摘要
大数据时代,对电子商务行业是机遇也是挑战,毋庸置疑的是在互联网时代,大数据的影响也对电商人才有了新的要求,认识大数据、学会运用大数据成为高校电子商务人才培养的新目标之一。从高校电子商务课程目前的教学内容、教学方法出发,探索如何将大数据融入教学内容,培养学生大数据意识,掌握大数据应用技巧等教学改革的新方向。
In the era of big data,it is a double-edged sword for the e-commerce industry. It is also an opportunity and a challenge. Undoubtedly,in the Internet age,the influence of big data has new requirements for electric merchants. Understanding big data and learning The application of big data has become one of the new goals of e-commerce talents training in colleges and universities. This article starts from the current teaching content and teaching methods of e-commerce courses in colleges and universities,explores how to integrate big data into teaching content,cultivates students' big data awareness,and masters big data applications. New directions for teaching reforms such as skills.
引文
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