符号消费视域下当代大学生身份认同的逻辑分析
|
摘要
商品具有使用价值、交换价值和符号价值等三重属性,当代大学生在进行符号消费选择时尤其迷恋符号价值。人的实在同一性所决定的持续性是决定"身份"的首要特征,逻辑同一性构成"身份"判定的主要依据。自我身份认同可以划分为个体身份认同和社会身份认同两个类型。作为个体社会化的重要阶段,大学生通过积极建构身份认同的可能性要素,形成特定的行为模式和文化惯性,维持既定的社会符号秩序。符号消费语境下大学生身份认同凸显出"示同"与"示异"、"从众效应"与"势力效应"、"凡勃伦效应"与文化认同、学校"区隔"与角色认同等表征。符号消费引起当代大学生身份认同三重危机:自我归属感与认同的缺失、身份与角色的冲突、亚文化失范与主体迷失。符号消费下大学生身份认同从以下几个方面进行重构:探寻自我归属,定位阶层身份;权衡"示异"与"势力效应";规范社会舆论,重塑符号消费亚文化。
Commodities have three attributes: use value, exchange value and symbol value, contemporary college students are especially infatuated with symbolic value in the choice of symbolic consumption. The continuity determined by the real identity of individuals is the primary feature to determine the identity, and the logical identity constitutes the main basis for the determination of identity. Self-identity can be divided into individual identity and social identity. As an important stage of individual socialization, college students form specific behavior patterns and cultural inertia maintain the established social symbolic order by actively constructing the possible elements of identity. In the context of symbolic consumption, the identity of college students highlights such representations of "identity" and "difference","conformity effect" and "power effect","veblen effect" and cultural identity, school"division" and role identity. Symbolic consumption lead to triple crises of contemporary college students' identity: the lack of self-belonging and identity; the conflict between identities and roles; loss of subculture and subjectivity. Under the symbolic consumption, the identity is reconstructed from the following aspects: to explore self-belonging and position class identity; to weigh "difference" and "power effect"; to standardize social public opinion and reshape the symbol consumption subculture.
Commodities have three attributes: use value, exchange value and symbol value, contemporary college students are especially infatuated with symbolic value in the choice of symbolic consumption. The continuity determined by the real identity of individuals is the primary feature to determine the identity, and the logical identity constitutes the main basis for the determination of identity. Self-identity can be divided into individual identity and social identity. As an important stage of individual socialization, college students form specific behavior patterns and cultural inertia maintain the established social symbolic order by actively constructing the possible elements of identity. In the context of symbolic consumption, the identity of college students highlights such representations of "identity" and "difference","conformity effect" and "power effect","veblen effect" and cultural identity, school"division" and role identity. Symbolic consumption lead to triple crises of contemporary college students' identity: the lack of self-belonging and identity; the conflict between identities and roles; loss of subculture and subjectivity. Under the symbolic consumption, the identity is reconstructed from the following aspects: to explore self-belonging and position class identity; to weigh "difference" and "power effect"; to standardize social public opinion and reshape the symbol consumption subculture.
引文
[1][法]让·鲍德里亚.消费社会[M].刘成富,全志刚,译.南京:南京大学出版社,2008:67.
[2]曹泽洲.符号消费时代超常消费行为研究[M].北京:北京交通大学出版社,2015:163-164.
[3]伍庆.消费社会与消费认同[M].北京:社会科学文献出版社,2009:10-22.
[4][美]乔治·瑞泽尔.后现代社会理论[M].谢中立,等,译.北京:华夏出版社,2003:188.
[5]王宁.消费社会学——一个分析的视角[M].北京:社会科学文献出版社,2001:197.
[6]史智.中国情境下炫耀性消费动机与行为研究[D].呼和浩特:内蒙古大学硕士学位论文,2013:9.
[7][8]严超.独生代消费行为与奢侈品企业竞争的博弈分析[D].南京:南京大学硕士学位论文,2012:13,14.
[9][12]Bourdieu,P.,Distinction:A Social Critique of the Judgement of Taste[M].London:Routlede and Kegan Paul,1984:89,45.
[10]沙莲香.社会心理学:第2版[M].北京:中国人民大学出版社,2006:10.
[11]Jonkins,Richard.SocialIdentity[M].London:Routledge,1996:87.
[13]陈振中,张成林.符号消费视角下当代大学生消费亚文化的建构[J].黑龙江高教研究,2018(2):133-135.
[2]曹泽洲.符号消费时代超常消费行为研究[M].北京:北京交通大学出版社,2015:163-164.
[3]伍庆.消费社会与消费认同[M].北京:社会科学文献出版社,2009:10-22.
[4][美]乔治·瑞泽尔.后现代社会理论[M].谢中立,等,译.北京:华夏出版社,2003:188.
[5]王宁.消费社会学——一个分析的视角[M].北京:社会科学文献出版社,2001:197.
[6]史智.中国情境下炫耀性消费动机与行为研究[D].呼和浩特:内蒙古大学硕士学位论文,2013:9.
[7][8]严超.独生代消费行为与奢侈品企业竞争的博弈分析[D].南京:南京大学硕士学位论文,2012:13,14.
[9][12]Bourdieu,P.,Distinction:A Social Critique of the Judgement of Taste[M].London:Routlede and Kegan Paul,1984:89,45.
[10]沙莲香.社会心理学:第2版[M].北京:中国人民大学出版社,2006:10.
[11]Jonkins,Richard.SocialIdentity[M].London:Routledge,1996:87.
[13]陈振中,张成林.符号消费视角下当代大学生消费亚文化的建构[J].黑龙江高教研究,2018(2):133-135.