革命老区居民参与旅游扶贫的行为意向研究
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摘要
以河南省4个县级革命老区为研究对象,在计划行为理论(TPB)的基础上,构建了居民参与旅游扶贫意愿的理论模型,并运用结构方程对模型进行检验.结果表明:(1)主观规范、感知行为控制和脱贫欲望直接影响参与旅游扶贫的行为意向;(2)行为态度通过中介变量脱贫欲望间接影响行为意向;(3)行为意向影响参与行为;(4)感知行为控制和脱贫欲望是驱动行为意向的重要因素.
Taking the old revolutionary base areas of four counties in Henan province as the research area,based on the theory of planned behavior(TPB),the theoretical model of residents' willingness to participate in poverty alleviation through tourism was constructed and tested by using structural equation.The results show that:(1) Subjective norms,perceived behavior control and desire of overcoming poverty directly affect the behavior intention of participating in tourism poverty alleviation.(2) Behavior attitude indirectly influences behavior intention through the desire of overcoming poverty through intermediary variables.(3) Behavior intention affects participation behavior.(4) Perceived behavior control and desire of overcoming poverty are important factors driving behavior intention.
Taking the old revolutionary base areas of four counties in Henan province as the research area,based on the theory of planned behavior(TPB),the theoretical model of residents' willingness to participate in poverty alleviation through tourism was constructed and tested by using structural equation.The results show that:(1) Subjective norms,perceived behavior control and desire of overcoming poverty directly affect the behavior intention of participating in tourism poverty alleviation.(2) Behavior attitude indirectly influences behavior intention through the desire of overcoming poverty through intermediary variables.(3) Behavior intention affects participation behavior.(4) Perceived behavior control and desire of overcoming poverty are important factors driving behavior intention.
引文
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[14]陈润儿.尽快让老区人民过上更加幸福的生活[J].中国老区建设,2017(4):18.CHEN Runer.Let the people of the old revolutionary basic area live happier lives as soon as possible[J].China’s Construction of Old Revolutionary Basic Area,2017(4):18.
[2]白鹏飞,卢东宁.精准扶贫背景下农户参与红色旅游的路径与对策:以陕甘宁革命老区为例[J].贵州农业科学,2017,45(7):146-149.BAI Pengfei,LU Dongning.Methods and countermeasures of farmer'participation in red tourism under the background of precise poverty alleviation:a case study on the old revolutionary areas of Shanxi,Gansu and Ningxia[J].Guizhou Agricultural Sciences,2017,45(7):146-149.
[3]何筠,熊天任,胡海胜.江西革命老区旅游精准脱贫的路径研究[J].江西师范大学学报(哲学社会科学版),2018,51(3):108-113.HE Jun,XIONG Tianren,HU Haisheng.A study of the path of the accurate poverty alleviation by developing tourism in the old revolutionary areas in Jiangxi province[J].Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition),2018,51(3):108-113.
[4]林莉,梅燕.革命老区旅游业引导的新型城镇化建设研究[J].贵州社会科学,2014(3):98-101.LIN Li,MEI Yan.Research on new urbanization construction guided by tourism in old revolutionary base areas[J].Guizhou Social Sciences,2014(3):98-101.
[5]卢冲,耿宝江.藏区贫困农牧民参与旅游扶贫的意愿及行为研究:基于四川藏区23县(市)1320户的调查[J].旅游学刊,2017,32(1):64-76.LU Chong,GENG Baojiang.Research on impoverished Tibetan farmers'and herders'willingness and behavior in participating in pro-poor tourism:Based on a survey of 1320 households in 23 counties(cities)in the tibetan areas of Sichuan province[J].Tourism Tribune,2017,32(1):64-76.
[6]贺小荣,张杨.贫困居民旅游扶贫效应感知与参与行为的关系研究[J].中南林业科技大学学报(社会科学版),2017,11(4):54-60.HE Xiaorong,ZHANG Yang.Study on the relationship between perceived pro-poor tourism effect and participation behavior of poor residents[J].Journal of Central South University of Forestry&Technology(Social Sciences),2017,11(4):54-60.
[7]秦远好,马亚菊,刘德秀.民族贫困地区居民的旅游扶贫影响感知研究:以重庆石柱县黄水镇为例[J].西南大学学报(自然科学版),2016,38(8):74-82.QIN Yuanhao,MA Yaju,LIU Dexiu.Research on the residents’perception of PPT’s impacts in minority and poverty-stricken areas:The case of Huangshui town in Shizhu Tujia Autonomous country in Chongqing[J].Journal of Southwest University(Natural Science Edition),2016,38(8):74-82.
[8]周学军,李勇汉.社区居民的扶贫旅游参与意愿研究:基于旅游影响感知、态度的视角[J].技术经济与管理研究,2017(7):26-30.ZHOU Xuejun,LI Yonghan.Study on the willingness to participate in the pro-poor tourism of community residents:On the perspective of community residents'perceptions and attitudes[J].Technoeconomics&Management Research,2017(7):26-30.
[9]AJZEN I.The theory of planned behavior[J].Organizational Behavior and Human Decision Processes,1991,50(2):179-211.
[10]UYSAL U,SIRGY M J,WOO E,et al.Quality of life and well-being research in tourism[J].Tourism Management,2016,53:244-261.
[11]谢婷.顾客选择入住绿色饭店的行为意向研究:基于计划行为理论角度[J].旅游学刊,2016,31(6):94-103.XIE Ting.Consumers’intention to visit green hotels:based on TPB perspective[J].Tourism Tribune,2016,31(6):94-103.
[12]CONNER M,ARMITAGE C J.Extending the TPB:A review of the literature and avenues for future research[J].Journal of Applied and Social Psychology,1998,28(15):1429-1464.
[13]纪春礼,聂元昆.中国游客博彩消费行为意向及其影响因素:基于MGB理论的实证检验[J].旅游学刊,2017,32(7):37-46.JI Chunli,NIE Yuankun.Chinese tourists’gaming consumer behavioral intent and its influencing factors:An empirical test based on MGB theory[J].Tourism Tribune,2017,32(7):37-46.
[14]陈润儿.尽快让老区人民过上更加幸福的生活[J].中国老区建设,2017(4):18.CHEN Runer.Let the people of the old revolutionary basic area live happier lives as soon as possible[J].China’s Construction of Old Revolutionary Basic Area,2017(4):18.