移动数字阅读用户体验动态行为模型及实证研究
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摘要
随着移动互联网的发展与普及,用户体验成为移动数字阅读领域备受关注的因素。本文从用户体验的动态阶段出发,从体验维度、认知和情感以及持续采纳行为等角度构建移动数字阅读领域用户体验动态行为的理论模型以及研究假设。通过收集434份有效问卷,利用Lisrel8. 70对理论模型进行了检验和修正。结果表明:1)在用户体验决策阶段,期望确认程度和满意度是影响持续采纳意向的重要变量; 2)在用户体验交互阶段,期望确认程度对于感知易用性和感知愉悦存在显著影响; 3)在用户体验期望阶段,用户体验三层维度对于用户的持续采纳意向都具有显著影响,其中反思层体验的影响最大,其次是认知层体验,最后是感官层体验。
With the development and popularization of mobile Internet,user experience has become a concerned factor in the field of mobile digital reading. Starting from the dynamic stage of user experience,this paper constructed the theoretical model and hypothesis of the dynamic behavior of user experience in the mobile digital reading field from the perspective of experience dimension,cognition and emotion as well as the continuance adoption behavior. By collecting 434 valid questionnaires and using Lisrel8. 70 to test and modify the theoretical model. The final results showed that:(1) The ECM and satisfaction were the important variables that affected the continuance adoption intention in the decision stage;(2) the ECM had significant influence on perceived ease of use and perceived playfulness in the interaction stage;(3) the three dimensions of the user experience had a significant impact on the user's continuance adoption intention,of which the reflection experience had the greatest impact,followed by the cognitive experience,and finally the sensory experience.
With the development and popularization of mobile Internet,user experience has become a concerned factor in the field of mobile digital reading. Starting from the dynamic stage of user experience,this paper constructed the theoretical model and hypothesis of the dynamic behavior of user experience in the mobile digital reading field from the perspective of experience dimension,cognition and emotion as well as the continuance adoption behavior. By collecting 434 valid questionnaires and using Lisrel8. 70 to test and modify the theoretical model. The final results showed that:(1) The ECM and satisfaction were the important variables that affected the continuance adoption intention in the decision stage;(2) the ECM had significant influence on perceived ease of use and perceived playfulness in the interaction stage;(3) the three dimensions of the user experience had a significant impact on the user's continuance adoption intention,of which the reflection experience had the greatest impact,followed by the cognitive experience,and finally the sensory experience.
引文
[1]王海燕.移动阅读类APPS现状、问题与对策研究[J].图书馆学研究,2015,(1):84-87.
[2]徐孝娟,赵宇翔,朱庆华.从传统纸媒到数字媒介的用户阅读转移行为研究———基于MEC理论的探索[J].中国图书馆学报,2016,42(3):116-127.
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[12] Hassenzahl M,Tractinsky N. User Experience-a Research Agen-da[J]. Behavior and Information Technology,2006,25(2):91-97.
[13] Hassenzahl M. The Quality of Interactive Products:HedonicNeeds,Emotions and Experience[C]//Ghaoui(Ed.). Ency-clopedia of Human-Computer Interaction. PA:Idea Group,2005:652-660.
[14] Bevan N. What is the Difference Between the Purpose of Usabilityand User Experience Evaluation Methods[C]. The UXEM Work-shop at 12th IFIP Conference on Human-Computer Interaction,Uppsala,Sweden,2009.
[15] Nascimento R,Limeira C D,Pinbo A L S D,et al. Emotion,Affectivity and Usability in Interface Design[M]. Design, UserExperience, and Usability. User Experience Design Practice.Springer International Publishing,2014:339-346.
[16]李皓,姜锦虎.网站使用中用户体验过程模型及实证研究[J].信息系统学报,2011,(2):55-66.
[17] Law L C,Schaik P V. Modelling User Experience-An Agenda forResearch and Practice[J]. Interacting with Computers,2010,22(5):313-322.
[18] Bhattacher J A. Understanding Information Systems Continuance:An Expectation Confirmation Model[J]. MIS Quarterly,2001,25(3):351-370.
[19] Chen L. An Extended Model of IS Continuance for Information O-riented Mobile Applications[C]//Ninth International Conferenceon Mobile Business and 2010 Ninth Global Mobility Roundtable.IEEE,2010:453-458.
[20]李武,赵星.大学生社会化阅读APP持续使用意愿及发生机理研究[J].中国图书馆学报,2016,42(1):52-65.
[21]李小青.基于普遍心理分层理论的Web用户体验模型设计[J].情报资料工作,2010,(1):62-65,81.
[22]金燕,杨康.基于用户体验的信息质量评价指标体系研究———从用户认知需求与情感需求角度分析[J].情报理论与实践,2017,40(2):97-101.
[23] Beaudry A,Pinsonneault A. The Other Side of Acceptance:Studying the Direct and Indirect Effects of Emotions on InformationTechnology Use[J]. MIS Quarterly,2010,34(4):683-689.
[24] Heijden H V D. User Acceptance of Hedonic Information Systems[J]. MIS Quarterly,2004,28(4):695-704.
[25]陈娟,钟雨露,邓胜利.移动社交平台用户体验的影响因素分析与实证———以微信为例[J].情报理论与实践,2016,39(1):95-99,75.
[26] Agrifoglio R,Black S,Metallo C,et al. Extrinsic Versus Intrin-sic Motivation In Continued Twitter Usage[J]. Journal of ComputerInformation Systems,2012,53(1):33-41.
[27]刘鲁川,孙凯.社会化媒体用户的情感体验与满意度关系———以微博为例[J].中国图书馆学报,2015,41(1):76-91.
[28] Lin C S,Wu S,Tsai R J. Integrating Perceived Playfulness IntoExpectation-confirmation Model for Web Portal Context[J]. Infor-mation and Management,2005,42(5):683-693.
[29] Bhattacher J A,Perols J,Sanford C. Information TechnologyContinuance:A Theoretic Extension and Empirical Test[J]. Jour-nal of Computer Information Systems,2008,3(2):17-26.
[30]彭柯,胡蓉,朱庆华.数字阅读平台的用户体验影响因素实证研究[J].数字图书馆论坛,2015,(11):2-10.
[31]刘鲁川,孙凯.移动数字阅读服务用户采纳后持续使用的理论模型及实证研究[J].图书情报工作,2011,55(10):78-82.
[32] Zhang P,Li N. The Importance of Affective Quality[J]. Com-munications of the ACM,2005,48(9):108-115.
[33] Goh J C L,Karimi F. Towards the Development of a ‘User-Ex-perience’ Technology Adoption Model for the Interactive MobileTechnology[C]. HCI in Business,Volume 8527 of the series Lec-ture Notes in Computer Science,2014:620-630.
[2]徐孝娟,赵宇翔,朱庆华.从传统纸媒到数字媒介的用户阅读转移行为研究———基于MEC理论的探索[J].中国图书馆学报,2016,42(3):116-127.
[3]中国网民数字阅读状况调查报告(2016)[EB/OL]. http://www.a-site.cn/article/203260.html,2017-03-17.
[4]中国移动互联网发展报告(2017)发布[EB/OL]. http://www.chinaxwcb.com/2017-07/25/content_358642.htm,2017-12-10.
[5]吴丹,冉爱华.移动阅读应用的用户体验比较研究[J].现代图书情报技术,2015,(7):73-79.
[6]郑方奇,赵宇翔,朱庆华.用户体验视角下数字阅读平台人机交互界面的比较研究[J].图书馆杂志,2015,34(7):50-58.
[7]黄晓斌,付跃安.基于用户体验的移动阅读终端可用性评价[J].图书馆论坛,2011,(4):6-9.
[8]谢湖伟,霍昀昊,聂娟.移动数字阅读发展趋势研究(一)———从APP新闻阅读看移动数字阅读用户体验构建[J].出版科学,2013,21(6):7-12.
[9] Vyas D,Van der veer G C. APEC:A Framework for DesigningExperience[EB/OL]. http://www.infosci. cornell. edu/place/15_DVyas2005.pdf,2017-01-15
[10] Mahlkwe S. Factors Influencing the Experience of Website Usage[C]//CHI EA 02 CHI 02 Extended Abstracts on Human Factorsin Computing Systems. New York:ACM Press,2002:846-847.
[11] Thuring M,Mahlke S. Usability,Aesthetics and Emotions inHuman-technology Interaction[J]. International Journal of Psy-chology,2007,42(4),253-264.
[12] Hassenzahl M,Tractinsky N. User Experience-a Research Agen-da[J]. Behavior and Information Technology,2006,25(2):91-97.
[13] Hassenzahl M. The Quality of Interactive Products:HedonicNeeds,Emotions and Experience[C]//Ghaoui(Ed.). Ency-clopedia of Human-Computer Interaction. PA:Idea Group,2005:652-660.
[14] Bevan N. What is the Difference Between the Purpose of Usabilityand User Experience Evaluation Methods[C]. The UXEM Work-shop at 12th IFIP Conference on Human-Computer Interaction,Uppsala,Sweden,2009.
[15] Nascimento R,Limeira C D,Pinbo A L S D,et al. Emotion,Affectivity and Usability in Interface Design[M]. Design, UserExperience, and Usability. User Experience Design Practice.Springer International Publishing,2014:339-346.
[16]李皓,姜锦虎.网站使用中用户体验过程模型及实证研究[J].信息系统学报,2011,(2):55-66.
[17] Law L C,Schaik P V. Modelling User Experience-An Agenda forResearch and Practice[J]. Interacting with Computers,2010,22(5):313-322.
[18] Bhattacher J A. Understanding Information Systems Continuance:An Expectation Confirmation Model[J]. MIS Quarterly,2001,25(3):351-370.
[19] Chen L. An Extended Model of IS Continuance for Information O-riented Mobile Applications[C]//Ninth International Conferenceon Mobile Business and 2010 Ninth Global Mobility Roundtable.IEEE,2010:453-458.
[20]李武,赵星.大学生社会化阅读APP持续使用意愿及发生机理研究[J].中国图书馆学报,2016,42(1):52-65.
[21]李小青.基于普遍心理分层理论的Web用户体验模型设计[J].情报资料工作,2010,(1):62-65,81.
[22]金燕,杨康.基于用户体验的信息质量评价指标体系研究———从用户认知需求与情感需求角度分析[J].情报理论与实践,2017,40(2):97-101.
[23] Beaudry A,Pinsonneault A. The Other Side of Acceptance:Studying the Direct and Indirect Effects of Emotions on InformationTechnology Use[J]. MIS Quarterly,2010,34(4):683-689.
[24] Heijden H V D. User Acceptance of Hedonic Information Systems[J]. MIS Quarterly,2004,28(4):695-704.
[25]陈娟,钟雨露,邓胜利.移动社交平台用户体验的影响因素分析与实证———以微信为例[J].情报理论与实践,2016,39(1):95-99,75.
[26] Agrifoglio R,Black S,Metallo C,et al. Extrinsic Versus Intrin-sic Motivation In Continued Twitter Usage[J]. Journal of ComputerInformation Systems,2012,53(1):33-41.
[27]刘鲁川,孙凯.社会化媒体用户的情感体验与满意度关系———以微博为例[J].中国图书馆学报,2015,41(1):76-91.
[28] Lin C S,Wu S,Tsai R J. Integrating Perceived Playfulness IntoExpectation-confirmation Model for Web Portal Context[J]. Infor-mation and Management,2005,42(5):683-693.
[29] Bhattacher J A,Perols J,Sanford C. Information TechnologyContinuance:A Theoretic Extension and Empirical Test[J]. Jour-nal of Computer Information Systems,2008,3(2):17-26.
[30]彭柯,胡蓉,朱庆华.数字阅读平台的用户体验影响因素实证研究[J].数字图书馆论坛,2015,(11):2-10.
[31]刘鲁川,孙凯.移动数字阅读服务用户采纳后持续使用的理论模型及实证研究[J].图书情报工作,2011,55(10):78-82.
[32] Zhang P,Li N. The Importance of Affective Quality[J]. Com-munications of the ACM,2005,48(9):108-115.
[33] Goh J C L,Karimi F. Towards the Development of a ‘User-Ex-perience’ Technology Adoption Model for the Interactive MobileTechnology[C]. HCI in Business,Volume 8527 of the series Lec-ture Notes in Computer Science,2014:620-630.