论网络经济时代消费符号的传播
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摘要
本文理论联系实际归纳总结了消费符号的能指所指、传播及语义隐喻,试图分析消费符号依托互联网生存环境所产生的附加值及其在传播过程中所构建的消费群体自我认同的消费文化图景。最后提出由于资本红利驱动下网络经济产业化的盛行,容易使人们产生缺乏自主判断、过分依赖的从众心理,一旦形成扭曲消费观和价值观的结果令人隐忧。
This paper combines theory with practice to summarize the signifiers,communication and semantic metaphors of consumer symbols.It attempts to analyze the added value of consumption symbols based on the internet living environment and the consumer culture picture of self-identifying of consumer groups constructed in the process of transmission.Finally,it is pointed out that because of the prevalence of network economy industrialization driven by capital dividend,it is easy for people to produce a herd mentality that lacks self-discipline and excessive dependence.Once the results of distorting consumption concepts and values have formed,it is worrying.
This paper combines theory with practice to summarize the signifiers,communication and semantic metaphors of consumer symbols.It attempts to analyze the added value of consumption symbols based on the internet living environment and the consumer culture picture of self-identifying of consumer groups constructed in the process of transmission.Finally,it is pointed out that because of the prevalence of network economy industrialization driven by capital dividend,it is easy for people to produce a herd mentality that lacks self-discipline and excessive dependence.Once the results of distorting consumption concepts and values have formed,it is worrying.
引文
[1]阿雷恩·鲍尔德温.文化研究导论[M].北京:高等教育出版社,2005.
[2]鲍德里亚.消费社会[M].第3版.南京:南京大学出版社,2008.
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[4]中央电视台大型纪录片《互联网时代》主创团队.互联网时代[M].北京:北京联合出版公司,2015.
[5]李彬.全球新闻传播史[M].清华大学出版社,2005.
[6]博德里亚尔.物体系[M].上海:上海人民出版社,2001.
[7] Hjelmslev L. Résuméof a theory of language[M].University of Wisconsin Press,1975.
[8]颜景高,贺巍.论符号化消费的社会逻辑[J].山东社会科学,2013(9):115-118.
[2]鲍德里亚.消费社会[M].第3版.南京:南京大学出版社,2008.
[3]胡泳,张月朦.网红的兴起及走向[J].新闻与写作,2017(1):41-45.
[4]中央电视台大型纪录片《互联网时代》主创团队.互联网时代[M].北京:北京联合出版公司,2015.
[5]李彬.全球新闻传播史[M].清华大学出版社,2005.
[6]博德里亚尔.物体系[M].上海:上海人民出版社,2001.
[7] Hjelmslev L. Résuméof a theory of language[M].University of Wisconsin Press,1975.
[8]颜景高,贺巍.论符号化消费的社会逻辑[J].山东社会科学,2013(9):115-118.