世界科技出版公司科技期刊“造船出海”模式及对我国的启示
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摘要
【目的】以世界科技出版公司为镜鉴,分析我国借助数字出版平台实现科技期刊"造船出海"的可行性和基本思路。【方法】总结世界科技出版公司的发展脉络及市场演变,借助资料流概念说明平台品牌和期刊品牌相互促进的"造船出海"策略,结合我国实际阐释其可行性,并指出建设思路和需克服的困难。【结果】我国完全有能力打造具有自主知识产权的数字出版平台,将期刊的市场化运营权掌握在自己手中,实现科技期刊的集群化和国际化。【结论】需将内容资源视为在不同载体之间自由流动的可增值的资料流,打破期刊出版机构之间的壁垒,建立整体协调的利益分配机制,让内容资源充分流动起来,实现价值的无限增长。
[Purposes] Learning from the experience of World Scientific Publishing Company,this paper aims to analyze the feasibility and basic ideas of realizing " making sail " of China' s scientific journals by means of digital publishing platform.[Methods]We summarized the market evolution of World Scientific Publishing Company,explained the mode of " making sail" in which platform brands and journal brands promote each other by virtue of the concept of data flow,explained its feasibility in combination with China's reality,and pointed out the construction ideas and the difficulties to be overcome. [Findings] China is fully capable of building a digital publishing platform with independent intellectual property rights,mastering the market operation right of journals in its own hands,and realizing the clustering and internationalization of scientific journals. [Conclusions] It is necessary to regard the content resources as the added-value data flowthat flows freely among different carriers,break down the barriers between journal publishing institutions,establish an overall coordinated benefit distribution mechanism,make the content resources flowfully,and realize the unlimited growth of value.
[Purposes] Learning from the experience of World Scientific Publishing Company,this paper aims to analyze the feasibility and basic ideas of realizing " making sail " of China' s scientific journals by means of digital publishing platform.[Methods]We summarized the market evolution of World Scientific Publishing Company,explained the mode of " making sail" in which platform brands and journal brands promote each other by virtue of the concept of data flow,explained its feasibility in combination with China's reality,and pointed out the construction ideas and the difficulties to be overcome. [Findings] China is fully capable of building a digital publishing platform with independent intellectual property rights,mastering the market operation right of journals in its own hands,and realizing the clustering and internationalization of scientific journals. [Conclusions] It is necessary to regard the content resources as the added-value data flowthat flows freely among different carriers,break down the barriers between journal publishing institutions,establish an overall coordinated benefit distribution mechanism,make the content resources flowfully,and realize the unlimited growth of value.
引文
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[24]张大伟,于成.数字出版个案研究[M].北京:高等教育出版社,2016.
[25]柯武刚,史漫飞.制度经济学:社会秩序与公共政策[M].韩朝华,译.北京:商务印书馆,2000.
[26]搜狐.中国548种英文学术期刊国际影响力如何?[EB/OL].[2019-05-24]. http:∥www. sohu. com/a/241006283_776073.
[27]任胜利,肖宏,宁笔,等. 2018年我国英文科技期刊发展回顾[J].科技与出版,2019(2):30-36.
[2] World Scientific. Journals collection:Mathematics[EB/OL].[2019-03-05]. https:∥www. worldscientific. com/page/math-journals.
[3]刘英.亚洲科技出版集团的市场利基者战略———以新加坡世界科技出版公司为例[J].编辑之友,2018(9):109-112.
[4]高萍,赵越,王懋莹.新加坡世界科技出版公司期刊经营的盈利模式分析[J].科技与出版,2013(2):23-27.
[5] Botto F. Dictionary of e-business:A definitive guide to technology and business terms[M]. Chichester:John Wily&Sons,2000.
[6]沈霄,王国华.基于整体性政府视角的新加坡“智慧国”建设研究[J].情报杂志,2018,37(11):69-75.
[7] World Scientific. Corporate profile[EB/OL].[2019-03-05]. https:∥www. worldscientific. com/page/about/corporateprofile.
[8]世界科技出版公司.世界科技简介[EB/OL].[2019-03-05]. https:∥china. worldscientific. com/aboutus/mission/.
[9] World Scientific.世界科技期刊2018影响因子再创新高[EB/OL].[2019-03-07]. https:∥mp. weixin. qq. com/s/j-8W_DAaKDf1X4nGoXbg2Q.
[10] World Scientific. WorldSciNet:有容乃大,尽览世界科技[EB/OL].[2019-05-24]. https:∥mp. weixin. qq. com/s/5Kqglb3E3wk6RGCUDuP_w.
[11] World Scientific. The largest and most reputable English language academic publisher in Asia[EB/OL].[2019-03-05]. https:∥www. worldscientific. com/sda/1039/companyleaflets-sep17. pdf.
[12] Cambridge University Press. Annual report(for the year ended 30April 2018)[R]. Cambridge:Cambridge University Press,2017.
[13] World Scientific.期刊优势[EB/OL].[2019-03-07].https:∥mp. weixin. qq. com/s/NAr5ELqVlU0vRAaHstgmcA.
[14] World Scientific.哈佛大学订阅的WSP数学期刊长啥样?[EB/OL].[2019-03-07]. https:∥mp. weixin. qq. com/s/DzjuE6_S4gSUo99kE4majQ.
[15]张大伟.数字出版即全媒体出版论———对“数字出版”概念生成语境的一种分析[J].新闻大学,2010(1):113-120.
[16]科奥.《中国科技期刊发展蓝皮书(2018)》发布[EB/OL].[2019-03-07]. https:∥www. keoconf. com/index. php? r=post/show&id=223.
[17]鲍芳,张月红,吴坚.中国英文学术期刊综合数据与国际影响力解析(1887—2017)[J].中国出版,2018(12):3-8.
[18]于成,张大伟.施普林格数字出版之路———SpringerLink,技术与内容结合的一种范式[J].编辑学刊,2014(4):12-17.
[19]刘益,马长云.励德·爱思唯尔集团的经营管理与发展战略研究[J].科技与出版,2011(3):23-27.
[20]王志刚.约翰·威利父子出版公司数字出版发展探究[J].编辑之友,2010(8):126-128.
[21]李慧娟.大数据食物链、信息聚类系统、定制解决方案———汤森路透商业模式比较分析[J].编辑之友,2015(2):79-84.
[22]于成,王琳.剑桥大学出版社数字出版转型之路———Cambridge Core,整合式出版平台的一种范式[J].出版发行研究,2018(11):85-89.
[23]薛治平.探索中国出版业的数字化道路———访商务印书馆副总经理、编审江远[J].中国科技奖励,2008(6):70-72.
[24]张大伟,于成.数字出版个案研究[M].北京:高等教育出版社,2016.
[25]柯武刚,史漫飞.制度经济学:社会秩序与公共政策[M].韩朝华,译.北京:商务印书馆,2000.
[26]搜狐.中国548种英文学术期刊国际影响力如何?[EB/OL].[2019-05-24]. http:∥www. sohu. com/a/241006283_776073.
[27]任胜利,肖宏,宁笔,等. 2018年我国英文科技期刊发展回顾[J].科技与出版,2019(2):30-36.