虚拟社区知识分享旁观者效应分析
摘要
虚拟社区在现今人们的网络生活中发挥着举足轻重的作用,虚拟社区已经成为人们日常生活中获得知识、分享知识的主要平台,因此虚拟社区的知识分享尤其是如何促进虚拟社区用户的知识分享引起研究者的广泛关注。本文从旁观者效应角度出发,构建虚拟社区中用户进行知识分享的旁观者博弈模型,验证虚拟社区中也存在旁观者效应,且虚拟社区中知识分享的直接收益、间接受益和知识分享的成本都会影响虚拟社区中用户进行知识分享的积极性,并据此为虚拟社区建设提供相应的策略建议。
引文
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[2]Lewis C E,Thompson L F,Wuensch K L,et al.The impact of recipient list size and priority signs on electronic helping behavior[J].Computers in human behavior,2004.20(5).
[3]Van Acker F,Vermeulen M,Kreijns K,et al.The role of knowledge sharing self-efficacy in sharing Open Educational Resources[J].Computers in Human Behavior,2014.39.
[4]戴维·迈尔斯.社会心理学[M].人民邮电出版社,2006.
[5]Markey P M.Bystander intervention in computer-mediated communication[J].Computers in Human Behavior,2000.16(2).
[6]Voelpel S C,Eckhoff R A,F rster J.David against Goliath? Group size and bystander effects in virtual knowledge sharing[J].Human Relations,2008.61(2).
[7]黄凤,丁倩,魏华,洪建中.帖子主题特征对虚拟社区知识分享行为的影响:旁观者效应的视角[J].心理学报,2018.50(2).
[8]张大勇,孙晓晨.社交网络用户信息贡献行为影响因素分析[J].情报科学,2018.36(2).
[9]盛东方,孙建军.国外虚拟社区环境下知识分享行为影响因素研究综述[J].情报科学,2016.34(9).
[10]谢识予编著.经济博弈论[M].复旦大学出版社,2002.