关于商品包装设计的创新思考
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摘要
包装行业发展至今,与人们的生活变得息息相关,特别是商品时代的来临,包装作为商品的外在表现在一定程度上影响着人们的消费方式。但从包装行业中暴露出来的问题同样棘手,种类的单一、资源的浪费、人情的淡化,无不是现今商品包装设计所面临的难题。于是,文章提出了新的包装设计思路,对商品包装设计的发展进行大胆假设与猜想,进行一系列有关商品包装设计的创新思考。
The development of the packaging industry has become closely related to people's lives, especially the advent of the commodity age, packaging as the external performance of goods to a certain extent affect the way people consume. But the problems exposed from the packaging industry are equally difficult, the single type, waste of resources, desalination of human feelings, are all the problems facing today's commodity packaging design. Therefore, this paper puts forward a new packaging design ideas, the development of commodity packaging design bold assumptions and conjectures, a series of innovative thinking about commodity packaging design.
The development of the packaging industry has become closely related to people's lives, especially the advent of the commodity age, packaging as the external performance of goods to a certain extent affect the way people consume. But the problems exposed from the packaging industry are equally difficult, the single type, waste of resources, desalination of human feelings, are all the problems facing today's commodity packaging design. Therefore, this paper puts forward a new packaging design ideas, the development of commodity packaging design bold assumptions and conjectures, a series of innovative thinking about commodity packaging design.
引文
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[2]刘志鹏.产品包装设计方案智能决策系统的设计与实现[J].包装工程,2001(02):20-22.
[3]王晓琴.智能化包装设计的应用与发展[J].包装工程,2017(08):241-243.
[4]同济×特赞设计与人工智能实验室.设计与人工智能报告[R].上海:同济大学,2017.
[5]许韶华,陡晓洮.智能化包装设计的应用与发展[J].中国包装,2018(04):48-50.
[6]陈兴国.智能控制在现代包装工业中的发展和应用[J].包装工程,1994(4).
[7]樊美娟.智能包装的概念及分类[J].印刷质量与标准化,2012(2):10-14.
[8]王章旺.包装分类设计——设计基础[M].北京:中国轻工业出版社,2011.
[9]李砚祖,倪建林.设计之维[M].重庆:重庆大学出版社,2007.
[10]张佳宁,张明贤,曾凤彩.从包装设计的角度推进可持续发展战略[J].包装工程,2011(20):114-116.
[11]王彤.论绿色环保理念在包装设计中的应用[J].大众文艺,2015(04):99-100.