.
[2]郑志浩.信息对消费者行为的影响:以转基因大米为例[J].世界经济,2015(9):144-165.
[3]侯守礼,王威,顾海英.消费者对转基因食品的意愿支付:来白上海的经验证据[J].农业技术经济,2004(4):2-9.
[4]胡焱,等.国内消费者对转基因食品的消费态度——以北京和上海为例[J].中国食品学报,2008(8):7-13.
[5]严功翠,秦向东.浅析消费者对转基因食品的认知和意向—以上海为例[J].安徽农业科学,2006(1):154-156.
[6]胡浩,等.现阶段消费者对转基因食品的认知及购买意愿分析——基于对南京市消费者的调查[J].消费经济,2006(1):44-46.
[7]钟甫宁,丁玉莲.消费者对转基因食品的认知情况及潜在态度初探——南京市消费者的个案调查[J].中国农村观察,2004(1):72-75.
[8]张晓勇,李刚,张莉.中国消费者对食品安全的关切——对天津消费者的调查与分析[J].中国农村观察,2004(1):14-80.
[9]刘志强,等.济南市消费者对转基因食品的认知态度的调查与分析[J].中国农业科技导报,2007(1):52-58.
[10]黄沛,徐海兵.中、美、法三国消费者的信息敏感度分析[J].系统工程理论方法应用,2005,14(3):259-263.
[11]徐华春.中国人抑郁易感人格的初步研究[D].西南大学,2009:1-104.
[12]Chern,W.S.and K.Rickertsen."Consumer Acceptance of GMO:Survey Norway,Taiwan,and United States."A Working Paper,Sep,2002.
[13]Gaskell,G..A report to the European Commission's Directorate-General for Research,2006.Europeans and Biotechnology in 2005:Patterns and Trends.
[14]Gaskell,G.,Allum,N.and Stares,S.Europeans and Biotechnology in 2002.A report to the EC Directorate General for Research from the project"Life Sciences in European Society"QLG7-CT-1999-00286.
[15]Hoban,T.J.."Consumer acceptance of biotechnology:An international perspective."Nature Biotechnology,1997,15:233-234.
[16]Hoban,T.J.."Public perception and understanding of agriculture biotechnology."1999b.
[17]Pinstrup-Andersen,P.,and M.J.Cohen,Rich and Poor Country Perspective on Biotechnology,Prepared for workshop on"Agricultural Biotechnology:Markets and Policies in an International Setting,"Adelaide,Australia,January 22,2001.