基于语言评估标度和OWA算子的酒店客户流失因素的分析
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摘要
由于酒店行业的竞争激烈,酒店客户的分流越来越明显了.酒店的客户流失给酒店带来了严重损失,为了挽回损失,研究分析造成酒店客户流失的因素,并在基于语言信息理论的基础上,通过改进语言评估标度来提高两者评价之间的敏感度,以及改变有序加权平均的权重的计算方法,然后利用这两个的计算式子对酒店客户流失因素进行分析与综合计算,得出影响酒店客户流失的几个因素严重程度,通过改变这几个因素,来减少酒店客户的流失,为酒店带来可观的利润收入和良好的长期发展,最终使酒店在同行业中具有很强的竞争力.
Due to the fierce competition in the hotel industry,the diversion of hotel customers is becoming more and more obvious.The loss of customers caused serious losses to the hotel,In order to recover the loss,study and analyze the factors causing the loss of hotel customers.And On the basis of language information theory,The sensitivity between the two evaluations can be improved by improving the language evaluation scale,And the calculation method of changing the weight of the ordered weighted average,Then use the two calculation formula to analyze and calculate the factors of customer loss of the hotel.Get the severity of several factors affecting the loss of hotel customers,By changing these factors,to reduce the loss of hotel customers.For the hotel to bring considerable profits and income and good long-term development,Finally make the hotel in the same industry has a strong competitiveness.
Due to the fierce competition in the hotel industry,the diversion of hotel customers is becoming more and more obvious.The loss of customers caused serious losses to the hotel,In order to recover the loss,study and analyze the factors causing the loss of hotel customers.And On the basis of language information theory,The sensitivity between the two evaluations can be improved by improving the language evaluation scale,And the calculation method of changing the weight of the ordered weighted average,Then use the two calculation formula to analyze and calculate the factors of customer loss of the hotel.Get the severity of several factors affecting the loss of hotel customers,By changing these factors,to reduce the loss of hotel customers.For the hotel to bring considerable profits and income and good long-term development,Finally make the hotel in the same industry has a strong competitiveness.
引文
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[7]王小楠,徐迎军,尹世久.有序加权平均算子权重确定新方法及其应用[J].聊城大学学报,2014.27(2):82-87
[2]于小兵,王旭明.影响电子商务客户流失因素分析[J].数学的实践与认识,2014,44(21):1-5
[3]刘安英,魏法杰.基于改进语言评估标度的专家后验权重确定方法研究[J].中国管理科学,2011,19(26):149-155
[4]KAHNEMAN D,TVERSKY A.Prospect theory:Ananalysis of decision under risk[J].Economica,1979,47(2):263-291
[5]刘璐,陈曦,毛淑珍.基于OWA算子模型的酒店界面管理风险评价[J].哈尔滨商业大学学报,2018,34(3):370-375
[6]李志朋,张志伟,丁茂华.贴近度的诱导有序加权平均最优组合模型[J].测绘科学,2017,42(2):95-99
[7]王小楠,徐迎军,尹世久.有序加权平均算子权重确定新方法及其应用[J].聊城大学学报,2014.27(2):82-87